First Impressions Matter (and Fast!)
When someone lands on your website, you have seconds to make them want to stay.
Whether you're a service provider, creative entrepreneur, or small business owner, your site should reflect the professional and passionate person behind the brand.
These 5 quick fixes are easy to implement and can transform your digital first impression without a full redesign.
Ready to polish your presence and start converting clicks into clients?
UPDATE YOUR HEADSHOT Fix #1
Your face is your brand so make sure it’s showing up clearly and confidently!
Swap out that outdated selfie or cropped family photo for a clean, high-quality headshot that feels like you and reflects your business vibe.
Quick Win:
Upload a recent, well-lit image that’s professional but approachable. Bonus points if you're smiling and facing the camera!
Fix #2
CLEAN UP YOUR HOMEPAGE HEADER
The top of your homepage should answer three questions in 5 seconds:
Who are you? What do you do? Who is it for?
If it doesn’t, people click away.
Quick Win:
Try a tagline like:
�� “Helping moms simplify their mornings with easy meal plans.”
�� “Wedding photography for fun-loving couples who want to feel relaxed and radiant.
DITCH THE CLUTTER Fix #3
Too many fonts, colors, or long blocks of text can overwhelm visitors.
Keep things simple, clean, and consistent to help your message shine.
Quick Win:
✅ Use just 2 fonts (a heading and a body font)
✅ Stick to 2-3 brand colors
✅ Break long paragraphs into short, skimmable text blocks
If a potential client loves what they see, they shouldn’t have to search for your contact info. Don’t make them guess, make it easy.
Quick Win:
�� Add a “Contact” button in your top navigation
�� Include a short call to action like “Let’s Work Together” or “Inquire Now”
��Make sure your email or form works on mobile!
Fix #5
ADD PERSONAL TOUCHES
People connect with people, not perfect brands. Infuse your site with glimpses of you. A short personal intro, behind-the-scenes photos, or a quick video helps build trust.
Quick Win:
�� Add a short “Meet the Founder” or “Why I Do What I Do” video to your About page or homepage. (P.S. I can help you create one of these!)
LET’S WORK TOGETHER
Let’s Take Your Brand to the Next Level!
Whether you're looking for a quick refresh or a full branding experience, I’ve got options designed to fit your stage of business
PERSONAL BRANDING
Capture your brand and show off your business with gorgeous branding images
TEAM BRANDING
Get a complete set of professional branding images for your website and marketing material . Show off your team, your office or whatever makes you stand out in the market place.
HEADSHOT
Make sure your headshot is not from 20 years ago! Update you headshot for business cards, social media and websites.
PRODUCT EMSEMBLES
Showcase your products in the best possible llight for your online store or catalog
