MARKETING
The Average American’s Dentist Selection Process
During a Google Search Source: Ironmonk.com; August 2019
Ironmonk, a digital marketing company,
females between 55 and 64 years old,
conducted a survey asking 1,500
this percentage soared to 52.2%, nearly
U.S. respondents between the ages
a ten percent increase from the general
of 18 and 65 which dentist or dental
population survey results.
clinic they would choose based on a Google search that returns several
POSITIVE ONLINE REVIEWS ARE MOST IMPORTANT ESPECIALLY TO FEMALES 55 TO 64 YEARS OLD When asked which dentist they would pick based upon Google search results, 43.3% of respondents to the survey indicated the one with the best online reviews. When demographic filters were applied to the results specifically focused on
the dentist closest to them.
dentists, or any other business for that
When demographic filters are applied
matter. It is imperative for all healthcare
to individuals between 18 and 24 years
practitioners (including dentistry),
old, it increases to 23.4%, and with
to be regarded as a reputable, if not
females within this age bracket to 25.1%.
exceptional. By having the best online
Considering that young people favor
reviews, this provides an essential
convenience and are often on a budget
sense of confidence for potential
regarding transportation costs, it is not
patients that they are putting their
surprising that close proximity would be
healthcare needs in the hands of an
a deciding factor.
adept dentist, or any other healthcare practitioner. Reputation management (or monitoring and responding to online reviews) is key to maintaining favorable impressions of a brand.
43.3%
The one closest to me
19.4%
The top-ranked one in the search results
18.4%
The cheapest one
16
survey with 19.4% of respondents was
In this digital age, suffice to say that
The one with the best online reviews
The one with the best looking website
The second most popular response in the
positive online reviews are crucial for
options. Here are the results:
CLOSE PROXIMITY IS KEY FOR 18 TO 24-YEAR-OLDS
14.4% 4.5%
You are searching for a new dentist near you on Google, and you get several options to choose from, which will you most likely pick?
