Executive Leadership Team
Shane McCullar CEO/Operating Principal shane@kwmetrocenter com
703 535 3610
Kate Papkin General Manager kate@kwmetrocenter com 609 504 8491
jim@kwmetrocenter com 703 867 5090 Kim
Sherry Hosseini Director of Operations
sherry@kwmetrocenter com
703 883 7675
sarah@kwmetrocenter com 703 535 3614
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The AgentLeadership Council
What is the ALC?
Agent Leadership Council (ALC)
The Associate Leadership Council is comprised of the top twenty percent of the KW agent body in the Market Center. The ALC acts as the Market Center’s “Board of Directors.”
They are the guardians of the culture. Membership is by Team Leader invitation only .
The purpose of the Associate Leadership Council is to guarantee our associates a vehicle for giving direct input into the operation of Keller Williams Realty. The ALC is actively involved in the leadership of the company holding ownership and management accountable to live within the budget and participates in attaining the goals of the Market Center, (i e , production, drive profit, education, standards, and principles)
Benefits for You:
Mentorship and Guidance
Access to seasoned agents who serve on the ALC as mentors.
Guidance on navigating the real estate industry, building a client base, and closing deals effectively. Opportunities for shadowing experienced agents and learning from their strategies and experiences.
Professional Development
Exclusive training sessions, workshops, and resources organized by the ALC. Development of essential skills such as negotiation, marketing, and client relationship management. Continuous learning opportunities to stay updated on industry trends, market insights, and best practices.
Networking and Collaboration
Integration into a community of top-performing agents within the brokerage Networking events, social gatherings, and collaborative projects organized by the ALC Opportunities to form partnerships, share referrals, and collaborate on transactions with fellow agents
Personal Growth and Leadership Opportunities
Platform for new agents to develop leadership skills and take on leadership roles within the ALC Opportunities to lead committees, spearhead projects, and contribute to the growth and success of the ALC and the brokerage
Personal growth through taking on challenges, embracing responsibilities, and making meaningful contributions to the team
KW Metro CenterCulture
Mission
To provide our agents a platform of professional business practices, that include top-notch multi-level training, coaching, and technology with wealth-building opportunities unparalleled in our industry
Vision
To be recognized as the established leader in market share, agent count and profitability in the markets we service.
Values
God, family, then business.
We believe real estate is a local business driven by individual real estate agents and their local branding
We believe being the largest real estate company in North America comes with responsibility.
We believe responsibility is about raising the standards of professionalism above the current requirements and social norms in our industry.
We believe our associates should be treated like "stakeholders," and we are charged with accountability through transparency, profitability, and integrity.
We believe no one person or transaction is worth the reputation of our firm
Perspective
A training and consulting company that provides the systems, models, proprietary technology, marketing and training, befitting a world-class organization. KW Metro Center thinks like a top producer, acts like a trainer/consultant and focuses all activities on servicing the productivity and profitability of the agents we have the privilege to be in business with
WE PUT PEOPLE FIRST
It's All About You.
A Company built for Agents by Agents
"The most successful companies create their own language Our language is culture "
Mission: To build careers worth having, businesses worth owning, lives worth living, experiences worth giving, and legacies worth leaving.
Beliefs:
WI4C2TES
Win-win: or no deal
Integrity: Do the right thing
Customers: Always come first
Commitment: In all things
Communication: Seek first to understand
Creativity: Ideas before results
Teamwork: Together everyone achieves more Trust: Begins with honesty
Equity: Opportunities for all
Success: Results through people
Perspectives: KW is a technology company that profiles the real estate platform that our agents, buyers, and sellers prefer
We give where we live
Open Books - transparency in all we do
The Agent Leadership Council
Selected from the top 20% of producing agents
Monthly meetings open to all agents
Collaborate on and contribute to agent-facing topics
WHY KW METRO CENTER?
Team Building Expertise
KW Metro Center is known for it's high level of success growing what we call “Million Dollar Teams." Simply put, that means teams that net a million dollars in profit per year. We do this by actively recruiting agents to a team in one of our Market Centers, based on that team's specific needs using our proprietary career visioning process. This includes recruiting top level agents, along with holding initial interviews and using our Keller Personality Assessment (KPA) to ensure they have the right traits for the role on the team Once the team leader approves, the agent is placed with that team. In a nutshell, we provide talented productive agents for your team.
Award-Winning Training Programs
Our training programs are specifically designed for recently licensed agents, as well as seasoned agents, providing the pathway to successful careers in our industry. At the same time, business development coaching, mastermind sessions and ongoing higher level training is a standard practice in our market centers
Productivity Coaching Program
At Keller Williams, 84% of our new agents continue their career in real estate after the first year. Productivity coaching has been the driving force behind this number. Productivity Coaching is a program new agents are enrolled in to set them up for success and jump start their business. The program consists of one-on-one and group coaching sessions, goal setting and business planning. Working with a coach encourages accountability and a positive mindset
WHY KW METRO CENTER? CONTINUED
Access to Multiple Streams of Income
Building multiple streams of income is something we are passionate about and actively encourage our agents to participate in. Immediately upon joining KW Metro Center, our agents can engage in our profit share program through referring other agents to our Market Centers or other KW Market Centers Worldwide. We actively redistribute 48% of our monthly profit on the 21st of each month to agents that have a profit share tree with producing agents in it.
Other options include investing in one of our title and Insurance joint ventures. These joint ventures are extremely profitable and many make their initial investment back in one quarterly distribution.
Upon qualifying (production metrics), you may be eligible to join one of our title partners, Universal Title MBH Settlement Group or our Insurance Partner-Patriot Insurance. Our joint venture with Patriot Insurance has provided a whopping first distribution ROI of 81%!
As an agent, we are proud to present these opportunities to build wealth and help you build a life by design!
GROWTH AND OPPORTUNITY
KW Metro Center has been on a staggering growth pattern over the past few years powered by our agents This growth can been seen in the $2 0 Billion closed volume over the course of the last two years as well as the agent count of over 850 agents. Our growth has not only been in closed volume but in the addition of our MC (offices) count.
We now operate 5 MC's with the addition of our MC in Midlothian and with our newest updated move of our Tyson’s market center slated for completion in February of 2024. We are very excited about our future growth potential and invite you to be part of that growth!
Come join us and see what our mission of building Careers worth having, Businesses worth owning, Lives worth living, Experiences worth giving, and Legacies worth leaving can mean for you!
P R O F I T S H A R E :
KW Metro Center offers passive wealth-building opportunities unparalleled in the market. At most companies, when the work stops, so does the paycheck. Not at KW Metro Center. With the understanding that agents cannot be in production forever, the profit share system was created as a financial tool to allow KW associates to build inheritable wealth through passive income.
There is no catch or fine print, and calculations are simple and transparent.
Here's how it works:
When deals close, KW agents pay company dollar to their Market Center (providing they haven't hit their cap amount yet.)
The market center uses this money to pay operating expenses. What's left over is profit and, unlike with other companies, a portion of that profit is shared back with the agents who helped the company grow by bringing on productive agents
Currently, the profit share system can grow 7 levels. When someone names another agent as their sponsor, or the person who introduced them to KW Metro Center, that sponsor goes into their "first" level of profit share. Each first level sponsor gets 50% of the profit attributed to the activities conducted by the associate they brought into the company We are proud to share that KW Metro Center has provided $218,453 to our agents in 2023.
INDUSTRY-LEADING
Discover your path to success at KW Metro Center, where coaching and training is our number one priority. Our mission is to help you achieve your real estate goals through personal guidance and our proven models for success
Whether new to real estate or a seasoned veteran, coaching will help you make the most of your time. Your coach helps you to achieve your personal best and to produce the results you want. Let us show you how you can be the best at what you do, thereby building a life by design.
Features of our Coaching Program:
Highest level of guidance for new and seasoned agents
One-on-One coaching
Group Coaching
Accountability
Online training resources for anytime learning
Opportunity to be in production within 30 days
THE PLACE TO BE FOR TECHNOLOGY Command
Optimize, manage, market, and run your business with unprecedented simplicity and insight More than a CRM, Command's interconnected tools support fruitful client connections KW's Command Platform features integrated marketing automation tools for your listings that sync directly to the local MLS, making it easier than ever to promote your listings. With printable brochures, flyers, and postcards, video templates, neighborhood snapshot graphics with AI capabilities, and more, KW Command provides countless valuable tools for you to leverage. You get..
Custom Websites
Lead Engine
Smart CRM platform
Branded Market Snapshot Reports
Digital design platform
Customizable, branded marketing templates
Open House brochures
Just Sold Postcards
Instagram/Social Graphics
Branded Agent Mobile App Core Listing Machine
Marketplace of custom, boutique offerings available for purchase
Digital Resource Library
Training videos
Frequently used documents
Marketing mini-courses
Dedicated Green Room for Professional
Video Production
YOUR LISTINGS, YOUR LEADS
Here at KW Metro Center, we ' ve ALWAYS allowed agents to keep their leads Your phone number is always the most prevalent number on your sign and any inquiries are routed directly to you, the listing agent!
Even better, our distinctive branded yard signs and red posts allow you to differentiate yourself from the competition and are available for ordering and installation through the office at competitive rates
GET A JUMPSTART WHEN YOU JOIN
FREE - Coaching, training, C.E. and Mentorship
FREE- 1 on 1 Social Media and Tech Training
FREE - Command: Transaction Management Platform
FREE - Custom Websites
FREE - Single property website for each listing
FREE - Smart CRM
FREE - Market Snapshot Reports
FREE - Branded Mobile Apps
FREE - Branded Agent apps
FREE - Listing ad templates for Facebook, Instagram
LEAD PROGRAMS FOR OUR AGENTS!
KW Metro Center currently supports our agents use of the following lead programs, PrimeStreet and OpCity PrimeStreet primarily provides listing and buyer leads and OpCity primarily provides rental leads. Both are paid lead programs but the fee is due upon closing of the home or the rental of the property. These lead sources have a proven track record for providing solid leads with high close ratio's Participation does require some qualifying factors, so ask your coach or broker to provide this information to you.
LISTING AUTOMATION SERVICES SUITED
TO YOUR NEEDS
Agent Portal Free Listing Services
Customizable, branded marketing templates for you to use with your listings, including;
Open House brochures
Just Sold Postcards
Instagram/Social Graphics
Monthly Market Update Graphics
Internal "Coming Soon" Property Search Portal. Proprietary internal website that allows you to market and possibly sell your listings coming to market to 850 KW Metro Center agents prior to entering the listing into the MLS!
Take advantage of exclusive founding member privileges with RealScout through KW Metro Center. Enjoy all of the following benefits for just $250 per year, a savings of $245* or almost 50%!
Features of RealScout through KW Metro Center Include:
Custom, agent-specific, interactive landing pages
Modifiable lifestyle search parameters
Distance filtering capabilities
Customizable by client
*KWMC exclusive pricing compared to pricing for non- KW Metro Center agents
Included for All Agents
Custom Services by Our External Partners
Services
Provided by
TRANSACTION MANAGEMENT SERVICES
All of the following are included in the per transaction price of $425 - paid at closing!
1.
Confirm all paperwork is signed and initialed
2. Send via email to lender, title, and both agents
3 Request any info sheets from title company and fill them out for the agent's client Send to client for confirmation.
4. Submit EMD paperwork
5. Order HOA/Condo docs and ensure delivery to client per contract
6. Add all contingencies, walk-through, and settlement dates to agent's task section of Command and email the agent notification with reminders
7 Schedule inspections (home inspection, radon, well and septic initially, termite- 2 weeks before closing)
8. Alert client and other agent of the upcoming inspections
9. Get utility information from seller and send to buyer
10 Fill out commission disbursement in Command and have agent confirm all is correct
11. Confirm who is purchasing the home warranty and order if needed
12. Follow up with agent and parties related to the "Sales Contingencies" and send notifications to agents when the contingencies are completed
13. Confirm termite inspection is completed and sent to client and title company- 2 weeks before closing
14. Send weekly updates on Friday of status of the file & anything upcoming the client needs to do
15. Gather all Home Inspection receipts, confirm we have them all, and match with HI removal form
16. Make sure all paperwork is up to date on Command
17. Schedule settlement and walk through with client and confirm with other agent
18. Prepare and send settlement letter to client with what to bring to closing and where to go
19. Review CD to make sure all credits, commissions, and fees included- confirm with agent
20. Add CD to Command and close out file.
UTILIZING BRANVIO FOR REAL ESTATE SUCCESS
At Keller Williams Metro Center, we understand the importance of compliance and the challenges that agents face in managing their licenses effectively That's why we ' ve partnered with Branvio, a cutting-edge platform designed specifically for real estate professionals, to streamline the license monitoring process.
From ensuring timely renewals to providing real-time updates on license status, Branvio empowers agents to focus on what they do best serving their clients and closing deals while leaving the hassle of license management behind
How does it work?
Once you join our brokerage, we create your Branvio account and attach your license/licenses.
What does it provide?
Real-time monitoring of license status. Notifications for upcoming renewals and expirations.
Centralized dashboard for managing licenses across Virginia, Maryland, and DC.
Benefits for you:
Increased Compliance: Ensure agents remain compliant with licensing requirements, reducing the risk of penalties or suspension
Time Savings: Eliminate the need for manual tracking and monitoring of licenses, allowing agents to focus on serving clients and closing deals. Peace of Mind: Provide agents with confidence knowing that their licenses are actively monitored and managed by Branvio.
Enhanced Efficiency: Streamline the renewal process by receiving timely notifications and reminders, minimizing disruptions to business operations
Luxury DIVISION
QUARTERLY SERVICE PACKAGE
What's Included?
The KWMC Quarterly Dues Package is $410 per quarter - this includes technology services, E&O Insurance, as well as the following services:
Scott LeRoy Marketing and Tech Support
Taking KW tools to the next level! Email updates & campaign set up, forwarding, contact databases, domains, calendar syncing, training videos, and more.
Facilities
Access to all locations & their amenitiesWIFI, computers, printing, scanning, copying, fax, conference rooms, 24 hour access, gym access w/showers and option to lease office space.
KW Technology
Including KW Connect, KW App, KW Consumer App, Training Calendar, Business Planning Tools, Lead Management Systems, Lead Gen Network, Agent Websites, KW Listing Systems, Referral Systems, License Monitoring Systems and more
KW Command
Manage, optimize, and run your real estate business from this exclusive cloud-based CRM designed by other KW agents
COMPENSATION MODEL
Q: What is a "Cap?"
A: A "CAP" is the maximum amount of commission split paid to KW Metro Center during your anniversary year. Your anniversary year starts the day you officially associate with KW and ends on the same day the following year-hence "anniversary year " .
KWRI Royalty
6% of each commission
Caps at $3,000 per agent's anniversary year
KWMC Split
70/30 - agent keeps 70%
Caps at $28,000 per agent's anniversary year
Once you hit these contributions, there is zero charge in Royalty and Company Dollar for the remainder of your anniversary year- approximately $3.5M in sold volume. Commission splits can be renegotiated based on proven track record of production.
TRANSITION TIMELINE
Initial Meeting
- Fact finding - Q & A
1
Follow-Up
Formal Offer
Sign- Independent Contract Agreement
- Answer any questions - Finalize negotiations Making Your Move - Finalize all details with past and new brokerage - Complete all necessary paperwork.
2
Official Day 1
Onboarding with your Agent Services Coordinator
5
6
Official Day 2
-Schedule one on one with Tech Trainer, Broker and Marketing Coordinator
3
4
Transition Announcement
- KW Marketing Coordinator announces team or agent arrival on Social Media - Coordinator works with existing branding if applicable
7
Accolades
FEATURED VENDORS & PREFERRED PROVIDERS
