Crafting a PhD thesis in Customer Relationship Management (CRM) is no small feat. It demands a deep understanding of complex theories, a broad knowledge of the industry, and the ability to conduct thorough research. The process involves identifying a unique problem within the field, reviewing extensive literature to frame that problem, collecting and analyzing data meticulously, and presenting findings in a clear, concise, and impactful way. This can be particularly challenging given the dynamic nature of customer relationships and the rapid evolution of technology that underpins CRM practices.
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