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K e e p A mer ica B ea u ti f u l, I nc. | 2 00 8 A n nu al R ev ie w

T o O u r S u p p o r te r s a n d V o l u n tee r s

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Dear Friends, Every five years, Keep America Beautiful’s board of directors and national staff develop a strategic plan for the organization. It’s a great opportunity to reflect on our successes as an organization, where we’ve been, and where we’re going. This exercise is fueled by serious research. We take a careful look at trends both inside and outside our organization, identifying areas where the Keep America Beautiful network can be working most effectively. We look at larger social trends, how our communities are responding to economic challenges, politics and public attitudes. The strategic review is also informed by our affiliates. Those leaders, representing both state and local organizations, lend the all-important perspective of Our Mission to how things are working at the grassTo engage individuals ity for take greater responsibil roots. We listen to what our affiliates ity un improving their comm tell us through their annual and environments. semi-annual surveys, and affiliate representatives of the board share their insights. It is an incredible process. In 2008, we came away from our strategic planning session with three very clear directions. First, KAB must focus on building pathways for younger generations to engage with our mission. To remain viable in the 21st Century, we must continue to be relevant to the next generation of community advocates. That means reaching


them through online and social media—places where young people are consuming media with great enthusiasm. We must also pave the way for more youth involvement with our affiliate organizations, through participation in events, youth advisory committees, and even encouraging young people to take an active role in guiding the future of our affiliates. Our brand, and our promise, must meet their expectations. Second, KAB must expand our partnership with other organizations that share aspects of our mission. At the grassroots level, residents of our communities work through many different organizations. When our missions are aligned, we shouldn’t think of other organizations as “competition.” They are our allies. This focus on collaboration has led to new partnerships with several organizations, including the Arbor Day Foundation’s “Nature Explore” program and Ocean Conservancy’s International Coastal Cleanup. You’ll see examples of these new partnerships in the pages of this annual, and many more are to come.

ples Our Guiding Princi r in community As a recognized leade erica Beautiful improvement, Keep Am iples: is guided by these princ



key to Education: This is the haviors toward be ve encouraging positi nt. community improveme

communiImproving : y it il ib s with l Respon e all begins Individua quality of lif d n a t, n e o m ing m re nviron uals becom ties, their e id iv d in — ty ment. sponsibili the environ f o s personal re rd a w e st citizens and engaged as road-based erships: B tn r a P te e iva al to achiev Public-Pr are essenti s e c n a lli a y communit rovement. munity imp m o c le b a in susta g volunteers By engagin : n o ti c A and multiply Volunteer r education u o f o h c a for the re sponsibility we extend ons. ater re ti c a r u o f o nts. the impact environme community ir e th g in v impro

Our Focus Keep America Beautiful chan ges behaviors and improves communities th Litter Preven rough a focus tion: Defining on: litter, identifyi cleanups, and ng th e cause, reduci properly hand ng it, organizi ling discarded ng waste in our co Waste Redu m m un ities. ction and R ecycling: Re communities ducing the im through integr pact of solid w at ed programs aste in our recycling and including sour education abou ce reduction an t landfills, com d reuse, posting and w aste-to-energ Beautificati y. on: Improving the visual aspe that beautify an cts of our com d naturally clea munities throug n our environm h programs restoring vaca ent including nt lots, highway community ga an d shoreline bea rdens, wildflower plan utification, urb tings, and graf an forests, nativ fiti prevention e and and abatemen t.

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Finally, we have been inspired to increase our presence in the field of recycling. Keep America Beautiful realized many years ago that the issues of litter and waste are directly connected to recycling. In the current era, where environmental and community concerns are dominated by the issue of climate change, recycling represents a positive, meaningful and—frankly—easy step that each of us can take to reduce our impact on the natural world. Keep America Beautiful’s traditional programs around recycling are being enhanced, and we are looking forward to creating new, highly-sophisticated and impacting programs that encourage increased participation in recycling, raise national recycling rates, and help conserve energy and natural resources while reducing greenhouse gas emissions. The first step in this expanded recycling effort was Keep America Beautiful’s embracing of the Curbside Value Partnership (see story page 25), which in its five-year history has


increased blended recycling rates by an average of 23 percent in places where it has been implemented. By bringing greater resources and infrastructure to this already-successful program, we hope to expand its impact nationwide. The year 2008 also saw the beginnings of our outreach to the National Recycling Coalition, an effort that culminated in the 2009 hiring of three former NRC executives to assist in charting a course towards more robust recycling programs. With our new strategic direction, we hope you will join us in supporting programs that encourage all Americans to take greater responsibility for improving their community environments. Whoever you are, there are ways you can get involved. Through your engagement with Keep America Beautiful, you make it all possible. Sincerely,



Matthew M. McKenna

Barry H. Caldwell

President and CEO


When we see the world through the eyes of children, we all gain new perspective. We find new inspiration. We again believe

MY WORLD TOMORROW that we have the power to change our world. Here, the leaders of the future give us a peek at what that world might be.

Ashley Glesinger Age............... 12 Grade.............7



School....Spalding Academy Location.........Spalding, Neb.

Brian Luong Age..................9 Grade.............4

School............................PS 230K Location.........New York, N.Y.

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School.....St. Clairsville Middle School Location.................... St. Clairsville, Ohio

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Nathan Kennon Age............... 11 Grade.............5


Amanda Bowler Age............... 18 Grade.......... 12



School..............South Forsyth H.S. Location..................Cumming, Ga.

Jackie Marion Age............... 16 Grade.......... 11

School...............South Forsyth H.S. Location................... Cumming, Ga.

School...............South Forsyth H.S. Location................... Cumming, Ga.

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Lyddy O’Brien Age............... 15 Grade.............9


Stephan Smith Age..................7 Grade.............2

School.....One Room School House Location....................Gainseville, Fla.



Allura Lopez Age..................9 Grade.............4

School.....One Room School House Location....................Gainseville, Fla.

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Jack Ryder Age..................7 Grade.............1

School.....Fort Miegs Elem. School Location.............Perrysburg, Ohio

Lea Balcerzak Age............... 11 Grade.............5

School.....Coppell Middle School Location...................Coppell, Texas

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River Rodgers Age............... 10 Grade.............4



School......Greenland Elementary Location..................Greenland, Ark.

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Raneese Goates Age..................9 Grade.............4

School..................... Home-Schooled Location........................... Gentry, Ark.

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Skyer Strong Age............... 11 Grade.............5

School.....Council Traditional School Location...................................Mobile, Ala.

National Programs



Keep America Beautiful supports our affiliates by enhancing our expertise in the arena of environmental stewardship and offering more robust and diverse turnkey programs that can be implemented on a local level. Keep America Beautiful achieves sustainable community improvement by providing national programs that educate the public, combat blight, prevent litter, minimize waste and beautify our nation‚s public spaces.

Curbside Value Partnership Keep America Beautiful (KAB), with a 2008 objective of expanding its focus on recycling, was seeking to join efforts with programs or organizations that were already successful in the recycling marketplace. The Curbside Value Partnership (CVP), founded by members of the Aluminum Association and the Can Manufacturers Institute, was just that. CVP was designed to grow participation—and the rate of recycling—in curbside programs nationwide. At KAB’s National Conference in December, it announced that CVP would officially become a KAB program. This alliance adds CVP to a growing roster of programs offered to KAB affiliate organizations and further highlights KAB’s commitment to waste reduction. Curbside Value Partnership was officially unveiled in 2005 and is presently the only national program that engages all recycling stakeholders—communities, private industry, haulers and material recovery facilities— to identify solutions that improve curbside recycling results through education and data collection. Curbside Value Partnership ended 2008 with a larger network of community partners, and an expanded suite of education tools and resources.

“CVP represents a successful approach to increasing recycling participation, thereby helping communities realize the environmental and financial benefits of recycling and helping to fight the global war on climate change,” said KAB President and CEO Matthew McKenna. “The impact of recycling cannot be overstated. If all the materials that could have been recycled in curbside programs last year were recycled, we would have offset more than 99 million metric tons of CO2 emissions. This equates to 505,000 rail car loads of coal, enough to stretch from Atlanta, Georgia, to Fairbanks, Alaska.” Steve Thompson, program director for CVP, described the strategic alliance as “the real icing on the cake allowing us to take CVP to the next level.” Other highlights for CVP in 2008 included:

Continued Successes in Communities: 19 Partner Communities and Three States Engaged In 2008, CVP was able to partner with several communities, including Conyers, Ga.; Brevard County, Fla., and Griffin, Ga. Additionally, a partnership was kicked off with the city of Duluth, Minn., and St. Louis and McLeod counties in Minnesota. Also, much planning was conducted in the state of Georgia surrounding its statewide recycling campaign that was unveiled in 2009. Hundreds of other communi-


CVP helps communities grow their recycling programs by forming partnerships with communities to design, implement and measure education campaigns that boost participation in residential recycling programs. Additionally, CVP helps by developing communication resources for recycling stakeholders to use in their own campaigns and by sharing best practices of successful efforts from around the country.

Partners in CVP have experienced on average a 23 percent increase in recycling volume and an 18 percent increase in participation.


ties have benefited from CVP’s resources, and are weaving these materials into their own local education programs. An Expanded Library of Resources for Communities Several new resources for recycling professionals were unveiled in 2008, all of which are housed on the newly revamped Web site: CVP’s free education tools and templates include every resource a community would need to design, implement and measure a communication campaign on its own, including key messaging documents, press release templates, public service announcement examples, and more. Additionally, visitors to the site can view and download best practices from communities across the country, including partner community case studies.

In addition to providing easier access to all of CVP’s tools and templates, visitors to the Web site will find a more interactive experience, with the addition of a blog, regular polls and periodic webinars.



Communities interested in learning how to improve their programs through education can access the CVP Web site for the latest research findings, partner activities, best practices and communication tools and templates. Free subscriptions are also available to CVP’s quarterly Bin Buzz newsletter that showcases best practices, and provides new and creative tips for communicating.

LITTER RESEARCH Litter is one of the most obvious forms of environmental degradation, and given the environmental, social, aesthetic and economic effects of litter, it impacts us all in significant ways. Consider the following: • Litter costs $11.5 billion annually; 80 percent of which U.S. businesses pay to address • There are more than 51.2 billion of pieces of litter on America’s roadways • 80 percent of litter and debris in our oceans originates on land • There has been a 165 percent increase in the amount of plastic litter since 1968

These are just a few of the staggering results revealed by KAB’s landmark research studies, launched in 2008; however, what is most alarming is that the problem will get worse unless something is done. Recognizing the need to address the issue and armed with a new perspective on litter in America, KAB embarked on the largest litter research project ever attempted. This study examined qualitative and quantitative aspects of the sources and characteristics of litter and littering behaviors. Aggregate Composition of Litter, All U.S. Roadways.

1.5% Vehicle Debris 2.5% Other

2.6% Construction Debris

21.9% Paper 37.7% Tobacco Products 19.3% Plastic

4.2% Organic

5.8% Metal

4.5% Glass

Keep Palm Beach County Beautiful posted signs and offered pocket ashtrays to visitors of its beaches to help reduce cigarette litter.

The litter research was conducted at 240 locations in 45 states on different types of roadways. It examined six different community locations, including recreation areas, retail establishments, and transition points. Moreover, nearly 10,000 people were observed in the field at 130 locations in 10 states to determine common behavioral traits among litterers. The last national research effort was conducted in 1968. The studies, which will be released at the 2009 KAB National Conference, will reveal the type of most-often littered items; the percentage of all items that were littered as opposed to disposed of properly; the percentage increase in various material types as compared with the 1968 results; how much litter costs in terms of state-level cleanups; and which gender and age groups litter most often. This exciting research study—the largest antilitter effort in more than 40 years—will help KAB produce public service messaging around the issue and provide additional educational tools and resources to its affiliates to combat the scourge of litter. Funding for the study was provided by Philip Morris USA, an Altria Company.

Cigarette Litter Prevention Program

The biggest source of litter in Mandeville, La., for example, is from cigarettes. In 2008, Keep Mandeville Beautiful (KMB) launched a CLPP campaign to address the increasing amount of cigarette litter within the community. Working with local businesses, KMB distributed more than 8,000 pocket ashtrays to smokers. The campaign also included a number of slogans and public service announcements used to heighten awareness of some of the most harmful effects of cigarette littering. Because of the 2008 CLPP program, Mandeville residents are more aware than ever of just how damaging cigarette littering is to the environment. Kerry Crossen, executive director of Keep Ohio Beautiful, developed an extremely successful state CLPP program in 2008 that targeted road-


Since its inception in 2002, the Cigarette Litter Prevention Program (CLPP) has expanded rapidly, reaching a total of 42 states and the District of Columbia. Forty-nine past CLPP communities participated again in the program in 2008 and 137 new members received grants to purchase ash receptacles and pocket ashtrays as well as to advertise their campaigns. Supported by Philip Morris USA, an Altria Company, the 186 programs that took place helped to reduce cigarette litter by an average of 46 percent.

Increased bans on smoking have prompted many communities to reevaluate the way they address cigarette littering. In 2008, many CLPP program coordinators recognized a correlation between the amount of cigarette litter and other types of litter; it seemed as though many individuals became more aware of smaller items littered in their communities once they became more conscious of just how many cigarette butts existed in their streets and parks and on their beaches.


(Below) Keep Tennessee Beautiful’s public service advertising campaign—“StopLitter: Tennessee’s Had Enough”— features anti-litter messaging using a variety of media. (Right) The Kent (Wash.) Police Department educated local citizens about graffiti prevention with signs and other awareness tools as part of its award-winning program.

ways and highways. The Ohio Department of Transportation helped Keep Ohio Beautiful place ash receptacles in six of Ohio’s Department of Transportation locations. Serving Interstate 71 in Warren County, Interstate 70 in Belmont County and Interstate 75 in Wood County, the receptacles were placed in key locations alongside print PSAs. The Department of Transportation helped assess the impact of the PSAs and smokers were given portable ashtrays. Special portable ashtrays were designed to fit inside automobile cup holders further bolstering a reduction in cigarette litter. Since the implementation of the program, follow-up studies have indicated a significant decrease in the amount of cigarette butts littered alongside roads and in parking lots. John Pope of Keep Van Buren Beautiful in Arkansas also worked with small businesses to purchase cigarette litter receptacles. He learned that smokers were more likely to use receptacles if they were located nearby. The proximity and availability of ash receptacles was a key component of successful CLPP campaigns. In 2008, communities in Washington, Wyoming, South Dakota, New Hampshire and West Virginia conducted CLPP campaigns. As awareness grows about how detrimental the effects of cigarette littering are to our environment, more CLPP programs are being established and expanded. Keep America Beautiful is looking forward to another successful year in 2009.

GRAFFITI HURTS® Since its inception, Graffiti Hurts®, a KAB national program funded by The SherwinWilliams Company and its Krylon brand, has worked to educate communities about graffiti prevention and removal. In 2008, the Graffiti Hurts® National Grant Program was expanded to include an additional $2,000 grant, with one community grant for each category—populations less than 100,000, between 100,000 and 300,000 and over 300,000. From a pool of nearly 100 applications, Kent Police Department of Kent, Wash., ASPIRA, Inc. of New Jersey (Newark), and the Corcoran Neighborhood Organization in Minneapolis, Minn., were awarded grants for their exceptional programs to help eliminate and prevent graffiti vandalism in their communities. The program has been so successful that Graffiti Hurts® Australia, a sub-licensee of KAB’s Graffiti Hurts® program was launched in Australia in February 2008. Founder Scott Hilditch noted, “The Graffiti Hurts® program allows for the one component that we believed was missing in tackling graffiti vandalism in involvement from a national coordinated approach.”


Topekans Against GRaffiti Keep Topeka/Shawnee County Beautiful Takes on Graffiti As graffiti continues to be prevalent across the county, many affiliates of Keep America Beautiful (KAB) have developed graffiti abatement and educational prevention programs, targeted at younger generations.

them with the tools and paint needed to eradicate all known graffiti in the neighborhood. Maps were issued and forms were released so that volunteers could obtain permission from local businesses and homeowners to remove all instances of graffiti.

One of the most successful programs to combat graffiti vandalism was organized by Keep Topeka/ Shawnee County Beautiful in Topeka, Kan. The Keep America Beautiful affiliate worked to eradicate the graffiti in a low-income neighborhood and to educate a larger public about graffiti removal. Concerned citizens of Topeka/Shawnee County assembled together to speak about the correlation between graffiti and crime. Police officers, business leaders and area KAB affiliates addressed community members, who had attended this preliminary meeting to learn about graffiti, also known as “tagging,” and to put in place a plan for its removal.

In June of 2009, a second TAG event was held. Sherwin-Williams and Allied Paint donated paint to the dedicated group of 40 volunteers, who once again removed known instances of graffiti in Topeka. A third TAG event is being scheduled for the fall; one which will sure to be another success.


Initially, Keep Topeka/Shawnee County Beautiful was contacted by two groups of young volunteers from local churches, who wanted to help further prevent graffiti vandalism. The youth group formed, known as the “Teens Against Graffiti,” soon became so popular that Keep Topeka/Shawnee County Beautiful renamed it “Topekans Against Graffiti.” In October of 2008, the first of the TAG events took place. Representatives of The Sherwin-Williams Company, which supports KAB’s national Graffiti Hurts® program, and Westlake Hardware, helped to reinforce 70 community volunteers by providing

As part of the campaign to eliminate graffiti, volunteers also circulated educational curricula and information targeted at young people. Recognizing how important it is to engage younger audiences in graffiti removal efforts, Keep Topeka/Shawnee County Beautiful has been dedicated to educating youths in the area and teaching them about the causes and impacts graffiti has on communities.


2008 VISION FOR AMERICA AWARD Honored for its dedication to the environment, ITW was recognized by Keep America Beautiful at its 23rd annual Vision for America Award dinner in Chicago. ITW is a leader in the corporate world, and is committed to environmental stewardship as epitomized by its numerous recycling and employee volunteerism activities. At the 2008 Vision for America dinner, Keep American Beautiful was proud to acknowledge the role ITW has played in communities impacted by the company’s many philanthropic endeavors. David Speer, ITW Chairman & CEO, who accepted the Vision for America Award on behalf of ITW, remarked on the significance of community service. He noted, “In fact, KAB’s four guiding principles—education, individual responsibility, partnership and volunteer action—are representative of ITW’s goals for improving our communities.”



For over two decades, ITW and KAB have partnered together with the aim of promoting civic and environmental responsibility. ITW, a company that designs and manufactures fasteners and components, equipment and consumable systems and a variety of specialty products, has been committed to finding sustainable packaging solutions as well as recovering materials. Having contributed over $75 million to more than 100 organizations since 1996, ITW has been an essential and proactive partner for many in addressing the concerns of communities in the U.S. and beyond. The Vision for America Award event took place at the Museum of Science and Industry in Chicago. The event was co-chaired by Henry Crown and Company, Illinois Tool Works, PepsiAmericas, The Dow Chemical Company and McDonalds Corporation.

(Above, left) David B. Speer, chairman and CEO of ITW, accepts the Vision for America Award. (Above, right) Speer is joined by Matthew M. McKenna, president & CEO of Keep America Beautiful. (Second from right) Philip M. Gresh, executive vice president of ITW, is joined by other ITW and Keep America Beautiful supporters at the gala dinner at the Museum of Science and Industry in Chicago.

CANS FOR CASH Communities in 40 U.S. cities worked to recycle as many aluminum cans as they could in October 2008. In its fifth year, Cans for Cash, a national program sponsored by the U.S. Conference of Mayors, Novelis Inc. and Keep America Beautiful, inspired populations across the country to take part in recycling activities. Based on population, communities competed against one another in aluminum can collection and were rewarded not only for the amount of aluminum they recycled but also for establishing innovative solutions for collecting and promoting recycling. While many of the communities offered compelling recycling programs, only one winner was selected from each of the four divisions in three separate categories. In the end, each of the communities that participated in Cans for Cash contributed by recycling over 115 million aluminum cans. Because of Cans for Cash, many communities not only initiated new recycling programs, but they rallied around already existing ones, reinforcing the value and significance of recycling. Jean-Marc Germain, president of Novelis North America stated, “Every can that is recovered is turned back into a new beverage

Trek Against Trash hikers Jordan Price and Carlie Roberts are joined at the outset of their Appalachian Trail trek in Georgia by Cathy Brooks (right), executive director of Keep Dawson County Beautiful, and Dave Hinderliter (left), KDCB board member.

can, saving energy, reducing greenhouse gas emissions and decreasing the use of natural resources. Plus, the aluminum can is the only packaging material that more than covers the cost of collection and re-processing for itself and subsidizes other containers.” Keep America Beautiful affiliates who partnered with their cities were awarded with $2,500. Brightside of Louisville, Ky., Newport News (Va.) Public Works Recycling of Newport News, Va.; Keep Gastonia (N.C.) Beautiful; and Keep Troup Beautiful of LaGrange, Ga., were recognized for their efforts in recycling aluminum cans.

TREK AGAINST TRASH Trek Against Trash (see profile on page 42) began with hiker Jordan Price on the Appalachian Trail. Through the efforts of Phi Theta Kappa members, the “Trek” concept is being expanded to encompass many more participants and many more miles of trail in 2009. With Jordan as an inspiration, Kappans are being encouraged to host their own local treks in parks and public lands nationwide. Events could include litter cleanups, recycling awareness, or simple enjoyment of a day on

the trail experiencing nature. Keep America Beautiful is assisting by providing Trek organizers with tools to promote their events, educate participants, raise funds, and (most importantly) have fun.

CONSUMER PROGRAMS A Greener World Starts with Kids Who Care: Little Green Books In 2008, Simon & Schuster partnered with Keep America Beautiful to teach our next generation of young environmental stewards about the world through three new children’s books. The series, entitled “Little Green Books,” aims to engage young readers and their friends about a number of important environmental concerns including recycling and global warming. Keep America Beautiful is promoting the creative storybooks through its extensive network of affiliates as well through its online store.



The Little Green Books are made from 100 percent postconsumer waste recycled paper and printed with soy ink. Each of the books in the series contains a vocabulary list, a page of facts and a message for readers on the front back cover which begins with, “A greener world starts with kids who care.” At the core of KAB’s mission is education. Keep America Beautiful President and CEO Matthew McKenna noted, “Educating the next generations of environmental stewards is critical to our mission to prevent litter, reduce waste, and beautify our nation’s public spaces.” Keep America Beautiful hopes that readers of all ages will do their part to be “a little green monster, and help save the earth!” Celebritrees Television, film and sports celebrities Angie Harmon, Julianne Moore, Brooke Shields, Eva Longoria Parker and Tony Parker used garlands, ornaments and strings of light by Smith & Hawken in designing their own Christmas trees, which were eventually sold to raise funds for Keep America Beautiful.

Coined “Celebritrees,” Smith & Hawken’s Celebrity Christmas trees were on auction between October and December 2008. Starting at $2,000, sales of the celebritrees benefited Keep America Beautiful. Robert Verdi, a celebrity stylist, helped to assist the A-List stars in creating a Christmas Tree that was special and unique. Keep America Beautiful President and CEO Matthew McKenna added, “This was a great concept for a fundraiser, and with the A-List stars supporting it, Keep America Beautiful couldn’t be more thrilled to be the chosen beneficiary.” Keep America Beautiful partnered with Simon & Schuster Children’s Publishing to promote “Little Green Books,” featuring age-appropriate environmental themes. The books are being sold through KAB’s online store.

TELEPHONE BOOK RECYCLING In 2008, Keep America Beautiful affiliates continued to facilitate the collection of telephone books with the help of AT&T Yellow Pages. Affiliates, such as Keep Birmingham (Ala.) Beautiful Commission, held recycling drives throughout the year that included drop-off sites intended for phone books. Many community members used the recycling sites, not only as a means of discarding of their outdated books, but also as a way of educating younger generations about the importance of recycling and the scope of recyclable materials. Unfortunately, the recycling of used telephone books is a practice largely neglected by households and businesses. Luckily because of KAB’s affiliates, individuals are more aware of what they can recycle and just how influential their actions can be. Keep Truckee Meadows (Nev.) Beautiful, a KAB affiliate that has been working to promote and recycle old telephone books since 1991, recycled over 100 tons of phone books in 2008. These recycled books were then reprocessed and made into new telephone books. Other recycled telephone books have been made into products such as animal bedding, insulation, bathroom tissue, cereal boxes and roofing shingles.

WOWW: WIPE OUT WIRELESS WASTE Sprint and Keep America Beautiful presented three affiliates with $5,000 checks for their participation in the Wipe Out Wireless Waste (WOWW) campaign in 2008. Keep Katy (Texas) Beautiful, from the smallest population category, along with Operation Green Team (Huntsville, Ala.) and Keep Indianapolis Beautiful were awarded grants for helping to facilitate the recycling of wireless phones in their communities. Approximately 255 million people used wireless phones in 2008; unfortunately, a significant amount of these phones get discarded in landfills. Wipe Our Wireless Waste (WOWW) began as a part Keep America Beautiful’s Great American Cleanup and helped to support an increase in wireless waste recycling throughout the country during the 2008 campaign.


For each ton of telephone books recycled, Keep Truckee Meadows Beautiful calculated that 6,953 gallons of water, 463 gallons of oil and enough landfill space to occupy a Volkswagen Beetle are saved. Indeed due to the success of affiliates around the country, 2008 telephone book recycling programs helped in diverting hundreds of tons of recycled material from landfills and saving thousands of trees.

Keep Forsyth County (Ga.) Beautiful engaged local schools as part of its AT&T Yellow Pages telephone book recycling program.


G r e at A m e r ica n C l e a n up

Keep America Beautiful‚s Great Am erican Cleanup has evolved over its history from a litter-focused clean-up to a broad-based experie ntial learning program that serves as a catalyst for ongoing community improvement across the nation. This powerhouse signature event rallie s over 3 million volunteers to spearhead an annual revival of community spirit.


leanup C n a c i r e , Great Amns for a Cleaner Campaig merica A Greener

Keep America Beautiful’s 2008 Great American Cleanup™ was officially launched at the California State Railroad Museum in Old Sacramento as volunteers, civic and corporate leaders and government officials gathered to kick off the nation’s largest community improvement program. Keep California Beautiful joined Keep America Beautiful in coordinating the national launch. Following the kickoff effort in California, the national campaign to “fight dirty” continued from March through May in all 50 states with the tireless dedication of millions of volunteers participating in events ranging from recycling drives to graffiti paint-outs to beautification projects. For the third consecutive year, a Great American Cleanup restoration project took place on the Mississippi Gulf Coast as part of an effort to reclaim areas damaged by the lasting

effects of Hurricane Katrina. The Hurricane Katrina Restoration Project in Long Beach, Miss., focused on four sites including its War Memorial Park. (See story on page 39.) Other significant national events also took place in New York City’s Times Square, with the annual multimedia display, and in Chicago, with activities taking place throughout many of the wards of the city in cooperation with the Mayor Richard Daley’s “Clean & Green” program and the City of Chicago’s Department of Streets & Sanitation. Keep California Beautiful Executive Director Christine Flowers-Ewing stated, “Littering, illegal dumping and overrun landfills will spoil our quality of life here in California if we don’t work together to prevent these bad things from happening. We’re addressing these problems by partnering with the people in California who are working hardest to help collect litter and make our state more beautiful.”


(Top) Young volunteers proudly hold up a GLAD® ForceFlex trash bag filled with debris at a cleanup in Sacramento, Calif., site of Keep America Beautiful’s 2008 Great American Cleanup national kickoff event. (Right) A Philadelphia youth participates in a Keep Philadelphia Beautiful graffiti paint-out.


G r e at A m e r i ca n C l e a n u p

From Sea to Shining Sea



Theodore Lai (right) of Phi Theta Kappa’s Beta Alpha Phi Chapter of Hudson County Community College in Jersey City, N.J., coordinated a Great American Cleanup beach cleanup with community college colleagues.

to recycle, plant trees and flowers, as well as educate thousands of others about how to preserve and protect the environment. In all, 3 million volunteers dedicated over 6.7 million hours of work in 17,000 communities with 30,000 Great American Cleanup events taking place throughout the country.

Flowers-Ewing was joined by representatives from the California Highway Patrol, Caltrans, California Integrated Waste Management Board, California State Parks, state Department of Toxic Substances Control, Federal Mid-Pacific Region of the Bureau of Reclamation and the American Chemistry Council demonstrating how important partnerships are to making these integrated community improvement efforts successful. Additional litter collection and beautification activities occurred on the launch date in other regions of California including Glendale, Los Angeles, San Jose, Chico and San Rafael.



“Keep America Beautiful is proud that so many volunteers from California’s public and private sectors are joining millions of volunteers across the country by coordinating their efforts with our 2008 Great American Cleanup,” said Barry Caldwell, chairman of the Board of Directors of KAB and senior vice president for government affairs and corporate communications for Waste Management, Inc. “It’s this type of civic leadership and volunteer enthusiasm that encouraged KAB to coordinate its nationwide launch with Keep California Beautiful.” The campaign that has helped to clean up and beautify America for more than 20 years took on many different forms. While the major focus of many of the events was litter removal, many communities worked

From March to May, 144,000 miles of roads, streets and highways were cleaned and 91,000 acres of parks and public lands were beautified. Volunteers collected over 86 million pounds of litter and debris. Similarly, more than 107,000 trees were planted, 37,000 sites were removed of graffiti, more than 1,600 residential and commercial buildings were built, painted and or renovated and 48,000 gardens were created. The campaign also resulted in the collection of more than 5 million pounds of clothing for reuse by the needy as well as the recycling of more than 10 million pounds of aluminum and steel and more than 37 million pounds of newspapers. Over 200,000 adults and 430,000 children attended educational events aimed at teaching communities about the many ways we can conserve our resources.

5 milli of cl on p oth ound collecte s ing were dd the uring 200 American 8 great Cleanu p.

Keep America Beautiful’s Great American Cleanup teamed up with Keep Mississippi Beautiful/PAL, the City of Long Beach, Miss., Keep Harrison County Beautiful and the Long Beach Port Commission to rejuvenate four sites—Long Beach Harbor, the War Memorial and South Forest parks, and Reeves Elementary School—in Long Beach that were devastated by Hurricane Katrina. The 2008 Hurricane Katrina Restoration Project in Long Beach was the third year that Keep America Beautiful returned to the Gulf Coast for an all-encompassing revitalization of a hurricane-devastated town. This annual initiative restored public spaces in Biloxi and Gulfport in previous years, under the leadership of Keep Mississippi Beautiful/PAL Executive Director Barbara Dorr and Keep Harrison County Beautiful Executive Director Cindy Simmons.

Long Beach Mayor William Skellie, Jr., a lifelong resident of Long Beach, was among the many dignitaries on hand to participate in the restoration project, along with church

Mayor Skellie has endured the wrath of two storm tragedies. As a young man, he witnessed his father, Mayor William Skellie, Sr., as he kept his community together after Hurricane Camille in 1969. Like his father, Skellie later helped to rebuild morale as mayor of Long Beach following its complete devastation by Hurricane Katrina. Skellie views Long Beach’s recovery as a longterm labor of love. “We will forever be indebted to Keep America Beautiful for working with our city. We are extremely appreciative of their efforts and that of the sponsors,” said Mayor Skellie. “When a project of this magnitude happens in areas of devastation such as Long Beach, it expedites the restoration tremendously, and allows the members of our community to feel good about where they live.”


Activities included removing litter and debris, planting flowers and trees, building gazebos, picnic tables and park benches, and greening up parks and playgrounds. In addition to cleanup and beautification activities, recycling efforts included the collection of PET (plastic) bottles and wireless phones and equipment.

and school groups from around the country and a wide range of volunteers from all walks of life. The Gulfport Department of Leisure Services, Mississippi Power, Junk’d TV’s Brad Hauter, the Long Beach Park & Recreation Department, and Great American Cleanup national sponsors were among those engaged in planning the town’s improvements.


“The Great American Cleanup continues to be a vehicle for volunteers across the country to take a hands-on approach to sustainability by conducting cleanups, recycling drives, tree plantings and other greening activities,” said Keep America Beautiful President and CEO Matt McKenna. Great American Cleanup National Sponsor programs play a pivotal role in the overall program’s success. America Honda Motor Company’s “Road to a Cleaner America,” for example, provided Honda dealerships with the opportunity to support KAB affiliates throughout the country and reward top-performing affiliates with awards. The Glad Products Company, a National Sponsor since 1985, donated millions of GLAD® ForceFlex Trash Bags, the “Official Trash Bag” of the Great American Cleanup, to help volunteers collect tons of litter and debris from coast to coast. The Scotts Miracle-Gro Company featured a “Water Smart” program focusing on helping homeowners become more savvy about water conservation. Scotts Miracle-Gro funded a number of community green space projects in KAB affiliate communities as well as presenting Keep Genesee County Beautiful in Flint, Mich., with a $10,000 award for its community’s residents making the most “Scotts Water Smart Pledges” during this period. Keep Genesee County Beautiful was able to use this grant to help renovate the gateway to the Flint Farmer’s Market.


Troy-Bilt® Lawn and Garden Equipment, in its 10th year as a National Sponsor, provided garden equipment to a number of participating organizations. Waste Management, Inc., in its sixth year of participation, provided grant funding for various local activities, in-school education programs, and manpower and critical waste collection infrastructure from its nearly 150 offices. Wm. Wrigley Jr. Company, in

40 A Keep Rio Rancho (N.M.) Beautiful desert cleanup removes large debris from an illegal dump site.

addition to financial support, provided space on its multimedia Jumbo-tron display board in Times Square for the New York City kickoff, and Dow Chemical Company marshaled employee volunteers at its various company locations throughout the Great American Cleanup. Sam’s Club® and Aquafina teamed up to conduct the 2008 “Return the Warmth” program, far exceeding their national goal of recycling 80 million PET bottles with the astounding total of nearly 190 million bottles. The National Sponsors of the 2008 Great American Cleanup included American Honda Motor Co. Inc., The Dow Chemical Company, Firestone Complete Auto Care and Tires Plus, GLAD® ForceFlex Trash Bags, Pepsi-Cola Company, Sam’s Club®, The Scotts Miracle-Gro Company, Sprint Foundation, Troy-Bilt® Lawn and Garden Equipment, Waste Management Inc., and Wm. Wrigley Jr. Company. Educational Partners: ReCellular, Inc., and Rubber Manufacturers Association. Because of their generous help, Great American Cleanup events were made possible throughout the country.

Look at these results!

The following are the results of the 2008 Great American Cleanup, sponsored by Keep America Beautiful, Inc. and our National Sponsors. These figures were derived from reports obtained from participating organizations, and describe the extent of their extraordinary accomplishments.* VOLUNTEERS Volunteers/participants/attendees....................................................................................................................... 3,000,000 Volunteer hours............................................................................................................................................................... 6,700,000 Communities involved/events. .................................................................................................................... 17,000/30,000 CLEANUPS Pounds of litter & debris collected.................................................................................................................. 86,000,000 Miles of roads, streets & highways cleaned. ................................................................................................... 144,000 Acres of parks & public lands cleaned................................................................................................................... 91,000 Miles of hiking, biking, nature trails cleaned.........................................................................................................6,000 Playgrounds & community recreation areas cleaned, restored, constructed................................3,000 Miles of rivers, lakes & shoreline cleaned..............................................................................................................7,000 Underwater cleanups conducted.........................................................................................................................................69 Acres of wetlands cleaned & improved. ..................................................................................................................2,700 Illegal dump sites cleaned.................................................................................................................................................6,500 Junk cars removed............................................................................................................................................................... 15,200 REDUCE, REUSE, RECYCLE Pounds of clothing collected for reuse. ........................................................................................................... 5,200,000 Pounds of aluminum & steel recycled........................................................................................................... 10,200,000 Pounds of newspaper recycled......................................................................................................................... 37,100,000 Tires collected for recycling. ................................................................................................................................. 1,440,000 Batteries collected for recycling.............................................................................................................................. 137,000 Pounds of electronics recycled. ........................................................................................................................... 5,300,000 PET bottles collected for recycling.............................................................................................................. 189,000,000 BEAUTIFICATION Numbers of gardens, xeriscapes & green space areas created.......................................................... 48,000 Trees planted........................................................................................................................................................................ 107,000 Residential & commercial buildings painted, renovated, built. ................................................................1,670 Graffiti removal, sites abated........................................................................................................................................ 37,000 EDUCATION Educational workshops held. ...........................................................................................................................................8,500 Educational workshop attendees............................................................................................................................ 630,000 Adults. ........................................................................................................................................................................................ 200,000 Children.................................................................................................................................................................................... 430,000 General awareness events held. ...................................................................................................................................2,100 Attendees at general awareness events......................................................................................................... 3,600,000 MEDIA Media impressions.................................................................................................................................................. 527,000,000 * Based on reports from 66% of organizations.

Steps in the Right Direction A trek to raise awareness for Keep America Beautiful.

ice 08, Jordan Pr In March of 20 ts set Carlie Rober and his friend t the areness abou out to raise aw y to Their journe environment. as far er lifestyles w inspire green was an campaign; it more than a ross adventure ac adventure—an ost some of the m 2,174 miles of erica. n in North Am diverse terrai

(Above, right) Jordan Price completes his “Trek Against Trash” at Mount Katahdin, the northern finishing point of the Appalachian Trail. (Photo by Robert Wallace, KAB)

Their undertaking on the Appalachian Trail, known as the “Trek Against Trash,” began in Georgia and ended in Maine. With the help of Keep America Beautiful (KAB) as well as many individuals, Price completed his hike to keep America beautiful in August, blazing a trail of environmental stewardship for individuals and communities everywhere. While facing some extreme weather conditions and observing wild animals in their natural habitat, Price and those who accompanied him for parts of the trail became reacquainted with the real and uninhabited world. Off the trail, Price had the chance to assist KAB affiliates with events directed at educating and engaging all types of people to live simpler, greener lifestyles.

Price’s inspirational journey garnered attention from National Geographic Traveler, as well as

“I will take what I have learned out here and apply it to the ‘real’ world I return to. I hope it’s contagious. Love for one another, love for our planet.” The 2008 Trek Against Trash will have a lasting legacy, one that will live on in 2009 with the help of honor students from Phi Theta Kappa chapters from two-year colleges across the country. These chapters will hold their own “Treks” in local parks and public lands to raise awareness about cleaning up litter and recycling. Like Price, they will leave “green footprints” wherever they go—footprints that lead us all in the right direction.


The five-month journey, which is documented in photos, audio/video clips and journal entries on his “Trek” blog (, tested Price in numerous ways and inspired many to preserve the environment through everyday choices and actions.

numerous local media outlets. He also helped to raise nearly $10,000 to support Keep America Beautiful’s educational activities. The appreciation he gained for nature as a result of his trek was significant; he wrote, “I will take what I have learned out here and apply it to the ‘real’ world I return to. I hope it’s contagious. Love for one another, love for our planet.”


Affiliate Development

‚ Keep America Beautiful s growing and evolving network of affiliates forms a direct and intimate connection with communities, carrying out our mission from coast to coast. Our organization remains committed to supporting and nurturing our affiliates in their ongoing mission to improve their communities and thus improve the lives of their residents.

New Affiliates Pennsylvania Department of Environmental Protection (DEP) Secretary Kathleen A. McGinty, a former winner of Keep America Beautiful’s Mrs. Lyndon B. Johnson Award, commended the City of Harrisburg for affiliating with KAB—a move the secretary said will offer Pennsylvania’s capital new resources to clean up litter and other blight throughout the city. “Through its environmental education and community action programs, Keep America Beautiful has been instrumental in helping towns and cities across the nation improve their quality of life and economic competitiveness,” said McGinty. “Harrisburg’s efforts to partner with this national organization mean good things for the city.” McGinty has cochaired the state affiliate, Keep Pennsylvania Beautiful, since its inception in 2003. Keep Pennsylvania Beautiful and DEP co-sponsor the Great American Cleanup of Pennsylvania. By affiliating with Keep America Beautiful, Harrisburg and other cities throughout the country gain greater access to KAB grant opportunities and “best practice” information through KAB’s network of nearly 1,000 affiliates and participating organizations.

Keep Blackstone Valley Beautiful, which includes nine communities within its affiliate structure, joined the KAB network in 2008

“As Rhode Island’s only Keep America Beautiful affiliate, Keep Blackstone Valley Beautiful demonstrates the Blackstone River Valley’s commitment to preserving the environment and enhancing the quality of life for residents and visitors,” said Emily Soergel, Keep Blackstone Valley Beautiful’s former coordinator. Another new affiliate with an interesting organizational structure is Keep The Wiregrass Beautiful, which includes Alabama towns, the local county, and the Fort Rucker military base. Louisiana has enjoyed significant growth with three new affiliates in 2008 and Iowa welcomed Keep Council Bluffs Beautiful as its fifth affiliate. Keep America Beautiful affiliates range widely in structure, population area served and budget, but all seek to make a positive difference in their respective communities.

rtified in 2008 KAB affiliates ce ) Beautiful Keep Belmont (Ohio lley (R.I.) Beautiful Keep Blackstone Va Y.) Beautiful (N. n Keep Brookhave autiful Be lif.) (Ca n Keep Carso (Ga.) Beautiful ay urr -M rth wo ats Keep Ch Beautiful ) hio (O Keep Clark County autiful Be ) wa (Io ff Keep Council Blu iful aut Be .) (La r de Keep DeRid C.) Beautiful Keep Greenville (S. C.) Beautiful Keep Greenwood (S. Beautiful a.) (G Keep Habersham autiful Be .) (La ond Keep Hamm Beautiful .) (Pa rg bu rris Ha Keep ) Beautiful Keep Killeen (Texas (La.) Beautiful ish Keep Lincoln Par utiful Baldwin Co. (Ga.) Bea & ille gev Keep Milled autiful Keep Moline (Ill.) Be (Ga.) Beautiful Keep Randolph Co. s (Al.)Beautiful Keep The Wiregras Beautiful M.) (N. osa Keep Tular


Illinois’ new 2008 affiliate—Keep Moline Beautiful—became a Keep America Beautiful affiliate in record time. It took only 60 days for Moline to go through the pre-certification and certification processes. Keep Moline Beautiful developed a very successful recycling team, the Blue Can Group, coined after the hit performing group, the Blue Man Group.

as the environmental education program of the Blackstone Valley Tourism Council, which works with government, business and civic groups in the region.


Partnership Grant Opportunities A series of grant opportunities, funded by corporate partners of Keep America Beautiful, are strengthening the national network by helping KAB affiliates address local issues, expand services, and develop new programs. These grants are not only providing crucial funding in difficult economic times, but also building strong new partnerships between affiliates, local governments, their community residents, and the companies that support them. Waste Management “Think Green” Grants

In 2008, Waste Management awarded 15 Keep America Beautiful affiliates each with $10,000 grants. In its third year, Waste Management’s “Think Green” Grants were given to communities that would use the grants for original improvement projects to be enacted in their cities and towns. The grant recipients were selected based on the overall local impact of their proposal as well as their long-term viability and sustainability.

“The Think Green grants provide us with a great avenue to demonstrate how Waste Management and Keep America Beautiful think green everyday,” said Barry Caldwell, senior vice president of public affairs and communications and chairman of the KAB board. “After all, supporting communities by making them cleaner, safer and helping to improve their quality of life, is what our company, and KAB, is all about. Each of the affiliates has a project that will make its community cleaner and more beautiful.” Moreover, additional grants from Waste Management allowed KAB to add informative resources to its online “Toolbox for Community Change.” This information is available to KAB affiliates as a benefit of affiliation. Waste Management support also provided KAB the means to market affiliation to 13 targeted communities across the country, thus strengthening the breadth and scope of the KAB affiliate network heading into 2009. (See related story on page 56.)

(Below, left and right) Keep Truckee Meadows (Nev.) Beautiful used its Waste Management Think Green grant to help raise awareness about illegal dumping. Here’s a before/ after of Hidden Valley, near Reno.



(Above) Students from Phoebus High School participated in the Hampton Schools Recycle! program as part of the Hampton (Va.) Clean City Commission’s Think Green grant program.

(Right) Volunteers from the UPS – Southeast Region gathered after working on Greensboro Beautiful’s invasive plant removal project at Keeley Park in Greensboro, N.C.

KAB/Anhueser-Busch Environmental Grants

Anheuser-Busch, together with Keep America Beautiful, awarded six affiliates with grants in 2008. Unlike past years, the KAB/AnheuserBusch Environmental Grants connected affiliates with local Anheuser-Busch wholesalers, who volunteered their time to help their communities in a variety of ways. For I Love a Clean San Diego, the increased amount of visitors frequenting local beaches during the Fourth of July holiday weekend created an even greater need for an educational media campaign centered on responsible disposal and recycling of waste. I Love a Clean San Diego used its grant to develop materials to address this educational need. Keep Irving (Texas) Beautiful directed its grant funding to target recycling education to apartment complex tenants as well as local students to recycle. Launching the “Waste Wise Events” program, Keep the Midlands Beautiful in Columbia, S.C., developed guidelines to be used at various special events venues that promoted recycling, and provided recycling and trash containers to be used at these events.

Keep Pennsylvania Beautiful worked in the South Allison Hill Neighborhood in Harrisburg, Pa., specifically focusing its attention on the development of the Tree Well Program, which fostered positive community development in an area that falls victim to crime and poverty.

Community members planted trees and flowers to beautify the area and installed mosaic designs in tree wells. The Tree Well program was a huge success; mosaics were designed around the notion of “roots.” One mosaic tree well was fashioned around the concept of a tree’s lifecycle while another mosaic was conceived from the idea of larger global identities, or cultural roots. The Tree Well program was an original way to teach young South Allison Hill Neighborhood residents about the many cultures “rooted” in the United States. Indeed, the KAB/Anheuser-Busch Environmental Grants took on new energy in 2008 as each of the KAB affiliates worked to provide solutions, and change, educate and clean up their community in distinctive and innovative ways. The UPS Foundation Community improvement Grants

In 2008, seven Keep America Beautiful affiliates were awarded UPS Foundation grants for their work during October, UPS’ Global Volunteer Month. One of the recipients was Keep Phoenix Beautiful, who together with UPS volunteered nearly 300 hours of its time to beautify Pueblo Grande Museum and the historic site of the Hohokam village. (See story on page 54.)


Keep Houston Beautiful focused its attention on developing a stewardship program in partnership with the Silver Eagle Eyes on Trash Team. The program, “On the Trail of Trash,” helped to restore trails in eight Houston parks and encouraged many individuals to continue to repair these sites. In a similar way, Keep Volusia Beautiful oversaw the 12th annual St. John’s River Cleanup, and removed trash and litter from one of only 14 American Heritage Rivers.

(Left) A volunteer unloads recyclables as part of KAB/Anheuser-Busch Environmental Grants program with Keep the Midlands Beautiful (Columbia, S.C.).


Retrieving with

Now personified in a two-year-old Labrador retriever, the spirit of volunteerism is alive and well in Evansville, Ind.



As part of an anti-litter campaign, “Retrieving with EVIE” has circulated throughout the community; the Fifth Third Bank of Evansville helped to publish 500 copies of the book and over 5 million motorists have had the chance to see EVIE on bright orange billboards in and around Evansville.

Susan Harp, who has been a long-time friend of Keep Evansville Beautiful, adopted a yellow lab after writing a children’s book about a dog entitled “Retrieving with EVIE.” Illustrated by a local artist, “Retrieving with EVIE” has been A surprise guest at the annual Keep America widely successful in educating local school Beautiful National Conference, EVIE eagerly children about picking up litter. greeted attendees and enerIn turn, EVIE, the real-life volungized visitors during a “Steel teer dog, whose name originates This” panel session. She was from the slogan, “Every “ EVIE can leave ready to pick up anything she Volunteer Is Essential,” has could get her teeth around and paw prints on been doing her part to inspire provided much excitement as people’s hearts.” she retrieved all forms of litter litter removal. on command. EVIE has made quite a name EVIE has traveled to more than 30 local for herself in various Great American Cleanup schools, making an impact on nearly 6,000 activities as well as numerous educational students. Harp also developed an anti-litter and cleanup events. curriculum, geared to students in kindergarten through second grade, to supplement the “EVIE can leave paw prints on people’s hearts” book. These supplemental materials include a said Harp. EVIE—and Keep Evansville Beauti“Seven Sources of Litter” pamphlet, an educaful—continues to encourage creatures of all tional CD, and many other materials that meet shapes and sizes to be environmental stewards. the state’s education standards.

Labrador retriever EVIE (short for Every Volunteer Is Essential) is Keep Evansville Beautiful’s litter-fighting friend. (Top, left) A student at Scott Elementary School enjoys an EVIE appearance. (Top, center) Little Husky World Daycare.

(Top, right) Two students working at the Ohio River Sweep. (Above, middle) EVIE at a Girl Scouts fall event, “talking” about water conservation. (Bottom) EVIE visits the Evansville ARC Childcare Center.

The UPS Foundation grants, totaling $220,000, are supporting KAB’s environmental education initiatives, including the creation of KAB affiliate organizations on college campuses, support for a community volunteer initiative, and a partnership for the UPS Global Volunteer Month to encourage employee volunteerism. The grants, which include funds for planting trees, conservation, youth education and volunteerism, reflect the establishment of environmental stewardship as a new focus area by The UPS Foundation. Seven KAB affiliates received awards for their fall 2008 UPS Global Volunteer Month initiatives, with programs ranging from shoe and electronics recycling to community cleanup efforts to tree and flowerbed planting projects. In 2009, eight Community Volunteer Grants were awarded through a competitive application process. Graffiti Hurts® National Grants

The Sherwin-Williams Company proudly sponsored the Keep America Beautiful Graffiti Hurts® National Grant Program again in 2008. This grant program has helped raise awareness of the blight of graffiti, and engaged and educated communities about the social costs of graffiti vandalism. (See story on page 28.) Cigarette Litter Prevention Program Grants



The Cigarette Litter Prevention Program Grants are awarded to affiliates in good standing who commit to implement the program by reviewing and supporting litter laws, placing PSA’s to educate the public, installing ash receptacles, and distributing pocket ashtrays to adult smokers, as well as reporting data per KAB’s requirements. Program grants range from $500 to $1500 and include 400 pocket ashtrays per grant program.

The grants awarded in 2008 and 2009 offer significant opportunities to change the way communities respond to the growing need for Americans to find ways to prevent litter and improve their public spaces. U.S. Conference of Mayors, Novelis: Cans for Cash: City Recycling Challenge

The U.S. Conference of Mayors, Novelis Inc. and KAB teamed up for the fifth year to encourage aluminum can recycling. Cities competed in aluminum can collection with additional awards going to KAB affiliates.

Partnerships Keep America Beautiful expanded its range of partnerships in 2008 with other organizations whose visions complement our own. By forging strong relationships, KAB will expand its offerings and leverage assets into more meaningful programs with greater impact. Pennsylvania Horticulture Society

Keep America Beautiful and Pennsylvania Horticultural Society (PHS) established a partnership in late 2008 that is providing new “greening” resources and information to KAB’s affiliates. The partnership will help add more sophistication and impact to KAB’s current greening initiatives, enhancing its commitment to beautification. Pennsylvania Horticulture Society will support KAB affiliates by offering conference workshops and training, as well as webinars over the Internet. It will also share its research and technical expertise through the PHS McLean Library, publications and Web site, as well as utilizing many other areas of expertise developed through Philadelphia Green, the PHS urban revitalization program that has served as a model for other cities around the country.

KAB Programs and Resources Are Now Online Keep America Beautiful (KAB) expanded its outreach in 2008 by creating or updating Web sites for a number of its programs. KAB Man, the anti-litter superhero, is connecting with friends of KAB across the country and around the world, through a viral campaign featuring three humorous webisodes of “The Adventures of KAB Man” at KAB Man can also be found on Facebook and MySpace, and eco-friendly KAB Man merchandise can be purchased through the site. Keep America Beautiful’s newest partner, Curbside Value Partnership, is a vital alliance that is helping to initiate growth in curbside recycling programs in communities across the U.S. Curbside Value Partnership’s Web site,, contains a wide array of information regarding recycling programs, statistics and educational resources. The Cigarette Litter Prevention Program also expanded in 2008 with a revamped CLPP Web site— Viewers have the opportunity to learn what they can do to help prevent cigarette litter and take advantage of the many resources the site has to offer. These resources along with important FAQs and items from the news will assist those hoping to change cigarette littering behavior. Clean Sweep U.S.A., A “Keep America Beautiful” Community, has tools that can be found on www., to help users learn about KAB’s Waste in Place program, litter prevention and beautification thanks to a grant from

the Office Depot Foundation. Keep America Beautiful trainers shared the redesigned resource with affiliates, teachers and government officials in a number of training sessions throughout the country. In addition, the grant allowed KAB to produce 50,000 Clean Sweep U.S.A. posters with new lesson plans, which are being incorporated into school-based and informal educational programs that cover everything from composting to landfill usage. Resources are also available to those interested in helping to prevent graffiti at the Graffiti Hurts® Web site, The site and Graffiti Hurts® logo was recently redesigned to reflect KAB’s continuing efforts to address graffiti through targeted prevention and educational techniques, especially to young people. 2008 ANNUAL REVIEW

In 2008, affiliates who joined the revamped KAB Affiliates Online Network, have the opportunity to share ideas, best practices, downloadable resources, calendar listings, and more, in an interactive, collaborative and secure online environment. The updated “Toolbox for Community Change” mini-site is available to affiliates as a benefit of affiliation.



Keep America Beautiful and joined forces in an effort to better update consumers nationwide about local opportunities to reduce, recycle, and keep our planet green. Earth911’s extensive database of local recycling options has helped to connect and educate KAB’s network of affiliates interested in creating recycling solutions for their communities. Earth911’s search engine currently serves consumers throughout the U.S. and Canada with over 100,000 locations, programs and events that provide disposal options for over 170 different products. With the help of KAB affiliates and volunteers, the data that Earth911 offers has reached an even larger public. Keep America Beautiful continues to look for solutions to reducing waste in America, and the depth and scope of Earth911’s recycling information has been pivotal in helping to change consumer behaviors. The 2008 partnership is fundamental to KAB’s goal of reducing waste; both organizations are devoted to increasing the recycling rate. The Arbor Day Foundation



This partnership has expanded Keep America Beautiful’s experiential learning programs through the Nature Explore program, developed by the Arbor Day Foundation in conjunction with Dimensions Educational Research Foundation. The program provides educators and families with resources to connect children with the natural world. Keep America Beautiful created a Nature Explore Classroom program kit that is assisting affiliates in developing programs in their own communities.

Ocean Conservancy

Keep America Beautiful also forged a relationship with the Ocean Conservancy, one of the most highly-respected organizations working to keep our oceans alive and healthy. The two organizations are sharing relevant data; participating in each other’s conferences and training sessions; and participating in a new litter prevention coalition to address both land-based and water borne litter and debris.

Conferences Midyear Affiliates Forum

Keep Georgia Beautiful celebrated its 30th anniversary at the 2008 Midyear Affiliates Forum in Atlanta. The Honorable Shirley Franklin, Mayor of Atlanta, addressed attendees and spoke about Atlanta as a “best in class” sustainable city. Other topics of discussion included Keep America Beautiful’s Cigarette Litter Prevention Program, methods for measuring waste in the workplace, and the importance of “green building” for the future. In addition, Keep Georgia Beautiful celebrated its anniversary at a special event hosted by Coca-Cola Recycling and CCR President & CEO, John Burgess. Keep Georgia Beautiful unveiled a special recycling-themed license plate at the ceremony—an exciting highlight of the anniversary reception and of the Midyear conference. Replacing the Midyear Affiliates Forum for 2009 are the KAB Webinar series, which is providing a free, engaging and flexible way for affiliates to fulfill their annual training requirements.

Atlanta Mayor Shirley Franklin addressing Keep America Beautiful affiliates at the 2008 Midyear Affiliates Forum in Atlanta.

In October 2008, the Curbside Value Partnership (CVP) launched a grassroots education campaign with the city of Griffin, Ga., to educate residents about the Georgia city’s curbside recycling program. Specifically, the city wanted to break down knowledge barriers that were preventing residents from filling their carts weekly. Griffin was selected by CVP, a national invitation-only program that joined ranks with Keep America Beautiful (KAB) in 2008, because of its positive reputation in Georgia for having the only mandatory recycling program in the state. Griffin’s program was seen as a best practice and a positive effort that could be made even more successful with enhanced education.

Phill Francis, the director of central services for the city of Griffin, was delighted by the results. “We all are extremely proud to live in a city that has embraced this recycling program in such a relatively short period of time,” said Francis. “We certainly have more room to grow our program, but at least we know now that Griffin residents are ready and willing to participate.” “We are proud of Griffin’s efforts to become one of the best recycling programs in the state of Georgia,” said Steve Thompson, program director for the Curbside Value Partnership. “They set out with an ambitious goal to start the first mandatory curbside recycling program in the state and I am proud to say that their efforts are paying off.” Recently, the city of Griffin was honored as Georgia’s best recycling program by the Georgia Chapter of the Solid Waste Association of North America.


Griffin and CVP teamed up to implement and measure a grassroots communication campaign designed to reach city residents through strategic advertising, homeowner communications, participation in local events, and media relations. Additionally, Keep Spalding-Griffin Beautiful, an affiliate of KAB, was involved in the partnership and aided in reaching residents with recycling information.

Three months after the education campaign was unveiled, data indicated that Griffin residents recycled 41 more tons (or 82,000 pounds) in their curbside recycling program than during the same period in the previous year, equating to a 22 percent increase in recycling tonnage.



Keep Phoenix Beautiful & UPS Team Up Located in present-day Phoenix are the ruins of a 1,500-year-old village which was once home to the Hohokam. Now, amidst the 102 acres of this ancient village is the Pueblo Grande Museum, an archaeological and historical center which focuses on educating visitors about the history of Native Americans, the Southwest, and the connections that past societies have with present-day America. Inspired by the profound respect the Hohokam had for their environment, the UPS Desert Mountain District and Keep Phoenix Beautiful (KPB) partnered to support the museum as a part of a 2008 UPS Foundation grant to KPB that supported UPS’ Global Volunteer Month Environmental Challenge. Through this collaboration, UPS provided KPB with nearly 75 volunteers who participated in beautifying the Pueblo Grande Museum.

The project included various initiatives such as the removal of overcrowded plants and weeds and the addition of 82 xeriscape (native, low-water use) plants. In total, two acres of land were beautified by clearing out excess plants, refurbishing the plant drip watering systems, and removing any debris and trash that had accumulated on the site. After cleaning up the site, participants learned about the goals of the Phoenix Parks and Recreation Department and about KPB’s initiatives, including its cigarette litter awareness campaign. Because of the volunteer effort, all of the weeds and brush were removed from the grounds before the fifth annual Native American Farmers Market took place.

In all, seven Keep America Beautiful affiliates were awarded UPS Foundation grants for their work during the Global Volunteer Month. Because of their comprehensive plans to remove litter, initiate recycling programs, beautify neighborhoods and create a places for communities to enjoy, Keep Greater Milwaukee Beautiful, Keep Austin Beautiful, Keep Greensboro (N.C.) Beautiful, Keep Orlando Beautiful, Keep North Charleston (S.C.) Beautiful and Keep the Midlands Beautiful (Columbia, S.C.) were also awarded grants.



UPS Industrial Engineering, a UPS division that has a direct influence on the company’s sustainability initiatives, provided the largest group of volunteers for the KPB project. Similarly, the Pueblo Grande Museum event was the first to occur in a series of environmental projects undertaken by the Sustainability Committee in the UPS Desert Mountain District. As Pueblo Grande Museum Auxiliary President Larry Offenberg suggested, “…the human resources provided by our volunteers may be the most important resources we have.” Indeed, the nearly 300 volunteer hours provided to beautify the museum site reflect the dedication of UPS employees in the Phoenix area.

The Pueblo Grande Museum in Phoenix, Ariz., was the site of a Keep Phoenix Beautifulcoordinated volunteer event with the UPS Industrial Engineering division, as part of UPS’ Global Volunteer Month. More than 75 UPS volunteers, including family members of all ages, worked together to make the museum grounds more beautiful. (Photos courtesy of UPS)

KAB National Conference

More than 250 Keep America Beautiful affiliates gathered in Washington, D.C., in December 2008 for KAB’s 55th annual National Conference, which was named “Green is the Theme.” Attendees had the opportunity to hear from a number of speakers including Kim Jeffrey, president and CEO of Nestle Waters North America, who articulated the need for communities throughout the country to increase their recycling activities and create opportunities for people to recycle. One of the highlights of the conference was the announcement of Keep America Beautiful’s partnership with Curbside Value Partnership, an organization that supports residential recycling programs and initiatives. Curbside Value Partnership’s strategic approach to community recycling helped to underscore the premise of the conference, inspiring many to find environmentally friendly solutions in our changing world.

PHI THETA KAPPA’S “OPERATION GREEN: Improving Our Communities”

In 2008, volunteers from Phi Theta Kappa’s “Operation Green” Service Program continued to strengthen communities and improve neighborhoods in partnership with Keep America Beautiful. Phi Theta Kappa, the largest honor society in higher education recognizing scholars in twoyear colleges, participated in numerous KAB events, with nearly 600 chapters lending a hand to improve their local communities. Volunteers from Phi Theta Kappa devoted more than 59,000 volunteer hours, reaching nearly 582,000 people throughout the country. ServiceNation

Keep America Beautiful was one of nearly 150 members of the ServiceNation Organizing Committee, which is comprised of state and national organizations committed to expanding service opportunities in their respective communities. The ServiceNation Summit brought together 600 leaders from every sector of the economy to celebrate the potential of service. The ServiceNation coalition was convened by Be the Change, Inc.; City Year; Civic Enterprises; and Points of Light Institute, with the goal of expanding volunteer community and national service opportunities.

(Top) Jefferson State Community College’s Shelby Campus in Birmingham, Ala., was Phi Theta Kappa’s Most Distinguished Chapter of 2008 and 2009. Its Honors in Action project focused on helping to rebuild two homes in New Orleans.


KAB President & CEO Matt McKenna presents the William Nash Award, which recognizes outstanding achievement for new KAB affiliates, to (from left to right) City Councilman Raymond Canada, Wanda Beelman of the City of Slidell, and Keep Slidell Beautiful Executive Director Bill Mauser. Larry Trowel, longtime volunteer for Keep Cenla Beautiful in Alexandria, La., receives the 2008 Volunteer of the Year Award.




Only Your Feet Hit the Ground



Keep California Beautiful’s Eco-Marathon Marathons can be surprisingly messy events with participants often tossing their empty water cups on the ground at water stations, a common practice at road races.

The “Only Your Feet Hit the Ground” campaign is a “positive reward” program encouraging event participants to be personally responsible for managing their trash and recyclables along the course, while working to achieve their own personal best time.

Christine Flowers-Ewing, executive director of Keep California Beautiful (KCB), recognized the need and potential for a waste reduction and recycling plan for special events in her state and, in particular, the annual Carlsbad Marathon and Half Marathon. Based on the event’s previous campaign, “Only Your Feet Hit the Ground,” KCB developed a larger and more integrated strategy to combine litter prevention, cleanup and recycling with educational messaging for the 2009 race with financial support coming from a 2008 Waste Management “Think Green” Grant.

In 2008, the Carlsbad Marathon was the first special event in the country that was required to develop and implement a litter abatement plan, under California’s Stormwater Pollution Prevention Plan permit established by the San Diego Regional Water Quality Board.

Keep California Beautiful worked with In Motion, Inc., the organizer of the marathon, to implement a multi-faceted plan that enlisted the cooperation of participants, volunteers and spectators to go the “extra mile” to help keep the Carlsbad Marathon and Half Marathon litter-free. Keep California Beautiful not only increased the number of recycling receptacles on site, it created a sustainable solution that future events—not only the Carlsbad Marathon—can be modeled after.

Each event participant who signed the “Eco-Runner Pledge” had their bib number entered into a lottery for donated prizes. Additionally, KCB volunteers along the course took note of runners who made an extra effort to be personally responsible. The runners’ bib numbers were entered into a separate drawing for the grand prize. The Think Green grant helped KCB more fully integrate the two programs, thereby making it easier for In Motion and volunteers to implement the plan and increase the number of participants. The inaugural program developed by KCB for the 2008 race was highly successful, with nearly 800 of the 10,000 runners signing an Eco Runner Pledge before the race. The implementation of the overall litter abatement

plan included well-staffed aid stations, trash and recycling receptacles every half-mile along the course, temporary covering of storm drains, and spectators who helped to collect trash and recyclables. Moreover, the more than 10,000 event participants as well as 20,000 spectators and the community of Carlsbad all were exposed to an educational campaign and given incentives to change personal behavior. This well-executed plan in the 2008 race resulted in only three 30-gallon bags of clothing and one 30-gallon bag of trash being collected during the final sweep of the 26-mile course.

“ Using social pressure, we need to shift the fundamental mindset of people so they believe they’re co-creators of the event, and share equally in its success or failure including leaving the course clean.” - Christine Flowers-Ewing, Executive Director, Keep California Beautiful

To increase visibility of the event, KCB had several high profile Eco-Runners run on their behalf to raise awareness and funds including: Mark Murray, Executive Director of Californians Against Waste, former Assembly Member Lloyd Levine, and Jason Rose, General Manager for Waste Management. Leading by example, Murray was able to win the Men’s 45-49 Division and come in 8th overall while only letting his feet hit the ground! Other Eco-Runners helped collect trash along the course for both the full and half marathon. KCB team members were proudly wearing shirts made from recycled PET bottles. “We are so thrilled to have these Eco-Runners and Walkers ‘stepping out’ to help preserve and protect our beautiful state and to support Keep California Beautiful,” said Kris McNamara, president of the KCB Board of Directors. (Left page) Many of the participants took an “eco-pledge” at the beginning of the race. (Above, left) Jason Rose, Waste Management General Manager for the San Diego/Orange County area, was another of the sponsored runners. (Above, right) Mark Murray, executive director of Californians Against Waste, was sponsored by KCB and won the race for his age group, while finishing eighth overall in the Marathon. He also was the largest individual fundraiser for KCB with more than $1,000 in donations.


In 2009, to improve upon the source reduction efforts at the event, the organizers included special clothing drops known as “Clothing Donation Stations” along the course, additional recycling receptacles at the expo, new signage, and increased the number of participants who signed the pledge. In addition, event organizers hosted a Retired Shoe Drive to collect and donate shoes and T-shirts to local organizations. Nestle Waters donated water for use along the

course; including larger sized containers to decrease the amount of packaging that would need to be recycled. And the Waste Management Green Squad also participated in the event.


Through volunteer commitment, and with support from our network of affiliates, local civic organizations, government officials, and the corporations and individuals listed on the following pages, Keep America Beautiful continues to build on its legacy of education and collective action in sustaining a better quality of life for all.

ALABAMA Keep Alabama Beautiful Hartselle Beautification Association Keep Athens-Limestone Beautiful Keep Auburn Beautiful Keep Birmingham Beautiful Commission Keep Center Point Beautiful Keep Citronelle Beautiful Keep Etowah Beautiful Keep Guntersville Beautiful, Inc. Keep Mobile Beautiful Keep Opelika Beautiful, Inc. Keep Saraland Beautiful Keep The Shoals Beautiful Keep The Wiregrass Beautiful Montgomery Clean City Commission Operation Green Team/Keeping Huntsville Beautiful ARIZONA Arizona Clean and Beautiful Keep Casa Grande Beautiful Keep Phoenix Beautiful Scottsdale Pride



ARKANSAS Keep Arkansas Beautiful Hot Springs/Garland County Beautification Commission Keep Benton County Beautiful Keep Faulkner County Beautiful Keep Jacksonville Beautiful Keep Little Rock Beautiful Keep Newport Beautiful Keep Sherwood Beautiful Keep Van Buren Beautiful Pine Bluff /Jefferson Co Clean & Beautiful

CALIFORNIA Keep California Beautiful I Love A Clean San Diego, Inc. Keep Bakersfield Beautiful Keep Carson Beautiful Keep Downey Beautiful Keep Glendale Beautiful Keep Los Angeles Beautiful Keep North Richmond Beautiful Keep Oakland Beautiful Keep Riverside Clean & Beautiful Keep San Jose Beautiful Looking Good Santa Barbara COLORADO Keep Colorado Springs Beautiful, Inc. Keep Denver Beautiful Keep Englewood Beautiful Keep Pueblo Beautiful Assoc. Keep Thornton Beautiful Keep Woodland Park Beautiful CONNECTICUT Keep New Milford Beautiful Keep Stamford Beautiful Knox Parks Foundation DISTRICT OF COLUMBIA Keep Washington D.C. Beautiful FLORIDA Keep Alachua County Beautiful Keep Brevard Beautiful, Inc. Keep Broward Beautiful Keep Calhoun County Beautiful, Inc. Keep Charlotte Beautiful, Inc. Keep Citrus County Beautiful, Inc. Keep Clay Beautiful, Inc. Keep Collier Beautiful, Inc. Keep Fort Pierce Beautiful

Keep Highlands County Beautiful Keep Hillsborough County Beautiful, Inc. Keep Indian River Beautiful Keep Jacksonville Beautiful Keep Lake Placid Beautiful Keep Lee County Beautiful, Inc. Keep Manatee Beautiful, Inc. Keep Marion Beautiful, Inc. Keep Martin Beautiful Keep Miami Gardens Beautiful Keep Nassau Beautiful, Inc. Keep North Miami Beautiful Keep Orlando Beautiful Keep Palm Beach County Beautiful Keep Pasco Beautiful Keep Pinellas Beautiful, Inc. Keep Polk County Beautiful, Inc. Keep Port St. Lucie Beautiful Keep Putnam Beautiful, Inc. Keep Sarasota County Beautiful Keep Tallahassee Leon County Beautiful Keep Taylor County Beautiful Keep Volusia County Beautiful Keep Wakulla County Beautiful Keep Winter Haven Clean and Beautiful Keep Winter Park Beautiful Lakeland Clean & Beautiful Pensacola-Escambia Clean Community Commission Santa Rosa Clean Community System, Inc. GEORGIA Keep Georgia Beautiful Gwinnett Clean & Beautiful, Inc. Keep Albany-Dougherty Beautiful Keep Alpharetta Beautiful

Keep Pickens Beautiful Keep Pike Beautiful Authority Keep Polk County Beautiful Keep Randolph County Beautiful Keep Roberta/Crawford Beautiful Keep Rome/Floyd Beautiful Keep Roswell Beautiful Keep Savannah Beautiful Keep Screven Beautiful Keep Smyrna Beautiful Keep South Fulton Beautiful, Inc. Keep Sumter Beautiful Keep Tift Beautiful Keep Toccoa-Stephens County Beautiful Keep Troup Beautiful Keep Vienna Beautiful Keep Walton Beautiful Keep Ware County Beautiful Keep Warner Robins Beautiful HAWAII Community Work Day Program/ Keep Hawaii Beautiful Keep the Hawaiian Islands Beautiful ‚ Nani ‘O Wai anae KAB Program ILLINOIS Keep Illinois Beautiful, Inc. Elgin Proud & Beautiful Keep Carbondale Beautiful, Inc. Keep Centralia Beautiful, Clean and Green Keep Chicago Beautiful, Inc. Keep Evanston Beautiful, Inc. Keep Moline Beautiful Keep Northern Illinois Beautiful Keep Oak Park Beautiful Keep Peoria Beautiful Keep Rock Island Beautiful Keep Salem Beautiful Keep Vermilion County Beautiful Keep West Cook Beautiful INDIANA Keep Evansville Beautiful Keep Indianapolis Beautiful Keep Stockwell Beautiful IOWA Keep Iowa Beautiful Keep Council Bluffs Beautiful Keep Linn County Beautiful Keep Northeast Nebraska Beautiful Keep Scott County Beautiful

KENTUCKY Kentucky Clean Community Program Brightside (Louisville) Madison County Clean Community Pride, Inc. (Hopkinsville) LOUISIANA Keep Louisiana Beautiful, Inc. Keep Abbeville Beautiful Keep Ascension Beautiful Advisory Committee Keep Baton Rouge Beautiful, Inc. Keep Bossier Beautiful Keep Cenla Beautiful Keep Claiborne Parish Beautiful Keep Covington Beautiful Keep DeRidder Beautiful Keep Grambling Beautiful Keep Hammond Beautiful Keep Iberville Parish Beautiful Keep Leesville Beautiful Keep Lincoln Parish Beautiful Keep Livingston Parish Beautiful Keep Mandeville Beautiful Keep Monroe Beautiful Keep Morehouse Beautiful Keep Natchitoches Beautiful Keep New Iberia Beautiful Keep New Orleans Beautiful / Imagine It Clean Keep Ouachita Parish Beautiful Keep Slidell Beautiful Keep St. John Beautiful Keep St. Martin Beautiful Keep Terrebonne Beautiful Keep West Baton Rouge Beautiful Keep West Monroe Beautiful Shreveport Green TEAM GREEN of Southwest Louisiana MAINE Keep Bangor Beautiful MARYLAND ‚ Keep Prince George s County Beautiful MASSACHUSETTS Keep Chelsea Beautiful Keep Lowell Beautiful Keep Springfield Beautiful MICHIGAN Keep Genesee County Beautiful


Keep Athens-Clarke County Beautiful Keep Atlanta Beautiful Keep Barrow Beautiful Keep Bartow Beautiful Keep Brunswick Golden Isles Beautiful Keep Bulloch Beautiful Keep Carroll Beautiful Keep Centerville Beautiful Keep Charlton Beautiful Keep Chatsworth-Murray Beautiful Keep Clayton County Beautiful Keep Cobb Beautiful Keep Columbia County Beautiful Keep Columbus Beautiful Commission Keep Conyers-Rockdale Beautiful Keep Covington/Newton Beautiful Keep Crisp Beautiful Keep Dade Beautiful Keep Dalton-Whitfield Beautiful, Inc. Keep Dawson County Beautiful Keep Decatur County Beautiful Keep Dekalb Beautiful, Inc. Keep Douglasville Beautiful Keep Dublin/Laurens Beautiful, Inc. Keep East Point Beautiful Keep Eatonton/Putnam County Beautiful Keep Effingham County Beautiful, Inc. Keep Forsyth County Beautiful Keep Fort Stewart/Hunter Army Airfield Beautiful Keep Grady County Beautiful Keep Habersham County Beautiful Keep Hall Beautiful Keep Henry County Beautiful Keep Jackson County Beautiful Keep Jones Beautiful Commission Keep Liberty County Beautiful Keep Lowndes/Valdosta Beautiful Keep Macon-Bibb Beautiful Commission Keep Madison County Beautiful Keep Marietta Beautiful Keep Milledgeville and Baldwin County Beautiful Keep Nashville Beautiful Keep Newnan Beautiful Keep North Fulton Beautiful, Inc. Keep Oconee County Beautiful Commission Keep Our Mountains Beautiful Keep Paulding County Beautiful Keep Peach County Beautiful Keep Perry Beautiful


MINNESOTA Keep Minneapolis Beautiful MISSISSIPPI Keep Mississippi Beautiful/PAL Keep Clarke County Beautiful Keep Clarksdale Beautiful Keep Cleveland Beautiful Keep Clinton Beautiful Keep Columbus/Lowndes Beautiful Keep Copiah County Beautiful, Inc. Keep Corinth Beautiful Keep Greenville Beautiful Keep Harrison County Beautiful Keep Hattiesburg Beautiful, Inc. Keep Horn Lake Beautiful Keep Jackson Beautiful, Inc. Keep Laurel/Jones County Beautiful Keep Leake County Beautiful, Inc. Keep Lincoln County Beautiful Keep Madison Beautiful Keep Meridian/Lauderdale County Beautiful Keep Monroe County Beautiful Keep Morton Beautiful Keep Natchez/Adams County Beautiful Keep New Albany/Union County Beautiful Keep Oxford/Lafayette County Beautiful Keep Pascagoula Beautiful Keep Pearl Beautiful Keep Pike County Beautiful Keep Simpson County Beautiful, Inc. Keep Tupelo Beautiful Keep Vicksburg Warren Beautiful, Inc. MISSOURI Keep Hannibal Beautiful Keep Kansas City Beautiful Keep Southeast Missouri Beautiful MONTANA Bright & Beautiful (Billings) KEEP AMERICA BEAUTIFUL


NEBRASKA Keep Nebraska Beautiful Grand Island Area Clean Community System Keep Alliance Beautiful Keep Beatrice Beautiful Keep Broken Bow Beautiful, Inc. Keep Chadron Beautiful Keep Columbus Beautiful Keep Creighton Beautiful Keep Fremont Beautiful Keep Keith County Beautiful

Keep Kimball Beautiful Keep Lexington Beautiful Keep Lincoln & Lancaster County Beautiful Keep Loup Basin Beautiful Keep Norfolk Beautiful Keep North Platte/Lincoln County Beautiful Keep Omaha Beautiful, Inc. Keep Rushville Beautiful Keep Schuyler Beautiful Keep Scottsbluff-Gering Beautiful Keep Sidney Beautiful Plattsmouth Community Improvement Council NEVADA Keep Truckee Meadows Beautiful NEW JERSEY Keep Irvington Beautiful NEW MEXICO New Mexico Clean & Beautiful Artesia Clean and Beautiful Bloomfield Pride Commission Farmington Clean & Beautiful Hobbs Beautiful Keep Alamogordo Beautiful Keep Albuquerque Beautiful Keep Bosque Farms Beautiful Keep Carlsbad Beautiful Keep Clovis Beautiful Keep Do単a Ana County Beautiful Keep Hatch Beautiful, Inc. Keep Las Cruces Beautiful Keep Lovington Beautiful Keep Luna County Beautiful Keep Rio Rancho Beautiful Keep Roswell Beautiful Keep Ruidoso Beautiful Keep Ruidoso Downs Beautiful Keep Santa Fe Beautiful Keep Tucumcari Beautiful Keep Tularosa Beautiful Tierra Bonita of Valencia County NEW YORK Glen Cove Beautification Commission Keep Albany Beautiful Keep America Beautiful of Rome Keep Brookhaven Beautiful Keep Islip Clean, Inc. Keep New York City Beautiful Keep Rockland Beautiful, Inc. Keep Western New York Beautiful

NORTH CAROLINA North Carolina Keep America Beautiful Craven County Clean Sweep Davie County Keep America Beautiful Duplin County Keep America Beautiful Greensboro Beautiful, Inc. High Point Keep America Beautiful Keep America Beautiful of Nash/Edgecombe Co. Keep America Beautiful of New Hanover County Keep Belmont Beautiful Keep Bladen Beautiful Keep Brunswick County Beautiful Keep Catawba County Beautiful Keep Charlotte Beautiful Keep Durham Beautiful Keep Franklin County Beautiful Keep Gastonia Beautiful Keep Greenville Beautiful Keep Iredell Clean/KAB Keep Kings Mountain Beautiful Keep Laurinburg/Scotland County Beautiful Keep McDowell Beautiful, Inc. Keep Mecklenburg Beautiful Keep Moore County Beautiful, Inc. Keep Onslow Beautiful Keep Pasquotank Beautiful Committee Keep Richmond County Beautiful Keep Shelby Beautiful Keep Wilkes County Beautiful Keep Wilson County Beautiful Keep Winston-Salem Beautiful, Inc. Quality Forward/KAB Asheville-Buncombe County Wake County Keep America Beautiful OHIO Keep Ohio Beautiful City of Cuyahoga Falls, Litter Prevention & Recycling City of Newark Litter Prevention & Recycling Defiance County Environmental Services/KAB Erie County Solid Waste Management District Fulton County Keep America Beautiful Program Geneva Clean & Green Hancock County SWMD Environmental Services Keep Akron Beautiful

Keep Allen County Beautiful Keep Alliance Beautiful Keep Belmont County Beautiful Keep Cincinnati Beautiful, Inc. Keep Clark County Beautiful Keep Columbus Beautiful Keep Delaware County Beautiful Keep Grove City Beautiful Keep Hardin County Beautiful Keep Jefferson County Beautiful Keep Lake Milton Clean & Beautiful, Inc. Keep Lakewood Beautiful Keep Logan County Beautiful Keep Mentor Beautiful Keep Middletown Beautiful, Inc Keep Perrysburg Beautiful Keep Summit County Beautiful Keep The Mahoning Valley Beautiful, Inc. Keep Toledo/Lucas County Beautiful, Inc. Keep Wickliffe Beautiful Lorain County Beautiful Montgomery County Solid Waste Services Youngstown Litter Control & Recycling OKLAHOMA Keep Oklahoma Beautiful Ardmore Beautification Council, Inc. Oklahoma City Beautiful, Inc. PENNSYLVANIA Keep Pennsylvania Beautiful Keep Allentown Beautiful Keep Harrisburg Beautiful Keep Lancaster County Beautiful Keep Pennsylvania Beautiful, Central Keep Pennsylvania Beautiful, Northern Keep Pennsylvania Beautiful, Southeast Keep Pennsylvania Beautiful, Southwest Keep Philadelphia Beautiful Keep York Beautiful Reading Beautification, Inc.

SOUTH DAKOTA Keep Hot Springs Beautiful Keep Yankton Beautiful, Inc. TENNESSEE Keep Tennessee Beautiful Cleveland/Bradley KAB SYSTEM, Inc. Keep Blount Beautiful Keep Bristol Beautiful Keep Cocke County Beautiful Keep Coffee County Beautiful Keep Fayetteville/Lincoln County Beautiful Keep Gallatin Beautiful Keep Greene Beautiful Keep Jackson Beautiful Keep Kingsport Beautiful Keep Knoxville Beautiful, Inc. Keep Loudon County Beautiful Keep Maury Beautiful Keep McMinn Beautiful Keep Roane Beautiful, Inc. Keep Sevier Beautiful Keep Tipton County Beautiful Keep Union County Beautiful Keep Washington County Beautiful Keep Williamson Beautiful Memphis City Beautiful Commission

Metro Beautification & Environmental Commission Monroe County Beautiful, Inc. Morristown/Hamblen Keep America Beautiful System Scenic Cities Beautiful Cmsn./Chattanooga KAB TEXAS Keep Texas Beautiful Angelina Beautiful/Clean, Inc. Clean Galveston, Inc. Harlingen Proud, Inc. Keep Abilene Beautiful Keep Allen Beautiful Keep Alvin Beautiful Keep Angleton Beautiful Keep Athens Beautiful Keep Austin Beautiful, Inc. Keep Beaumont Beautiful Keep Big Lake Beautiful Keep Brazos Beautiful, Inc. Keep Brownsville Beautiful Keep Brownwood Beautiful Keep Burleson Beautiful Keep Cedar Hill Beautiful Keep Colleyville Beautiful Keep Coppell Beautiful Keep Copperas Cove Beautiful Keep Dallas Beautiful, Inc Keep Denison Beautiful Keep Denton Beautiful, Inc. Keep Dickinson Beautiful Keep El Paso Beautiful, Inc. Keep Fort Worth Beautiful Keep Garland Beautiful Keep Grand Prairie Beautiful Keep Grapevine Beautiful Keep Greenville Beautiful Keep Haltom City Beautiful Keep Houston Beautiful Keep Irving Beautiful Keep Katy Beautiful Keep Killeen Beautiful Keep Lake Jackson Beautiful Keep Laredo Beautiful Keep Lewisville Beautiful Keep Longview Beautiful Keep Lubbock Beautiful, Inc. Keep McAllen Beautiful, Inc. Keep McLennan County Beautiful, Inc. Keep Mesquite Beautiful, Inc. Keep Midland Beautiful Keep Muenster Beautiful Keep Nacogdoches Beautiful Keep Odessa Beautiful Keep Pearland Beautiful Keep Plano Beautiful


RHODE ISLAND Keep Blackstone Valley Beautiful

SOUTH CAROLINA Keep South Carolina Beautiful Keep America Beautiful of Anderson County Keep Beaufort County Beautiful Keep Charleston Beautiful Keep Colleton County Beautiful Keep Darlington County Beautiful Keep Dillon County Beautiful Keep Dorchester County Beautiful Keep Edisto Beautiful Keep Fairfield Beautiful Keep Florence Beautiful Keep Georgetown Beautiful Keep Greenville County Beautiful Keep Greenwood Beautiful Keep Jasper Beautiful Keep North Charleston Beautiful Keep North Myrtle Beach Beautiful Keep Oconee Beautiful Association Keep the Midlands Beautiful Keep Williamsburg Beautiful Kershaw County Clean Community Commission Orangeburg County Keep America Beautiful, Inc. Rock Hill Clean and Green Sumter County Keep America Beautiful


Keep Port Aransas Beautiful, Inc. Keep Richland Hills Beautiful Keep Richwood Beautiful Keep Rowlett Beautiful Keep San Antonio Beautiful Keep Sanger Beautiful Keep Sherman Beautiful Keep Southlake Beautiful Keep Sugar Land Beautiful Keep Temple Beautiful Keep Tyler Beautiful Keep Van Alstyne Beautiful Keep Waco Beautiful, Inc. Keep White Deer Beautiful Keep Whitehouse Beautiful Texarkana Clean Community Commission, Inc. Wichita Falls Clean County

INTERNATIONAL and PUERTO RICO Bahamas National Pride Association Conserva el Encanto Keep Abaco Beautiful Keep Bermuda Beautiful Keep Grand Bahama Island Beautiful Seaside Neighborhood Improvement Commission St. Johns Clean and Beautiful Take Pride Winnipeg! The Keep Durban Beautiful Association

UTAH Keep Dixie Beautiful VIRGINIA Keep Virginia Beautiful, Inc. City of Chesapeake Clean Community Committee of Gloucester County Hampton Clean City Commission Hopewell Clean City Commission Keep Buchanan County Beautiful Keep Norfolk Beautiful Keep Petersburg Beautiful Committee Keep Southwest Virginia Beautiful Keep Suffolk Beautiful Keep Wise County Beautiful Newport News Public Works Recycling Portsmouth Clean Community Commission Prince William Clean Community Council Richmond Clean City Commission



WEST VIRGINIA Keep West Virginia Beautiful Keep Fayetteville Beautiful Keep New Cumberland Beautiful Make It Shine WISCONSIN Keep Greater Milwaukee Beautiful, Inc. WYOMING Keep Casper Beautiful

Keep America Beautiful gratefully acknowledges the following companies and organizations whose special grants and sponsorships significantly advanced our mission in 2008. Keep America Beautiful’s Great American Cleanup™ The Great American Cleanup, the nation’s largest community improvement program, mobilized 3 million volunteers/attendees in more than 17,000 communities participating in more than 30,000 events. For the sixth consecutive year, President George W. Bush served as Honorary Chair of the Great American Cleanup. In 2008, Mrs. Laura Bush joined him as an Honorary Chair for the fourth year. National Sponsors • American Honda Motor Co., Inc. • The Dow Chemical Company • Firestone Complete Auto Care™ and Tires Plus™ • GLAD ForceFlex® Trash Bags • Pepsi-Cola Company ‚ • Sam s Club® • The Scotts Miracle-Gro Company • Sprint Foundation • Troy-Bilt® Lawn and Garden Equipment • Waste Management, Inc. • Wm. Wrigley Jr. Company

Educational Partners • ReCellular • Rubber Manufacturers Association Cigarette Litter Prevention Program Philip Morris USA, an Altria Company Thanks to continuing support from Philip Morris USA, an Altria Company, Keep America Beautiful was able to offer grant funding to communities working on cigarette litter prevention. This has resulted in the Cigarette Litter Prevention Program (CLPP) expanding to a total of 42 states and the District of Columbia. Forty-nine past CLPP communities participated in the program again in 2008 and 137 new members received grants to purchase ash receptacles and pocket ashtrays as well as to advertise their campaigns. The 186 programs that took place helped to reduce cigarette litter by an average of 46 percent. The CLPP has also expanded to a number of alternative venues including parks, beaches, recreation areas, and roadway/highway rest areas. For more information about the program and how to prevent cigarette butt litter, please visit, which was revamped in 2008. Litter Research Philip Morris USA, an Altria Company With the last national research effort on litter having been conducted more than 40 years ago, Keep America Beautiful began the largest litter research project ever attempted. The new litter study examined qualitative and quantitative aspects of the sources and characteristics of litter and littering behaviors. This exciting research study, supported by Philip Morris USA, an Altria Company, will help KAB produce public service messaging about the issue and provide additional educational tools and resources to affiliates to combat the scourge of litter.

Graffiti Hurts® Krylon Products Group of The Sherwin-Williams Company In 2008, the Graffiti Hurts® National Grant Program was expanded to include an additional $2,000 grant, with one community grant for each category—populations less than 100,000, between 100,000 and 300,000, and over 300,000. From a pool of nearly 100 applications, Kent Police Department of Kent, Wash., ASPIRA, Inc. of New Jersey (Newark), and the Corcoran Neighborhood Organization in Minneapolis, Minn., were awarded grants for their exceptional programs to help eliminate and prevent graffiti vandalism in their communities. The Graffiti Hurts® Web site and logo were redesigned in 2009 as part of Keep America Beautiful’s continuing efforts to address graffiti vandalism through targeted prevention techniques and educational outreach, especially to young people. Cans for Cash: City Recycling Challenge

Waste Management, Inc. In its third year of helping to create cleaner, greener communities, Waste Management, Inc. provided 15 “Think Green” community improvement grants totaling $150,000. The Think Green grant program supports a wide variety of stewardship, community outreach and educational projects that range from electronics recycling, hands-on environmental education, tree plantings and beautification efforts, and recycling events. UPS Foundation Grants The UPS Foundation The UPS Foundation announced grants totaling $220,000 in 2008 to support KAB’s environmental education initiatives, including the creation of KAB affiliate organizations on college campuses, support for a community volunteer initiative, and a partnership for the UPS Global Volunteer Month to encourage employee volunteerism. The grants, which include funds for planting trees, conservation, youth education and volunteerism, reflect the establishment of environmental stewardship as a new focus area by The UPS Foundation. KAB/Anheuser-Busch Environmental Grants Anheuser-Busch Companies, Inc. Anheuser-Busch, a long-time supporter of KAB, continues to help affiliates through the KAB/ Anheuser-Busch Environmental Grants program, which awarded six affiliates with a total of $50,000 in grants. Anheuser-Busch has deepened the relationship between its wholesalers and KAB affiliates to help inspire environmental stewardship in affiliate communities by promoting sustainable community improvement and recycling efforts.

Telephone Book Recycling AT&T Real Yellow Pages Recycling old phone books is a positive way to keep unnecessary paper out of landfills. AT&T Real Yellow Pages and KAB have brought new opportunities for businesses and consumers to recycle telephone directories, help the environment, and increase the number of directory recycling events in affiliate communities. Clean Sweep U.S.A. Office Depot Office Depot has continued its commitment to Keep America Beautiful in helping develop KAB’s Web-based educational resources for grades 4-8. The grant has allowed KAB to update its Clean Sweep U.S.A. into a Webbased “town” where students will find new lessons about litter prevention, waste reduction and beautification. Moreover, Office Depot funding provided support for KAB to conduct training sessions on how educators can best utilize Clean Sweep U.S.A. in the classroom and informal educational settings. “Operation Green: Improving Our Communities” Phi Theta Kappa Phi Theta Kappa, the largest honor society in American higher education, renewed its partnership in “Operation Green: Improving Our Communities,” the International Service Program for Phi Theta Kappa’s 1,200 chapters. Phi Theta Kappa, the official honor society for two-year colleges, first chose Keep America Beautiful as its nonprofit partner in 2006. Along with KAB, Phi Theta Kappa engages members in a variety of education/awareness, recycling, beautification and clean community programs.


Novelis, Inc., U.S. Conference of Mayors Cans for Cash, a national program sponsored by the U.S. Conference of Mayors, Novelis Inc. and Keep America Beautiful, inspired people from 40 cities across the country to recover 115 million aluminum cans during the program. Keep America Beautiful affiliates that collected the most aluminum in partnership with their respective city governments —Brightside of Louisville, Ky.; Newport News (Va.) Public Works Recycling of Newport News, Va.; Keep Gastonia (N.C.) Beautiful; and Keep Troup Beautiful of LaGrange, Ga.—were awarded $2,500 for their efforts.

“Think Green” Community Improvement Grants


“Wipe Out Wireless Waste” Sprint Foundation, ReCellular The Sprint Foundation and ReCellular teamed up with Keep America Beautiful in 2008 to “Wipe Out Wireless Waste” by promoting wireless phone and equipment recycling. Participating KAB affiliates earned proceeds from their collection efforts. Special performance awards of up to $5,000 were given to Keep Katy (Texas) Beautiful, Operation Green Team of Huntsville, Ala., and Keep Indianapolis Beautiful to be used for local mission-consistent activities. Trek Against Trash, The Hike to Keep America Beautiful Mountainsmith, Sprint and Leki Georgia resident Jordan Price, with logistical support from Carlie Roberts, commenced on an environmental campaign along the Appalachian Trail in the name of Keep America Beautiful. Price, demonstrating how simple it is for everyone to “take many small steps to sustainability,” hiked the the 2,174 miles from Springer Mountain, Ga., to Mount Katahdin, Maine, in an effort to raise money and awareness of KAB’s issues. 2008 National Conference



Hundreds of Keep America Beautiful affiliates gathered in Washington, D.C., in December 2008 for the 55th National Conference, entitled “Green is the Theme.” The conference focused on issues surrounding sustainability and recycling as well as the introduction of key new partnerships that will ‚ help further KAB s mission. Leadership Sponsors • Anheuser-Busch Companies, Inc. • Philip Morris USA, an Altria Company • Waste Management, Inc.

Educational Sponsors • The Coca-Cola Company • Mrs. Louise N. Godwin and Family Environmental Sponsors • American Chemistry Council • American Forest & Paper Association • American Honda Motor Company, Inc. • Illinois Tool Works Inc. • Owens-Illinois, Inc. • Steel Recycling Institute • Target Corporation Training Sponsors • BASF Corporation ‚ • Keep Prince George s County Beautiful and Maryland Environmental Service In-Kind Sponsors • BNSF • Smith & Hawken 2008 Midyear Affiliates Forum More than 200 Keep America Beautiful affiliate leaders convened in Atlanta for the annual Midyear Affiliates Forum. The conference featured a keynote address by the Honorable Shirley Franklin, mayor of Atlanta, who shared her vision of a green city. The 2008 conference also focused on the impact of greening on America, nonprofit fundraising, neighborhood revitalization, and graffiti prevention and abatement. Educational Sponsors • Novelis • Philip Morris USA, an Altria Company • UPS Environmental Sponsor • American Forest & Paper Association • Waste Management, Inc. Training Sponsor • Southern Company

SOCIAL RESPONSIBILITY PARTNERS ($500,000 and above) PepsiCo, Inc. Philip Morris USA, an Altria Company Waste Management, Inc. COMMUNITY IMPROVEMENT PARTNERS ($200,000 - $499,999) The Clorox Company The Dow Chemical Company Illinois Tool Works Inc. o.b. ‚ Sam s Club® The Scotts Miracle-Gro Company Sprint Foundation UPS Wm. Wrigley Jr. Company EDUCATIONAL PARTNERS ($100,000 - $199,999) American Honda Motor Co., Inc. Anheuser-Busch Companies, Inc. BFS Retail & Commercial Operations, LLC Troy-Bilt® Lawn and Garden Equipment PROGRAM PARTNERS ($50,000-$99,999) The Coca-Cola Company ‚ McDonald s Corporation The Sherwin-Williams Company ENVIRONMENTAL PARTNERS ($25,000-$49,999) American Forest & Paper Association BNSF Railway Company Coca-Cola Enterprises, Inc. Henry Crown and Company KPMG LLP Novelis, Inc. Office Depot Foundation Owens-Illinois, Inc. Rockwell Automation

VOLUNTEER PARTNERS ($10,000-$24,999) Abbott Laboratories Allstate Insurance Company American Chemistry Council American Iron & Steel Institute Aon Corporation Archer Daniels Midland Company Ball Corporation Baxter International, Inc. BBDO Worldwide Deloitte & Touche LLP Ernst & Young LLP Exelon The Goldman Sachs Group, Inc. Grosvenor Capital Managment, LLP HSBC North America Holdings Inc. ING Kirkland & Ellis LLP Leydig, Voit & Mayer, Ltd Mayer Brown LLP Molex Incorporated The Northern Trust Company Pilot Corporation of America PriceWaterhouseCoopers LLP Reagan Wireless Corp Repreve by Unifi Robert W. Baird and Co. Incorporated Societe Generale Sodexo, Inc. & Affiliates Solo Cup Company Steel Recycling Institute Vedder Price P.C. Winston & Strawn LLP

MATCHING GIFT COMPANIES Altria Group, Inc. Argonaut Group, Inc. Google H & R Block Halliburton Company Illinois Tool Works Inc.

PepsiCo, Inc. The Sherwin-Williams Company   INDIVIDUAL DONORS Lonnie & Mabel Acton Eric M. Ahern Erin D. Allen Hector Alvarado Anonymous Eleanor Antonelli Argonaut Group, Inc. Jonathan Arons Elizabeth Avery Anita Barci Beata Barci John F. Bard Clayton Barker Robin Blut Margaret Bolen The Bowling Family Foundation Thomas C. Brasco Lynne Brooks Barry and Phyllis Caldwell Betsy Cameron Jill Cancellieri Maureen Calloway Carnevale Cecile Carson Cartersville Women’s Club William C. Caruthers Jr. Adera Causey Tracy Chamberlain Gavin Chan Jihwa Chen David Clifton Lynn Cobb Mr. and Mrs. Christopher M. Connor Mary Cooper Carolyn and Lee Crayton Gail Cunningham Toni Cunningham Adam and Lara Davidson Paula Porter Davis Heather Dennis John Deuel Donna DeVito Paul Dionne Barbara H. Dorr Dianne Henry Dorton Jacqueline C. Dost Brianne Doyle Melissa A. Drennan P.J. Eichten Taylor L. Erwin Bronwen Evans Dorothy T. Fabiano Pascal Fernandez Carmella Ferouz


PARTNERS ($5,000-$9,999) Amcor Pet Packaging American Beverage Association Bank Mendes Gans N.V. Best Buy Co., Inc. Clear Channel Spectacolor Dart Container Corporation The Dart Foundation Madison Dearborn Partners, LLC Massachusetts State Lottery Rumpke Consolidated Companies Inc. Pactiv Corporation Reyes Holdings, L.L.C. Simon & Schuster, Inc. Target Corporation

SUPPORTERS (Up to $4,999) ABF Freight System, Inc. Acme Refining Argonaut Group, Inc. Ariel Investments BASF Corporation The Bowling Family Foundation Clean State Leaders Collective Wellbeing LLC Comerica Bank dg&a Dolco Packaging Corporation Donlen Corporation Donna Ricco Everybodygreen Exxon Mobil Goodsearch Gould & Ratner LLP Green Hotels Association Grocery Manufacturers Association Gusmer Interprises, Inc. Houston Distributing Co., Inc. ING Financial Services LLC ING Investment Management ING Nederland The J.M. Smucker Company ‚ Kohl s Lincoln International LLC  Maier, Markey & Menashi LLP Maryland Environmental Service Merchants Distributors, Inc. Navigant Consulting OfficeMax Organic Bouquet Osler, Hoskin & Harcourt LLP Packaging Corporation of America Pulaski Co. Shotokan Karate Center II Inc. Solid Waste Board Sonoco Products Company Southern Company Summit Publishing Company Utopia Planitia Films, LLC Wesley William Blair & Company Foundation YKK Corporation of America




Michael Finn Renee Follis Connie Fowler Carrie Gallagher Timothy J. Gardner Carl Garner ** Kit Geis Michael Gleason Louise Godwin * Mark E. Graboyes Kelly O. Grant John D. Hall Patricia Hall Eric Harkna & Tonise Paul Robert Hasty Donna Joyce Hathaway William M. Heenan Jr. Edith and Bob Heller Jami Hemmer Tommy Hennigan Deborah A. Henson The Jane Henson Foundation Lise Herren David Hinderliter Phoebe Ho Richard D. Hofmann Dorothy L. Hofmeyer Heather Hollon Sharla E. Hotchkiss * John Hubert Bill Johnson Betty Jones Keep Georgia Beautiful Foundation Keep Lake Jackson Beautiful Keep Nebraska Beautiful Keep North Platte & Lincoln County Beautiful ‚ Keep Prince George s County Beautiful Keep Riverside Clean & Beautiful Keep Santa Fe Beautiful Dennis and Sherri Kaufman Lawrence Kaufman and Mary McNeel Shaun Kessler Marion Kimball Rhonda King David and Beth Knight Blake Landro Pauline Landes Brianne Lanphear Alan Lau Michael J. Leamy Krista Mae Littleton Joseph Lobato Meredith Lynch Becky and Tom Lyons Jesus Maldonado

Teresa Marmon Moira and John McCracken Toni Kathryn McCullough Matthew and Nancy McKenna McKinley Elementary School Mr. and Mrs. Arthur McLendon Kathryn and Michael McMahon Jennifer Mills Annand Mohan Patrick Moor Helen T. Moore Linda Mae Mote Cindy Murdough Sarah-Kate Murray The Jean and Maury Myers Foundation Bhanu Narasimhan Lorna K. Nessen New Mexico Clean & Beautiful Lindsey Nicholas ‚ Michael O Brien Shirley Oey Monica Peck Erik Stephen Peterson Phi Theta Kappa, Alpha Lambda Rho Chapter Anna Maria Piccolo Kelly Pietruszka Brian Pirie Robert Pittman Jane Polson John and Lynda Pope Jordan Price Pulaski Co. Solid Waste Board Mike Pyle Kathleen Quinn Prem Ramaswami Adam Rawsky Cary Renn Regan Roberts Kimberly Rositz Thomas H. Rowland Joe C. Rulli Owen Rundall Mark Santini Harvey Sass John Savage Gerald and Pat Schnepf Jeremiah J. Sheehan Elizabeth Smith Jason M. Smith Kathy A. Smith Samuel J. Smith-Thrasher Sue and Jim Smith Anthony and Debra Soares Brook Braden Soss St. Mary School Daniel K. Steen David Steinmetz

Christoph Studer Linda Studnicka Thomas H. Tamoney, Jr. Kathi Tomsyck Raymond Tso Howard and Lisa Ungerleider Andrew James Uporsky Howard Urban Mary H. Urias Jon Vesely Alfie Wace Tina A. Walls Thomas E. Waldeck Ronald Walker Robert Wallace Ed Washchilla Dr. Brenda Watson Mr. and Mrs. Anthony Webb April Buther Wennerstrom Mark Andrew Weslar Scott Wesley Willets Road School Debra Williams Dr. Jeffrey H. Wilner M.D. Jennifer Wise Sharon W. Wood Susanne and David Woods Cian-Kyler Young   * Mrs. Lyndon B. Johnson Award Recipient ** Iron Eyes Cody Award Recipient   IN MEMORY/HONOR In Memory of Scott Cardwell Terri Cardwell   In Memory of Sherwood Clifford Sherrie Cochran In Memory of Dr. Zandra Dorr Klein Lee and Barbara Dorr   In Honor of Carl Garner Bob and Deede Phelps   In Honor of Riley Keegan Massinello Grace and Steve Massinello   In Memory of James McKenna Joyce Kagan Charmatz and Lester Charmatz In Memory of Sal Porrazzo Pepsi-Cola Company  

In Memory of Frank Scalise Joyce Kagan Charmatz and Lester Charmatz In Memory of Fred and Helen Schwartz Stephen Schwartz   In Honor of Rosa Smith Sharon Smith In Honor of Nana Sue Smith Casey and David Brown   In Memory of Seymour S. and Evelyn Streisfeld Joyce Kagan Charmatz and Lester Charmatz   In Honor of Marybeth Woods Erin Kelly

CLASS OF 2008 Eric Harkna* Senior Vice President BBDO Worldwide William M. Heenan, Jr. President Steel Recycling Institute

Tina Walls* Senior Vice President, External Affairs Altria Client Services, Inc. Richard C. Webel Chairman Environmental News Network, Inc. CLASS of 2009 Martha F. Brooks President & COO Novelis Inc. Sherrie Cochran Environmental Coordinator Keep Tupelo Beautiful L. Richard Crawford President, Global Glass Operations Owens-Illinois Inc. Susan Henderson Vice President, Corporate Communications Wm. Wrigley Jr. Company Lise Herren* Vice President, Metals & Energy Procurement Anheuser-Busch, Inc. Thomas H. Rowland*

Joseph Lobato Executive Director New Mexico Clean & Beautiful

Howard Ungerleider Vice President, Investor Relations The Dow Chemical Company

John E. Rosenow Chief Executive Arbor Day Foundation

CLASS of 2010

Harvey Sass President & General Manager, Diversified Brands Division The Sherwin-Williams Company

John W. Burgess President and CEO Coca-Cola Recycling, LLC Barry H. Caldwell* (Chairman) Senior Vice President, Government Affairs & Corporate Communications Waste Management, Inc.

Paula Davis Executive Director Keep Akron Beautiful Timothy J. Gardner Group President ITW Richard D. Hofmann* Matthew M. McKenna* President and CEO Keep America Beautiful, Inc. Directors Emeritus Stephen K. Lambright A. Maurice Myers OFFICERS Barry H. Caldwell Chairman of the Board Matthew M. McKenna President and CEO Thomas C. Brasco Treasurer Thomas H. Tamoney, Jr. Secretary Rebecca Lyons Chief Operating Officer Gail Cunningham Senior Vice President, Keep America Beautiful Managing Director, Great American Cleanup™ Susanne Woods Senior Vice President, Environmental Programming John G. Byrne Vice President, Development Robert Wallace Vice President, Communications * Members of the Executive Committee


Thomas H. Tamoney, Jr. * (Secretary) Vice President, Deputy General Counsel & Assistant Secretary PepsiCo, Inc.

Thomas C. Brasco (Treasurer) Chief Operating Officer U.S. Private Wealth Management Business Goldman Sachs

Carolyn Crayton Executive Director Keep Macon-Bibb Beautiful


Office of the President and CEO Matthew M. McKenna President and CEO

Larry Kaufman  Manager, Communications

Kathleen Quinn Manager, Finance

Katherine Brasco Communications Specialist

Donna DeVito Office Manager and Assistant to the President and CEO

Development and Corporate Programs Susanne Woods  Senior Vice President, Environmental Programming

Training and Affiliate Services Rebecca Lyons  Chief Operating Officer April Buther Wennerstrom Director, Affiliate Services

Carrie Gallagher  Vice President, Programs & Strategic Outreach

Cecile Carson Director, Affiliate Certification 

Lynne Brooks Director, Development

Sue Smith  Director, Education and Training

Meredith Lynch  Associate Director, Development

Grace Keegan Massinello  Manager, Affiliate Communications

Bronwen Evans Program Manager, Litter

Laura Martin National Trainer

Great American Cleanup™ Gail Cunningham  Senior Vice President, Keep America Beautiful Managing Director, Great American Cleanup

Jennie Stultz National Trainer KEEP AMERICA BEAUTIFUL


John G. Byrne Vice President, Development

Jude Austin  Mailroom Supervisor Communications and Media Robert Wallace  Vice President, Communications

Jason Smith  Director, Program Development Dorothy Fabiano  Program Assistant Curbside Value Partnership Steve Thompson  Program Director

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Keep America Beautiful 2008 Annual Review