Keep Australia Beautiful Week 2021 - Campaign Pack

16 -

22

Au

gust 202

1

AUSTRALIA'S SEVEN DAY

PLASTIC

PLEDGE CAMPAIGN PACK

This Keep Australia Beautiful Week, we pledge to refuse plastic!

Our beautiful country needs help to protect its precious biodiversity.

Plastic that ends up in nature can take up to 500 years to decompose and can harm animals that ingest it.

So, we’re calling on all Aussies to make a pledge to ditch a plastic item for Keep Australia Beautiful Week.

Big changes start small so, come on Australia, let’s take on the challenge.

#KABWEEK2021

THE PLASTIC PROBLEM 1 BILLION COFFEE CUPS are disposed of each year

1.5 MILLION

8 MILLION METRIC TONS OF PLASTIC enter the ocean each year

PLASTIC BOTTLE CAPS

COTTON BUDS are produced every day, and almost 6% of ocean pollution are cotton buds

are one of the top 10 items found in marine debris clean-ups and are the second-most littered item after cigarettes

CAMPAIGN MESSAGES We want to...

Motivate Australians to avoid single-use plastics with the goal of reducing plastic litter.

Create a community that inspires each other and builds awareness around plastic pollution and litter.

Engage all Australians in caring and nurturing our environment and preventing biodiversity loss.

AUSTRALIA'S SEVEN

PLASTICPLEDGE

DAY

Get involved in 3 steps!

1 2 3

Make a pledge

Choose what plastic you’re giving up for the week and commit!

Make a change

Swap out your single-use plastic item with our alternatives.

Spread the word!

Inspire others by sharing how you’re ditching the plastic.

7 Plastic Items to Refuse Coffee cups and lids Takeaway pacakging Single-use cutlery

D GE

P

THIS WEEK

E G D LE

CO FF E

IC T S PLA

LE IP

Cotton buds

TO

U

Face masks

I PLEDGE NOT

Packaged fruit and vegetables

SE

Y COFF ET -AWA KE HI A S T

K EE W

Plastic bottles, caps and rings

AY NO -AW T T E O USE TAK

CAMPAIGN MATERIALS A core set of materials have been created to support you in participating in Keep Australia Beautiful Week and provide guidance in adapting the messaging to meet your needs.

Factsheet

Download the factsheet.

Sample Social Media Assets

AUSTRALIA'S SEVEN DAY AUG PLASTIC 2021 16-22

PLEDGE

In partnership with

#KABWEEK2021