K W M e t r o C e n t e r
Making Your Move
Get to Know the Good Life.
EDUCATION • COACHING • TRAINING • GROWTH • TECHNOLOGY
Each office is independently owned and operated.
Executive Leadership Team Shane McCullar CEO/Operating Principal shane@kwmetrocenter com Kate Papkin General Manager kate@kwmetrocenter.com 609 504 8491 Jessica Guadalupe Director of Finance Jessica@kwmetrocenter com 703 535 3610 Sherry Hosseini Director of Operations sherry@kwmetrocenter com 703 883 7675 Jim Lyons Director Of Marketing/Lead Broker jim@kwmetrocenter com 703 867 5090 ALEXANDRIA 1701 Duke Street Suite 100 Alexandria, VA 22314 703 535 3610 TYSONS 8133 Leesburg Pike Suite 800 Vienna, VA 22182 703 564 4000 VIENNA 144 Church St NW Vienna, VA 22180 703 564 4000 ARLINGTON 2111 Wilson Blvd Suite 1050 Arlington VA 22201 703 224 6000 MIDLOTHIAN 115871 City View Drive Suite 120 Midlothian, VA 804 858 9000
Meet Your Leadership
Melissa Ferdock
Sophia Parish
Arlington Kelly Wyatt Team Leader (TL) 703 224 6002 kelly@kwmetrocenter com Agent Referral Interviews Agent Consulting & Coaching Agent Leadership Council Market Center Training Profit Sharing Recognition & Awards Camila Dutra MC Financial Specialist 703.224.6003 heather@kwmetrocenter.com Process payments Compliance Review Commission Disbursements Agent Billing / Receivables Commissions Review
Director of First Impressions 703 224 6000 sophia@kwmetrocenter com Client Greeting & Hosting Conference Room Management Agent Billing/Receivables Agent Portal Kara Unpingco Agent Services Coordinator 703 224 6021 kara@kwmetrocenter com Agent On boarding Agent Concierge Services Licensing (VA, DC, & MD) Agent Info Changes Agent Business Cards/Name Badges Rachel Baker MC Tech Ambassador 703.679.7773 rachel@kwmetrocenter com
Assistant Team Lead 703.224.6010 melissa@kwmetrocenter com New agent referral interviews New Agent Consulting & Coaching Market Center Training Profit Sharing Recognition & Awards
Meet Your Leadership Arlington South
Elisa Poplawski
Team Leader (TL)
703 224 6004
elisa@kwmetrocenter com
Agent Referral Interviews
Agent Consulting & Coaching Agent Leadership Council Market Center Training Profit Sharing Recognition & Awards
Heather McLellan
MC Financial Specialist
703.224.6003
heather@kwmetrocenter.com Process payments Compliance Review Commission Disbursements
Agent Billing / Receivables Commissions Review CAP Management
Kara Unpingco
Agent Services Coordinator
703.224.6021
kara@kwmetrocenter.com
Agent On boarding Agent Concierge Services
Licensing (VA, DC, & MD)
Agent Info Changes
Agent Business Cards/Name Badges
Meet Your Brokers Arlington Advertising Approval Agent/Broker Related Issues Dispute Resolution Concession Letters Signature Authority ContractualDocument Compliance Forms Management Bright MLS Approvals Jim Lyons VA/DC Director of Luxury/Marketing Lead Broker 703 867 5090 jim@kwmetrocenter.com Jonathan Coles VA/DC/MD Compliance Broker/Launch Coach 570 449 8197 jon@kwmetrocenter com Productivity Coaching Business Coaching Group Trainings Accountability Coaching Individual Consultation Ignite Mission Leader Agent Training Program Leader Script Master Productivity Coaches Kayli Michels Productivity Coach 703 261 5108 Kayli@kwmetrocenter com Rick Bosl VA/DC/MD Principal/Associate Broker 703 980 3027 rick@kwmetrocenter com Arshia Kia Productivity Coach 571 276 1206 arshia@kwmetrocenter com
Mission
To provide our agents a platform of professional business practices, that include top notch multi level training, coaching, and technology with wealth building opportunities unparalleled in our industry.
Vision
To be recognized as the established leader in market share, agent count and profitability in the markets we service.
Values God, family, then business.
We believe real estate is a local business driven by individual real estate agents and their local branding.
We believe being the largest real estate company in North America comes with responsibility.
We believe responsibility is about raising the standards of professionalism above the current requirements and social norms in our industry.
We believe our associates should be treated like "stakeholders," and we are charged with accountability through transparency, profitability, and integrity.
We believe no one person or transaction is worth the reputation of our firm.
Perspective
A training and consulting company that provides the systems, models, proprietary technology, marketing and training, befitting a world class organization. KW Metro Center thinks like a top producer, acts like a trainer/consultant and focuses all activities on servicing the productivity and profitability of the agents we have the privilege to be in business with.
At KW Metro Center, We Put People First
It's All About You.
A Company built for Agents by Agents
"The most successful companies create their own language. Our language is culture." Mission: To build careers worth having, businesses worth owning, lives worth living, experiences worth giving, and legacies worth leaving.
Beliefs: WI4C2TES
Win win: or no deal
Integrity: Do the right thing
Customers: Always come first Commitment: In all things
Communication: Seek first to understand
Creativity: Ideas before results Teamwork: Together everyone achieves more
Trust: Begins with honesty
Equity: Opportunities for all Success: Results through people
Perspectives: KW is a technology company that profiles the real estate platform that our agents, buyers, and sellers prefer.
We give where we live Open books transparency in all we do
Agent Leadership Council
Selected from the top 20% of producing agents
Monthly meetings open to all agents Collaborate on and contribute to agent facing topics
Why KW Metro Center?
Team Building Expertise
KW Metro Center is known for it's high level of success growing what we call “Million Dollar Teams." Simply put, that means teams that net a million dollars in profit per year. We do this by actively recruiting agents to a team in one of our Market Centers, based on that team's specific needs using our proprietary career visioning process. This includes recruiting top level agents, along with holding initial interviews and using our Keller Personality Assessment to ensure they have the right traits for the role on the team. Once the team leader approves, the agent is placed with that team. In a nutshell, we provide talented productive agents for your team.
Award-Winning Training Programs
Our training programs are specifically designed for recently licensed agents, as well as seasoned agents, providing the pathway to successful careers in our industry. At the same time, business development coaching, mastermind sessions and ongoing higher level training is a standard practice in our market centers.
Productivity Coaching Program
At Keller Williams, 84% of our new agents continue their career in real estate after the first year. Productivity coaching has been the driving force behind this number. Productivity Coaching is a program new agents are enrolled in to set them up for success and jump start their business. The program consists of one on one and group coaching sessions, goal setting and business planning. Working with a coach encourages accountability and a positive mindset. Our agents in the productivity coaching program closed 562 units YTD.
are passionate ate in. ts can engage in nts to our Market actively each month to agents in it. As of to our agents in d Insurance joint e and many make ion. gible to join one nt Group. TD and MBH has has provided a nities to build
?
Market
Volume
Williams
Total Closed
Listing
Volume for Arlington County,
as number one in Northern
Market share
were also
one in Agent Retention and
Growth in the VA/West VA Region
Share Report for 2021 For the year of 2021, Keller
was number one in
Sales
and Closed
Sales
as well
Virginia
We
number
Agent
Total Closed Sales Volume For Arlington County 17% 12% 8% 6% 6% KW Compass L & F Re/Max TTR Sotherbys Closed Listing Sales Volume For Arlington County 19% 9% 9% 6% 6% KW Compass L & F Re/Max McEnearney Northern Virginia Market Share 14% 10% 8% 7% 7% KW CompassL & F Samson Re/Max Over $1 Billion in Sales in 2021 $1 Billion
Growth and Opportunity
Metro Center has been on a staggering growth pattern over the past few years powered by our agents. This growth can been seen in the almost $1 Billion closed volume over the course of the last two years. Our growth has not only been in closed volume but in the addition of our MC (offices) count and we now operate 4 MC's with another MC slated to open in June of 2022. We are very excited about our future growth potential and invite you to be part of that growth!
KW
Year Sales % Diff Units % Diff Agents % Diff 2019 $1.6B 4% 3229 9% 653 2% 2020 $1.9B 18.7% 3576 10.7% 758 16% 2021 $2.6B 36.8% 4395 23% 849 12%
P r o f i t S h a r e : U n l i m i t e d W e a l t h i n Y o u r H a n d s
KW Metro Center offers passive wealth building opportunities unparalleled in the market. At most companies, when the work stops, so does the paycheck. Not at KW Metro Center. With the understanding that agents cannot be in production forever, the profit share system was created as a financial tool to allow KW associates to build inheritable wealth through passive income.
There is no catch or fine print, and calculations are simple and transparent.
Here's how it works:
When deals close, KW agents pay company dollar to their Market Center (providing they haven't hit their cap amount yet.)
The market center uses this money to pay operating expenses. What's left over is profit and, unlike with other companies, a portion of that profit is shared back with the agents who helped the company grow by bringing on productive agents.
Currently, the profit share system can grow 7 levels. When someone names another agent as their sponsor, or the person who introduced them to KW Metro Center, that sponsor goes into their "first" level of profit share. Each first level sponsor gets 50% of the profit attributed to the activities conducted by the associate they brought into the company We are proud to share that KW Metro Center has provided $399,986 to our agents in 2021.
The Place to be for Technology
Command
Optimize, manage, market, and run your business with unprecedented simplicity and insight. More than a CRM, Command's interconnected tools support fruitful client connections. KW's Command Platform features integrated marketing automation tools for your listings that sync directly to the local MLS, making it easier than ever to promote your listings. With printable brochures, flyers, and postcards, video templates, neighborhood snapshot graphics with AI capabilities, and more, KW Command provides countless valuable tools for you to leverage. You get..
Custom Websites
Lead Engine
Smart CRM platform
Branded Market Snapshot Reports
Digital design platform
Customizable, branded marketing templates
Open House brochures
Just Sold Postcards
Instagram/Social Graphics
Branded Agent Mobile App
Core Listing Machine
Marketplace of custom, boutique offerings available for purchase.
Digital Resource Library
Training videos
Frequently used documents
Marketing mini courses
Quarterly Service Package
What's Included?
The KWMC Quarterly Dues Package is $275 per quarter this includes technology services, E&O Insurance, as well as the following services:
Scott LeRoy Marketing/Tech Support
Taking KW tools to the next level!
Email updates & campaign set up, forwarding, contact databases, domains, calendar syncing, training videos, and more.
Facilities
Access to all locations & their amenities WIFI, computers, printing, scanning, copying, fax, conference rooms, 24 hour access, gym access w/showers and option to lease office space.
KW Technology
Including KW Connect, KW App, KW Consumer App, Training Calendar, Business Planning Tools, Lead Management Systems, Lead Gen Network, Agent Websites, KW Listing Systems, Referral Systems, and more.
KW Command
Manage, optimize, and run your real estate business from this exclusive cloud based CRM designed by other KW agents.
Marketing services Just Listed Flyers, Social Media and Postcard 1Templates . 2. Open House Flyers, Social Media and Postcard Templates 3. Customizable listing presentations 4. Customizable quarterly email newsletters 5. Access to KCM library of digital content 6. Internal "Coming Soon" Listing Portal 7. Exclusive Facebook Listing Exchange Forums 8 Monthly Customizable Market Vital Sign Reports 9. Multi page, print optimized digital Quarterly Report 10. Branded Social Media Infographics 11. Price Improvement Digital/Print Templates 12. KW branded folders 18. Professionally customized Buyers/Listing Presentations 14. Professionally customized Quarterly Reports 15. Professional logo/branding consultation and design 16. Professional Print/Mail Services 17. Custom "farming" targeted mailers 13 KW branded business cards 19. Professional Video/Photography Services Included for All Agents Custom Services by Our External Partners
your listings, your leads
Here at KW Metro Center, we ' ve ALWAYS allowed agents to keep their leads. Your phone number is always the most prevalent number on your sign and any inquiries are routed directly to you, the listing agent!
Even better, our distinctive branded yard signs and red posts allow you to differentiate yourself from the competition and are available for ordering and installation through the office at competitive rates.
Get a Jumpstart when you join
FREE Coaching, training, C.E. and Mentorship
FREE 1 on 1 Social Media and Tech Training
FREE E & O Insurance
FREE Command: Transaction Management Platform
FREE Custom Websites
FREE Single property website for each listing
FREE Smart CRM
FREE - Market Snapshot Reports
FREE Branded Mobile Apps
FREE - Branded Agent apps
FREE Listing ad templates for Facebook, Instagram
Free Leads for new agents!
KW Metro Center and McLean Mortgage have partnered together to fund a lead generating website (www.finddmvhomesforsale.com) powered by Commissions Inc (Cinc.) This is a direct effort to support agents enrolled in the Productivity Coaching Program by increasing agent productivity and profitability by providing a FREE lead source. Eligible Productivity Coaching Agents are recommended by their PC coach for participation in the program based upon their completion of required training classes and the PC On boarding 90 Day Checklist.
This lead program is exclusive to KWMC agents enrolled in the Productivity Coaching Program.
out
other
up with agent and parties
to
to
Transaction MANAGEMENT SERVICES
following
included
have agent
is
Contingencies" and send
and title company
before
client
Confirm all paperwork is signed and 1initialed . 2. Send via email to lender, title, and both agents 3 Request any info sheets from title company and fill them out for the agent's client Send to client for confirmation. 4 Submit EMD paperwork 5. Order HOA/Condo docs and ensure delivery to client per contract 6. Add all contingencies, walk through, and settlement dates to agent's task section of Command and email the agent notification with reminders 7 Schedule inspections (home inspection, radon, well and septic initially, termite 2 weeks before closing) 9. Get utility information from seller and send to buyer 8. Alert client and
agent of the upcoming inspections 11. Confirm who is purchasing the home warranty and order if needed 13. Confirm termite inspection is completed and sent to client
2 weeks
closing 10 Fill
commission disbursement in Command and
confirm all
correct 12. Follow
related
the "Sales
notifications
agents when the contingencies are completed COST IS DEDUCTED FROM COMMISSION AT CLOSING | IF YOU DO NOT CLOSE, YOU DO NOT PAY! 14. Send weekly updates on Friday of status of the file & anything upcoming the
needs to do 15 Gather all Home Inspection receipts, confirm we have them all, and match with HI removal form 16. Make sure all paperwork is up to date on Command 17. Schedule settlement and walk through with client and confirm with other agent 18. Prepare and send settlement letter to client with what to bring to closing and where to go 19. Review CD to make sure all credits, commissions, and fees included confirm with agent 20. Add CD to Command and close out file. Services Provided by All of the
are
in the per transaction price of $375 - paid at closing!
Agent Portal
Customizable,
Listing Automation services suited to your needs
Free Listing Services
with
the
coming to market to
into the
Listing/Buyer Services
year,
through KW
Open House brochures Just Sold Postcards Instagram/Social Graphics Monthly Market Update Graphics Internal "Coming Soon" Property Search Portal. Proprietary internal website that allows you to market and possibly sell your listings
850 KW Metro Center agents prior to entering
listing
MLS!
branded marketing templates for you to use
your listings, including; Custom, agent specific, interactive landing pages Modifiable lifestyle search parameters Distance filtering capabilities Customizable by client Take advantage of exclusive founding member privileges with RealScout
Metro Center. Enjoy all of the following benefits for just $210 per
a savings of $285* Features of RealScout through KW Metro Center Include:
*Exclusive Lifestyle Search Engine* *KWMC exclusive pricing compared to pricing for non KW Metro Center agents.
Compensation Model
Q: What is a "Cap?"
A: A "CAP" is the maximum amount of commission split paid to KW Metro Center during your anniversary year. Your anniversary year starts the day you officially associate with KW and ends on the same day the following year hence "anniversary year " .
K W R I R o y a l t y
6% of each commission
Caps at $3,000 per agent's anniversary year
KWMC Split
70/30 agent keeps 70%
Caps at $28,000 per agent's anniversary year
** Once you hit these contributions, there is zero charge in Royalty and Company Dollar for the remainder of your anniversary year approximately $3.5M in sold volume.
** Commission splits can be renegotiated based on proven track record of production.
A F T E R Y O U R C A P H A S B E E N M E T , Y O U W I L L R E C E I V E
FOR THE REMAINDER OF YOUR ANNIVERSARY YEAR
100% Commission
Initial Meeting
Fact finding Q & A
Follow-Up
Answer any questions
Finalize negotiations
Transition Timeline
Formal Offer
Sign Independent Contract Agreement
1 2 3 4
Making Your Move
Finalize all details with past and new brokerage Complete all necessary paperwork.
Official Day 1 Onboarding with your Agent Services Coordinator
Official Day 2
Schedule one on one with Tech Trainer, Broker and Marketing Coordinator
5 6 7
Transition Announcement
KW Marketing Coordinator announces team or agent arrival on Social Media
Coordinator works with existing branding if applicable
F e a t u r e d v e n d o r s & p r e f e r r e d p r o v i d e r s
