My Promise Hiring the Right Agent Your Realtor
My Different Approach Testimonials
A Proven Track Record
5 Key Factors to Selling: -Current Market
-Buyer’s Expectations -Home’s Condition -List Price -Market Exposure
Guide to the Process
154 Steps to Your Success
Listing Packages
I have three goals when we partner to sell your home
Understand your needs and communicate effectively through your home selling process
Deliver exceptional service that reduces stress and increases peace of mind
Provide such high value that we earn a referral from you before you close on your home
My promise is to deliver results so impressive that you feel compelled to connect us with someone else who needs help with a real estate transaction.
Understanding your needs and creating a Win-Win situation is key! I conduct a full consultation with all my buyers to understand their needs and buying goals and then customize our game plan to best reflect these needs.
An agent that keeps their finger on the pulse of the current market trends is vital in you achieving your real estate goals The everchanging local market dictates the strategy for today’s buyer Every week I sit on a “pulse of the market” call that reviews real time market trends throughout the DMV so I can deliver this information to all clients.
Negotiation matters. I utilize my skills as a former lobbyist to help my clients achieve their goals Studies show that people who do not know the art of negotiation are 60 percent less successful than those who do!
I know selling a home is not an easy decision, especially in today's fast paced market. As a DMV resident since the mid1990s and a top-producing Realtor for over 19 years in both VA and DC, my entire business model focuses on working by referral. I therefore always strive to provide the highest quality customer service possible to all those I have the pleasure of assisting. Just like the "unique" spelling of my name, Jennifir with an "i", with my "Different Approach" to real estate, I seek to create a unique and enjoyable experience for my clients during the entire home sellilng process.
My three-pronged approach provides my clients with a winning solution to achieve their real estate goals.
I empower my clients with the tools and knowledge of the current they need to make informed real estate decisions. I know there will be obstacles along the way with any transaction but, with the right tools and my years of expertise, we will work through them together. I am not just your advisor, I’m your personal problem solver.
In addition, to my clients' trust, over the years, I have gained the trust of my fellow Realtor colleagues by creating a "win-win" environment for all parties in the transaction. This ensures a smooth process and great collaboration to achieve my clients' goals.
The majority of my business today comes from direct client referrals or repeat client transactions. My reviews speak for themselves. My clients and their referrals know the promise I have made to take excellent care of them always. This is why they trust me to work with their family, friends and colleagues and how I base my entire business model on working by referral. My clients' goals are my goals!
Forbes Ranked KW
America's Best Employers for New Graduates 2023
World's Best Employers 2023
America's Best Employers for Diversity 2023
Fortune America's most innovative
Swanepoel #1 Franchise Brand 2023
2024 Swanepoel Power 200
Franchise Business Review
2024 Top Franchise for Women
50 countries company 2023 Worldwide
#1 Brokerage Firm for Volume and Units In 2023 KW:
Jennifir Birtwhistle has sold over
includes offices in over KW Worldwide in real estate throughout VA & DC $150 Million
2024 Real Trends Verified 500 Served over 1.2 million clients
1 out of every 5 transactions
34,685 Luxury Transactions
We used Jennifir to purchase and sell our home. In each transaction, she guided us through the process with professionalism and expertise that garnered the best outcomes. Highly recommend!!!!
Jennifir was great to work with. Her communication was excellent and I enjoyed working with her from start to finish! - Agent, Samson Properties
Jen is exceptional. I mean a top rate agent. She was my champion every step of the way. It was particularly challenging as I live in another state so doing this from a distance. Her expertise and knowledge was a great comfort and she guided me with patience throughout the process. She helped tremendously with what I need to do to update and present my condo in the best way possible. I had an amount I wanted to get when selling my placereally swinging for the fences. Jen got me that amount for the sale. She is the best I am ever grateful to her for all her hard work and commitment to excellent service.
Jennifir did a great job helping me sell my Alexandria property, while I was living out of state nonetheless. This was also my first time selling so she did great at answering all my questions and getting ahead of my many preconceptions about the process. She was very organized from our very first meeting and helped me game out a timeline for when I wanted to list, and what needed to be done before listing. I reached out to her in September, and listed in February. Jennifir really went the extra mile to get top dollar for the property and made everything after listing fairly stress free. I got three offers the first weekend, and all of which were substantially over the list (or even my ballpark desired) price.
Jennifir is wonderful! We sold 2 houses and bought 1 with her and she is the best! Jennifir is always responsive and there to assist and answer questions 24/7. Her guidance helped us sell both our houses in a timely fashion for more than what we expected! She is honest and provides great advice for the first time or experienced buyer. I highly recommend looking her up if you need to buy or sell in northern VA!!
Jen recently helped me sell my first condo, which involved me moving out of state prior to its listing. I could not be more thankful for her expertise in the area and changing market. I really appreciated her constant efforts during the listing process and the trust I could put in her I'm also so grateful for Jen's help and coordination with contractor, cleaning, and staging services - this helped alleviate so much moving stress. She was always responsive, patient & empathetic, and a clear communicator. I could not recommend Jen more highly, she is fantastic!
Great communicator and responsive agent. Would love to work with her again! Agent, Bershire Hathaway Homeservices PennFed Realty
We loved working with Jennifer. She keeps you in the loop, is very responsive, and goes the extra mile for you. Working with her has been extremely pleasant and productive We thank her for her help, commitment and support. Would definitely recommend her.
50 countries
Jen is an amazing realtor. I've worked with her twice to help me buy and sell and the process has been a breeze with Jen. Her knowledge of the area and market, responsiveness, and ability to answer any and all questions is top notch. To put it simply, Jen is in a different league than most other realtors. I highly recommend her to anyone looking for a smooth and stress-free buying or selling experience.
Jennifir is the best realtor you can find in this area. She is so patient and understanding, and has such a calming yet serious presence about her. She's extremely honest with you about what to expect in the process and sets expectations well, so we had no surprises from her. We've heard horror stories of other realtors dropping the ball, not responding, or just not understanding your needs. Jennifir is the epitome of what a realtor should be. Anything we needed, she was there to respond in less than an hour. When we had to deal with other parties who were non communicative, she dealt with the problem and mitigated it. In what could have been 1000x more stressful, Jennifir managed to make our first home buying experience amazing. She is the most professional person I've met in the DMV area and I couldn't say enough nice things about her as a person, too. Thank you, Jennifir!
Excellent! Jennifir helped me sell my place in a difficult market, and under tricky timing parameters. She was ALWAYS responsive, cheerful, and calming. I had a lot going on besides just selling my place and she was clear, honest, and supportive I relied on her knowledge of the area and market conditions, and we got our price. She negotiated the snags that arise with any such transaction, and was unfailingly kind. I can't recommend her enough!
Jennifir is a wonderful real estate agent. She helped me buy my house, and sell my house. She made the process easy on me, as I was living on the other side of the country. She took care of everything and was completely transparent during the entire process. She always responded right away, and took care of all the details, making sure I got the best price for my home! She is honest, and she genuinely cares about her clients.
Meet with a KWMC Agent Preparing
☐ Getting to know you and your home
☐ Collection of deed, survey, title policy & mortgage
☐ Sign listing documents
☐ Price evaluation using the unique four way analysis
☐ Customize marketing plan prepared to showcase your home
☐ Staging consultation
☐ Pre-inspection when applicable
☐ With guidance from your agent, seller prepares home for market
☐ For Sale sign goes in the yard
☐ Coming Soon in MLS
☐ Property brochures
delivered to the home
☐ Revisit current
☐ Schedule professional Photography market and determine sales price
☐ Schedule neighborhood and public opens
☐ Agent to agent marketing
☐ Marketing, direct to likely buyers
☐ Internet advertising
☐ Social media
☐ Property goes live in MLS
☐ Just listed marketing
☐ Neighborhood open house
☐ Communicate in your preferred method
☐ Prepare weekly reports for you
☐ Discuss marketing activities and results
☐ Working with coop brokers, feedback from showings
☐ Prospective buyers are pre-approved
☐ Present and discuss all offers
☐ Offer is negotiated
☐ Acceptance/ ratification
☐ Buyer makes loan application
☐ Inspections are done and negotiated
☐ Mortgage underwriting approval process including appraisal
☐ Schedule closing
☐ Communicate with title company
☐ Prepare any necessary documentation, payoff of existing mortgage
☐ Title review is started
☐ Make any necessary repairs
☐ Secure movers
☐ Change address
☐ Cancel hazard insurance
☐ Terminate utilities
☐ Final walkthrough
☐ Wiring instructions
Settlement given to settlement attorney
☐ Bring ID and keys
☐ Sign closing disclosure and deed
☐ Transfer of title / Recordation
• Analysis of market trend through comparables, square footage, and tax records
• Net proceeds estimated spreadsheet
• Make duplicate set of keys
• Send client signed listing agreement
• Submit listing agreement to KW for compliance
• Take exterior photo of property for Coming Soon marketing
• Introduce client to listing coordinator where applicable
• Send Welcome letter to client with information on next steps
• Post as Coming Soon
• Order Condo, HOA or Co-op re-sale package if applicable
• Call management company to ask re-sale questions (list of questions)
• Schedule appointment with stager (consultation or quotes)
• Schedule pre-listing inspection where applicable
• Research top community amenities & businesses
• Install SentriLock
• Staging consultation
• Review inspection report as needed
• Use inspection report and staging consultation to make draft punch list
• Review punch list with sellers
• Arrange to get contractor quotes
• Schedule repairs
• Help select finishes, paint colors, appliances, etc
• Coordinate junk removal
• Oversee all repairs to insure they are satisfactory and completed on time
• Prepare and send TOPA documents if applicable (DC)
• Order floor plan if applicable
• Send disclosures to clients for them to complete
• Confirm with client instructions to be customized on
Showing Time
• Order sign and post
• Put Coming Soon riders in yard at post placement
• Draft listing in MLS
• Review recent comparables and list price
• Schedule property cleaning
• Schedule photos
• Schedule video
• Schedule staging
• Write marketing comments for MLS
• Write marketing comments for flyers
• Write marketing comments for home brochures
• Post on MLS as Coming Soon if applicable
• Post to Facebook pre-market groups as Coming Soon
• Send copy of MLS listing to client
• Post as Coming Soon on Instagram, Facebook
• Send pre-market teaser e-mail to internal buyer database
• Coming Soon on Zillow.com
• Research relevant neighborhood news
• Purchase URL (youraddress.com)
• Create disclosure package
• Upload to MLS
• Create Neighbor’s Open flyer
• Create Open House flyer
• Deep Cleaning: baseboards, appliances, light switches, windows, etc
• Preview home before photos & video
• Upload photos to MLS
• Upload video to MLS
• Upload Floor Plan to MLS
• Create Virtual Tour for MLS
• Create video of home to post on YouTube
• Google video with Domain Name
• Order brochures
• Check reverse prospecting
• Send agents information on the house prior to Open House
• Find multiple agents for Open Houses as needed
• Market to the neighbors for Open/Launch Party
• Coordinate with agents to schedule Open House times
• Input Open House times in MLS
• Host Neighbors Open/Launch Party
• Customize showing time instructions based on client request
• Deliver property brochures to property
• Activate listing in MLS
• Remove Coming Soon sign, hang Open rider
• Mask URL using cheapnames com
• Notify client “your listing is live!”
• Send client Check List to prepare before showings
• Do social media push for new listing: Facebook, Instagram, LinkedIn
• Send feedback form to outside agent & Open House information package
• Send client a Weekly Updates
• Check on vacant home, visit weekly
• Ensure general cleanliness, floors, counters, bathrooms, toilet seats down
• Check for leaks, running water, unusual smells, smoke detector battery
• Ensure working lights, replace as necessary
• Bring mail to office, send to sellers current address
• Check temperature is comfortable
• Blinds are raised
• Lights are turned off except for table and floor lamps
• Check marketing materials
• Smoke detector battery
• Water indoor plants
• Change rider to For Sale or Open House
• Call all agents to gauge interest and feedback
• Assemble and review contract
• Check qualification of buyer with lender
• Negotiate contract on behalf of seller
• Copy ratified contract to seller
• Upload contract documents to compliance
• Request any missing initials or signatures
• Give instructions for home access
• Add contingency deadlines to checklist
• Send ratification email to buyer’s agent
• Send ratification email to title company
• Confirm date of home inspection by buyer, alert seller
to be vacated
• Send ratified email to buyer’s lender
• Coordinate with tenants to sign with a notary the Waiver of Rights (DC)
• Deliver Condo/HOA docs if applicable
• Turn off Show Time
• Change rider to Under Contract
• Prepare TOPA docs (DC)
• Send all TOPA docs to title company (DC)
• Download MLS record and tax record to compliance
• Confirm lenders letter
• Scan EMD for buyer receipt
• Confirm EMD funds are deposited and cleared
• Order termite inspection per contract
• Confirm home inspection results
• Confirm results of radon inspection
• Confirm termite inspection results
• Confirm all addenda are complete and compliant
• Send any addenda to lender & title company
• Verify any credits with lender
• Schedule contractors for any repairs and select bid
• Get lender results of appraisal
• Order home warranty policy per contract
• Schedule termite remediation, as needed
• Schedule radon remediation, as needed
• Coordinate title company settlement time and date
• Log settlement date on calendar, invite agent and clients
• Confirm seller has returned information sheet to title company
• Send termite report and invoice to title company for CD
• Verify if a post occupancy agreement is needed, draft document
• Send home warranty and invoice to title company for CD
• Verify KW compliance process is complete
• Confirm final walkthough time with buyer agent, notify seller
• Send closing reminder email
• Ask lender for final loan commitment
• Update buyers agent on repair status
• Send repair invoices to buyer agent and title company
• Send remaining invoices to title company for CD
• Request review of preliminary ALTA, verify commission, invoices, seller credits
• Arrange for de-staging of property with seller/agent
• Check for miscellaneous fees
• Re-confirm date/time of settlement with all parties before settlement
• Remove listing materials except Sold rider
• Give access to buyer agent for walkthrough
• Remove lockbox and Sold rider after final walkthrough
• Order sign down
• Change listing to Sold in MLS
• Update household mailing address
• Send final ALTA to MCA
• Review performance
• Verify purchase price and closing date
• Set annual reminder task for agent with client’s closing date
• Verify checks and reimbursement checks
• Send thank you card to buyer agent & referral agent
• Follow up with review request
Seller's Market: when the inventory in a specific area is low. In general, properly priced homes generally sell within 7-14 days maximum. If your property has not received an offer within this time period, it is priced too high based on the home’s condition.
Normal Market: when there is no real perceived advantage to either the buyers or the sellers. In general, properly priced homes should sell within 30 to 45 days.
Buyer's Market: when you have lots of homes on the market for sale in every price range & area. If you price your home just below the other similar homes on the market, a sale should result within 45 days or more.
71% of Buyers are Afraid of Buying a Home that Needs Work
80% of Buyers Decide on a Home to Purchase within SECONDS of entering the Property
Sellers leave on average $28 BILLION dollars a year on the table for selling their home without first making any updates or repairs to it.
My listing model doesn’t include you spending tons of money on renovating your current home, but it is important to address any items that need attention prior to putting it on the market as to not ignore the buyer expectations of wanting a Move-In Ready Home.
According to findings by the National Association of Realtors (NAR), staged homes sell 80% faster and for up to 11% more money.
Staging creates an emotional response that encourages potential buyers to bond with a home. When a buyer can envision themselves in a home, it can persuade them to buy, even if that home doesn't contain all of their “must haves”.
I will provide room by room guidance on what should be done to maximize the space and appearance of the home to the buyers in today’s market.
In addition, I will provide referrals for any additional repair work needed to the home or general maintenance items like painting, light carpentry, carpet installation, to maximize mass appeal.
When needed, especially with vacant homes, I will discuss partnering with one of my professional stagers to provide a customized staging plan for your home.
Truth is, No One Can Tell You What Your Home Will Sell For…
There are lots of opinions, yet only one set of facts. We will examine the “Facts of Record” and together determine a pricing strategy designed to sell your home for the most money.
The Real Market Value is Determined When Someone Says… “I’ll Buy it!” and then, they either borrow the money or take it out of savings and go to settlement. Then and only then, is the true market value of your home determined.
Until this event happens, it is important to examine the facts of record to help determine a pricing strategy designed to sell your home for the highest possible price.
I will conduct a customized pricing analysis for your listing, taking into account all the various factors of the market, to determine the best pricing strategy for you and your home.
In order to do a proper evaluation of the price we should pay attention to the following elements:
1. Time before first showing
2. Volume of showings per week
3. Finding value elsewhere
4. Many showings but no offer
My custom marketing plan is aimed at attracting as many targeted, qualified home buyers to your listing as possible.
This “winning” approach includes numerous key components—to name a few:
Professional photography
Customized property website with virtual tour
Paid, key online placement through my syndication partners
Social media target marketing to specific buyer demographics
Tapping into my professional network and extensive database to share your listing
Utilizing our “Coming Soon” KW portal of over 900 agents to showcase your listing early
• Market analysis
• Market trends - recent history and near term forecast
• Inventory and absorption rates
• Economic indicators
• Market competition comparison
• Online marketing
• MLS entry
• Syndication to over 400 websites
• Featured listing on Zillow & Trulia
• Professional HD photography
• Social Media marketing (Facebook, Instagram)
• Home Property Website
• QR Code for property
• Lead capture and management
• Lead response system
• Online lead capture
• Phone inquiry management
• Targeted buyer marketing
• Targeted agent marketing
• Coming Soon campaign
• Social Media Marketing
• Real estate portal advertising
• Private agent to agent promotion
• Neighbor's open house
• Public open houses
• Custom home flyers
• Floor plan
• Sign panel and post
• Preparation services
• Staging consultation
• Process oversight
• Preparation management
• Active listing management and updates
• Contract negotiation
• Stakeholder communication and management
• Closing coordination and oversight
Ala Carte Services as applicable
Schedule and coordination of repairs, renovations or updates with contractors
Meet contractors as necessary to perform scope of work in conjunction with seller
Catered brokers' open house
Additional services
Pre-listing inspection
Seller’s home warranty (listing period and buyer transferable)
Fix Now/Pay Later Program coordination
Cash4Keys & Buy Now/Sell Later Program Coordination
