Focus on ORTHODONTIC EXCELLENCE With our company growing rapidly, it is an
opportunities and help the business development
extraordinarily exciting time to be part of DCA!
team focus on key drivers for orthodontics, to
Many of our newest affiliates are orthodontic
ensure that DCA adds only the best of the best in
practices at the forefront of operational efficiency,
new orthodontic affiliations.
technology and patient care. Along with new partners, come new ideas, new experiences, and sometimes a few challenges. Integrating new practices has led us to recognize
Dr. Matt Freedman
Dental Director, Orthodontics
different business models across our diverse house of brands. In order to remain agile and attentive to all the respective needs of our practices, DCA recently created an Orthodontics Division that will sit side-by-side with our existing geographicallypositioned divisions. Providing dedicated operational leadership is Eduardo Laventman and clinical leadership, Dr. Matt Freedman. The two seasoned orthodontic leaders have been hard at work on some very exciting initiatives, tailored specifically to each affiliate. They are working to
Eduardo Laventman
Division Vice President, Orthodontics
add new orthodontic team members in practices that are growing rapidly and need help, and are exploring the addition of pediatric dental services and oral surgery services in offices that have a robust patient base. This type of creative thinking
The goal is for every new partner that
in unique markets will position DCA as a “one-stop shop” for busy parents and families.
DCA successfully held its first ever Orthodontic Summit in Charlotte, NC in October, where orthodontists, clinical thought-leaders and senior leaders gathered for an open exchange of ideas amongst our best and brightest orthodontic minds. This was an incredible opportunity to collaborate and hatch strategy for a successful Orthodontic Division for DCA. Attendees left the meeting invigorated and excited about the direction of the division. Dr. Freedman and Eduardo are, even more importantly, doing a lot of listening and learning. They recognize that each practice is unique and appreciate that each has achieved success running the practice in varying ways. This is an important differentiator and perspective that encourages candor, transparency and constructive conversations from top to bottom. The goal is for every new partner that joins the organization to feel extremely well-supported. The
The development of new marketing programs is
addition of this Orthodontic Division leadership
underway, including everything from social media
does just that for DCA’s orthodontic practices,
pushes and professionally produced videos, to
fostering a tight community with open lines
well-supported.
building grass-roots relationships that market
of communication. As the division develops,
The addition of
directly to local businesses, groups, schools and
Dr. Freedman and Eduardo will be focused on
unions. Facilities improvements are top of mind
supporting any offices where orthodontic services
for our practices, from minor touch-up renovations
are being performed and helping to take next steps
joins the organization to feel extremely
this Orthodontic Division leadership
to building out brand new de novo spaces, and
does just that for
everything in between. With the implementation
DCA’s orthodontic
of Coupa, supply ordering and preferred labs are
practices, fostering a tight community with open lines of communication.
streamlined for our teams, giving them more time to focus on the patient experience. When it comes to new opportunities, the
to grow and expand that business. Both are readily available to answer any questions that may arise and are always accessible via email (and promise immediate responses).
WE LOOK FORWARD TO THE
Orthodontic Division leaders have been tapped
EXCITING FUTURE OF DCA’S
for their expertise to evaluate pre-affiliation
NEW ORTHODONTICS DIVISION!
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