Kelly Metson Graphic Design Portfolio

DES IGN

NICE TO MEET YOU

As a dedicated and creative graphic designer, I'm fuelled by a genuine passion for design that permeates every project I undertake. I thrive on innovation, constantly seeking to explore new horizons and push the boundaries of creativity.

This is my portfolio that shows a selection of work that I am proud of.

Enjoy!

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KEY SKILLS 1

As an experienced graphic designer, I've mastered a range of essential software tools including Adobe Creative Suite (Photoshop, Illustrator, InDesign), Affinity Publisher & Squarespace. These platforms have enabled me to craft captivating visuals, manipulate images with precision, and execute complex design projects with finesse.

I take charge of the entire lifecycle of annual brochures and quarterly newsletters, from conceptualisation to print. This involves curating both supplied and personally crafted adverts, alongside meticulously enhancing product imagery. Attention to detail is paramount, not only in the design layout but also in accurately inputting pricing, SKUs, and promotions by hand. Each publication reaches a wide audience of over 2,000 customers, underscoring the significance of precision and quality in every aspect of the production process.

Annual Christmas Brochure

I leveraged SquareSpace to develop Snak Shed and Rendles websites, augmenting my skills with a grasp of basic CSS. Ensuring both platforms boasted engaging content and vital information, I prioritised a seamless and intuitive user experience, focusing on clear navigation pathways.

Additionally, I undertook the redesign of the mega menu for Springvale Foods' website, optimising it for both desktop and mobile interfaces.

Collaborating closely with Springvale Foods' third-party web developers, I ensured the consistent delivery of highquality functionality across all platforms.

WEB DESIGN 0

Annual Christmas Brochure

PRINT MEDIA

I spearheaded the creation of captivating Snak Shed point-of-sale (POS) materials, meticulously considering both functionality and mounting options. Following design, I collaborated with multiple printers to ensure print quality met store standards while staying within the marketing budget. Through diligent research and negotiations, I successfully saved Springvale Foods £7,000 on printing costs.

Additionally, I crafted branding and packaging labels for Ashwells' new range of loaf cakes, contributing to their market presence.

Beyond my role at Springvale Foods, my freelance experience extends to producing a diverse array of marketing collateral including pop-up banners, leaflets, business cards, and signage for vehicles and shops.

Annual Christmas Brochure

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Over the past year, I've dedicated myself to mastering Adobe After Effects and Premiere Pro, driven by a desire to contribute to the launch video of Snak Shed, Springvale Foods' proprietary brand. Eager to expand my skill set, I invested numerous hours outside of work delving into online courses and tutorials. Within a short span, I acquired a foundational understanding of both software packages, enabling me to produce video drafts. Collaborating closely with a third-party video editor, we shared responsibilities and collaborated on our creative concepts. The resulting video has been met with enthusiasm from Springvale Foods' customers, underscoring the success of our collaborative efforts.

Annual Christmas Brochure

During my tenure as a freelance graphic designer, I had the privilege of working with a diverse clientele, ranging from startups to wellestablished companies. Some clients couldn't provide detailed briefs, prompting me to rely on mood boards to understand their tastes and preferences. Subsequently, I would generate multiple creative concepts aligned with their chosen design package, crafting logo concepts that underwent iterative feedback sessions. This repetitive process ensured the eventual creation of logos that adhered to their brand guidelines or served as the cornerstone of their brand identity.

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