P r o c e ss n o t e b o o k
Sublime Cak e
St u dio
Ta b l e o f Contents
P r o j e c t S u m m a r y
6
C o l o r pa l e t t e
46
1. 0 R e s e a r c h
8
T y p o g r a p h y
48
R e s e a r c h pa p e r
10
Ta g l i n e
50
C l i e n t B r i e f
14
P h ot o g r a p h y
52
S . W. O . T. ANALY S I S
16
T e x t u r e s / pat t e r n s
54
2 . 0 C r e at i v e d e v e l o p m e n t
18
4 . 0 D e l i v e r a b l e s
56
C o n c e p t u a l M o o d b oa r d
20
B u s i n e ss C a r d
58
D e s i g n M o o d b o a r d
22
E n v e l o p e
59
Lo g o D e v e lo p m e n t
24
L e t t e r h e a d
60
E a r ly C o n c e p t s
28
T h a n k yo u p o s t c a r d
61
3. 0 S ta n d a r d s
36
A d v e r t i s i n g
62
P r i m a r y L o g o
38
Pa c k a g i n g
64
P r i m a r y L o g o / Ta g l i n e
39
Appa r e l
66
C o l o r va r i at i o n s
40
website
70
C l e a r spa c e
42
W e b B a n n e r
76
M i n i m u m S i z e
43
R e f e r e n c e s
78
I n c o r r e c t u s e
44
I m a g e S o u r c e s
79
5 S u b l i m e C a k e S t u d i o P r o c e ss n o t e b o o k
P roje ct Sum mary Bakeries are like churches. There’s just about one on
A preliminary survey of the Sublime Bakery brand, it was
every corner, well at least here in North Texas. With over
obvious there was no cohesive look and feel. Robin
more than 150 bakeries in a 35-mile span there are
Landa (2006) explains that the look and feel is the
plenty of competitors for Fort Worth cake studio Sublime
product of consistency in design and it’s preservation
Bakery. The proposed campaign has three objectives:
when applied in all contexts. Color palette, logo,
1.) Rebranding 2.) Improve brand awareness, specifically
typography, tagline and overall image all require
surrounding the cake studio’s gluten-free, vegan and
consideration in order to make the campaign a success.
diabetic needs or food allergies and special event cakes
Because brand recognition is a critical component,
and 3.) Launch on-the-shelf desert items to be sold online
consonance needed to be established in the process.
and available in the bakery’s store front. As the economy slowly recovers, people are eating out less but looking for the occasional indulgence. By establishing a branded, off-the-shelf product line for these niche market items, the opportunity to extend Sublime’s brand value and capitalizing on the healthy food trend presents itself.
6 P roject s umma ry
7 S u b l i m e C a k e S t u d i o P r o c e ss n o t e b o o k
1. 0 8 1. 0 R e s e a r c h
R e s e a r c h pa p e r
10
C l i e n t B r i e f
14
S . W. O . T. ANALY S I S
16
Research 9 S u b l i m e C a k e S t u d i o P r o c e ss n o t e b o o k
10 1. 0 R e s e a r c h
R e s e a r c h Pa p e r To most, tartlets, buttercream shots and cupcakes sound like a deliciously bad idea. Some consumers instantly imagine doing double time on the treadmill after the last bite or the gap between the button and buttonhole of their skinny jeans growing further and further apart.
At 5512 Bellaire Drive in Fort Worth, Texas the work of one draws the eye of thousands nation wide. Why? Because this cake studio gives dessert enthusiasts the green light to enjoy that strawberry cupcake with the cream cheese frosting. Chef and owner Catherine Ruehle specializes in creating high-end cakes and desserts with all natural ingredients including unbleached flour, organic cane sugar and real vanilla. Sublime Bakery also has a vegan, diabetic and gluten-free menu available, one of few North Texas bakeries to do so. Their dedication to use the best of natural ingredients in a diverse and robust deserts and providing healthy menu options is the strong suit for Sublime. Not only, are healthy baked goods an industry
11 S u b l i m e C a k e S t u d i o P r o c e ss n o t e b o o k
trend, but healthy baked goods that are tastefully made
There are tremendous opportunities for the Sublime
and affordable are what food connoisseurs are after.
Bakery beginning with re-branding initiative. A focused and refined brand identity, in-store point of purchase,
This paper discusses the rebranding of Sublime Bakery
website and packaging will go far in improving the
and how they can further improve their market position
cake studio’s brand coherence and recognition. To
and allow the cake studio to capitalize on the current
date, Sublime Bakery is lacking a cohesive look and
market trend for healthy baked goods. This undertaking
feel. Robin Landa (2006) explains that the look and
is designed to first, navigate, reassure and engage
feel is the product of consistency in design and it’s
consumers, second, introduce on-the-shelf products for
preservation when applied in all contexts. Color palette,
resale and third, the introduction of a community centric,
logo, typography, tagline and overall image all require
non-profit effort (Wheeler, 2009). Production of an on-the-
attention for a successful rebranding effort. Because
shelf item can begin modestly and expand with proof
brand recognition is a critical component, consonance
of performance and strategic planning. Packaging for
will also need to be established in the process. Landa
the branded line of organic products, point of sale, web
(2006) defines consonance as consistency across brand
presence, and social media initiative will work cohesively
applications and in order to achieve consonance, one
to further brand awareness and value.
must reflect on the following:
12 1. 0 R e s e a r c h
13
• Unity of visual elements
fashion their hand-made sweets with everyone in mind
• Coherent color palette
via imagination, superiority, passion and integrity. Sublime
• Repetition of visual elements
is renowned for superior, handmade designs, natural
with enough variation to maintain interest
ingredients and health friendly deserts and cake studio
• Consistent visual look and feel
experience. The finished products serve as a token of
• Unified brand voice (the writing and tone of
craftsmanship, trust and creativity. Customers claim their
verbal communication) • Unified general brand or group strategy across applications • Utilization of brand identity standards manual or guidelines
encounter has brought them a most pleasant encounter, which they are anxious to experience again. By breaking down the brand architecture and exploring its supporting elements – key messages, position, promise and the unmet need, it was determined that the logo design should reflect the business’s ability to fulfill unmet need for
Upon evaluating the company’s brand, it was
healthy baked desserts (Capsule, 2007).
determined that there is room for further development. Preliminary research revealed Sublime Bakery employs the purest ingredients of the best quality and strives to
13 S u b l i m e C a k e S t u d i o P r o c e ss n o t e b o o k
C l ie nt Br i ef Client
Brand Mission
Sublime Cake Studio is an award-winning bakery
Deliver a distinctive product every time through:
providing a unique selection of made to order cakes
1. Achieving distinction within the baking industry
and sweets of the purest natural ingredients. With
through unique artistic flair 2. Commitment to all natural
consideration of expansion, Sublime is exploring
ingredients and finally 3. Creating every cake, tier and
the introduction of off-the-shelf natural, handmade
treat with passion.
baked goods and community health awareness. Custom wedding and bakery cakes, vegan and
Brand Vision
gluten-free alternatives and a one-of-a-kind selection
To continue pushing boundaries in innovative cake
of sweets including cheesecake squares, tartlettes
designs and products offered; to become the leader
and buttercream shots to name a few.
in specialty gluten-free, vegan and diabetic deserts in the DFW market; expand the bakery’s reach beyond their local realm, making Sublime products available for purchase online.
14 1. 0 R e s e a r c h
Brand Positioning
Unique Selling Point
In light of increasing market for healthy, functional,
•
premium and convenient products, Sublime gluten-free,
Owned and operated by celebrity chef Catherine Ruehle
diabetic and vegan options position the cake studio
•
Vegan, diabetic and gluten-free deserts available
products ahead in the market industry.
•
Use of unbleached flower, organic cane sugar and real vanilla products, etc., a current
Sublime is also one of few vegan, diabetic and gluten-
industry trend
free bakeries in the North Texas area. Coupled with select ingredients and Pastry Chef Catherine Ruehle’s local, regional and national accolades in the industry, it’s likely that customers consider Sublime to be one of the most high-end cake studios of it’s kind.
15 S u b l i m e C a k e S t u d i o P r o c e ss n o t e b o o k
S . w. o . t. A n a ly s i s S t r e n gt h s The strengths largely point to Catherine Ruehle’s culinary background and solid reputation in the regional and national market. Her dedication to use all natural ingredients in diverse and robust deserts and providing healthy, tasteful and affordable menu options is the cake studio’s strong suit.
Opp o r t u n i t i e s A focused and refined brand identity, in-store point of purchase, website and packaging will be a major improvement. Developing a branded shopping experience for each customer is paramount. To support the newly developed site, engaging fans and followers on popular social media platforms will advance brand awareness.
16 1. 0 R e s e a r c h
W e a k n e ss e s One’s first impression of the Sublime Cake Studio may be
Endless poss ibilities
skewed once they see the ill-conceived logo or visit the poorly constructed and designed website. There is also a lack of
advertising on wedding and related blogs and social media
activity. Expansion could make clear the inability to support and sustain a new off-the-shelf product financially and in labor.
T h r e at s
In launching the healthy off-the-shelf items, rising costs of supplies and operations may not yield a decent profit margin. On the
other hand, if the off-the-shelf products are a major success, can
Sublime support the demand? Day-to-day operations could suffer if staffing, space &capacity are insufficient.
17 S u b l i m e C a k e S t u d i o P r o c e ss n o t e b o o k
2. 0 18 2. 0 C r e at i v e D e v e lo p m e n t
C o n c e p t ua l M o o d b oa r d
20
Lo g o D e v e lo p m e n t
24
D e s i g n M o o d b o a r d
22
E a r ly C o n c e p t s
28
C r e at i v e D e v e lo p m e n t 19 S u b l i m e C a k e S t u d i o P r o c e ss n o t e b o o k
C on ceptual Mood board In the beginning of the creative process, the mood board delivers a visual representation of the design direction or inspiration. For Sublime, there were many points of reference that in some way contributed to the development of the brand, therefore resulting in two mood boards; one for concept and the other for design. Each board transitions preliminary ideas into something palpable.
The general mood board was designed to capture the essence of the brand, target audience and personality of Sublime Cake Studio. It also serves as the springboard for the design mood board and alludes to the direction of the brand identity. For example, a handful of images show repetition or pattern in some way, which is later integrated into the design of the logo and brand identity pieces.
20 2. 0 C r e at i v e D e v e lo p m e n t
21 S u b l i m e C a k e S t u d i o P r o c e ss n o t e b o o k
22 2. 0 C r e at i v e D e v e lo p m e n t
D e s ign Mood board The design mood board is indicative of the direction of the brand identity, inspired by the preliminary mood board. Color schemes, packaging, logos, among other creative images, are served as points of inspiration for the development of the logo and subsequent deliverables.
23 S u b l i m e C a k e S t u d i o P r o c e ss n o t e b o o k
Lo g o De velopment In developing the cake studio’s new logo, much thought was given to its form, color palette and typography selection, as it would determine the look and feel of the company’s new brand identity. While examining existing brand identities in the baking industry, the color palettes all tend to share similar palettes of neutral tones and the occasional shades of pink. Sublime Bakery is guilty the guilty owner of this exact color palette. As a conduit for recall, storytelling and consumer impressions it is important to choose colors carefully (Healey, 2010). Phase one of visual exploration began with typography, icons and blends of both to create an array of solutions for the new direction for the brand identity.
24 2. 0 C r e at i v e D e v e lo p m e n t
O r i g i n a l Lo g o
25 S u b l i m e C a k e S t u d i o P r o c e ss n o t e b o o k
A
B
C
D
1. C A K E
C A K E
S T U D I O
C A K E
S T U D I O
C A K E
S T U D I O
S T U D I O
2. cake studio
CAKE S TUDIO
SUBLIME CAKE STUDIO
B L I M E
S
U
E
SublIme
D
K
SUBLIME
I O
C A
3.
S T U
CAKE STUDIO
CAKE STUDIO
4.
26
SUBL ME C A K E
S T U D I O
2. 0 C r e at i v e D e v e lo p m e n t
SUBL ME CAKE
STUDIO
Subl me C A K E
S T U D I O
SUBL ME C A K E
S T U D I O
Log o Ref i nement Developing and refining the logo was the second phase of visual exploration but with the tools of the trade. A tremendous effort was made to extend the possibilities of the best of the logo designs. Logo 1 feels the most appropriate for the Sublime brand. The line work of the cupcake frosting served as the springboard for many of the other logo drafts including logos 2 and 3. Logo 2 was a challenge, especially since the more I worked to flush out modified versions, and logo three became a little less compelling after the addition of color. 3B shows potential but doesn’t feel as strong as logo 2B and 1C and D. Logo 4A became even more compelling with the addition of color.
The fun and stylized lines of the cupcakes are youthful while the color palette is unexpected yet modern and ultimately resulted in the final product.
27 S u b l i m e C a k e S t u d i o P r o c e ss n o t e b o o k
E a r ly C o n c e p t s The preliminary design for the stationery set was kept simple yet colorful. The combination of color and pattern give each piece a stimulating appearance opposite the generous space allotted for the text.
28 2. 0 C r e at i v e D e v e lo p m e n t
29 S u b l i m e C a k e S t u d i o P r o c e ss n o t e b o o k
E a r ly C o n c e p t s Initially, the print ad concepts demonstrated variations of layouts with a photographic dominance, human element and even pure typographic treatments. The early concept was a combination of all three, serving as the catalyst for the final design.
30 2. 0 C r e at i v e D e v e lo p m e n t
SO NEW ohmygawsh eyeluvishkake!
SUBLIME Your favorite bakery just got some new digs. Check out the all new Sublime website, blog and brand spankin new deserts. Order your next cake from www.sublimecakes.com.
SOUNDS LIKE YOUR GUESTS FORGOT THEIR TABLE MANNERS. Weather it’s a seven-tiered wedding cake or cheesecake squares, they’ll be singing your praises as they enjoy Sublime Cake Studio’s finest desserts. Our products are made to order and prepared with the best natural ingredients. So give them a break and let them eat cake!
C A K E
S T U D I O
A PINCH OF PERFECTION. A DASH OF DELICIOUS.
Order your next cake from www.sublimecakestudio.com
31 S u b l i m e C a k e S t u d i o P r o c e ss n o t e b o o k
E a r ly C o n c e p t s Sublime Bakery’s online presence was very weak. Visitors
cake studio’s brand essence. In their article The impact
expect to find information quickly, with little effort. Instead,
of surfer seeker mode on the effectiveness of website
customers were going to a site that was confusing, oddly
characteristics, Stanaland and Tan (2010) state that
organized and lacking in content. A prospective customer
creating commercial websites that engage consumers
will likely make their selection based on their experience
so that important marketing objectives - extended visit
with on the site. Unfortunately, the site was not properly
durations, repeat visits, positive consumer attitudes and
executed, thus potentially turning customers off. As apart
online purchase - may be achieved, has thus been
of the rebranding initiative, the website was overhauled
considered a critical task.
to reflect the new identity and better communicate the
32 2. 0 C r e at i v e D e v e lo p m e n t
H O ME
ORDER
THE GOODS
BASKET
WEDDING CAKES
REGISTER
CAKES
MY ACCOUNT
DESERTS
WH O WE AR E
T WIT T E R
N EWS
FAC E BO O K
B LO G
CO N TACT
33 S u b l i m e C a k e S t u d i o P r o c e ss n o t e b o o k
E a r ly C o n c e p t s Today interactive media has increasingly become a necessity businesses of all sizes. Research did not show findings of any advertising by Sublime. Under the new branding initiative, a multi-pronged approach to cast a wide net and improve visibility of the studio includes, strategically placed web banners. Ideally, the looping ads would be seen on culinary websites, specialty and food blogs and wedding websites. The design is minimal, clean and image centric.
34 2. 0 C r e at i v e D e v e lo p m e n t
35 S u b l i m e C a k e S t u d i o P r o c e ss n o t e b o o k
3. 0 36 3. 0 Sta n da r d s
2 s iygLno R s e a r c h 24 P .1: r i mDae r geo 2 : M a/r d P .r2i m ao r yo Ldobgoo
38
26
C l e a2r. 3spa 2 : Locge o D e v e lo p m e n t428
T y p o g r a p h y
48
M i n i2 m. 4 um : E Sai z r ely C o n c e p t s
43 32
Ta g l i n e
50
Ta g l i n e
39
I n c o r r e c t u s e
44
P h ot o g r a p h y
52
C o l o r va r i at i o n s
40
C o l o r pa l e t t e
46
T e x t u r e s / pat t e r n s
54
S ta n da r d s 37 S u b l i m e C a k e S t u d i o P r o c e ss n o t e b o o k
P rim ary Log o The brand mark and word mark are used together as the primary logo.
Brand Mark
Word mark
38 3. 0 Sta n da r d s
P r i m a ry Lo g o & Tag l i n e The primary logo can also be used with the tagline, “ A pinch of perfection. A dash of delicious.”
C A K E Tagline
S T U D I O
A PINCH OF PERFECTION. A DASH OF DELICIOUS.
39 S u b l i m e C a k e S t u d i o P r o c e ss n o t e b o o k
C o l o r Va r i a t i o n s The primary mark can be used in any of the one-color variations shown here.
a little extra f l av o r 40
3. 0 Sta n da r d s
41 S u b l i m e C a k e S t u d i o P r o c e ss n o t e b o o k
C l e a r sp a c e Clearspace ensures the logo can be clearly identified when used for various applications. For the primary and brand mark the clearspace is 1/2 the height of the brandmark.
42 3. 0 Sta n da r d s
M in imum Si z e Readability of the logo is dependent on the logos size. The brandmark is to be no smaller than .5 inches. The primary logo’s minimum size is .875 inches to guarantee ‘cake studio’ is legible.
. 5 IN
.875 IN
43 S u b l i m e C a k e S t u d i o P r o c e ss n o t e b o o k
I n c o r r e c t L o g o Us e If our logo looks like any of these here, drop the mouse, step away from the computer and no one gets hurt. The logo
rearranged
should not be applied incorrectly.
lo g o
S t r e tc h e d a n d Skewed
44 3. 0 Sta n da r d s
2 . 7
Color
pa l e t t e
P h ot o s h o p E f f e cts
I n c o r r e c t C o lo r
Drop
a pp l i c at i o n
s h a d ow
I n c o r r e c t C o lo r
T r a n spa r e n t l o g o
a pp l i c at i o n
o n p h ot o
45 S u b l i m e C a k e S t u d i o P r o c e ss n o t e b o o k
PMS
1787U
Cmyk 0.76.60.0
C o lo r Pa l e t t e
RGB
241.100.93
Hex f2635d
The primary palette is made of four hues; red-orange, aqua, teal and cream.
PMS
318U
Together teal to exude reliability, aqua for
Cmyk 0.76.60.0
a light-hearted, energy and passion. A tint
RGB
241.100.93
may be applied to each color from 10
hex
99d7db
to 100 percent to give the color palette longevity.
PMS
3262U
Cmyk 71.0.33.0 RGB
34.188.185
hex
19bcb9
PMS
318U
Cmyk 0.2.6.7 RGB
46
hex efeae2
3. 0 Sta n da r d s
2 . 7
237.231.221
Color
pa l e t t e
c o lo r isn’t just for icing 47
S u b l i m e C a k e S t u d i o P r o c e ss n o t e b o o k
Ni l l a n d T yp o gr aphy The Sublime brand is represented by three
H e a d typefaces; i n g s Nilland, Opti Auvant Gothic
OPTI Auv
and Century Gothic. Designating three
typefaces allows us to communicate with our audiences effectively when applied correctly.
S ec on dary H ea d i ng s
Century Got B o dy C o py
48 3. 0 Sta n da r d s
Ex t r a B H eading
Nilland Extra Bold Regular
vant Gothic M Se c o ndary Headin g Body Copy
30/38
O P TI A u va n t G ot h i c
18/25
C e n t u r y g ot h i c 9/17
Ate plab illique sedionet accus cum faccum fugit electemped que
debit, auda net eostiorerum quame velignimet volessi aut et ommosti-
num cum quatur, as expeliae nimusda ntibus derciassi con et odictassit
thic Regula fuga. Ut am hiciate molendite nectatquo ius.
Occae. Officitias coreperem harum, tendam conserf eribus ne volor
moditio doluptas eictur, volorem aut ate magnat untesent asit eum ea-
qui ipicitia dolumet aria eum rerit optam et, quosam non nihillatur, audici acepere vel moluptae quam lam volorest et entora nos aligenihit ut es
aditatur, ommodiatet faciis idellabora nosam ulparum aut et pliquunt, ad quiberferi beatio que cor sintibus apid eum inulloreria pro omni sita sunt
49 S u b l i m e C a k e S t u d i o P r o c e ss n o t e b o o k
Tag l i n e Our commitment to our consumers and desire for innovation inspired our tagline ‘A pinch of perfection. A dash
a pinch of p e r f e ct i o n of delicious.’ As each of our products
are made-to-order, our tagline makes perfect sense.
50 3. 0 Sta n da r d s
A da s h of delicious 51 S u b l i m e C a k e S t u d i o P r o c e ss n o t e b o o k
52 3. 0 Sta n da r d s
P h oto g r a p h y Photography should be selected based on detail, texture, pattern and color. These attributes are at the core of the brand identity.
53 S u b l i m e C a k e S t u d i o P r o c e ss n o t e b o o k
Pat t e r n s The Sublime brand uses up to four geometric patterns. These are typically applied in the absence of photography however, they can be used as an overlay or transparently with appropriate images. Any hue from the brand color palette may be applied.
54 3. 0 Sta n da r d s
55 S u b l i m e C a k e S t u d i o P r o c e ss n o t e b o o k
4.0 56 4.0 Deli ve r a bl e s
B u s i n e ss C a r d
58
T h a n k yo u p o s t c a r d 6 1
Appa r e l
66
E n v e l o p e
59
A d v e r t i s i n g
62
W e b s i t e
70
L e t t e r h e a d
60
Pa c k a g i n g
64
W e b B a n n e r
76
deliverables 57 S u b l i m e C a k e S t u d i o P r o c e ss n o t e b o o k
B u s i n e ss C a r d
Stock: Domtars Cougar,
1.75 IN
0 . 25 IN
2” x 3.5”
Cover 130 lb
Type Specs: • Company name Nilland, 6.5 pt, 140
1.75 IN
tracking pt • Company address Opti Auvant Gothic, 5.5 pt, 110 pt tracking, 11 pt leading
1. 5 IN
0 . 35 IN
58 4.0 Deli ve r a bl e s
1.75 IN
E n velope #10 Envelope 9” x 4.125”
Stock: Domtars Cougar,
0.5 IN
24 lb
Logo: 1.825” x 1.02” 0 .75 IN
Type Specs: • Company address Opti Auvant Gothic,
1. 0 2 IN 0 . 25 IN
5.5 pt, 110 pt tracking, 11 pt leading
59 S u b l i m e C a k e S t u d i o P r o c e ss n o t e b o o k
8.5” x 11”
Stock:
.875 IN
Domtars Cougar, 65 lb
.75 IN . 365 IN
Brandmark: .741” x .75”
Type Specs: • Company address Opti Auvant Gothic, 5.5 pt, 110 pt tracking, 11 pt leading
• Body Copy Century Gothic, 10 pt, 18 pt tracking, 20 pt leading
60 4.0 Deli ve r a bl e s
2 . 5 IN
. 25 IN
L e t t e r he ad
P o stca r d 5.5” x 4.25”
Stock: Domtars Cougar,
.75 IN
Cover 130 lb
Word mark: 1.825” x 1.02”
Type Specs: • Company address
. 5 IN . 5 IN
Opti Auvant Gothic, 5.5 pt, 110 pt tracking, 11 pt leading
. 2 IN
61 S u b l i m e C a k e S t u d i o P r o c e ss n o t e b o o k
A dv e rti si ng Sublime ads are organized and spunky. All print advertising should implore photography, approved fonts and
H a l f pa g e a d
primary color palette. Full page ads are divided into thirds; image and headline, subtitle with colored bar and lower third including ad copy and logo.
N AT U R E
M EETS F L AV O R
THE F I NEST DESERTS M AD E WITH THE P UREST I NG REDI EN TS . They’ll be singing your praises as they enjoy Sublime Cake Studio’s finest desserts. Our products are made to order and prepared with the best natural ingredients.
Order your next cake from www.sublimecakestudio.com
62 4.0 Deli ve r a bl e s
.75 IN
f u l l pa g e a d
1.75 IN
O H M Y G AW S H
EY ELU V I S H K A K E !
1.875 IN
S O U N D S L I K E YO U R G U E STS F O R G OT T H E I R TA B L E M A N N E R S .
. 3125 IN Weather it’s a seven-tiered wedding cake or cheesecake squares, they’ll be singing your praises as they enjoy Sublime
2 IN
Cake Studio’s finest desserts. Our products are made to order and prepared with the best natural ingredients. So give them a break and let them eat cake! Order your next cake from www.sublimecakestudio.com
. 3125 IN
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Pac k ag i n g Off-the shelf packaging is embodies everything Sublime, eclectically combining the color scheme, signature photography and patterns.
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App a r e l Everyone loves a good T-shirt. It’s true. A fitted women’s tee dons a simple design on the front and the Sublime word mark on the back. The word mark must appear on the shirt, however the brandmark can be altered solely for apparel. Approved fonts only.
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App a r e l The men’s apparel is kept clean and simple. The word mark must also appear on the shirt, preferably on the back, however the brandmark can be altered solely for apparel. Approved fonts only.
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We b s i te For many consumers, the website will be their first interaction with the brand. Online ordering, who we are, press and contact page highlight the quality of work by the cake studio and give first time users a clear idea of Sublime’s capabilities.
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We b banne r The web banner works to draw prospective customers into the website. It’s design showcases the brand’s personality, quality and variety and provokes the viewer to visit the cake studio’s website. Strategic placement on food, wedding and event related sites allow ample opportunity for exposure and reaching new customers.
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a pinch of perfection.
C OOK I ES
OH
a dash of de l iciou s .
& CA N DY
C U P CA K E S
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