MARKETING
Marketing Minute RECORDSETTING NEW PATIENT GROWTH IN 2019! DIGITAL MARKETING WINS 2 new office 9 websites built and launched YTD % increase in 8 new organic website traffic (same-store) % increase in 5 marketing call volume
ew patient N visits are up 6% compared to 2018 ew PPO patient N visits have increased 7.2% ore effective M marketing – We spent 9% less in 2019 with increased new patient volume Tips for continuing new patient growth: Implement online scheduling,
PATIENTS DEMAND CONVENIENCE – ONLINE SCHEDULING DELIVERS urrently, 207 C DCA-affiliated offices offer new patient online scheduling ore than 1000 M new patients are booking online each month. 5% 4 appointments are booked after hours o show rates N for online appointments consistent with appointments booked directly with the office
IMPLANT & INVISALIGN PATIENT EDUCATION SEMINARS ARE A SUCCESS: 4 patient 5 education seminars completed 161,793 total $ marketing investment to date generating 2,273 leads, 420 seminar attendees and 166 cases accepted with an estimated revenue of $757,600 – 368% ROI Interested in organizing a patient seminar in your practice? Simply
Note: Corrections
smart scheduling,
needed to your
extended business
office website? Just
hours — New patient
Tip: Make sure you
dentalcarealliance.com
email details to
conversion rates can
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DCAMarketing@
increase significantly
patient availability
to get the process
dentalcarealliance.
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regularly to
started. A six-week
com, and the DCA
appointments are
ensure immediate
lead time is generally
Marketing team will
available within 72
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required to ensure
make updates ASAP.
hours.
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success.
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email DCAMarketing@
