Keller Williams San Francisco Luxury Listing Presentation

Prepared For:

Jon Banasky

Prepared By:

Anne Kennedy

Anne Kennedy & Co Anne Kennedy is an active Keller Williams Operating Principal and Owner: real estate broker, investor and instructor: and licensed architect. She graduated with a B.S. in Architecture with honors from California Polytechnic State University at San Luis Obispo and an MBA from the University of California at Berkeley, Haas School of Business. She is a licensed Real Estate Broker in the State of California. She is a member of numerous local Boards of Realtors, including those in Marin, San Francisco, the East Bay, Oakland-Berkeley, and San Mateo County, as well as the California and National Association of Realtors. She is a licensed Architect in the State of California.

ExperienceAnne built her business quickly and successfully by following the proven lead-generation models and systems at Keller Williams Realty, and expanded it through developing strong relationships with clients and business referral partners who find her personal warmth and unique skills highly valuable. Clients benefit from her extensive experience in real estate sales, which includes over 250 transactions personally closed in the past fourteen years as well as from her experience as the Broker of Record for Keller Williams Peninsula Estates and Keller Williams San Francisco for the past three years. In this role, she oversaw hundreds of transactions with responsibilities including contract review, risk management, agent training, licensing compliance and dispute negotiation and resolution. She has broad sales experience across all residential property types, from single-family to multi-unit, owner-occupied to bank-owned. She has represented buyers, sellers, lessors, lessees, investment groups and institutions.

Extraordinary results are directly determined by how narrow you can make your focus. – Gary Keller

Our Leadership Team Joshua Szarek

Anne Kennedy Anne Kennedy is an active Keller Williams Operating Principal and Owner: real estate broker, investor and instructor: and licensed architect. She graduated with a B.S. in Architecture with honors from California Polytechnic State University at San Luis Obispo and an MBA from the University of California at Berkeley, Haas School of Business. She is a licensed Real Estate Broker in the State of California. She is a member of numerous local Boards of Realtors, including those in Marin, San Francisco, the East Bay, Oakland-Berkeley, and San Mateo County, as well as the California and National Association of Realtors. She is a licensed Architect in the State of California.

Anne built her business quickly and successfully by following the proven leadgeneration models and systems at Keller Williams Realty, and expanded it through developing strong relationships with clients and business referral partners who find her personal warmth and unique skills highly valuable. Clients benefit from her extensive experience in real estate sales, which includes over 250 transactions personally closed in the past fourteen years as well as from her experience as the Broker of Record for Keller Williams Peninsula Estates and Keller Williams San Francisco for the past three years. In this role, she oversaw hundreds of transactions with responsibilities including contract review, risk management, agent training, licensing compliance and dispute negotiation and resolution. She has broad sales experience across all residential property types, from single-family to multi-unit, owner-occupied to bank-owned. She has represented buyers, sellers, lessors, lessees, investment groups and institutions.

Anne teaches investing in real estate regularly and with great passion to agents and members of the public, to help them learn how to acquire real estate in order to build personal wealth and financial security. She and her husband own and manage multiple investment properties in two states. Anne is also an owner in multiple Keller Williams franchises including San Francisco, Burlingame, Napa, Half Moon Bay and San Carlos.

Anne recognizes the value that her market knowledge, financial analysis skills, architectural background, real estate investment experience and exceptional communication skills bring to her investor clients. She is relentless in her drive to stay on top of market activity and values, as well as of the external forces at the local, state and federal levels that affect them, such as the economy, actions by regulatory, legislative and judicial agencies and, these days, the banks. Anne has an extensive network of high quality real estate consultants to refer clients to for legal, tax, lending, insurance, property management and construction advice and services.

Joshua is a proud Eagle Scout and Scout Leader within his community, an achievement and service he continues to recognize as being a fundamental building block to his success today. He earned a Bachelor’s degree in Mechanical Engineering and Business, received his MBA in Marketing and Finance, and earned his Project Management Professional (PMPŽ) and Six Sigma Black Belt license and advanced certification.

After completing his education, Joshua joined the military as an Officer with the U.S. Army. He served in the Special Operations community, traveled the world, and visited 49 states and 34 countries. Following his service, Joshua utilized his strategic leadership training and skills to expand his career, and entered the Oil/ Gas industry. He followed the dynamic change with a further expansion and transitioned into the robust healthcare sector as a Senior Executive, a role which allowed him to build thriving businesses, mentor, educate and train future leaders, as well as serve patient communities across the country.

Joshua left his tenure in healthcare to pursue his passion further, creating a business to serve his community and partner with the largest real estate brokerage in the World, Keller Williams, to begin a practice in Marin County. By combining his scouting and military values with his organizational healthcare experience, Joshua serves, mentors and supports individuals and families within his local and global community to buy, sell or invest in real estate property. As the natural disaster director in Marin County, he combines his unique in-depth knowledge of the county to help buyers and sellers in ways that are unimaginable to most.

What our clients have to say

Experience . Commitment . Results “Don’t plan on getting Suzanne on the phone until after 8:00 am, but when you do,

“Suzanne is the best of the best! Relocating to San Francisco from across the

“Our extensive develop and sell experience included dealing with brokers who

she is on the job! I have had the pleasure of working with Suzanne on a couple

country was made seamless by her dedication, professionalism and in depth

presented attractive figures (to eliminate their competitors) only to decrease that

of purchases, in challenging times for finding decent value – add opportunities.

knowledge of the San Francisco market. As difficult clients looking for a property

figure in the process. That strategy is precisely what we are avoiding. Suzanne

Suzanne and her team marketed and sold my first Equilibrium Home. The creative

well over a year, she remained patient while listening to our needs and helped us

Gregg brought expertise in this area of real estate, and together with her company,

process of conveying my vision for the project was handled in a way that truly

find a property we love with real income potential. In a tight SF market, Suzanne

who I worked with before, made me certain that we will make a good partnership.

demonstrated their expertise and understanding of the marketplace. As a local

fought vigorously for us and was a shrewd negotiator. We cannot recommend

Over the last 12 plus years we have built a construction team with a small office

builder in an ever changing socioeconomic climate, you need good agents in your

Suzanne enough and look forward to using her for future transactions in SF.”

back-up staff. We spent a long time looking for an agent we feel comfortable

corner that look out for you. You have that in Suzanne Gregg.”

- Jodi J.

working with.”

- Ewen Utting

- Kieran Buckley, Developer “From time to time Suzanne Gregg has brought me development projects with

“We had a small residential development on Hotaling Place in the financial district

great potential and in 2002 helped me sell my condominiums in Russian Hill,

“Suzanne has been instrumental in selling our 12 units located at 723 Taylor St.

of San Francisco. Suzanne Gregg of Paragon worked with us to market and sell

achieving the highest price per square foot in the neighborhood. Also, I trust

Her team has proven to me that we made the right choice, after interviewing other

the units. They did a great job and I would use them again. They provided excellent

Suzanne to tell me what is really happening in the market, no spin.”

agents for the project. Wisdom, knowledge, and “knack” for attracting buyers to

advice, great contacts, area knowledge, and professional support.”

- Enda Keane, Developer

purchase units, has been the best I have seen in a long time. Good agents are

- Charlie Klinedinst

hard to find and I will be calling her again in the near future.”

“We have worked with Suzanne over the past few years and in all kinds of markets.

- Colm Brennan

“Suzanne is a passionate supporter of the SF Housing Action Committee. I

In 2010, coming out of a very challenging economy, we sold 723 Taylor St. The

appreciate the super job she does in assisting our group and support of the

agents hung in there, continuously bringing new life into the marketing, and

“Over the past 15 years I have known Suzanne to be a hard-working and very

Housing Hero’s of or city. Could not do this job without this kind of help and am

achieved top selling prices for the neighborhood. More recently, Suzanne and

professional agent. From the fast-paced “Dot-Com” market to the current

very grateful.”

her team listed our new project located at 2299 Market St. and did a great job

recessionary market, Suzanne has brought me development deals and sold

- Tim Colen, SFHAC

helping to prepare everything from a comprehensive marketing package to get our

property at the highest market prices achievable. She has represented me both in

construction loan, to prepping the property for sale, pre-qualifying the building for

selling and buying property in San Francisco and I highly recommend her.”

“For many years Suzanne and I have worked together to find renovation

buyer’s loans, and in the end got us terrific sales prices. She is smart, intuitive, and

- Denis McMahon

opportunities to tear apart and reposition on the market. We have had tremendous

can handle the pressure of San Francisco Real Estate.”

success buying right and selling for top values – in all markets. I have known

- Angus McCarthy

Suzanne for over 10 years and she has a principled approach to locating value-add

“Suzanne Gregg is one of the smartest, most focused agents I’ve ever met, and would highly recommend her to anyone needing assistance with the large and

sites and a great eye for marketing once we’re ready to sell.”

“Knowledge, Integrity, Imagination, and Resourcefulness are but some of

complex financial transaction of buying or selling real estate in San Francisco.”

- John Schrader, Developer

the qualities that Suzanne Gregg brings when you make her part of your

- Patrick Carlisle, Analyst

development team. Honest answers to your questions based on their experience “I have worked with a number of brokers here in the city and out of state, but when

in today’s dynamic market. She always represents your project with the utmost

it comes to buying and selling multi-family properties in San Francisco; nobody is

professionalism but is not afraid to share a laugh when the time is right. I would not

as savvy and knowledgeable as Suzanne Gregg.”

hesitate to use her on my next project.”

- Christopher Germain, Investor

- Steve Cooney, Developer

“As a seasoned developer in San Francisco, you meet a lot of Realtors, and not all

“The sale of our Presidio home was handled very professionally. With the

are worth their salt. Suzanne Gregg has worked with contractors and builders for

combination of Suzanne’s high end marketing her experience and contacts, we had

many years and has the eye and sensibility for design and value. She has assisted

a qualified buyer before the first open house. We got our asking price and closed in

me a handful of transactions and throughout all negotiations; she has handled

two weeks. In this challenging market, I would say that’s pretty remarkable.”

things very well. Suzanne is a true professional, and in my eyes, she ‘checks all

- Tracy & Robert Louv, Sellers

the boxes’.”

- Felim O’Reilly

Getting your Home Sold

Our Proven Sales Strategy for a Fast and Profitable Sale Market fluctuations, time of year and inventory will all have a direct impact on pricing your home. For a fast, efficient and profitable sale, I will provide you with a detailed report outlining the latest market trends, a full market valuation of your home and a Comparative Market Analysis.

No matter how hot the market might be, simply placing your home on the MLS (Multiple Listing Service) is not enough. I will consult with you on how to best position your home for sale and attract the right prospects to your doorstep.

Price Should you price your home at or below market?

It depends. Pricing your home in a manner that will attract multiple buyers who will compete with each other, and not you, r equires experience and a thorough understanding of the market. I will advise you on the most appropriate pricing strategy Preparation It is a psychological advantage for prospective buyers to see themselves living in your uncluttered home.

For this reason, painting, deep cleaning and depersonalizing are crucial elements to a quick sale. I will manage the preparation of your home in a manner that suits your comfort level.

Key cosmetic fixes are also important. Should you refinish your cabinets, change out the sink in the guest bathroom or invest in a new fr ont door? I will advise you on changes that yield the greatest ROI. Presentation Staging can be crucial to obtaining the highest price and fastest sale of your home. According to a survey by the Real Estate Staging Association, homes spend 78% less time on the market after being staged. I will advise you on how to stage your home or provide a professional who can do it for you.

We have a broad repertoire of interior designers and stagers to meet just about any budget.

The Power of Keller Williams

Keller Williams • The largest independent real estate franchise • A network of over 146,000 real estate consultants with a projected growth of 300,000 • 800+ offices in the United States and Canada (50) major markets • Excellence in cutting-edge real estate training, real estate coaching and real estate education • Named “Most Innovative Real Estate Company” by Inman News

Honors and Awards • Principal 10 Best Companies for Employee Financial Security Keller Williams featured in Inc. Magazine for commitment to financial and physical wellness • Computerworld Data+ Editors’ Choice Award Keller Williams recognized for its business intelligence system • Inc. Magazine 5000

Real Estate Report 10 Keller Williams representatives • The #1 Training Organization in the World across ALL industries - Training Magazine • REALTOR Magazine 30 Under 30

Made list of fastest-growing private companies—

7 Keller Williams finalists and 4 winners, including the Web

for the fifth year in a row

Choice winner

• Franchise 500

• REAL Trends 500

Made Entrepreneur magazine’s list of top franchises—for the

126 Keller Williams offices ranked by transactions and sales

fifth year in a row

volume – more than any other real estate franchise

• National Association of Hispanic Real Estate Professionals 250

• REALTOR Magazine Volunteering Works

Keller Williams had 25 representatives on NAHREP’s list of top-

Keller Williams associate Miriam Hernandez Ramirez, one of

producing Latino agents

five award recipients

• REAL Trends/Wall Street Journal “The Thousand”

• National Association of REALTORS Distinguished Service Award

Keller Williams had 147 associates and teams on the list of top

Both award recipients (Mike Brodie and Jim Helsel) are Keller

real estate professionals in America

Williams associates

• Inman News Innovator of the Year

• Keller Williams 50 Top-Producing Agents 2016

Keller Williams is home to the real estate industry’s top

3 Keller Williams San Francisco agents included (Marian

innovator (Ben Kinney)

Sichel, Dotty Hopkins, and Jennifer Rosdail)

• Inman 100 Most Influential Real Estate Leaders Report 6 Keller Williams representatives • SwanepoelPower 200 Most Powerful People in Residential

Keller Williams

San Francisco

At Keller Williams San Francisco, we understand that it’s the agent who sells your home, not the brokerage. This is why we attract, train, and cultivate the best real estate agents in the world and support our agents with a culture of empowerment.

We are proud to be a client-focused organization that fosters integrity and teamwork, rewards innovation, and works hard to create win-win outcomes. Whether you buy or sell with a Keller Williams agent, you are connecting with a network of 150,000 real estate consultants located in over 800 offices worldwide.

Our rapidly growing San Francisco office is home to some of most knowledgeable agents in the industry, heavily vested in the local community and the Bay Area.

Keller Williams San Francisco now has 3 state-of-the-art office facilities with conference rooms to support our agents and their clients throughout the city.

2207 Lombard St. San Francisco, CA 94123 1624 California St. San Francisco, CA 94109 775 Monterey Blvd.

San Francisco, CA 94127

Boutique Service Global Reach

Leveraging our global connections Keller Williams San Francisco brings an extensive network of connections to thousands of international agents. Through the power of Keller WIlliams Luxury Homes International and KW Global Property Specialists, you can feel condfident your home will have an unmatched level of exposure.

• Belize

• Lesotho

• South Africa

• Botswana

• Mauritius

• Spain

• Canada

• Mexico

• Swaziland

• Colombia

• Monaco

• Turkey

• Costa Rica

• Nambia

• Turkish Republic of Northern Cyprus

• Dubai, United Arab Emirates

• Nicaragua

• United States

• England

• Northern Ireland

• Vietnam

• France

• Panama

• Zimbabwe

• Greater Shanghai, China

• Poland

• Indonesia

• Portugal

• Israel

• Scotland

Keller Williams Realty is the largest real estate franchise in the world--home to more real estate professionals than any other company. To date, master franchise agreements have been awarded across 31 countries and regions.

Marketing Media Print Advertising

Target Marketing, bring the right buyers to your door step For maximum exposure, we use a proven Cross Media Marketing Strategy utilizing multiple online and print mediums, my extensive agent network and the advantage of Keller Williams’ global presence. Your home will be featued on Keller Williams Listing System, or KWLS. This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search websites.

As the largest real estate franchise in the world, Keller Williams offers “My Listings, My Leads,” wherein every single Internet inquiry on your property comes directly to me, allowing immediate follow-up with potential buyers.

We distinguish ourselves from other agents with the breadth and depth of services we provide and our goal is to make selling your home painless, profitable and predictable.

We proudly offer our sellers with the following a la carte services: • Individual property website that is both mobile and desktop friendly • Cross-platform social media exposure on both Keller Williams sites and my personal sites • Professional photography, video and 3D walk-through with our in house media company • A detailed floor plan included on the site and print marketing • Print marketing - beautifully crafted postcards, brochures and property statements to showcase your home

Print Marketing and Advertising Property brochures, online presence, and print ads Property Brochures: You only get one first impression. That is why we design custom pieces to beautifully showcase your home and create the largetst impact on potential buyers.

Property Booklets & Statements: An informational summary of the factual data and metrics regarding your home. Along with a narrative and story behind the history, features, and amenities that will intrigue buyers to come see for themselves.

Just Listed Postcards: Sent to the surrounding community with the understading that many buyers can come directly from contacts living right in the neighborhood.

Advertising: As part of the marketing compagin, your home will be featured in the most widely read, high yield newspapers and magazines for increased exposure.

In House Dedicated Marketing Team With an in house graphic designer you can feel at ease knowing that there is a dedicated professional to make your home look the best it can.

Property Marketing Timeline

Our plan to get your home the most exposure LISTING GOES LIVE Listing is active on MLS

SIGN LISTING AGREEMENT Go through and sign listing agreement.

CREATE COLLATERAL Develop print and digital marketing materials.

Finalize marketing plan Prep house to go to market - Staging - Repairs - Cleaning

Syndication to websites All marketing is launched to agent/consumer database

Craft unique social and email campaigns.

Broker/Public open houses

Send all print material to press

CRAFT THE NARRATIVE Story board a plan and narrative about home features and ameneiteis.

Document the property through photography and video Create a polished web page.

Private showings

OUTREACH Local outreach to brokers/agents Internal KW announcement to brokers and offices Submit ads for distribution

Online and Social Media

Online Advertising and Social Media Property Websites, Photography, Video / 3D Walk-Throughs, Social Media and Keller Williams Signature Online Listing Feed Social Media: There is no denying the power of positioning your home in the midst of a strong social media campaign to create interest. Your property will be included in a well-crafted and consistent program.

Keller Williams Signature Online Listing Feed The Keller Williams Listing Service is a powerful search engine that will further propel your property into the farthest reaches of the internet and gain additional exposure to serious and qualified buyers.

Individual Property Website: A dedicated web page specific to your home is useful for marketing your home online to generate interest and foot traffic.

Video & 3D Walk-Throughs: Similar to the magic of photography and staging, video is another way to fuel buyer interest. Unique features of your property can be highlighted and brought to life. Video can be very useful for out of town buyers who don’t have the opportunity to attend private showings or open houses.

We’re Ready When You Are It is important that you select an agent with whom you are comfortable discussing potentially sensitive issues, and someone you trust will represent your interests above their own. We would be honored to represent you in the sale of your property.

You will have the full support, enthusiasm and passion of the Keller Williams San Francisco to deliver the exceptional results you expect and deserve.

Anne Kennedy

415.483.9285 anne@annekennedy.com www.kwsf.com CalBRE# 01870081