2018 Special Bridal Edition

SPECIAL WEDDING EDITION

Making Rochester “GLOW”

The Main Street Armory helps in creating beautiful memories for your special day.

With 3 different spaces to accommodate your every need, there is no place like this special venue.

It’s your special day so we even let you create your own menu!

Contact us today to come and take a tour.

900 E. Main Street Rochester, NY

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wedding e { TABLE OF CONTENTS }

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edition 2018 { TABLE OF CONTENTS }

BRIDAL COVER SHOOT 18

FEATURING JOEVAL'S BRIDAL, FORMALWEAR AND THE MEN'S SHOP AT JOEVAL'S

SPECIAL FEATURES

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TRILOGY

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HERE COMES THE BRIDE WITH ALEX FASHION & BRIDAL

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FOR THE GROOM - VITTORIOS MENSWEAR

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BLUSH BEAUTY

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STELLA'S BRIDAL

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GET MINTY

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THE PERFECT DESTINATION

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CHARLIE STYLE

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THE PERFECT INVITATION

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BRIDAL TIPS

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HAIR HYPE

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THE BEST CHOICE - GLEN MOSCOE JEWELERS

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RWO BRIDAL FASHION SHOW

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THE PERFECT HONEYMOON ACCESSORY

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THE PERFECT HOME

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MORTGAGE TIPS FOR WOMEN

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GROOMING FOR THE GROOM

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BE YOUNIQUE

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TIPS FROM ODELIA

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PICTURE THIS

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FASHION FORWARD

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{ FROM THE PUBLISHER }

“Love is fathomless; a unique empotion evoking unparralled happiness.”

T

his is your wedding, do what you love. Invite the people you want. Dance to the songs that bring you the most joy. Eat the best food you will ever have. Be the king and queen of the rest of your life. Enjoy all moments. Share the photographs with your children and grandchildren. Most of all, spend the rest of your days with the person you love.

In this very special edition of Rochester Woman Online, we will feature some truly beautiful wedding gowns, formalwear and menswear from Rochester’s very own Joeval’s Bridal, Formalwear and Menswear on Monroe Ave. This incredible photoshoot with photographer Rich Paprocki will leave you breathless with it’s unique, one of a kind style. Starting on page [ 18 ], you can flip through over 30 pages of imagery that will leave you wanting to drive right over to their shop and pick out your amazing dress right now!

In this edition we also had the pleasure of working with model, former MRS... and ...bride to be, Bridget Hetzler as she worked with the owner of Alex Bridal and Fashions to pick out the perfect wedding dress. What a day! I might have even picked out my very own dress that day as well. Read about her journey, what she was looking for in that perfect dress, and follow her entire day with us through the eyes of photographer Sarah Salvilla starting on page [64 ].

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ON OUR COVER

Our special January wedding edition cover features Stephanie V. and Anthony W. wearing Joeval’s, jewelry courtesy of The Diamond Guy at Rochester Pawn, makeup

by Genevieve Sullivan, floral bouquet by Wisteria Flowers and it was all photographed on location by Rich Paprocki Photography.

It wouldn't be a wedding edition without something for our grooms.

Vittorios Menswear is our go to tux and suit provider here in Rochester.

See some of their magnifent new styles featured on page [ 78 ].

I am so excited to be able to showcase some amazing photos from our January 21st Bridal Expo and Fashion Show courtesy of Rob Daniels Photography. So many great images highlighting this truly incredible showcase of bridal, formalwear, vintage, and lots of bling!

Make sure to check out the 12 pages of stunning photos starting on page [ 156 ].

There is something for every bride and groom filling this over 190+ pages for our very special bridal edition of Rochester Woman Online.

Don't miss all of our great advertiser, and flip the pages one by one...

Kelly 8

ROCHESTER WOMAN ONLINE :: SPECIAL WEDDING EDITION 2018

MAKING LIFE’S SPECIAL MOMENTS MEMORABLE

Tailored Events is committed to providing a wide range of equipment rental services for the Rochester, Canandaigua, and the Finger Lakes area. With a one-stop-shop approach, we take care of all wedding, graduation party, back yard barbeque, and corporate event rental needs from tent rentals to tables, dinnerware to lighting.

Enjoy our sister companies as well: King’s Catering -- on site/off site events and Morgan Samuels Bed and Breakfast Inn -- for a getaway, weddings, etc.

4031B Routes 5 & 20 I PO Box 712 I Canandaigua, NY 14424 I Tel: 585.394.3290 I www.tailoredeventsinc.com

{ A LOOK AT OUR TEAM }

PUBLISHER EDITOR-IN CHIEF ASSOCIATE EDITOR CREATIVE DIRECTOR/GRAPHIC DESIGN PHOTOGRAPHY

CONTRIBUTING WRITERS

ADVERTISING SALES

Kelly Breuer Cheryl Kates-Benman Cassondra Kubit Kelly Breuer Rich Paprocki Photography Sarah Savilla Daniel Delucenay Brandon Vick Cheryl Kates-Benman Mary Therese Friel Phyllis Haberer Rita Pettinero Joan Lincoln Jordan Betts Veronica V. Nicole Derenda Susan Aser Christina Duco Kathy Gleason Mary Bushey Glen Moscoe Morgan DeLapa Jordan Adams Connie Lowry Kelly Breuer

SOCIAL MEDIA DIRECTOR

Cassondra Kubit

WEB DESIGN & MANAGEMENT

The Next Design

Rochester Woman ONLINE is the premier professional woman’s online publication in the greater Rochester area. Our feature articles address major topics that interest local women. Each issue includes articles on health, fashion, fitness, finance, dining, lifestyle and personal perspectives, as well as a spotlight on local area women. The electronic magazines are distributed freely through your favorite app store and will be in your inbox electronically by the first week of every month. The publication is available free of charge. Please feel free to contact publisher Kelly Breuer at 585.727.9120 or you can email us at networkrocqueen@gmail.com. Download our current media kit at www. rochesterwomanonline.com.

The magazine is published 12 times a year by Rochester Woman ONLINE. Copyright © 2017 Rochester Woman ONLINE. No part of this magazine may be reproduced or republished without the consent of the publisher. Rochester Woman ONLINE is not responsible for unsolicited submissions, manuscripts, photos or artwork. All such submissions become the property of Rochester Woman ONLINE and will not be returned.

{ TRILOGY }

HOW TO WIN BIG

By Shopping Small Biz

BY JOAN E. LINCOLN I PHOTO BY TELLIER STUDIOS

How to BUY NEW or BUY LUXURY RESALE and feel amazing about it!!!

Panache Vintage & Finer Consignment Luxury Resale Boutique celebrates our 7th year, Panache Home & Design our 3rd and Trilogy Fashion Foundry (women's NEW on-trend fashion boutique) launched in August of 2016 my third and final installment of my trio of Small Businesses in my Happy Corner at Brighton Commons Brighton, NY.

Making smart and savvy life choices and financial decisions, the fierce female of today is choosing to be the Boss of her future. She doesn't want to compromise quality for the almighty price tag.

She wants it all! The modern Boss woman is an agent of change—speaking with her wallet and creating a massive shift in the fashion industry from big box retail, to supporting small business fashion boutique shopping and a new savvy way

Is that really your style?

Looking like twelve or more people that shopped for that same item in 6 different colors?

Where did your personal style go? The small business boutiques are where the on-trend styles can be found. Connect with your local small business boutique owner and sales team, they will say "Hello" ask how your days is going, assist you in finding that perfect outfit for the Addy Awards, the Roc Girl Gang Event or that local Gala that they too contribute. Find out what works for you with the try on trial and error experiment in the dressing room. Support those boutiques and businesses who support your community through their philanthropic contributions. It's a win-win for everyone when the lines at your local small business are that of a large big box.

Why many Shoppers are motivated by the Environment:

It's not your mama's fashion industry anymore.

Gone are the days of going to the mall to pick up the same clothes everyone else has. Style seekers want one-of-a-kind treasures and they want to experience the hunt for themselves.

Small Business Boutique and Luxury Resale satisfies these shopping desires where traditional big-box retail falls flat.

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adventures (or misadventures). We've changed our mindsets from a place of deprivation to a place of aspiration, and our finances and fashion sense have followed.

Many surveys prove that 1/3 of women say they would shop luxury resale and small business fashion boutique before going to the big box retail environment these days.

As two generations who grew up during economic recessions, millennials and grandmas economic recessions, millennials and grandmas are mindful consumers who are making a confident and smart choice to shop small business and luxury resale.

MILLENNIALS ARE 75% more likely to be motivated by the ENVIRONMENT, making the luxury resale shopping environment for their favorite designer and couture labels such a huge attraction. Fortunately, they are also supporting and gravitating to locally owned small fashion businesses where unique ontrend smaller unique collections are available. THANK YOU!!!

Help Main Street beat the Giant (I’m looking at you, Amazon) which clearly has access to pretty much everything, maybe even global domination."

of shopping at your luxury resale boutique. Her personal shopping behavior is making a positive impact on a global scale as the environment, economy, and community all benefit from her purchasing power and choices.

It is possible to save money and improve your life. Shopping luxury resale isn't a sacrifice, it's an investment in yourself. Saving money by being part of the conscious consumer movement allows you to have more time and money for other

ROCHESTER WOMAN ONLINE :: SPECIAL WEDDING EDITION 2018

Be the change you want to be SHOP LOCAL~SHOP SMALL BUSINESS~BIG!!!

Joan E. Lincoln Panache Vintage & Finer Consignment, Inc. Trilogy Fashion Foundry 1855 Monroe Avenue ~ Brighton Commons Rochester, NY 14618 www.panacheconsignboutique.com Today's Posh Daily Sale!

Warm 101.3 Fashion First

ROCHESTER WOMAN ONLINE :: SPECIAL WEDDING EDITION 2018

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Wedding Makeup specialist serving Rochester & the Finger Lakes. I have been creating beautiful makeup looks for 16 years. Blessed to have worked on many fashion shows & photoshoots. Every face is a distinct canvas and I love creating looks that make my clients feel beautiful.

585-305-4344 or email to Aknightmakeup@hotmail.com

COME PAR

FOR A DIFFEREN

WHAT HAPPENS AT THE BACHE BACHELOR

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HEALING MASSAGE RETREAT I BLDG C, 550 LATONA RD #305 I ROCHE

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wedding

ROCHESTER WOMAN ONLINE’S special feature

DESIGNS BY JOEVALS FORMALWEAR, BRIDAL AND MENSWEAR I PHOTOS BY RICH PAPROCKI PHOTOGRAPHY

Welcome to Joeval's JOEVAL'S IS A FULL SERVICE BOUTIQUE SERVING ALL OF YOUR FORMAL WEAR NEEDS. WE CARRY A FULL LINE OF FORMAL SHOES, JEWELRY AND ACCESSORIES. CUSTOMER SERVICE IS OUR NUMBER ONE PRIORITY.

What We Offer: Prom/Homecoming+ Special Occasion/Cocktail/ Evening+ Pageant+ Bridal+ Mother of the Bride/Groom+ Bridesmaids+ Juniors+ Plus Sizes+ Quinceanera+ Accessories

What We Offer: - One-on-one, private appointments - We are exclusive to all of our bridal designers, which we hand-picked to carry in the shoppe.

- Most of the designers we carry offer customizations, so each bride can bring their unique style and preference to each look, making most of our gowns “one-of-a-kind” - We also carry an exclusive custom couture line in house, where the bride has the opportunity to sit down with the designer and create a gown from scratch. It is a truly unique and memorable experience.

For the brides that want to combine

5 different dresses into one, or that have their “dream dress” in their head but can’t find it on the rack, let us put it on paper for you and bring it to life!

- We work one-on-one with all of our brides, and take private appointments only. Brides and their guests have the entire shop to themselves, so they can browse our selection at their leisure, and try on their gowns privately with their party, without the pressure of other parties being present. It is a very intimate, exclusive experience.

- Full styling services are offered by owner Kathie’s daughter Jordyn.

Accessory styling with gown, hair and makeup advise.

- Our service doesn’t end once the bride leaves our store. From when she first steps foot into our business until her wedding day and beyond, Joeval’s establishes a long term relationship with each bride that graces our business. After the bride picks her perfect dress, we love helping their bridal parties find the perfect look, the mother of the bride/groom find their dress, and even help the guys nail their look down (and of course offer styling guidance with the bridal and groomsmen parties!)

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For Him: From tuxedos to suits, ties to vests, or socks to shoes, let our expert men's formalwear stylist assist you in creating your perfect look.

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New Beginnings Weddings are a time of

ARE YOU PREPARED TO TAKE THE FIRST STEPS TOWARD

Home Ownership?

My name is Amy Bell and I have been in the mortgage profession for the past 25 years, helping homebuyers find that perfect mortgage to move into their new home. Please contact me today so I can get you started fulfilling even more of your dreams!

AmyBell Loan Officer | NMLS# 407606

Call today for a FREE Pre-Approval!

Cell: (585) 734-6790 Office: (585) 241-0000 x161 Email:

AmyBell@PremiumMortgage.com

2541 Monroe Ave., Rochester, NY 14618 | Equal Housing Lender | NMLS# 3254 | Licensed Mortgage Banker NYS Department of Financial Services

559 STATE ST I ROCHESTER, NY 14608 I (5

PHOTO B

585) 262-9920 I ROCHPAWN@YAHOO.COM

BY RICH PAPROCKI

Cruz Designs Unleash Your Inner Sparkle...

Let Us Be A Part of Your Lifetime.

Cruz Designs I Belong With You...

Today, Tomorrow and Always.

559 STATE ST I ROCHESTER, NY 14608 I (585) 262-9920 I ROCHPAWN@YAHOO.COM

Alex Fashion & Bridal I 3300 Monroe Ave, Suite 200 I Rochester, N

Ready to Say Yes to the Dress?

Schedule an appointment today!

New York 14618 I (585) 506-8506 I www.alexfashionandbridal.com

{ HERE COMES THE BRIDE }

BY CHERYL L. KATES-BENMAN I PHOTOS BY SARA SALVILLA

Here Comes The

Bride

At an early age, it is instilled we grow up, get married and live happily ever after.

This is one of the most important days of our lives. Americans by far spend a massive amount of money when planning weddings. Everything must be perfect, but it often is not. One thing for sure, the bride must be stunning. This will always be the most focused on part of the wedding; the dress!

Alex Fashion and Bridal located in the Lauer’s Building at 3300 Monroe Avenue, Suite 200 is a unique, sophisticated boutique where you will receive personal attention like no other. Owner Inna Zhezherya, brings 30 years of fashion experience to the table. She attended the Fashion Institute in Eastern Europe. After moving to the United States, Inna started with a small alteration business. The business recently expanded, adding a bridal shop. What a beautiful, comfortable place it is!

Inna’s store offers a full-service bridal shop, alterations, women’s clothing and bridal party dresses. Inna prides herself in finding “flattering fashions” for her customers. She feels providing gorgeous options along with quality and service is what makes her shop as one above the rest. She offers personalized services, so the customers don’t feel like they are

buying wedding dresses on an assembly line. Your wedding day is a day you will always remember so why not make it the best it can be?

Inna loves her decision to add the bridal portion to the store. She indicates her boutique offers a special service where the bride can choose her dress, but she also performs the alterations on site. Working directly with the brides, is Inna’s favorite part of the business. When coming into the store, the brides bring with them a unique energy and excitement which is contagious. Inna loves to show the brides dresses and often encourages them to try something they might not otherwise be interested in.

“I often find, Inna says, the bride doesn’t always choose what would look best on them. Think outside the box. It is interesting and sometimes challenging to encourage the ladies to have an open-mind”.

Many times, women are pleasantly surprised! They walk in with the attitude of “no ball gowns” and leave purchasing one, after experiencing the princess feeling after putting one on. Inna feels the goal of her business is to make a bride feel comfortable and to listen to her needs and concerns.

"I never played dress-up and I never doodled images of wedding dresses in my school notebooks. Instead, I sketched pictures of A-frame houses and longed to buy my own home. Even today, I spend more time in the home good sections of popular department stores than I do in the mall”.

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“It is our goal at Alex Fashion and Bridal to make sure every bride feels and looks their best on her special day. We can honestly say we love our brides”.

her dress. Model, Brigid Hetzel is scheduled to marry May 27th, 2018. Bridget agreed to participate and share her story!

Rochester Woman Online had their first wedding expo on January 21, 2018. As part of this theme, we not only held a fashion show, but decided to have a special wedding editionand we wanted to bring you a feature demonstrating how a bride goes through the experience of choosing

“I was never the girl who grew up dreaming of getting married. I honestly dreamt of a good education, so I could get a good job that would enable me to pay my own bills and be self-sufficient. When I was 15, I already knew I wanted to be a physical therapist.

Brigid shared:

ROCHESTER WOMAN ONLINE :: SPECIAL WEDDING EDITION 2018

I never played dress-up and I never doodled images of wedding dresses in my school notebooks. Instead, I sketched pictures of A-frame houses and longed to buy my own home. Even today, I spend more time

in the home good sections of popular department stores than I do in the mall”.

Brigid indicates this makes her the unconventional bride. While she does want to look like a princess or be the perfect example of a glowing bride (mostly

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“I have met someone whom I love more than I knew possible. I thought I knew myself, but I have learned so much more from this person. I have learned that asking for help or being helped doesn’t take away my independence; that teamwork is fundamental to the success of any relationship; and that with hard-work anything is possible”.

{ HERE COMES THE BRIDE }

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ROCHESTER WOMAN ONLINE :: SPECIAL WEDDING EDITION 2018

{ HERE COMES THE BRIDE }

Choosing your wedding dress is the focal point of planning a wedding.

Brigid points out for her, choosing the boutique she will buy her dress starts out with repour.

because of her fight to become one), she wants to celebrate with everyone!

Brigid indicates she learned the hard way “what is important in life” and she never wants to take anything for granted keeping perspective remembering not to get caught up in the small stuff.

Brigid notes her wedding is in 5 months, but she hasn’t spent much time thinking about color schemes, who’s wearing what and what brand her shoes are. She hasn’t picked a veil or even the flowers. The reason she says is that for once in her life she is truly happy. She learned the valuable lessons in life.

Brigid says: “I have met someone whom I love more than I knew possible. I thought

I knew myself, but I have learned so much more from this person. I have learned that asking for help or being helped doesn’t take away my independence; that teamwork is fundamental to the success of any relationship; and that with hard-work anything is possible”.

Choosing your wedding dress is the focal point of planning a wedding.

Brigid points out for her, choosing the boutique she will buy her dress starts out with repour. Most important is making the customer feel welcome.

Brigid said, “In reality, we are not choosing a dress, the dress will choose you”! You may have an idea of what you want, but that may not be what you end up with after trying on countless dresses. The dresses come

in all fashions long, short, with a train, lacy, silky or with extravagant beading. How can you choose just one?

The most alarming situation is the dresses are two sizes bigger than your normal size so don’t think you are getting fat (1). Don’t just focus on the overall look of the gown. You must be comfortable as you will be in the dress for several hours. So if you are a bride in the market for dresses, make sure you check out Alex Fashion and Bridal!

Always remember “You have to dance!” We always must remember we have to dance!

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{ HERE COMES THE BRIDE }

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{ HERE COMES THE BRIDE } “In reality, we are not choosing a dress, the dress will choose you”!

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Always remember “You have to dance!”

Finding the Perfect Wedding Tuxedo Picking out a tuxedo for your wedding day doesn’t have to be difficult. The biggest challenge is that most men often don’t consider the type of tux they want until they walk into the store. But if you ask yourself a few questions ahead of time, you can make it a pretty easy process.

1. Tux or suit?

2. What style do I want?

3. Rent or purchase?

4. What color?

5. Should the groomsmen’s outfits differ from the groom?

TUX OR SUIT?

Talk to your fiancé about the formality of your wedding. A formal wedding almost always calls for the groom and groomsmen to wear tuxedos. However, for a semiformal wedding, a dark suit with an offwhite shirt is a popular choice, and khaki or light grey suits are often good choices for summer or destination weddings.

Tuxedos are available in black, navy, various shades of grey. If you’re going with a dark suit, wear it with a white or off-white shirt during the spring, fall, and winter months. A khaki or lighter color suit is acceptable during the summer months. For a formal wedding, you can never go wrong with a black tuxedo, white shirt, bow tie or neck tie, pocket square, and a vest.

Which style is most appropriate?

For a traditional wedding, you’ll usually want to wear a dark tuxedo with a bow tie, suspenders or vest.

Estimate how many events where you might be able to wear the attire in the future to justify the purchase.

RENT OR PURCHASE?

“The groom always smiles proudly because he's convinced he's accomplished something quite wonderful. The bride smiles because she's been able to convince him of it.”

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If you don’t expect to wear it again within the next couple of years, it will save you money to rent instead of purchase.

Of course, if you opt to purchase your tux or suit, there’s no doubt that you’ll feel great in your attire, and that will show in your posture.

Our only advice is that if you’re going to buy, make sure you that you go with something traditional, so that it will be in style for years to come.

However, remember that if you rent, you’ll most likely spend about a third to a half of the cost of buying a new suit or tux. This way, you also won’t feel obligated to wear it again, if your attire choice changes or goes out of style in the next few years.

WHAT COLOR SHOULD BE USED FOR THE VEST OR TIE?

If you’re considering deviating from the standard black and off-white, it’s important to have an idea of the wedding dress color as well as

the color of any bridesmaid dresses.

• What color is the wedding dress?

If it’s white, make sure you know if it’s white or off-white.

• What are our wedding colors for décor and flowers?

• What are the colors of the bridesmaids’ dresses? If you have a swatch of material, that’s best but if not, simply describe the dress manufacturer/retail and color.

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“I can't explain why a bride buys her wedding dress, whereas a groom rents his tux."

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HOW SHOULD THE GROOMSMEN TUXES DIFFER FROM THE GROOM?

While back in the day it was traditional for the wedding party to wear identical clothing, today it’s completely acceptable and practiced for the groom to differentiate himself. A couple of

ways to accomplish this is to wear a different colored vest and tie; or for a more subtle approach, wear a slightly different boutonnière.

You can also help your guys accessorize by gifting them items such as cufflinks or ties.

Matthew McDermott,

Vittorio Menswear & Tuxedo

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“Whether you're tall and thin or short and husky — or anywhere in between — there's a perfect tuxedo out there for you. But, it should always match with the bride's dress."

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Let Flower City Nuptials Write Your Love Story!

Keri A. Klein

wedding officiant and ordained minister

www.flowercitynuptials.com instagram & FB: flower city nuptials phone number: (585)315-8973

Mario’s Hair Studio

MAKE YOUR DAY SPECIAL

CALL FOR YOUR FREE CONSULTATION TODAY! 1474 MONROE AVE I ROCHESTER, NY 14618 (585)473-8593 I WWW.MARIOSHAIR.COM

WITH AN ORIGINAL CUSTOM UP-DO DESIGNED JUST FOR YOU AND YOUR ENSEMBLE.

Unsure of what you’re looking for in a makeup look or makeup artist for your big day?

NOW THROUGH MARCH 15 BOOK A MAKEUP TRIAL WITH BLUSH BRIDAL FOR $55 *Must be done in studio at Blush Beauty Bar Monday – Thurs hours

CHRISTINA DUCO I BLUSH BEAUTY BAR I 230 EMPIRE BLVD ROCHESTER, NEW YORK 14609 I (585) 857-5740

{ BLUSH BEAUTY }

DO IT RIGHT!

BY CHRISTINA DUCO

Angelina and Christina have been in the beauty industry for about 10 years now. Both starting with a cosmetology focus, they quickly learned hair was not their full passion; but makeup was.

After many years of working with different cosmetic companies, freelancing on their own (specific with bridal makeup) and moving to different areas of North America, they decided to bring their friendship and passions together to start this amazing business.

is your special day.

Blush Bridal is a luxury makeup company that will have this part of your wedding day COMPLETELY stress free with so many special add-ons from the team you won’t believe all the details they

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-Add a lash, ALWAYS. Whether it is a couple individuals, or a full strip, lashes are a must!

- S K I N I S EVERYTHING. Make sure you take care of it before your big day with facials/ great skin products.

Flawless skin means flawless makeup.

-Make sure you have a true vision of what you want for your big day before your makeup trial. It helps the artist understand the feel of your big day and what your expectations are so they can deliver exactly what you are dreaming of.

Blush Bridal is a makeup specific company. There are a team of girls within Blush Bridal who are trained in the style that is most sought after from Angelina and Christina. This is what makes Blush Bridal so unique to the Rochester market.

If Angelina or Christina are not available, you can get one of their talented artists to work with you on your big day, with knowing that all your makeup expectations are going to be met just as if you were working with Angela or Christina themselves.

They guarantee it, because after all, this

-Don’t stray from comfort! If you’re not a big makeup girl, you don’t necessarily need a ton. You’ll need more than normal for photos but we will ensure you still feel like YOU!

will bring to you that you would have never thought of. Get ready to be one stunning bride thanks to Angelina, Christina and their team!

Here are some fun tips for your big day:

ROCHESTER WOMAN ONLINE :: SPECIAL WEDDING EDITION 2018

Having your dress, colors, location all set can make or break a makeup trial. Your vision of the day includes your vision of how you want to look for one of the most important days of your life. It only happens once, DO IT RIGHT!

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Her spirit is free, she has a Rebel soul But she loves with all the Wild of her heart !

PHOTOS BY BRANDON VICK PHOTOGRAPHY

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We can’t wait to help you say “Yes” to the dress!!

B

{ GET MINTY }

BY JORDYN BETTS

GETTING YOU MINT FOR THE BIG DAY

Hello beautiful brides! Do you ever wonder what you need to know about getting your hair done for your big day? Well here it is, the need to know when going into a salon for your day.

look into a full updo so you can show off those beautiful details you chose!

1 - F I N D I N S P I R AT I O N PICTURES.

Sleek, textured, half-up, natural, organic, braided, boho…No question is a dumb question so please feel free to ask us anything you need help understanding. Our job is to give you the best style we can for your special day, your job is to communicate with us about your aspirations and dreams!

Your stylist will provide you with the most expert answers and should give you plenty of options. So please be particular during your consultation, speaking of consultation… absolutely book a trial at least a month prior to your big day!

What is an inspiration picture? An inspiration picture will help you and your stylist find your perfect style. As we know, we all have different hair types, lengths, density, etc so each person will get an individualized style. Having a picture will help you speak to your stylist about certain styles as well as placement.

2- CONSIDER YOUR HAIR TYPE.

What is your hair type? Is it big and curly, short and straight, thick and coarse, long and fine… you get the picture! Can your hair hold a curl? If it can’t, you can look into braided updos. They give you a lot of texture and movement to give you the illusion of curled locs! If you have naturally curly hair do you want to wear it in it’s natural form or do you want your stylist to straighten your hair for your chosen style?

3- PLAN YOUR ACCESSORIES AND YOUR CHOSEN STYLE WITH THE HELP OF YOUR HAIR STYLIST AND DRESS STYLIST.

If you choose a veil and accessories for your style decide if you want your details on your style to be showing towards your family during your vows or do you want your accessories or veil to be facing out? If your dress has a detailed back, you should

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4- KEY WORDS TO USE IN YOUR SEARCH AND WITH YOUR STYLIST.

5- WHAT DOES A MINT WEDDING LOOK LIKE ON THE DAY OF?

At Mint Salon we pride ourselves in our event styling. We have a team of stylists to meet you at your home or you can make yourself at home in our salon. Our staff is highly trained in all hair types and bridal styles. From our gold extension cord to our, essential oils for destressing, to our breakfast package, to our bridal “emergency hair kit” not one detail goes unnoticed.

Call us at 585-461-9368 or email us at staff@getminty.com to schedule your bridal consultation with our lead event stylist, Rachel. Find us on social media to see our work, @getminty.

Xo – The Mint Betties

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®

®

IT’S TIME TO PUT YOURSELF FIRST. IT’S TIME TO TRANSFORM YOUR LIFE. IT’S TIME TO RAISE THE BAR.

IT’S TIME TO PUT YOURSELF FIRST. IT’S TIME TO TRANSFORM YOUR LIFE. IT’S TIME TO RAISE THE BAR.

SIX WEEK EXCLUSIVE MEMBERSHIP SIX WEEK WORKOUT CALENDAR “DROP YOUR SUGAR, RAISE YOUR BAR” BREAKDOWN EXCLUSIVE WORKOUT VIDEO SIX RECIPE CARDS ACCESS TO ALL BURN BOOT CAMP LOCATIONS DURING CHALLENGE

JOIN OUR SIX WEEK FITNESS CHALLENGE 6 Months for $800 TOinSTART YOUR Bring 3 bridesmaids and bride receives SIX WEEKRAISING EXCLUSIVE MEMBERSHIP SIXBAR! WEEKher WORKOUT CALENDAR package for free!

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AvianSalonandSpa.com 585-347-6944 2126 Empire Blvd | Webster NY | 14580

Offering services for

Prepare for the big

the whole wedding

day with:

party! *Hair

*Medical Spa

*Updos

(Botox & Fillers)

*Makeup *Nails

*Laser Spa (Hair Removal, Photofacials, Skin Rejuvenation)

{ THE PERFECT DESTINATION }

Celebrate Your Wedding With Us “Canandaigua” is a Seneca Indian word meaning "The Chosen Spot.” When you see the breathtaking beauty of Canandaigua Lake you will know why so many brides and grooms choose The Inn on the Lake to begin their lives together. The Inn on the Lake in Canandaigua features a wide range of indoor and outdoor event space and packages to suit wedding events ranging in size from 25 – 250 guests.

Imagine exchanging vows in the presence of family and friends directly on the shore of Canandaigua Lake.

The picturesque lake provides the perfect back drop for couples in the Spring, Summer and Fall. Spring offers the freshness of budding trees and newly green grass.

Summer provides the lake atmosphere with boating and plenty of lake activity. While the elegance and color of fall foliage is stunning in the fall.

C e l e b r a t e your wedding reception under our elegant white tent by glittering Canandaigua Lake or in the elegance of our Grand Ballroom.

A tented affair will accommodate up to 250 guests available from May through October. Our Grand Ballroom will accommodate up to 200 guests all year round.

Our expert setup services, and memorable catering support means you can focus on your day and leave the details to us. Each couple celebrating their wedding at The Inn on the Lake 126

has a professional event manager dedicated to run the ceremony rehearsal on the eve of their wedding. The event manager is also present on the wedding day working alongside the vendors you have chosen while setting up the scene you have dreamed of. We pride ourselves in our wedding concierge that personally tends to the couples needs throughout the reception.

Whether that is providing cocktails during picture

include a wide range of menus to select from.

Our Chef offers the freshest ingredients based on the seasons and incorporates local fare when able to. The culinary bounties available in the different seasons are vast and plenty. We are fortunate to have these resources among us and welcome the opportunity to introduce them to your guests visiting the Finger Lakes region. The Inn on the Lake is a supporter of Finger Lakes wineries, breweries and farms. Our Chef is happy to offer his insight and suggestions at the complimentary tasting extended to the coupleto-be during the ever so important planning period.

Our seasoned wait staff and bar staff are committed to serving the needs of your guests with their professionalism. Dinner service is carried out with precision and attention to detail from pouring the champagne toast to cutting the wedding cake. Staff attends to guest service while the couple can enjoy dinner and mingling with their guests prior to dancing the night away.

taking, assisting with bridal party introductions, securing gifts and cards with a member of your wedding party to staying until the completion of the reception to clean up and store items for retrieval the following day.

Our culinary team creates American-inspired cuisine with a gourmet finish. Catering services

ROCHESTER WOMAN ONLINE :: SPECIAL WEDDING EDITION 2018

Each couple is given the opportunity to block guestrooms for out of town guests. Each room and suite at the Inn on the Lake offers a soothing escape for the end of the day. Guests can choose accommodations from four different Guest Room styles based on their individual needs. All our guest rooms feature a mini refrigerator & microwave, cable television and complimentary wireless Internet access. We have eight Lakefront suites featuring private balconies, cascading Jacuzzis, and smartly-designed kitchenettes.

Out of town wedding guests will have memorable

{ SHIFT+CONTROL } Weddings at The Inn on the Lake in New York are unique, surrounded by the scenic beauty of the Finger Lakes. We look forward to hosting the Wedding of your dreams with the style and service you deserve.

outings and unforgettable days while at The Inn on the Lake. Located in the heart of the Finger Lakes region of Upstate New York, you will find an incredible range of unique experiences starting just outside our door. From our charming and historic downtown Canandaigua shopping district, to the many wineries, museums, and outdoor recreation opportunities within minutes of our location. Guests will run out of time before they run out of things to see and do.

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We are within walking distance from the New York Wine & Culinary Center, lake cruises, beautiful beaches, Roseland Waterpark, public golf courses, Finger Lakes Gaming & Racetrack, and several Finger Lake wine and beer trails.

And, we’re just steps from the vibrant shopping in historic downtown Canandaigua. If guests are here for a short visit, The Inn on the Lake’s onsite amenities are available to them to pass the time until the” I Do’s”. We have a lakefront

ROCHESTER WOMAN ONLINE :: SPECIAL WEDDING EDITION 2018

restaurant, The Shore, as well as the lakefront lounge, indoor and outdoor heated pools, a fitness studio and the ever-popular lakeside bar and grille, The Sand Bar. Weddings at The Inn on the Lake in New York are unique, surrounded by the scenic beauty of the Finger Lakes. We look forward to hosting the Wedding of your dreams with the style and service you deserve.

770 South Main Street Canandaigua, New York 14424 585.394.7800 www.theinnonthelake.com

{ CHARLIE STYLE }

Introducing CHARLIESTYLE

BY CONNIE LOWRY

Charliestyle is a new styling service started October 2016 by Connie Charlie Lowry, Personal Stylist.

Charlie received a degree in Fashion Merchandising and Design and is a Certified Personal Stylist in Rochester, New York.

Born and raised in Philadelphia, C h a r l i e ’s passion for fashion and flare for style ignited her journey to becoming a personal stylist.

Charlie is doing what she loves and always knew she would, one wardrobe at a time.

Create your own visual style…let it be unique for yourself and identifiable for other~Orson Welles Charliestyle philosophy is personal style is an outward expression of ones inner self.

Through style, you can communicate who you are or who you want to be without saying a word.

It all begins with wardrobe building according to Charlie.

The foundation, (literally) is where great 130

styling begins.

Event Styling

We shape things with the essentials (the stylish staple, indispensable, necessary) pieces that everyone should possess.

First date, job interview, wedding?

Charliestyle services include but are not limited to

Do you have a special event that you need to be styled for?

Getting Dressed w/ Charlie (virtual) Facetime, Duo or Skype

Standing in front of your closet filled with clothes but can’t find anything to wear?

Call Charlie for virtual assistance.

- One-on-One Virtual Styling - One-onOne In Person Styling

Styling Pa c k a g e s Available: Bronze Silver Gold Platinum Closet Essentailizing: a custom plan designed by Charlie to get the staple stylish pieces in your wardrobe

Closet Overhaul: Charlie will perform a closet cleanse, out with the old and in with the new.

Simplify your closet and make it easier to navigate through to your next outfit

ROCHESTER WOMAN ONLINE :: SPECIAL WEDDING EDITION 2018

The Stylist you need for the things you want.

You want it? Go get it! Be styled for it!!

Please visit us at Charliestyling.com Free phone consultation with Charlie (585) 281-1011

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Life’s too short

to Suffer Pain or Forg0 PLEASURE

You are invited to an evening of informative learning on Vaginal Rejuvenation

by Dr. Kalnoki of the Quatela Center for Plastic surgery and Julie Chatt, Nurse Practitioner of Q the Medical Spa at Lindsay House.

January 31ST | 6 PM | The Lindsay House Reservations Required Call 585.244.1000 by January 26th or visit Quatela.com

*** PLEASE MENTION THIS AD IN ROCHESTER WOMAN ONLINE WHEN REGISTERING. ***

973 East Avenue, Rochester, 14607 | Quatela.com | 585.244.1000 ROCHESTER WOMAN ONLINE :: SPECIAL WEDDING EDITION 2018

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Come and Enjoy Your Bachelorette Party With Us

The Champagne Room ALL NIGHT PACKAGE $299 plus tax and gratuity

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W

{ THE PERFECT INVITATION }

BY ROZ RICHARDS

You want to select an invitation that represents you!! As your guests open the envelope to reveal your invitation, you probably want them to say “Wow” and be as excited about your special day as you are. It is after all, the biggest personal event you will plan and experience!!!

Selecting the Perfect (for you) Wedding Invitation

There are more to invitations than most realize. Details. Details. Details. Presenting the who, what and where is the task at hand and to make it beautiful and memorable as well. After all, an invitation lasts for a lifetime!

Things to consider:

• Design elements/style/graphics • Stock being used • Printing methods • Imprint Colors • Budget • Number of invitations needed (to mail; not the guest count).

Design elements and styles are available from complete simplicity and tradition to avant-garde and graphics galore, styles are available in all price ranges.

Your stationer will guide you to the best to suit your style.

Stock to print on and printing methods The range of stocks available vary by the type of printing method chosen. If you want the top of the line, then a letterpress stock that is a 1 or 2 ply cotton or bamboo is for you.

The mid range can offer letterpress as well, along with foil stamping, thermography and digital with many choices in paper, color and weights.

First and foremost, it is important to select a wedding invitation package that reflects your style, taste, and level of ceremony and COLORS celebration. Your invitation IMPRINT Your colors can carry thru to your invitations, is the first glimpse your but they don’t have to! The invitation with traditional black on ecru can be exciting if guests will have of what combined with a layer stock of color or an envelope liner that enhances your design. your special day will hold!!

BUDGET

A budget is a starting point for you. The reality is there are very expensive invitations to very inexpensive. The old adage “you get what you pay for” is usually true, but a look can be replicated in a cost effective printing method on a nice stock and save you money. You have to realize that the smaller the quantity the higher the per piece cost is. If your quantity is higher, your per piece cost will decrease.

What your wedding invitation package needs:

• Invitation—Must have!!!

• Outer envelope—Must have!!

• Inner envelopes—Optional; some packages include them; others don’t • Response set—Must have!!

• Reception card—needed if reception is at a different place than the ceremony • Accommodations—necessary if you have many out of town guests (it is a courtesy to provide for your guests) • Directions—not usually needed unless you are at a “hard to find” venue or have parking issues • Wedding Details—great for a weekend of events and website information (registry that is a no-no to not be mentioned on the invite can be found here!)

Putting this all together is best achieved by dealing with a professional stationer—you are doing it once and probably for the first time (and hopefully last!). The professional has been doing it for years and has done many and knows the etiquette for you to follow and most importantly, how to get it done!

Timing is of the essence. Invitations should not be left as the last thing you do!!! For a nice package, allowing 6-8 months usually suffices; for a more custom package, longer is needed. If you are in the last minute of your timing, there are fewer choices.

Come see PaperRozzi Invitations. We can help you select the perfect wedding invitation – for you!

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"First and foremost, it is important to select a wedding invitation package that reflects your style, taste, and level of ceremony and celebration. Your invitation is the first glimpse your guests will have of what your special day will hold!!"

PaperRozzi INVITATIONS

“Rochester’s Favorite Stationer For Wedding Invitations” 1 2 0 1 B AY R O AD | WE B S T E R , N Y 1 4 5 8 0 | 5 8 5 . 6 7 1 . 8 0 7 0 | P AP E R R O Z Z I . C O M

{ TIPS SHIFT+CONTROL FOR WOMEN }

STYLING YOUR WEDDING MAKEUP LOOK

BY NICOLE DERENDA

Your wedding day is one of the most special and memorable days of your life. Every bride wants to remember every nuance, every little moment to keep with her forever. Your wedding look will be forever captured in your memories and photos.

You will want to feel that everything went perfectly, including your makeup look.

Give your traditional makeup its own honeymoon and go pro You will need a long-wearing makeup to be sure your look is one thing you DON’T have to worry about.

Be sure to have your makeup professionally done for your wedding day – you want your look on-point and exactly as you have dreamt of it. I would encourage you to have your bridesmaids, mother and future motherin-law also join you for a wedding day makeup session.

This will be one of the most heavily photographed days of your life - you want to be sure everyone’s looks are sheer perfection - without a lot of touch-ups or hassle. I would recommend that you utilize a high-quality budge-proof, waterproof, smudge-proof product, 140

like those that SeneGence offers. From foundation, to eyeshadow, mascara and lips, you do not want to have to blot, dab or reapply. Not only will it add to your duties that day, it will add to your worries.

With SeneGence products, there is no worry – apply and forget it’s there. Enjoy

kiss-proof, tear-proof … WEDDINGPROOF and even honeymoon proof!

Gorgeous, worry-free makeup from day to night?

YES, PLEASE. Get a consultation – don’t leave your wedding day look to chance.

It’s important to get a makeup consultation so that you can clearly articulate what you want for your wedding day. You have planned so many details of your wedding day, this is no exception. Be sure to book a consultation at least three to six months in advance so there is the least amount of pressure on you. You should be able to work through several different looks at your consultation, and decide what is best for you. I would also recommend one “dress rehearsal” prior to your wedding day, for final tweaking of your wedding-day makeup style.

your day without worrying about your lipstick wearing off, your sparkly shadow sprinkling down your face, or your eyes turning into the prettiest raccoon’s eyes at a wedding.

SeneGence carries a full line of skincare and beauty products that are budge-proof,

ROCHESTER WOMAN ONLINE :: SPECIAL WEDDING EDITION 2018

At Luxe Lips Beauty by Nicole, you can secure special wedding-package pricing, including consultation services for your best look. At your consultation, photographs will be taken and given to you for your private review and satisfaction of your makeup and skincare plan for your wedding day. Application tips and lessons are given gratis, and you and your party will be able to purchase any products

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{ SHIFT+CONTROL } What is most important on your wedding day is that you feel beautiful, peaceful, and loved. Be confident in your planning and choices so that you can enjoy this most beautiful and memorable day. Choose products and a stylist that enhances your beauty.

I have also partnered with a lash stylist to offer clients a high-quality silk or faux mink lash, should you choose to add extra glamour to your look. Each bride also receives a special remembrance to commemorate her wedding day.

What is most important on your wedding day is that you feel beautiful, peaceful, and

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loved. Be confident in your planning and choices so that you can enjoy this most beautiful and memorable day. Choose products and a stylist that enhances your beauty.

Nicole can be reached at luxelipsbynicole@ gmail.com, on Facebook, Instagram, and Pinterest at Luxe Lips by Nicole for your

ROCHESTER WOMAN ONLINE :: SPECIAL WEDDING EDITION 2018

unique needs, and is a regular contributor to the Women’s Tips segment of Rochester Women Online magazine.

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ALL EYES ON YOU FOR YOUR WEDDING DAY - WITH RED ASPEN

BY VERONICA VALAZZA

Your wedding day will be one of the most memorable days of your life. Two things are a must for a bride – to look and feel her very best, and to capture lasting memories of the moment in beautiful photos. Every bride wants their wedding photography to be flattering and timeless – and all eyes are on the bride to capture these moments with beauty and grace.

including you, will notice, is the beauty of your look, not discomfort or hassle.

Enter Red Aspen, featuring the highest in quality and comfort lashes for every day - whether you are looking for a casual daily beauty or glitz for a special occasion. You cannot find a lash more comfortable, naturally gorgeous or classy

Perfect lashes are a necessity to enhance your look and create photos that will draw attention to your eyes to create the lasting look you want for the most beautiful memories in your photos.

Long held as a photography secret, lash enhancement is always used to add dimension to a model’s eyes in photos.

Have you ever noticed that women in media, whether in news, television, or magazine, have accentuated and gorgeous eyes? The most effective and impactful way to accentuate your lashes in photos is strip lashes, which will make eyes appear bigger and more captivating to the camera. Strip lashe have made their way to main-stream beauty products. You can even find these lashes available at your corner drug store. Is there a difference, or is a lash just a lash?

Never. It is important to choose a highquality premier lash that can be used multiple times with comfort and ease.

The only thing you will want everyone, 144

look than this line of premium lashes.

Red Aspen is women-owned, and is America’s first social-selling lash company.

This is unique – and has proven to bring much success to this company. Much of their marketing is based in social media and personal communication – their success has relied on satisfied clients, and judging by their growth, Red Aspen is

ROCHESTER WOMAN ONLINE :: SPECIAL WEDDING EDITION 2018

taking the nation by storm.

The flagship product of Red Aspen is an ultra-premium lash line – all lashes are multi-layered, made of natural silk or faux mink, with a soft cotton band. There are currently eight different styles - all made in the USA to the highest standards: each style designed to accentuate the unique shape of your eye for the most flattering look. Unique to Red Aspen, these premium lashes are designed to be multi-use! They will last you through multiple wearings with ease and style.

The latex-free adhesive is delicate enough for the most sensitive eyes, yet holds strong through your entire day. Lashes are easily removed with oil-free makeup remover and a swab. Never fear, Red Aspen is a crueltyfree company – never any testing on animals.

You can feel confident in the look and quality of this product for your wedding day, and every day. Whether you are looking for a little sparkle, a timeless classic or prefer vava-voom volume, let me style your lashes for your most memorable you.

I am available for private and group consultations, and you can shop with me at www.redaspenlove.com/veronicavalazza and also on Facebook at Lush Beauty Lash by Veronica

Veronica Valazza

Your exclusive lash stylist Make your special day even more memorable with Red Aspen super-premium lashes Whether you are in need of a little sparkle, looking for classic beauty, or va-va-voom volume - there is a perfect lash for you 7 Unique styles for a unique you

Silk & Faux Mink lashes Multi-use!

Latex-free Made in USA Cruelty Free Easy removal

Lush Beauty Lash by Veronica www.redaspenlove.com/veronicavalazza

#hairbyjessicashade

www.hairbyjessicashade.com

Meet Jessica Shade, she has been in the beauty

industry for 12 years. She has an amazing passion

in this business, and loves to keep herself

educated. Always accepting new guests. Please visit her web page for further information. She

looks forward to working with new guests.

{ HAIR HYPE }

I DO...AND MY UPDO

BY MARY BUSHEY

The goal, when seeking services at a salon, is generally to leave there looking a lot better when compared to when you entered. Sometimes the client’s goals are realistic but often, they are not. I mean I am a hairdresser, I cannot create magic. Sometimes a plain Jane, wants to come in and leave a Marilyn Monroe. I can do some wonders, but some things are not always possible. A drastic change is sometimes the move but more-often-than-not it isn’t. Your look must fit your personality. It must be a blend of all about you to really pop! Look at Sandy in the movie Grease.

She looked hot but we all knew that wasn’t her norm. After one day, she was going to return to her essence plain, innocent Sandy. This is the ideology I use to advise brides when they come in for a consult; I Do and My Updo!!!

Choosing your attire for your wedding is an important part of your day. Beautiful is a must.

All eyes are on you. That is your moment. The moment when everyone watches you walk down the aisle to surrender and give yourself to the man you love. A large part of this day is your pictures. They will follow you forever. Choose your dress and hair style wisely or you will forever be haunted by the memory on your mantel smiling back at you, from your wedding day picture frame!

When choosing a style, be realistic. You want to be a “princess for a day” but the memory will be with you for the rest of your life or your next husband…whichever comes first!!!

When consulting with brides, it is my practice to never choose styles prior to meeting with the bride. I like to see what she looks like on a normal day. I like to learn the person’s personality and what they are about. It is okay to strive to be glamourous, but you do not want to look so different, no one recognizes 148

you, especially at your own wedding. You don’t want guests whispering “ Who’s that and where did my____go?”

Hair Comes the Bride points out something very important; “Make a match! A bride’s hair should complement the dress she is wearing and not take it over” (1). Many people choose extreme extravagant dresses with long trains

or exquisite beading. Keep in mind the more bling the more challenging it becomes to make your hair style go with that look. Then you must factor in whether you wear a veil or tiara.

Lastly, what flowers are you carrying? Would it be becoming to compliment the hair style with fresh flowers? The possibilities are endless.

Wedding Ideas Magazine suggests as a bride , you sample several looks prior to choosing what will be your crowning glory (2). Practical advice pointed out includes “NOT chopping

ROCHESTER WOMAN ONLINE :: SPECIAL WEDDING EDITION 2018

off your hair or changing the color drastically” (2). Factor in whether you will be a summer or winter bride as seasonal factors, colors or themes should also be considered (2). Don’t forget your style. If you are conservative, pairing this with a fun, freaky style may not produce the results you’re seeking, a sleeked-back chic style may fair better.

Must you wear an updo? It often is the look which many brides choose. Many this season are going with messy buns, braiding or a combination of the three. The updo is a classic, sophisticated look and can be dressed up with baby’s breath or pearls. Always remember at some point in the day or night, you will have to dance.

You want your hair to last, so you look your best with every snap of the camera. Make sure your updo is secure so there is no chance of your hair falling when you take off your veil or when the fun begins with the first dance Use hair spray or pins for that extra hold.

Beauty comes from within.

Don’t forget the obvious, to look your best. Get in enough sleep the week before your big day, so there is no chance of black circles under your eyes.

There’s no room for raccoons in the wedding party. Eat healthy and remember it’s only one day but the memories will last a lifetime. The stress you are feeling about the astronomical decision-making choices you have to make for just one day, will soon be water-under-the bridge. You will soon be at the first day, of the rest of your life. Don’t forget to have fun! I do with my updo!

1. Haircomesthebride.com (2018). Retrieved January 6, 2018 from Haircomesthebride.com 2. Top Tips For Choosing A Wedding Hairstyle (2018). Retrieved January 6, 2018 from www. weddingideas.com

Thinking of Buying or Selling Your Home?

Call or Text Me!

Michelle Dills LICENSED REAL ESTATE SALESPERSON

REALTOR®

“Going above and beyond to find your next home!”

cell: 585.314.7269 office: 585.409.2141 fax: 585.343.8502 MichelleDills@howardhanna.com 570 E. MAIN STREET BATAVIA, NY 14020

Reliable • Trustworthy • Knowledgeable

SCONE: Skon A small lightly sweetened biscuitlike cake eaten at the Red Bird Afternoon Tea. Reserve an Afternoon Tea for your shower. Eat in or drop off!

Call for consultation.

25 Main St., Brockport • 637-3340 Lunch Served Daily 11-2; Mon.-Sat. 10-5:30

the WED SHED

Rustic Vintage Rentals--- Mismatched China & Flatware, Linens & Lace, Wine Barrels, Rustic Decor & Much more!!

2299 Swett Rd Lyndonville, New York @TheWedShed Call (585) 993-2422

{ {THE SHIFT+CONTROL BEST CHOICE...} }

THE SMARTER WAY TO BUY AN ENGAGEMENT RING

BY GLEN MOSCOE

If you’ve found the person you want to marry and are in the market for an engagement ring, you don’t need to be nervous. Just sit back and try to enjoy this memorable milestone in your life. Now, if you’re lucky enough to have a partner who’ll take charge of the whole thing on their own, congratulations you are in for a wonderful surprise. If you’re shopping together the more prepared you are the easier it can be.

Here are a few pointers for making a better, smarter purchase.

FIND A TRUSTED, KNOWLEDGEABLE ADVISOR

Now, if you had a serious medical problem, would you look for a doctor or just go on the Internet to diagnose and treat yourself?

Probably not. Like your doctor, your jeweler should be armed with expert training, be open to all questions and be able to provide answers in clear, simple language.

As a Gemological Institute of America (GIA) Graduate Gemologist and Certified Jeweler for over 40 years, I have the knowledge and experience to help you select the perfect stone and setting. Yes, you can certainly shop around, but when you do, it’s important to find someone you like, you trust and feel comfortable working with.

PUT TOGETHER A “COMFORTABLE” BUDGET

There are very few things you may ever buy that you’ll own as long as this diamond engagement ring and wedding band. We recommend spending as much as reasonable.

Some guidelines suggest spending two month’s salary. Currently the industry average ranges from $4000-$7500.

DO SOME RESEARCH

Everyone knows you should consider the four Cs—Color, Clarity Grade, Carat Weight and Cut--when shopping for a diamond. Give yourself enough time. With the expense of carrying a large inventory, most stores won’t have diamonds of all shapes, sizes and quality in stock; but we are happy to special order your gem without any obligation.

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NARROW YOUR SELECTION

Small differences in color and clarity can represent as much as 15% to 20% difference price. Go for what you like. Diamonds do not need to be near perfect or totally colorless to be beautiful.

Clarity grades run from flawless to imperfect.

An imperfect stone will contain significant flaws that may or may not be visible to the naked eye. There is absolutely nothing wrong with buying stones in the middle or lower end of the grading scale. However, we generally do not recommend you consider buying imperfect clarity grades.

The amount of brilliance, sparkle and fire in a diamond is determined by cut. Many of these differences are not visible to the naked eye, but directly impact the overall quality and price of the stone. That’s why we recommend you compare several different stones in person to truly appreciate the difference. That’s where I come in with help to guide you through your selection process.

CONSIDER YOUR SENSE OF STYLE

Today, with an almost endless variety of diamonds available, we’d like to suggest you also consider style. Do your tastes run to traditional or contemporary? Do you want to stay with current trends or forge your own path? Look around your home or office for clues of what you like. Are you looking for the biggest diamond you can afford, or do you prefer a high-quality gem that could become a family heirloom one day?

Check bridal magazines and browse the Internet. Ask your friends how pleased they are with their choices or if they would do things differently.

When selecting a ring, knowing your style will quickly narrow the choices. We also caution our customers to consider their lifestyle. A diamond that is flush with the mounting may protect it from damage. Whereas a high mounted stone might lead to snagging on clothing, furniture or other everyday obstacles.

Consider whether you are looking for a diamond solitaire or looking to surround

ROCHESTER WOMAN ONLINE :: SPECIAL WEDDING EDITION 2018

your center stone with smaller diamonds or colored stones for added dazzle. Adding to your considerations is selecting a coordinating wedding band and if you will be wearing both together. Some ring settings offer a coordinating band. But, mixing a different band with your setting is also fine. Wearing just the band on an everyday basis is also a choice we see people make.

Styles change, people change and circumstances change. Unlike advertising that a “diamond is forever” as the DeBeers Company often does, a setting does not have to remain the same. So, don’t feel the pressure of making this a once-in-a-lifetime choice. There is always the option to change your setting or even trade for a larger diamond in the future.

Which is another good reason to establish a relationship with a trusted jeweler. We also hope and expect our customers to come back to us at least once a year for a professional cleaning and to check for wear or damage to the setting.

GET A WRITTEN GIA APPRAISAL WITH YOUR PURCHASE

Glen Moscoe Jewelers highly recommends GIA diamond grading reports. This international organization has led the industry since 1931 in setting the most respected standard for grading and valuating diamonds and other gems. Believe it or not, this can be a highly subjective process. We encourage you to insist on a GIA report with your purchase. Among diamond dealers and jewelry store owners, some labs are known to be particularly lenient and don’t comply with the standards set by GIA. As an additional measure, consider having your diamond laser-inscribed with its GIA report number to provide verification if it’s ever lost or stolen. You can also ask us about special insurance for your engagement and wedding rings.

So, face this milestone with enthusiasm and with a feeling of excitement. Visit us at Glen Moscoe Jewelers (link to www.

GlenMoscoeJewelers.com) across the street from McQuaid High School in Brighton.

We are here to help you make a great choice!!

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{ RWO BRIDAL FASHION SHOW }

Bridal Fashion PHOTOS BY ROB DANIELS

Show

FEATURING: JOEVALS FORMALWEAR, VITTORIO'S MENSWEAR, CRUZ DESIGNS, ALEX FASHION & BRIDAL, TREASURE TROVE VINTAGE, INTRIGUE DESIGNS, MIA FOUNDATION, MELJOURNE WOMEN, THE MARY THERESE FRIEL MODELING AGENCYAND WISTERIA FLOWERS WITH CO-HOSTS KELLY AND SHAKEYA WITH TUX CAT ENTERTAINMENT.

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“The World is but a canvas to the imagination.”

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{ THE PERFECT HONEYMOON ACCESSORY }

THE RIGHT BAG FOR YOUR HONEYMOON

BY KATHY GLEASON

So much time and effort goes into planning your wedding, so it is no wonder the Honeymoon comes last. You need a break! Here are some tips and thoughts to help you choose the right bag(s) to take on that much needed vacation – and your first vacation as a wedded couple.

room in your luggage. Something like this Solo from Initials, Inc. It even has a small latch adding a chic security aspect as it closes over the end of the zipper closure. Or maybe you find the new Soiree’ a bit more to your taste with its shoulder strap and more petite size.

A scan of the most popular and romantic honeymoon destinations for 2018 shows choices are either relaxing resort-style destinations, or destinations with much to see, keeping the newlyweds on the go. Regardless, your purse/accessory decisions can be the same. Three bags (other than your luggage) are enough to cover any location, any event.

TOTE

A Beach bag for the resort or a Souvenir bag if you are shopping say, in an outdoor market. A bag that is roomy inside, with few or no dividers, just open space for your wallet and parcels while shopping or your towel and lotions while poolside.

WALLET

Find a wallet that will house your smart phone, credit cards, passport and travel checks.

Make sure it has a wrist strap or small loop that can be attached to a belt loop or a larger bag. This will improve its security and make it more difficult for pickpockets who frequent many foreign cities. My suggestion would be the Tech Wallet or H3 Clutch from Initials, Inc.

CLUTCH

A slightly larger clutch will partner with sundresses or cocktail fashion and accompany you for a romantic dinner.

It should be large enough to hold your essentials, flat enough to take up little 170

Perfect for any destination is the new Stripe Canvas Tote with shoulder strap.

Perhaps not essential, but an extra bag that is easily packed and always handy to have around is the One Trip Wonder.

Do not underestimate this bag. It is designed large enough and strong enough to carry LOTS of stuff. Certainly large enough for a couples beach bag there is actually room for six beach towels. And it is strong enough to carry six gallons

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of milk – if you are strong enough to carry it. Folds flat, makes a great carry on and will be certain to draw comments from those around you.

I would be remiss if I didn’t mention that each of these bags from Initials, Inc. comes with FREE personalization, making the public use of your new monogram fun and affordable. Initials, Inc. is a direct sales company and bags would need to be ordered. There are numerous choices of patterns, personalization styles and I would be happy to guide you through this process.

On February 1, 2018, we will launch our new Spring and Summer line.

I would be happy to send you our new catalog when it is released.

Simply email me with your name and address.

Oh, and did I mention a special discount if you want to include some bags in your bridal party gifts? It’s true – we have many bags that your gals would love, again with FREE personalization.

H AV E A W O N D E R F U L HONEYMOON! Kathy Gleason Creative Partner for Initials, Inc. www.myinitials-inc.com/KathyG

{ SHIFT+CONTROL } A scan of the most popular and romantic honeymoon destinations for 2018 shows choices are either relaxing resort-style destinations, or destinations with much to see, keeping the newlyweds on the go. Regardless, your purse/accessory decisions can be the same.

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Music, Lights, FUN! t our fer u o b f a Ask g Expo O in Wedd

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F From First Love to First Home

{ YOUR FIRST HOME }

BY SUSAN ASER

Soon after you have found that special someone, your thoughts start daydreaming of marriage, kids and maybe that perfect house with a white picket fence. Fast forward, some couples decide to buy a home- some before you tie the knot and some after.

Like a relationship, buying a home is a big commitment and not something to rush into. Couples should put some planning into what type of home they want and work together on getting their finances in order. Here are a few points to ponder to help newlyweds’ home purchase experience a bit less stressful and maybe a little fun!

1. WHERE DO YOU WANT TO LIVE?

• Close to work? School? How is your commute time?

• Is the area trendy and growing? Will it hold its value?

• Will you be able to get money back from updates needed?

3. DECIDE WHAT FEATURES ARE MOST IMPORTANT?

• How many bedrooms (see above) maybe Mom comes to visit?

• Do you need a garage (maybe he is a car buff?)

• Would a large yard be important to grow your own fresh vegetables?

• Discuss what you each need from what you want!

4. CREATING YOUR “HOME SWEET HOME”

* Do you have time to do a full blow bathroom remodel?

• Do you have a budget for that?

• Does it have amenities you want to be close to like shopping or place of worship?

• Will the house handle a future value for the improvements you are thinking of?

2. HOW LONG WILL YOU LIVE THERE?

• Do you want the stress of doing a remodel?

• Will you need more space if you have a family?

• Will your job likely take you to a new city?

• Is there room for a pet (big back yard?)

• What new furniture can you afford?

5. TAKE AWAY THE STRESS AND HAVE FUN! • Pick out paint colors (that’s an easy fun task!)

• Be sure to talk honestly and openly to each

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other about budgets and finances

DID YOU KNOW?

• Be sure to get pre-qualified by a local lender early to go over many options for financing a home including special first-time home buyer programs!

• The majority of buyers expect to live in their new home for at least 12 years.

• For more than 50% of buyers, finding the right home was the most difficult step in the home buying process

• 65% of recent home buyers were married couples.

• Work with a real estate professional and gain from their knowledge and experience.

They will keep you on budget and work with you to get just the right location and features important to you both!

• 88% of new buyers found their home through using a real estate broker.

• Approximately 9 in 10 recent buyers were at least somewhat satisfied with their home buying process

• 8 in 10 buyers believe their home is a good financial investment.

*Source: National Association of Realtors

“We had trouble picturing what kind of first home we really wanted, but Susan was great at clarifying our needs and wishes. She was very patient with us and guided us toward a great house for a good price that fit our needs now, with plenty of flexibility and room for our future family. We really appreciated her wisdom with setting up a new household and making necessary fixes! “ ~ Ivan and Heather

Anthony W. Lodato 2113 Chili Ave Rochester, NY 14624 585-663-2265 Associate Broker 585-279-8288

Member FDIC l

Some Artwork Created by KStudio—FreePik.com

To Buy Your First Home?

{ MORTGAGE TIPS WITH PHYLLIS }

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H

{ MORTGAGE TIPS WITH PHYLLIS }

H How to Prepare for Buying a Home

You’re ready. Ready to progress to the next step in life. Ready to stop paying your landlord’s mortgage, and make the move into a home you can truly call your own.

I congratulate you! Purchasing a home is one of the most important decisions you can make, and it is not to be taken lightly.

So, I’d like to provide some guidance to get you genuinely prepared for this critical step in life.

Establish credit now. If you don’t have any established credit then you should open a secured charge card with a credit balance of $300–$500 and charge only $10–$50 a month on it. Pay off the credit card on time every month. If you do this several months in a row, your credit score will start to go up. (Make sure the card you choose is one that gets reported to the credit reporting agencies.)

There can be many setbacks, pitfalls and difficulties in buying a home. You will need to find the right home, but also find a quality real estate agent, negotiate offers, deal with home inspectors, engineers and attorneys, acquire financing, find insurance, and much more. It’s not only a very involved process, but your financial future may be at risk if you do not go about it with the right strategy.

But don’t overuse your credit. If you do have credit cards, do not max them out.

If you currently have high balances, you should aggressively pay them off as soon as possible. I recommend keeping your credit card balances no more than $50/month.

Using too much of your available credit may result in a lowered credit rating.

Particularly when dealing with home financing, it is imperative that you have your affairs in order before you begin. Going into the process unprepared can result in delays, frustrations, higher mortgage rates, or in a worst-case scenario, denied financing.

Mortgage lenders require homebuyers to have strong credit worthiness, and problems in a borrower’s credit rating can be expensive!

Fear not! With a little preparation and a plan, plus a little help from an experienced professional such as myself, you will find the home buying experience much more rewarding. Below, I’ve outlined 7 tips to set you up for success in purchasing a new home.

7 STEPS TO PREPARE FOR BUYING A HOME

Meet with a mortgage loan officer first.

Before you begin seriously looking at homes to purchase, you need to know your price range. Get a pre-approval from a respected lender, so you know how much house you can afford. You can also discuss the variety of mortgage products available. And if you’ve already found a home you want to purchase, it would be advisable to get that pre-approval as soon as possible! You’ll be surprised how much more a real estate agent will respect your offer if you have a pre-approval in hand.

Pay your bills on time. Do not make any late payments on anything, including rent, credit card bills, utilities, etc. You’ll want to keep your credit score as high as possible for a purchase of this magnitude. Your credit rating will be a huge factor in determining your interest rate!

Pay rent with a check. You will need to provide canceled rent checks at your mortgage application. This will be a major verification that you are able to pay your monthly mortgage bill.

Don’t co-sign on a loan for anyone. Even if you are not making payments on the loan, it increases your debt-to-income ratio which negatively affects your credit score.

Start setting money aside now. If you haven’t started, you will need to begin putting money into a bank account, for closing costs. Even financing programs that have no down payments require you to have some money set aside to pay for things like attorney fees, inspections fees, appraisals and the like. Do not spend this money; you will need it!

Pay close attention to these tips. I promise you, with a little diligence, patience and strategy, you can be successful in financing a new home. It may take some time to get your credit rating in order and save for closing, but it is absolutely worth it. And if you’re finances are in place and you are ready to begin the process, come see me at Premium Mortgage. I’ll take personal care in getting you the best mortgage program to suit your individual needs!

If you are in the process of purchasing a new home or have questions about refinancing and the associated closing costs, call Phyllis Haberer at Premium Mortgage Corporation: 1 (585) 314-8511. You can also email her: phyllis@ premiummortgage.com

WISHING YOU AND YOUR FAMILY

Happy Holidays AND A HAPPY NEW YEAR!

The Local Expert in Home Financing

Phyllis Haberer Senior Loan Officer | NMLS# 58078

585.314.8511 (cell) CALL OR TEXT!

585.363.7087 (direct) 585.241.0000 (office) x104

Phyllis@PremiumMortgage.com

There’s No Place Like Home for the Holidays!

shop local! Phyllis Haberer is a Rochester native and Fairport H.S. Grad Time to refinance? Thinking about purchasing a new home?

Contact Phyllis Haberer today! 585.314.8511

Many Financing Programs Available!

CONVENTIONAL · FHA · USDA · 203K · VA · PORTFOLIO

www.PremiumMortgage.com

PrmMtg

PrmMtg

PrmMtg

2541 Monroe Avenue, Rochester, NY 14618 | (585) 241-0000 | Equal Housing Lender | NMLS# 3254 | Licensed Mortgage Banker NYSDFS 180

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{ SOMETHING FOR THE GROOM }

DUDE YOU'RE GETTING MARRIED

BY GIA MARIE

GROOMING TIPS FOR YOUR WEDDING DAY

hair follicles. Most men want a close and comfortable shave and this can be achieved using a warm towel or taking a steam shower prior to shaving and applying moisturizing shaving lather to soften beard. Choose a sharp, clean

Pictures will be taken of your hands with your Wedding rings and getting a ‘Man’i cure is the best way to achieve soft, smooth looking hands. You might as well get a pedicure! Same benefits of a Manicure and you’ll want to get them

your wedding day. Avoid getting any trending hairstyles because this will be a day to remember not one to try a new look! Have your Hairstylist recommend Professional products that will work to keep your style looking good throughout the day and night.

single edged razor gliding in the direction of the hair follicle without stretching the skin. Stay away from alcohol based aftershaves because these can produce more oil in your skin causing blemishes and enlarged pores.

frequently because they feel so good! Did you say Beach Wedding or Honeymoon?

Skincare/Shaving

I know you’re thinking this is something only the Bride has done…

Hair

Keep your haircut classic and make your appointment a few days prior to

Select a simple cleansing daily skin regimen that exfoliates and dislodges any impacted 182

Manicure/Pedicure

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Eyebrows/Beard Trim

Look into getting your eyebrows waxed or threaded because these are services that give your eyebrows a clean polished look.

If you always have a beard make sure to have it shaped and edged up when you have your haircut appointment to keep you looking sharp on the big day!

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{ BE YOUNIQUE }

THREE THINGS EVERY WOMAN SHOULD FEEL

BY KRYSTAL DEMONTE

UPLIFTED, EMPOWERED, AND VALIDATED.

Living the Younique lifestyle is a commitment to uplifting, empowering, and validating women everywhere. For some this may look like finding the perfect lip color and feeling like a rock star as she flaunts it at the grocery store. For others it may be learning how to apply simple foundation every morning so that she doesn’t feel like an absolute “mombie” in the drop-off line at her kid’s school. Many women don’t like to wear makeup at all, or just don’t have the time, but may relish in the perfect skin care routine to preserve and enhance their natural beauty.

I have built relationships with many women across the world through an online network of caring, friendship, and compassion. Some of these women I have had the opportunity to meet and bond with in person, others I have just grown close to via the internet. Women who go to bat for me every day, women who don’t hesitate to help me in any way they can.

Younique truly is about sisterhood and uplifting one another each and every day; women coming together as one to help one another and raise each other up. What a beautiful thing!

These are all the things that I thought I was getting when I signed up for my $99 presenters kit in April, 2015. I had fallen in love with the Moodstruck 3D Fiberlashes Mascara and I could not wait to see if I could make money sharing it with my friends and family.

What I actually received was way more than I bargained for!'

Since I joined the Younique family I have had once in a lifetime opportunities to travel to places like Chicago, St. Louis, and New Orleans. This may not seem amazing to everyone, but as a single mom of twins, I had grown accustomed to the idea that I would never be able to afford such luxuries as travel and fun.

My confidence increased tenfold and I truly feel empowered to do anything I set my mind to and nothing can stand in my way. Looking back at my profile pictures on social media, I can see the difference in not only the quality of my makeup, but the quality of my attitude. I am a force to be reckoned with! Younique did not give me this attitude, but it did give me the tools, and the motivation, to awaken my inner goddess.

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ABOUT THE MAKEUP: NATURE IS THE INSPIRATION BEHIND THE SCIENCE

Younique begins by looking to Mother Nature for the inspiration behind the cosmetics. The in-house scientific team then formulates a product that honors that inspiration while delivering cutting-edge cosmetics. Younique’s goal is to provide healthy, clean, and pure cosmetics. Younique’s cosmetics development processes utilize scientific research to ensure that all products contain high quality ingredients that enrich and nourish the skin. The result is a beautifully efficacious product that is safely compatible with virtually every skin type. All

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products are cruelty free, and many are vegan and gluten free. Younique also posts a thorough list of all ingredients in every product, where the ingredients are derived from, and what the purpose of each ingredient is right on the main website at youniqueproducts.com About the Business: Founded on Family Values Derek Maxfield and Melanie Huscroft, a brother-and-sister team, founded Younique in September 2012 with a mission to uplift, empower, and validate women across the globe.

Derek and Melanie firmly believe that all women should feel valued, smart, and empowered through opportunities of personal growth and financial reward.

If you have ever wanted to own your own business, to set your own hours, and pursue your own income, this is the time to do it. In this day and age online shopping is taking over, and so is network marketing.

By becoming a Younique Presenter, you have the opportunity to earn instant commissions, you have access to a community of people who love cosmetics like you, and everything can be done online (even from your smart phone on the go!)

Whether you are searching for a new mascara that can bring your lashes to the next level… you want help hosting your next girls night featuring a killer skin care routine…or maybe you are interested in hosting an online beauty class and earning yourself some free makeup… you might even be curious about the business and how it all works…feel free to contact me and ask any questions.

Krystal DeMonte Pink Status Independent Younique Presenter Facebook.com/KrystalADeMonte Kbaby8888@gmail.com Theglitzfairy.com

{ SHIFT+CONTROL } Living the Younique lifestyle is a commitment to uplifting, empowering, and validating women everywhere.

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{ TIPS FROM ODELIA }

THE PERFECT TOUCH

BY ODELIA GILMORE

The holidays are fast-approaching and mastering your perfect holiday look will have you feeling like the star atop your tree … beautiful, classic & mesmerizing! Let’s find your perfect lip color for this holiday season! For a gorgeous look that will last you from morning until you nestle in your bed at night, SeneGence skincare and complete makeup line will guarantee you the same beautiful look all day long.

hair and a pale, peaches & cream complexion.

Sounds classic, right? I’m thinking Liz Taylor, Audrey Hepburn … these beauties ROCKED their red lips! YES!! I thought, “So can I!” Ha, always the optimist! Well… now I finally rock my perfect red, but it took me about 20 years of searching for a color that looked great, had staying power, and doesn’t have any strange/ perfumey/chemical taste & smell.

Anatomy of the Perfect Pick: Have you always wanted to wear a classic red, but not sure what shade is perfect for you? I think we’ve all dreamt of a perfect red lip and feeling saucy wearing it. So many women complain that this has been their biggest makeup challenge – the perfect color, perfectly applied with no challenges throughout the day.

You all know what I mean …

Come on world! We ladies have to drink coffee, drink water & eat! We may look like goddesses, but it doesn’t come easy!

While I’m at it, let’s talk CREAM LIPSTICKS… Hey, lipstick, now I’m talking about YOU! We’ve loved you, stalked you from magazine mention to every store and website that carries you. We’ve bought bulk of our favorite colors, and lovingly handed over our credit cards to bring you home despite your pricey cost – and yet, so many of you have betrayed us, fading, flaking, and leaving marks on everything from coffee cups, wine glasses, to our very own teeth while you can’t seem to stay on our lips. No loyalty I tell you.

Enter LIPSENSE – fifty+ colors including several red shades for every woman’s color palette!

The Perfect Red (& other mysteries of the modern world) SOLVED: I’ve owned no less than 20 red shades of lipstick in my makeup-wearing lifetime! I was pleased with NONE. I was gifted with dark sable

True or False: RED = LEAD? Yes…and…

NO! LipSense has always been LEAD-FREE! Why is this important? You need to know this ladies! Our lips are skin in its most sensitive form – we need to cherish, nourish, and protect them. You DO NOT want harmful substances leaching into your skin. Did you know that the vibrant red color in cream lipstick is typically created with lead-ingredients, and that over 400 lipstick companies on the market TODAY contain lead? [Just a little FYI: The FDA does not regulate makeup production,

but SeneGence ensures that all ingredients in our products are FDA approved & regulated.]

This is a knockout punch, ladies! The highest quality ingredients, made in the USA AND you look gorgeous ALL-DAY LONG! (Victory lap, high-five, fist bump!)

Are you a warm-tone or a cool-tone? Here’s the scoop & everything you need to know!

The first rule of LipSense Club: There are no absolute rules!

You make a color beautiful! If you love it, then it’s beautiful!

There is NOTHING MORE B E AU T I F U L T H A N CONFIDENCE, and lipstick love certainly brings out the best in us.

But if you want to follow traditional rules of colorcomplementing, I have some tried-and-true ways to tell which shades look best for each woman. The Holy-Grail of color-matching is “the wrist test.” Simply turn your wrist to look at the underside and your veins. If the veins that you see have a blue-hue, then you can consider yourself a “cool-tone”, whereas if the veins show more of a greenhue, you are most likely a “warm-tone.” What if you see both hues? Jackpot, my friend! You need not think twice about any color family.

You, my dear, can wear them all! While knowing your best-suited colors will give you a gorgeous, “it’s all you” look, going against your tones can add some extra pizazz if you are looking to create drama.

I’ve put together a few additional tips on deciding your color-tone: You are most likely a Cool-Tone if:  You look best in silver or platinum jewelry  You prefer to wear brighter or primary colors or pastel colors in the majority of your clothing

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We offer : 

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Call today: 585-507-6217

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{ PICTURE THIS }

HOW TO SELL YOUR HOME FOR MORE MONEY

BY RITA PETTINARO

Your Guide for getting the most out of a home sale.

I wrote a book for home owners that are interested in selling their home. In this book, I describe how important small changes to your home will result is more money for the owner and sell quickly vs stuck on the market for a long time.

It’s all on the seller to go the extra mile and make sure their house stands out from the rest. The book is a giant breakdown all the extra steps you need to take to earn that extra money on the sale. These are proven methods to raise the price of your home.

Staging and these other strategies, are all backed up by statistics that are going to prove how important these extra steps can be.

These steps are going to improve your home and make it so much more welcoming to your audience during any drive-by or walk through. The improvements will affect the online presence a great deal as well. There are just so many mediums and platforms where houses are advertised that it is even harder to stand out. That just places the importance of its appearance into a higher level.

There are a lot of options on how to get this done. You can choose a professional stager or a staging company. Maybe even something like a property stylist is a great idea, since it will just make your house stand out that much more. Or you can have me as your sales agent and I will help you as part of my package.

Experienced home sellers discover that the same principles from modeling a home are also useful in the resale market, thus, they rely on professional home stagers to make sure that they sell at a higher price and get off the market quickly.

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The main aim of staging a project is to ensure that prospective buyers see the great possibilities owning the house will bring their way. The prospective buyer can walk into the home and have that “finally, I’ve gotten my dream home” feeling.

When listing a house, the photos of the house need to be captivating to the buyers.

So much so that they can’t wait to see the house in person. I will ensure all pictures are profession and tells a story. You don’t necessarily need to spend money on new furniture, but you will need to declutter and keep your best pieces out for show.

The following are some basic rules that need to be followed for proper staging of a home:  Your home must be clean  Fixing or replacing things  Get rid of clutter  Use neutral colors  Depersonalize Staging the kitchen can have a huge impact on the portfolio of your home before you decide to place it in the real estate market.

This is because the kitchen is the first thing home buyers usually see and if they find it attractive and modern, they could be willing to pay a price you set or pay a higher price than they would have.

With a few simple and straightforward changes, you can transform your old kitchen into a modern space with all the desired amenities organized neatly and in place.

I can certainly help you with all the right effects to make the kitchen shine.

Focus your efforts on staging in strategic areas. Your bathroom is on of those areas.

Here are a few tips to help you stage your bathrooms properly:  Aim for a spa-like look and feel  Give the bathroom a thorough cleaning

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 No cleaning products in sight  Hang fresh, luxurious towels and lay down bath mats.  Organize storage spaces  Accessorize for a better look  Add fresh flowers  Upgrade where necessary The master bedroom staging is very important. It should reflect an elegance hat their friends and family would be impressed with. You should consider looking at your master bedroom objectively and replace items that are substandard. Here are a few tips to help you stage your Master Bedroom:  Remove Exercise Machines  Paint it like a spa  New bedding – lots of pillows  Check your drawers  Hang a mirror  Gender-Neutrality  Lighting – bring in lots of light  Give illusion of space  Show that the closet is spacious To get a copy of my book and find out what your home is worth, call me (585) 261-2096.

After you request your free home evaluation, I will send you a free report with information that will help you determine your home’s value. I recommend printing it out and taking a drive to see the homes I’ve identified a comparable to yours. See how your home measure up. This will help you get an even more accurate idea of what your home is worth.

Your agent is your personal eyes and ears.

I look forward to meeting you.

TREASURE TROVE VINTAGE

PHOTO BY DELAPA PHOTOGRAPHY I MODEL PROVIDED BY THE MARY THERESE FRIEL MODELING AGENCY

Treasure Trove Vintage was founded in 2011 by a recent college grad, Morgan DeLapa. She strived to sell curated vintage pieces that were in excellent condition.

As Treasure Trove Vintage expanded, so did our collection. We now specialize in quality vintage pieces ranging from the 1900's -1990's. Stop in, you never know what treasures could await you!

1320 Buffalo Rd Rochester, New York 14624

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VINTAGE SHOPPING BASICS

BY MORGAN DELAPA

Vintage clothing: two words that often excite people, but at the same time can be quite intimidating for those who don’t know where to start. After owning Treasure Trove Vintage for six years I often see my customers struggle with this. They love the idea of what vintage has to offer, but it can be overwhelming when presented with racks and racks of pieces from the past.

For anyone just dipping their toes into the vintage waters, I’m here to offer the basics for you.

of vintage clothing is unparalleled for the price you can purchase it at.

One of the most important things to remember – which may seem obvious, is that most of the pieces are secondhand. They have been loved by people of the past. This means that not everything will be in perfect condition.

At my store, we try only to take in pieces

The first thing to know is that vintage pieces typically run much smaller than what is on the inside label of the piece.

Sizing has varied throughout every decade.

What used to be a size 12 in the 1960s is now a modern size two. At my store we conveniently go through every piece and take measurements to label it with the modern size. Which brings us to the next crucial part of vintage clothing: try everything on. When buying any clothing it’s very important to try it on, but this is especially true with vintage. Since the sizing has varied so much across time, the fits and cuts have too. Things do not hug the body in the same way as modern clothing does. If you’re a woman, you’ll find that pieces in general will fit the body differently than things made in China today. This is why it’s crucial to try things on to find a piece that will fit your body type. A lot of clothing that’s found its way into my store was custom made for someone back in the day and it might not work for you.

A huge positive aspect of purchasing vintage is that the pieces were made with much higher quality materials and constructed much better than modern clothing. There is a reason you can find secondhand dresses from the 1950s in like-new condition when your dress from the mall fell apart in less than a year.

The fabrics are studier, the stitches are stronger, and many things weren’t skimped on. For example, a wool dress you might purchase today will not have a luxurious silk lining of a wool dress from the 1960s. The craftsmanship 200

find two of the same item. They each have their own unique past. Quite frequently people will bring me pieces that belonged to their mother or grandmother, and tell me each item’s history. I love knowing their stories and try to pass them along when someone purchases a piece. I’ve had wedding dresses accompanied with pictures from the wedding day. A pair of Go-Go boots a lovely woman said she wore on her honeymoon to the Virgin Islands.

A sweet man brought me his mother’s jazz pants from the 1940s that she had worn when she was a dancer. A little lady gave me her mother’s collection of gowns she wore in the 1930s when she was a lounge singer.

I even had the privilege of cleaning out the closets of a house that had been owned by the same family since 1905.

The clothes ranged from the 1960s all the way back to the early 1900s. They had a lot of beautiful custom made pieces that were brought back from New York City: flapper dresses, a fabulous ball gown from the 1950s, a 1900s white linen dress, 1940s suits, and so many more treasures. All that were worn and flaunted out and about in the Rochester of the past.

That’s why I do what I do – I want to pass the stories on to the next generation. I want the pieces to be loved again and again.

Don’t know how to incorporate a vintage item into your everyday wardrobe? I always recommend to my customers that you start with one piece at a time.

Try a 1970s blouse with a pair of jeans.

that are in great condition – but that doesn’t mean they are all flawless. Some have holes that were stitched shut, others have slight fading, and some show signs of wear. I think this gives them more character, more of a story – but if that’s something that bothers you, it’s something to keep in mind.

This brings me to the most important tidbit that I like to share with my customers and a huge part of my philosophy: vintage pieces are one of a kind. It’s very rare that you will

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Style a 1960s day dress with a pair of modern shoes. Throw a 1940s coat over your completely new outfit. To me, a vintage piece is the standout in your outfit. For the everyday woman, it’s easier than you think.

Once you know the basics it makes shopping for vintage a lot simpler. Having a quick foundation makes it easier to figure out what you want and what you’re looking for. Then one day all the vintage pieces in your closet that you love will have more stories to share.

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TREASURE TROVE VINTAGE

PHOTO BY DELAPA PHOTOGRAPHY I MODEL PROVIDED BY THE MARY THERESE FRIEL MODELING AGENCY

"Love begins in a moment, grows over time, and lasts an eternity."

1320 Buffalo Rd Rochester, New York 14624

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Capturing that “FIRST LOOK”

BY JENNIFER TELLIER I PHOTO BY TELLIER STUDIOS

When we book the photography for a wedding, we often help the couple though many different aspects of the wedding planning.

One of the most common discussions that we have with them is about the idea of a “first look”.

Traditionally, the partners are not to see each other until one of them walks down the aisle. Many couples, however, are choosing to ditch those traditional ways and start a new trend, one they are calling the “first look”.

On the wedding day, before the ceremony, we set up one of the partners to have them wait in anticipation for the love of their life to walk up from behind them. Sometimes, only the couple is involved, while others choose to include their bridal party as well. The other partner walks up from behind and with a tap on the shoulder, shout of their name, or slap on the butt, they get their attention and turn around and have their moment.

This is the “first look”.

Sometimes they gasp, cover their mouth, cry, laugh, or just stare in awe. We photograph the entire encounter between the two of them. That moment is theirs and it is beautiful. However, for some people, the thought of walking down the aisle and having your partner see you for the first time in that moment,

surrounded by family and friends, is the driving force in sticking with traditional ways. Both options are beautiful, so how do you possibly choose? Some things to keep in mind are that if your partner is on the shy

side, they may not want to show as much emotion during the ceremony. Perhaps they would react more if it was just the two of you on your own.

Also, with a first look, most of the portraits can be done ahead of the ceremony. This leaves time to enjoy the cocktail hour that would otherwise be taken up with wedding portraits.

Also, if you are planning a fall or winter wedding, keep in mind that it gets dark much earlier. In that case, there may not be enough light after your ceremony for portraits, so it could be a good idea to get them done ahead of time. If you are not concerned with attending your cocktail hour, and there is plenty of time after the ceremony for portraits, then by all means stick to tradition.

If you have an unwavering vision of seeing each other for the first time as you walk down the aisle, then tradition is also going to be your best choice. As with all wedding planning, every situation is unique and special. Your day will be perfectly beautiful either way!

We can’t say enough how much we love what we do and we just want to celebrate being real through our photography!