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sink or

swim Published & Designed by Kelsey Ketcham


table of contents a. Forward b. Preface c. Introduction

sink

1. Process Book 2. Zine Spread 3. Can You Swim? 4. Handout 5. Risks of Water

swim

6. Process Book 7. Learn to Swim 8. How to Save 9. Swim Rebrand d. Conclusion c. Bibliography e. Colophon


Forward

a.

by Stacy Asher Assistant Professor of Art

Mapping for a Narrative Atlas During the Fall Semester 2013 at the University of NebraskaLincoln, students of “Advanced Design Studio 426” authored a collection of maps, charts and diagrams that centered around the concept of “Water and System.” Each designed artifact addressed aspects of individual design research and illustrates various methods of investigation. Projects engaged students in the invention of unique graphic systems that visualize information about water. The designs represent quantitative and qualitative narratives and illustrate individual perspectives and interests. These visual displays of water and system were compiled into an atlas — a book of maps, charts, illustrations or diagrams united by the subject of water and system. The atlas represents a coordinated body of methods, a scheme or plan of procedure that was used to organize data from design research. Various production methods were considered and students were encouraged to explore a wide variety of media and design strategies. These methods were evaluated on their effectiveness as generators of visual information with respect to their project goals and intended meanings.


Preface

by Kelsey Ketcham

b.

Sink or Swim - Atlas of Creative Design Sink or Swim, is an atlas of the creative process I underwent to design posters and other deliverables about the importance of knowing how to swim. Being a competitive swimmer since I was three years old, as well as coaching, lifeguarding, teaching swim lessons and managing a pool since I was a teenager, knowing water safety is something I find very valuable. Swimming and water safety have always been topics I am interesting in, but when I started to dig deeper into my research and found out that half of Americans don’t know how to swim I decided I needed to design easy to understand infographics about these topics of swimming and water safety. I designed these posters, handouts and other deliverables to reach a wide variety of people. To do this I would place them around pools, gyms, and other community centers informing people the risks of not knowing how to swim, and educating them about the simple steps to learn how to swim and how to prevent a drowning.


Introduction

c.

by Kelsey Ketcham

Sink or Swim - Atlas of Creative Design The purpose of this book is to not only inform the reader why creative decisions were made but to educate them about water safety. This atlas of creative design goal is to show that design can take a big broad topic and simplify it to get the message across. Here the message is water safety, and what happens if you aren’t aware of its dangers.


1.

process book This is the process book for the project Sink. A quantitative inforgraphic map about the shocking number of people who don't know how to swim, and the factors of why they never learned. The process book is a way to collect inspiration and make informed decisions that influenced every step of this project.


image library

This is part of my collection of found imagery used as inspiration throughout the creative process for this project Sink.


infographics

This is part of a collection of found designed infographic maps used as inspiration to easily display information to a large audience through simple imagery.


notes & sketches

Collection of some of my notes, sketches and research used to gather the factual information used in this project Sink.


typography

I chose two fonts to use cohesively throughout this series. Blanch as the main body type and Jenny Sue for numbers and extra call outs.


blanch condensed blanch condensed inline

blanch caps blanch caps inline

JennySue


color pallet

I chose three main colors and their related darker tones to use cohesively as well as a light gray and white for accent colors. I decided to use these colors because they are bright and eye catching, which will grab people’s attention to read the context.


2.

zine spread Zine Spreads are usually small circulation of self published works made up of texts and images usually produced via photocopier or have the effect of a photocopier. This was a quick study to produce two Zine spreads with some of the research and context that would be in the final project to get ideas out of my head and onto paper quickly.


Taking

Swim

Lessons

Reduces

Risk

Of Drowning


Prevent Drowning 1.

2.

3.

4.

5.

1. lifeguard on duty 2. use life jackets 3. watch your children 4. fence in pool 5. learn water safety


3.

can you swim? This project entitled Can You Swim? was a study to create an informative poster as well as a related take home handout to teach people why it is so important to learn how to swim. To do this I used facts about drowning to inform people that not knowing how to swim is dangerous.


wealth & race 67% of Low-Income Households Can't Swim.

family dynamics 87% Chance If Your Parents Can't Swim You Can't

learn to swim

Swim Lessons Reduces Risk of Drowning by 88%

african americans 69% Most Populated Area

native americans 68% 10 people drown each day

Most Populated Area

5 are children under age 14

asian americans 66%

out of every 2 that drown

5 more are seriously injured Most Populated Area

54%

hispanics/latinos 58% Most Populated Area

pacific islanders 45% Most Populated Area

37%

drowning ranks

9th 5th

among all types of deaths each day

of all unintentional injury related deaths

white americans 42% Most Populated Area

of Americans never learned to siwm

2nd

of children ages 1-14 in injury related deaths


wealth & race

67% of Low-Income Households Can't Swim.

african american 69%

hispanics/latinos 58%

Most Populated Area Most Populated Area

native americans 68%

pacific islanders 45% Most Populated Area

Most Populated Area

asian americans 66%

white americans 42% Most Populated Area

Most Populated Area

% of people who don't know how to wim nationwide % of people who don't know how to wim nationwide


10 people drown each day 5 are children under age 14

out of every 2 that drown

5 more are seriously injured


in progress rough draft

works in real life

This is a collection of the final deliverables photographed in real life. It is a mixture of in progress presentations, the final edited version, detail shots, and the works put into a real pool environment.


details of final draft


4.

handout

This is the handout for the project Can You Swim? The idea for these handout deliverables would be to give them away to people at the pool to inform them why it is so important that everyone learns how to swim. The information on the handouts is condensed from the larger related poster, to get the point across quickly and to persuade people to want to learn more.


5.

risk of water This project entitled Risk of Water was an extension of the project Can You Siwm? I decided to make an additional deliverable with similar design elements to further why knowing how to swim can be the difference between life or death.


3,880 fatal drownings occur annually in america risks of water 83% increase of death in pools without fences

most recorded water deaths

panic

victims of water

50% of non-fatal drowning victims require hospitalization

80% submersion injuries

water injuries

1/2 of nonfatal drowning injuries cause severe brain damage

nonfatal drownings causes

brain damage

are male

exhaustion

47% children age 1-3

memory loss

38% children age 5-14

learning disabilities

31% children under 5

basic function loss

54% children under 15

vegetative state

submersion injuries

hypothermia

are hospitalized

dehydration

are hospitalized

blunt trauma

injuries at home


risks of water 83% increase of death in pools without fences

most recorded water deaths

panic

exhaustion

hypothermia

dehydration

blunt trauma


victims of water

50% of non-fatal drowning victims require hospitalization

80% submersion injuries

38% children age 5-14

47% children age 1-3

31% children under 5

are male

submersion injuries

are hospitalized

are hospitalized

54%

children under 15 injuries at home


water injuries

1/2 of nonfatal drowning injuries cause severe brain damage

nonfatal drownings causes

brain damage

memory loss

learning disabilities vegetative state basic function loss


6.

process book This is the process book for the project Swim. Quantitative maps that are to educate the simple steps to learning how to swim as well as learnig how to save. The process book is a way to collect inspiration and make informed decisions that influenced every step of this project.


image library

This is part of my collection of found imagery used as inspiration throughout the creative process for this project Swim.


infographics

This is part of a collection of found designed infographic maps used as inspiration to easily display information to a large audience through simple imagery.


notes & sketches

Collection of some of my notes, sketches and research used to gather the factual information used in this project Swim.


typography

I chose two fonts to use cohesively throughout this series. Blanch as the main body type and Jenny Sue for numbers and extra call outs.


blanch condensed blanch condensed inline

blanch caps blanch caps inline

JennySue


color pallet

I chose three main colors and their related darker tones to use cohesively as well as a light gray and white for accent colors. I decided to use these colors because they appeal to my target audience.


7.

learn to swim This project entitled Learn to Swim was a study to create an informative poster about the basic steps of learning how to swim. This goes along with the first two projects Can You Swim? and Risks of Water, so that once you know the dangerous drowning facts you can take the steps to learn how to swim.


learn to

swim

put head under water

learn how to float

swim multiple laps

practice kicking

freestyle

learn to dive

start learning freestyle

back stroke

learn to flip turn

practice exhaling under water

learn to tread water

butter fly

learn to finish strong

learn doggy paddle

learn sidestroke

breast stroke

practice stroke and kicking speed

open eyes under water


learn to

swim


put head underwater

learn how to float

open eyes underwater

learn doggie paddle

practice exhaling underwater


practice kicking

learn to tread water

start learning freestyle

learn sidestroke


freestyle

back stroke

butter fly

breast stroke


swim multiple laps

learn to flipturn

learn diving

learn to finish strong

practice stroke and kciking speed


8.

how to save This project entitled How to Save is a continued study of another informative poster about learning how to save a drowning victim. This project also goes along with the first two projects Can You Swim? and Risks of Water. So that once you know the dangerous drowning facts you can take the steps to learn how to save.


how to

save

surprise

thrashing arms

vertical in the water

alert help

monitor the victim

involuntary breath holding

body low in water

get a flotation device

perform cpr

unconsciousness

mouth just above the surface

enter the water

keep head secured

hypoxic convulsions

victim unable to call for help

approach the victim begin the rescue

patch up any external cuts or wounds

clinical death


how to

save


trashing arms

vertical in the water

body low in water

mouth just above the surface

victim unable to call for help


alert help

get a flotation device

enter the water

approach the victim begin the rescue


monitor the victim

perform cpr

keep head secured

patch up any external cuts or wonds


suprise

involuntary breath holding

unconsciousness

hypoxic convulsions

clinical death


in progress rough draft

works in real life

This is a collection of the final deliverables photographed in real life. It is a mixture of in progress presentations, the final edited version, detail shoots, and the works put into a real pool environment.


details of final draft


9.

swim rebrand This is a further exploration of the second project Learn to Swim and How to Save. Going off the same graphic style I already created, I decided to 'rebrand' swim lessons. The final Learn to Swim deliverable includes a handout card with each level passed, and the final How to Save deliverable is a card of the steps to save to use in times of need.


d.

Conclusion Sink or Swim - Atlas of Creative Design After reading this atlas and viewing the creative design I hope you all understand that you can either Sink or Swim. If you are one who will sink go learn how to swim. If you are already someone who knows how to swim, pass on your experience and save a statistic.


Bibliography

e.

Palmer, Brian. “How Many Americans Can’t Swim?” Slate Magazine. Web. “Why All Kids Must Learn to Swim.” USA Swimming - Research Corner. Web. “Water Safety and Drowning Prevention for All Ages.” Seattle Children’s Hospital Research Foundation. Web. “Unintentional Drowning: Get the Facts.” Centers for Disease Control and Prevention. Centers for Disease Control and Prevention, 29 Nov. 2012. Web. “The Stages of a Drowning.” Poseidon - The Lifeguards Third Eye. Web.


Colophon

f.

Printed by Blurb Typefaces: Blanch, Jenne Sue, and Mission Gothic c KelseyKetcham.com



Sink or Swim