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10 . 2 . 2 a


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2.6 I ncor r ect Log o Use

lo g o n o g o

2 . 7

Color

pa l e t t e


o’s

23

Whoa there! If our logo looks like any of these here, drop the mouse, step away from the computer and no one gets hurt.

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2.7 C o lo r Pa l e t t e

The primary palette is made of four hues; red-orange, aqua, teal and cream. Together teal to exude reliability, aqua for a lighthearted, energy and passion.

2 . 7

Color

pa l e t t e


PMS

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1787U

Cmyk 0.76.60.0

c o lo r isn’t just for icing

RGB 241.100.93 Hex f2635d

PMS

318U

Cmyk 0.76.60.0 RGB

241.100.93

hex 99d7db

PMS

3262U

Cmyk 71.0.33.0 RGB

34.188.185

hex 19bcb9

PMS

318U

Cmyk 0.2.6.7 RGB

237.231.221

hex efeae2

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2.8 T y p o g r a p h y H e a d i n g s

Ni l l a n d Ex t r a Ni l l a n d Ex t r a Bold Regu l a r

Abcdefghij k lm nopqr st u v w x yz abcdefghijklmnopq rs t uv w x y z

1234567890

OPTI Auvant Goth Sec on dary Hea d i ng s

OPTI Auvant Gothic Medium

Ab cdefghijklmnopqrstu v w xy z abcdefghijk lmnopqrs t uv wxy z

12345 6 7 8 9 0

Century Goth B o dy C o py

Century Gothic Regular

Abcdefghijkl mnopqrstu v w x yz abcdef ghi j kl mnopqr s t uvw x yz 12 34567890

2 . 8

T y pogr a ph y


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2 . 9 T y p o g r a p h y : R e c o m e n d e d Si z e s

Heading Ni l l an d Ext r a bold Regu l ar 30/38

a Bold Regu l a r

hic Medium

S e c o ndary Headin g Op t i Au v a n t G o t h i c 1 8 /2 5

Sublime is represented by three typefaces; Nilland, Opti Auvant Gothic and Century Gothic. Designating three typefaces

hic Regular

allows us to communicate with our audiences effectively when applied correctly.

Body Copy

Century Gothic 9/17

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10.2.2a  

week 2 assignment

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