WHY CHOOSE WITH KELLY+PARTNERS?
For us, the most important thing is to that keep our promises. The clarity of our Mission, Values + Vision has allowed us to create a strong foundation for our business over the past 17 years.
We exist to help our People, Private Business Owners and the Communities we work in Be Better Off.
WE WANT THE BEST FOR OTHERS
ONE TEAM
ONE BEST WAY WE DO WHAT WE SAY
WHY CHOOSE WITH
To be the first-choice partner for successful accounting firms in Australia, United Kingdom and United States.
WHY CHOOSE WITH KELLY+PARTNERS?
To be the first-choice advisor to Private Business Owners
GROUP MODEL BUSINESS TEAM
WHY CHOOSE WITH KELLY+PARTNERS?
Our proprietary structure allows you to retain significant ownership in the business so that you will continue to enjoy the rewards of being a genuine owner.
We structure all our businesses as Partnerships as we see you as our valued Partners. All decisions of the business are made jointly by the partner group in monthly partner meetings.
Kelly+Partners (KPG) are perpetual owners of businesses: we will never sell our interest and it is our intention to grow each business with you, our operating business partners, for the very long term.
As a Partner, you want to get behind a business that has a vision and a direction that they want to go in, and is actively pursuing that. A business that turns their momentum into something more than just words on a page and actually puts things into action. Kelly+Partners is a great example of that It’s a progressive business that’s going somewhere.
Client Director, NSW firm
The opportunity to free myself up to be able to work with our team, to make them better accountants, better advisors, and to help our clients run and grow their businesses in a much better way has been fantastic We want to attract the best, we want to be the best for our clients, and we want to be able to make sure we’ve got the best team. Kelly+Partners helps us to not only aspire to being the best but to achieve it.
We continue to own a substantial portion of the business, with all of us still having equity, some of us unchanged. We’re still locally owned, but now we are part of a 400-strong family in Kelly+Partners We believe that our partnership with Kelly+Partners is the best way forward for ourselves, our families, our staff and our clients
Senior Client Director, Regional VIC firm
Client Director, Melbourne CBD firm
• One team, one best way • Do what we say
Attraction and staff retention
Management of sub-scale back office functions and increasing regulatory and compliance burdens
Technological change
Un-systemised and undocumented Processes and procedures
Client demands increasing
Undifferentiated service offering
Succession
ttracting and developing key employees
Centralise back office to provide support and drive efficiencies
Data and digital automation
Proprietary accounting systems and processes
Leverage
The Partner-Owner-Driver Model® is a system that we have developed since 2006 to provide accounting firm owners with the leadership, strategic management and centralized back office services they need to grow successful accounting firms.
With over 80 transactions completed to date, we have vast experience in managing the integrationof accounting firms into our group. We have helped to transform the profitability and performance of all of the accounting firms that have chosen to join us.
Our business model allows our Partner-Owner-Drivers to leverage our competitive advantage, brand equity and proprietary systems for delivering client services. We empower our Partners so they can help their clients and team be better off.
WHY CHOOSE WITH KELLY+PARTNERS?
We are a business made up of people who have a genuine care for others – from our clients and suppliers to our team members and fellow Partners. The strength of our culture comes from this shared language of support, collaboration and being greater than the sum of our parts.
We believe that by helping our people become the best in the world at what they do, they can provide the best services in the world for our clients. Our training and development programs and emphasis on career progression and continuous learning have allowed us to nurture our current and future generations of Partners and Managers. Our dedicated People and Recruitment Team works with our Partners to recruit top-tier talent and manages complex HR and compliance matters.
Our award certifications include being voted
Great Place to Work – 2021,2022,2023,2024
Great Place to Work – Best workplaces for women – 2023
Employer of Choice Winner – 2021,2022
As Kelly+Partners continues to grow, we are increasingly finding that training and development is playing a vital role in our success.
Our team are our most important asset, and by investing in their development we are ensuring that they have the skills and knowledge they need to help us achieve our goals.
Kelly Partners offers a range of training and development programs, both in-house and external, that cover everything from technical skills to leadership development. We believe that by investing in our people we are not only increasing their job satisfaction and engagement, but also building a stronger Kelly+Partners for the future.
At Kelly Partners, we understand that team events are an important part of business. They help to build morale and keep employees engaged. We host thr major events each year: Kick-off Day, Annual Awards and End of Year Christmas.
Kick-off Day is a day for the whole team to get together and celebrate the start of the year. This is a great opportunity for our business to plan for the year ahead.
Annual Awards is an event where we celebrate the achievements of our employees. We give out awards for Years of Service, most improved and the Honour of Golden Calculator to , team member of the year.
End of Year is a time for us to come together and celebrate the year that was. We have a party with food, drink and entertainment. This is a great way for us to relax and unwind after a busy year.
WHY CHOOSE WITH
WHY CHOOSE WITH KELLY+PARTNERS?
Our brand promise to our clients has four central pillars:
1. Proactive and forward-looking advice
2. Fixed fees and no surprises
3. 24/6 accessibility, and most importantly,
4. Delivery of an integrated service experience that will help clients be better off.
Our Partners receive access to our proprietary Client Service System that we have built from decades of expertise working with Business Owners and managing their financial universe. We provide our Partners with training, coaching and industry-leading technology to deliver a superior service experience to clients that will not only fulfil their needs but exceed them.
Our Net Promoter Score® (NPS) of +70 from our 2021 survey of 584 clients, as well as our 500+ 5-star Google Reviews reinforce our focus on going above and beyond for our clients.
+69%
Our Net Promoter Score® (NPS) is +69 from 494 client responses, compared to an industry average of -18 for accounting services.
We also have a strong focus on business events, which are a great way to network and learn about new developments in the industry. Events such as Be Better off ShowTM Live, Scholars Future Leaders Programs, Grow Program and Plan to Win.
Events can be a great way to connect with other businesses, learn about new developments in your industry, and network with potential clients. Kelly+Partners Group can help you plan and execute a successful event.
City2Surf for Cancer Schmancer | 2023
Kelly+Partners prides on generating industry-leading profits and cashflows. All Kelly+Partners operating businesses work on the following benchmark metrics:
• Minimum 5% organic revenue growth per annum
• EBITDA margin of 35%+
• Lockup days of less than 55 days (being 35 debtor days and 20 WIP days)
Under the Kelly+Partners model, operating Partners earn more than they could earn in their existing practice even though their equity ownership of the business may be reduced.
We see the ability to generate such returns to make our people and partners better off.
We are 63% more profitable than the average accounting firm in Australia and lockup 1/3rd of what the average accounting practice (55 days vs. ~150 days)
At Kelly+Partners, we are constantly innovating. We understand the need for digital transformation and we are investing heavily to ensure clients, in a backward industry, experience Kelly+Partners in a modern and digitised way.
We are currently developing the first ever Kelly+Partners Flight Plan, mobile Application, and The Progress Portal that will bring you and our clients a unique digital experience.
+ Business continuity + Client selection + Quality work + Kelly+Partners agreements + Kelly+Partners Policies + Insurances + Public market
Core Ideology
Core Values
Core Purpose
Insurance and Quality Assurance program
When it comes to succession planning, we would all agree that the powers that be in most organizations certainly desire to “do it well” and are looking for optimal pathways that lead to multiple successes in the area of Director Succession. Rather than discuss all of the various pathways, we would be best served by focusing on several common elements that all productive pathways would likely possess, including those that would meaningfully address the truths in a most cogent and creative way to gain the positive long term outcomes the businesses desire.
For this reason, an organisation needs to look at the chronological aspects of Succession Planning and the timing that would present the best moment (and momentum) to transition a Partner out of the business within a period of time.
The Ambassador Program is an exciting initiative that will see well credentialled retiring Partners appointed as official Kelly+Partners Ambassadors in designated local areas nationwide.
Kelly+Partners Ambassadors functions will include:
+ Being the official local Kelly+Partners representative
+ Providing support and advice to Partners and Business Owners
+ Facilitating and nurturing business opportunities for Partners
+ Being an advocate for the local community
+ Building their own Ambassador within their designated area
+ Providing feedback to the Kelly+Partners on issues affecting their business
+ Assist SMEs to grow both professionally and personally
+ Ambassadors are provided with full support to help them grow the business and local profile as well as authority to represent Kelly+Partners.
TRANFORMATION
The Kelly+Partners South West Sydney business in Campbelltown opened its doors in 1979 as Anthony Marks Croker & Company. In July 1984, it merged with DF Cheetham to become Marks Croker & Cheetham. Following some retirements and introduction of new partners, the firm changed its name to Dinale Croker Partners in 1992.
Then in 1999, the business was merged with BCD Financial, and shortly afterwards changed its name to BCP Accounting & Business Advisors. BCP subsequently merged with Kelly+Partners in July 2011.
The chart below highlights the significant improvement in margins and revenue achieved at Kelly+Partners South West Sydney in the first five years after joining the network. Following the acquisition of a majority ownership interest, the transformation typically entails five deliverables including: expense reduction, better working capital management, better client experience, better staff experience, and higher revenue growth.
‘After 32 years, Kelly+Partners offered us the opportunity to take our service offering to clients one step higher. We have not only seen the business grow, but our people have new opportunities and resources, and we have provided a higher level of service to our clients.’
Tim Bryan Former Senior Client Director Kelly+Partners
South West Sydney 52 WHY CHOOSE WITH KELLY+PARTNERS?
The Kely Partners Norwest business commenced as a greenfield location, with an office in Baulkham Hills launched in 2011. It started with an acquired fee base from FMK Chartered Accountants and one partner and one support staff. Located in the fast growing North West region of Sydney, and with access to talent based in the area, the business has since grown to a team of eleven, including two partners, covering a large range of private businesses and family groups.
As illustrated below, in the six years since inception, the Kelly+Partners Norwest business has exhibited very strong growth in revenue and earnings, with a significant increase in margins. This has been achieved by targeted marketing and the roll-out of the proprietary Kelly+Partners systems and processes, leading to numerous new client acquisitions across private SMEs / families, franchisees and other clients.
‘I sat down one evening with Brett Kelly, and he showed me the Kelly+Partners systems and what the firm was doing for its people and its clients. After the first two years, the Kelly+Partners Norwest business was performing very well, and so we started to add more people. The future is looking bright, and I’m happier in myself and my family is happier.’
Paul Kuchta
Senior Client Director and Company Director Kelly+Partners Norwest
WHY CHOOSE WITH KELLY+PARTNERS?
The information contained in this document is for general information purposes only, and should not be used as a substitute for consultation with professional advisors. This brochure does not constitute personal financial advice. We have not taken into account your personal circumstances, financial situation or needs. The information contained is not intended to address the circumstances of any particular individual or entity and is not to be relied upon by individuals or any other entity in making financial or investment decisions. Individuals and other entities should seek appropriate professional advice tailored to their circumstances in making financial decisions. Although Kelly+Partners has taken care in creating this document, no guarantee is given as to its accuracy, currency or correctness. Kelly+Partners is under no obligation to update any information included in this document. To the extent permissible by law, Kelly+Partners and its associated entities and each of their officers, employees or agents shall not be held liable for any errors, omissions, defects or misrepresentations in the information contained in this document, or any loss or damage, however caused, suffered or incurred by persons who rely on information in this document for any purpose.
Each office (Office) of Kelly+Partners is a separate legal entity. Services are delivered independently by each Office. These Offices are not members of one national partnership or otherwise legal partners with each other, nor is any one Office nor any of its officers, employees or agents responsible for the services or activities of any other. Kelly+Partners Group Holdings Limited (KPGH) and each of its officers, employees and agents are not responsible or liable for any acts or omissions of an Office and specifically disclaims any and all responsibility or liability for acts or omissions of an Office. An Office cannot act as agent of KPGH or any other Office, cannot obligate KPGH or any other Office, and is liable only for its own acts or omissions and not those of KPGH or any other Office. Similarly, KPGH cannot act as an agent of any Office, cannot obligate any Office, and is liable only for its own acts or omissions. This document is subject to copyright. No part of it should be reproduced, adapted or communicated without the written consent of the copyright owner. Liability limited by a scheme approved under professional standards legislation.
The artwork for this brochure was created for Kelly+Partners by esteemed graphic designer, illustrator and artist, Noma Bar.