INTERNATIONAL NEGOTIATION PROPOSAL
ELITE FLOWERS AND ESTADOS UNIDOS
Presented by:
Alison Sayuri Garzón Pinzón
Juan Pablo Pinto Velásquez
Kelly Johana Ramos Vergel
Grupo: 127018_21
Tutor: RicardoAgusto Carreño Estupiñán
Universidad NacionalAbierta y a Distancia - UNAD
Escuela de CienciasAdministrativas, Contables, Económicas y de Negocios -ECACEN
International Negotiation strategies May 2025.
HISTORY
Elite flower was founded in 1991 in the fields of Colombia, this company produces more than 1000 varieties of flowers and offers to the market more than 75 lines of national and international products.
SOCIALOBJECTIVE
The main objective of Élite Flower is the production and commercialization of cut flowers at an international level, with a focus on sustainability, innovation and social responsibility, through which customers live a unique experience, contributing in the same way to the well-being of its collaborators.
MISSION
Elite flower's mission is to produce flora in an innovative way, implementing technology to obtain accurate data that contributes to change, while promoting sustainable cultivation practices and social responsibility.
VISION
Elite flower expects to be the leading company in the flower industry, recognized for its sustainable, low impact and ecological cultivation, with more than 1000 varieties of flowers, also for the care it provides to its collaborators and families, the search for constant innovation and the quality of its products.
OBJECTIVES
General Objective
Aims to be the strongest in the international floral market industry, integrating innovation and sustainability, providing unique experience to its customers and generating a positive impact on communities and the environment.
Specific objectives
1. Decrease environmental impact.
2. Constantly innovate in the varieties of flowers.
3. Strengthen the supply chain and face market challenges.
Choose a product or service with potential to carry out the international negotiation process. Justify your choice and describe its data sheet.
The product which was selected for this stage are roses, a product which has a high level of international negotiation due to the high demand for the product, remember that roses are an element which is ideal at any time of year because they can be used as decoration, gifts, etc.. This product besides being a pleasant element to the sight, which allows to decorate the area in which we want to place it, it also works as a gift to those special people for us.Taking a more business approach, we can mention how this product has a stable market during the year, allowing to obtain an adequate income for the production and necessary elements for the commercialization of this product. On the other hand, we can also mention how this product can have certain sales peaks due to special events around the world, allowing the marketing to have higher profitsIn terms of prices, we can mention that in a certain way this is focused on the price of the dollar, all this because the national production and better quality is focused on those elements of export in order to offer it on those special dates in different cities.
With the product or service selected previously, design an international negotiation proposal with a NorthAmerican state in which it is reflected the choice of the negotiator, the negotiation strategies, phases, tactics, intercultural aspects and protocol.
Choice of negotiator:
- Specialist in international negotiation,
- Important skills: clear communication, conflict mediation, cultural adaptation.
- Delegate: Elite Flower managers with experience in the floricultural sector.
Negotiation strategies:
- Collaborative: To seek a mutually beneficial agreement.
- Competitive: Improve costs and requirements beneficial to Elite Flower.
-Adaptive: Adapt strategies according to the solutions of the U.S. negotiators.
Phases of the negotiation:
1. Readiness: Study of U.S. regulations and expectations.
2.Opening of the dialogue: Substantiation of the proposal and determination of common goals.
3.Discussion: Negotiation of commercial and logistical conditions.
4.Closing of the negotiation: Signing of the agreement and determination of responsibilities.
5.Execution and inspection:Assessment of compliance and probable adaptations.
. Negotiation tactics:
- Use of data: Substantiation of Elite Flower's manufacturing figures and quality standards.
-Adaptability of terms: Various forms of payment and flexible logistics.
- Relationship building: Preliminary meetings and monitoring of rose crops.
Cross-cultural aspects:
- Form of communication: In the United States, negotiations are conducted in a direct and datadriven manner.
- Politeness regulations: Implementation of the use of formality in greetings and punctuality.
- Commercial regulations: Enforcement of rules such as FDAand environmental legalizations.
Protocol:
- Presentation of the organization: Highlighting the tour and quality regulations.
- Display of flowers: demonstration and quality control.
- Formal agreements: highlight implementation of environmental practices and CSR “Corporate Social Responsibility”.
