Sink or Swim, is a process book of the creative process I underwent to design posters, handouts and other deliverables about the importance of knowing how to swim.
Being a competitive swimmer since I was three years old, as well as coaching, lifeguarding, teaching swim lessons and managing a pool since I was a teenager, knowing water safety is something I find very valuable. Swimming and water safety have always been topics I am interesting in, but when I started to dig deeper into my research and found out that half of Americans don’t know how to swim I decided I needed to design easy to understand infographics about these topics of swimming and water safety.
I designed these posters, handouts and other deliverables to reach a wide variety of people. To do this I would place them around pools, gyms, and other community centers informing people the risks of not knowing how to swim, and educating them about the simple steps to learn how to swim and how to prevent a drowning.
