10 . 2 . 2 a
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2.6 I ncor r ect Log o Use
lo g o n o g o
2 . 7
Color
pa l e t t e
o’s
23
Whoa there! If our logo looks like any of these here, drop the mouse, step away from the computer and no one gets hurt.
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2.7 C o lo r Pa l e t t e
The primary palette is made of four hues; red-orange, aqua, teal and cream. Together teal to exude reliability, aqua for a lighthearted, energy and passion.
2 . 7
Color
pa l e t t e
PMS
25
1787U
Cmyk 0.76.60.0
c o lo r isn’t just for icing
RGB 241.100.93 Hex f2635d
PMS
318U
Cmyk 0.76.60.0 RGB
241.100.93
hex 99d7db
PMS
3262U
Cmyk 71.0.33.0 RGB
34.188.185
hex 19bcb9
PMS
318U
Cmyk 0.2.6.7 RGB
237.231.221
hex efeae2
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2.8 T y p o g r a p h y H e a d i n g s
Ni l l a n d Ex t r a Ni l l a n d Ex t r a Bold Regu l a r
Abcdefghij k lm nopqr st u v w x yz abcdefghijklmnopq rs t uv w x y z
1234567890
OPTI Auvant Goth Sec on dary Hea d i ng s
OPTI Auvant Gothic Medium
Ab cdefghijklmnopqrstu v w xy z abcdefghijk lmnopqrs t uv wxy z
12345 6 7 8 9 0
Century Goth B o dy C o py
Century Gothic Regular
Abcdefghijkl mnopqrstu v w x yz abcdef ghi j kl mnopqr s t uvw x yz 12 34567890
2 . 8
T y pogr a ph y
27
2 . 9 T y p o g r a p h y : R e c o m e n d e d Si z e s
Heading Ni l l an d Ext r a bold Regu l ar 30/38
a Bold Regu l a r
hic Medium
S e c o ndary Headin g Op t i Au v a n t G o t h i c 1 8 /2 5
Sublime is represented by three typefaces; Nilland, Opti Auvant Gothic and Century Gothic. Designating three typefaces
hic Regular
allows us to communicate with our audiences effectively when applied correctly.
Body Copy
Century Gothic 9/17
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