LOGO
Logo — Dark or Colorful Backgrounds Three pill cells are white (#FFFFFF)
ICON
Primary Purple #5602AD
Emphasis Orange #FF291A
Warning Red #D8202C
Success Green #A3E210
Info Blue #00A1CE
Basic Black #000000
100 #EBC9FA
100 #FFD4D1
100 #FDDED1
100 #FDDED1
100 #FDDED1
100 #E0E0E0
200 #D395F6
200 #FFA9A3
200 #FBB7A5
200 #FBB7A5
200 #FBB7A5
200 #C7C7C7
300 #AE5EE6
300 #FF7F76
300 #F38576
300 #F38576
300 #F38576
300 #AEAEAE
400 #8736CD
400 #FF5448
400 #E75653
400 #E75653
400 #E75653
400 #E959595
500 #5602AD
500 #FF291A
500 #D8202C
500 #A3E210
500 #00A1CE
500 #7C7C7C
600 #430294
600 #E52316
600 #B91730
600 #B91730
600 #B91730
600 #646464
700 #31017C
700 #CB1C10
700 #9B1032
700 #9B1032
700 #9B1032
700 #4A4A4A
800 #220064
800 #B0170C
800 #7D0A30
800 #7D0A30
800 #7D0A30
800 #323232
900 #180053
900 #981208
900 #670630
900 #670630
900 #670630
900 #000000
Icons Actions icon/edit
icon/close icon/create or add icon/arrow icon/calendar
icon/drag
icon/delete
icon/filter icon/menu icon/sort
Icons Label icon/tag
H1
Subtitles — Summary Cards
Metadata
COST PER REGISTRATION
ProximaNova-Semibold / 24px / #000000 @Basic-Black
ProximaNova-Light / 12px / Capitalized / #000000 @Basic-Black
H2 — Table Titles
OVERALL PERFORMANCE ALL CHANNELS
20px 30px
Configure Table: Performance By Select KPIs
ProximaNova-Semibold / 18px / Capitalized / #000000 @Basic-Black
H3 — Table Category
Side Panel
Apple
TITLE
ProximaNova-Regular / 16px / #000000 @Basic-Black
ProximaNova-Semibold / 16px / #FFFFFF
SUBTITLE H4 — Secondary Table Category
Android ProximaNova-Regular / 16px / #4A4A4A @Black700
ProximaNova-Regular / 14px / #FFFFFF Forms
Form Field ProximaNova-Regular / 12px / #000000 / Line Height 20px
Objects
Number of Installs (Day 0) ProximaNova-Semibold / 14px / #000000 @Basic-Black
Body — Table
$10,704.45 ProximaNova-Regular / 16px / #7C7C7C @Black500 Labels
ProximaNova-Regular / 12px / #7C7C7C @Black500
Links
Incipia Facebook Campaign ProximaNova-Regular / Local Font Size / #00A1CE
Assets Buttons Save or Submit Button
Assets Cards Edit Summary
Forms
Featured Summary Card
Dropdown
Date Range Create Table Chips
$43,978.29 REVENUE
Acquisition Collapse
Date Selector
FROM
Select
Next Active
Next: Select KPIs Next Inactive
Next: Select KPIs
Summary Cards
$5.47 COST PER INSTALL
Menu
- $0.13
Expand/Collapse
$7.35 Drag
21 Oct 2020
COST PER CAN CHARGE
+$0.35
UNTIL
25 Oct 2020 Select / Sub-Nav
Charger-Web
Charger-Web
Charger-Web
Charger-Web
Radio
Charger-Web Charger-Web
OVERALL PERFORMANCE ALL CHANNELS PAST 30 DAYS CHANNEL
# SIGN UPS
COST PER
DISTANCE FROM GOAL
# REGISTRATION
COST PER
# INSTALLS
COST PER
DISTANCE FROM GO
Apple
2030
$5.27
- $0.73
2030
$5.27
2030
$5.27
- $0.73
775
$6.00
- $0.00
775
$6.00
775
$6.00
- $0.00
475
$7.09
+ $1.09
475
$7.09
475
$7.09
+ $1.09
Snapchat
520
$4.67
- $1.33
520
$4.67
520
$4.67
- $1.33
PERFORMANCE BY CAMPAIGN JANUARY 2020 CAMPAIGN
SPEND
# EVENTS
COST PER EVENT
DISTANCE FROM GOAL
Apple
$14,200.00
302
$47.01
+ $0.01
$10,704.45
590
$9.80
- $0.20
$51.71
2
$25.85
- $0.00
$55.36
1
$55.36
+ $45.36
$104.18
2
$52.09
- $1.33
$104.18
2
$52.09
- $1.33
$104.18
2
$52.09
- $1.33
500
$11.36
- $0.64
Austin Incipia_FB_ US_Bird Personal Incipia_FB_ Rentals_Traf US_Bird fic Personal Campaign_7 Incipia_FB_ Rentals_Traf .16.19 US_Bird fic Personal Campaign_7 Incipia_FB_ Rentals_Traf .16.19 US_Bird fic Personal Campaign_7 Google Rentals_Traf .16.19 fic Campaign_7 .16.19
$5,678.90
Table Properties
Columns List the dimensions/thing to be measured (KPIs) Rows Lists the subject (platform, campaign, tag, etc.) Date Selector Applies only to the table directly below it Filtering One can filter the results to list ascending or descending by the column title