Keep America Beautiful 2014 Annual Review

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Table of Contents Caring for Our Beautiful Places...................................................................................................................................................................... 02 Preventing Litter...We Fight Dirty!................................................................................................................................................................ 12 Making Recycling Second Nature................................................................................................................................................................... 18 Our Grant Programs Empower Change.................................................................................................................................................... 30 Our Education and Research Programs...Changing Behavior.................................................................................................... 40 Affiliate Network: The Heart of Beauty......................................................................................................................................................46 Your Commitment and Support Advance Our Mission................................................................................................................... 58

About Keep America Beautiful

Our Mission

At Keep America Beautiful, we want to ensure that beauty is our lasting signature. A leading national nonprofit, Keep America Beautiful inspires and educates people to take action every day to improve and beautify their community environment. We envision a country where every community is a clean, green, and beautiful place to live.

• E ngaging individuals to take greater responsibility for improving their community’s environment.

Keep America Beautiful provides the expertise, programs and resources to help people prevent litter, reduce waste, increase recycling, and protect the natural beauty of the areas around us. The organization is driven by the work and passion of more than 600 community-based Keep America Beautiful affiliates, hundreds of partner organizations, millions of volunteers, and the support of corporate partners, municipalities, elected officials, and individuals. Our collective action champions environmentally healthy, socially connected and economically sound communities. Established in 1953, Keep America Beautiful continues to bring people together to transform public spaces into beautiful places. To donate and take action, visit and follow us on Twitter, like us on Facebook, or view us on YouTube.

What We Believe • P eople and places are profoundly interconnected. • T hriving communities are rooted in individual responsibility and action. • B ehavior change, including education, is the foundation for lasting impact. • P ositive change happens when people work together.


Dear Friends and Supporters: y first full year with Keep America Beautiful was filled with inspiring initiatives and new opportunities in our effort to transform public spaces into beautiful places, the focus of this year’s annual review and the ultimate result of our ongoing mission. I have enjoyed meeting so many committed, enthusiastic people throughout our national network of community-based affiliates, which has given me the unique opportunity to see firsthand the extraordinary work achieved through the collaboration of our affiliates, sponsors, partners and volunteers. You’ll see in the pages that follow the important impact our work is having in communities across the country. The 2014 Annual Review represents the programs we conduct, the people we touch and who touch us, and the many actions—large and small—we take together that make a significant impact in the places we live and love. For example, in 2014 we: • G ained participation from more than 4 million people for another successful Great American Cleanup program and 1.2 million people for America Recycles Day; • C ontinued the work of our “I Want To Be Recycled” public service advertising campaign with the Ad Council, which is furthering our effort to increase participation in recycling;

• C elebrated the many corporate sustainability successes of Michael Dell and Dell Inc. as our 2014 Vision for America Award honoree; and

“ T he work we do together makes me proud to lead an organization long dedicated to having an indelible impact on our magnificent country.”

• B egan to carve out our niche as a thought leader on the impact of blight in America as we began our national literature review on this urgent issue.

• L aunched our “Do Good. Have Fun.” community-building initiative with Bud Light and more than 50 partners across the country; None of these accomplishments would be possible without the collective effort and energy of our passionate network of affiliates and millions of volunteers who are committed to build communities that are clean, green and beautiful places to live, to raise a family, run a business, retire, and enjoy life. The work we do together makes me proud to lead an organization long dedicated to having an indelible impact on our magnificent country. Please join me in our journey to do even more to ensure that beauty is our lasting signature!


Jennifer M. Jehn President & CEO Keep America Beautiful


Keep America Beautiful Mission Video

In tens of thousands of communities across America, Keep America Beautiful’s enthusiastic network of community-based affiliates and partner organizations are motivating students and educators, government and business leaders, and volunteers from all walks of life to transform public spaces into beautiful places. The Great American Cleanup serves as a catalyst for community change with volunteers demonstrating extraordinary acts of community renewal.



Great American Cleanup Each year, the Keep America Beautiful Great American Cleanup engages more than 4 million volunteers and participants across the country to take action in their local communities that creates positive change and lasting impact. The work of these volunteers during the 2014 program returned $179 million in measurable benefits across more than 20,200 participating communities. Led by nearly 600 Keep America Beautiful community-based affiliates and hundreds of other participating organizations, Great American Cleanup events and education programs help to renew parks, trails and recreation areas; clean shorelines and waterways; remove litter and debris; reduce waste and increase recycling; and plant trees, flowers and community gardens, among other activities to inspire a new generation of community stewards.

In 2014, Great American Cleanup volunteers:

2014 National Sponsors

• R emoved 37 million pounds of litter and debris for safer, cleaner communities; • C leaned 85,901 miles of streets, highways, trails, waterways and shorelines; • C leaned and renewed 130,497 acres of parks, public lands and wetlands; • C ollected more than 250 million pounds of items for recycling or reusing, including PET plastic bottles, electronics, newspaper and more; and • P lanted 41,000 trees and 1.5 million flowers and bulbs to strengthen a community’s green infrastructure. (continued on page 9)




1. I Love A Clean San Diego “Creek to Bay” volunteer picking up litter. 2. A Perfetti Van Melle USA volunteer paints a basketball hoop at Cincinnati Public School Rees E. Price Academy. (Photo by Brooke Lehenbauer.) 3. Keep Cincinnati Beautiful Walnut Hills Neighborhood Enhancement Program. (Photo by Brooke Lehenbauer.)


Keep A me ric a Beautiful believes that people and plac es are profoundly conn ected. The Great A merican Clean up is a shining example of how lastin g, positive chan ge happens when people work tog ether. (From left): Lisa Nutter, Edward Gideon School Principal Jeannine Payne, Philadelphia Mayor Michael Nutter; Keep America Beautiful President & CEO Jennifer Jehn; Keep Pennsylvania Beautiful President Shannon Reiter; Keep Philadelphia Beautiful Executive Director Michelle Feldman at the Philly Spring Cleanup.














1. Keep Palm Beach County Beautiful volunteers showing off new Troy-Bilt® garden tools. 2. Byrd’s Adventure Center of Ozark, AR, collected debris at its Great Arkansas Cleanup event. 3. Volunteer surveying her work at Cincinnati’s Walnut Hills Community Garden as part of Keep Cincinnati Beautiful’s “Into the Streets of Walnut Hills!” (Photo by Brooke Lehenbauer.) 4. Dow volunteers at the Perkiomen Watershed Cleanup in Pennsylvania. 5. Volunteers mulching at a Keep Charlotte (FL) Beautiful event. 6. Volunteer cutting brush at Athens (OH) Beautification Day. 7. Volunteers at Keep Lexington (KY) Beautiful’s Kentucky River Clean Sweep. 8. Keep Martin Beautiful’s Extreme Martin Makeover in Port Salerno, FL. 9. Thumbs up at a Keep Pike County (MS) Beautiful county-wide cleanup. 10. Keep Horry County (SC) Beautiful waterway cleanup. 11. Keep Cleveland (MS) Beautiful volunteers shoveling gravel at Great American Cleanup Mississippi kickoff. 5

VOLUNTEERS/IMPACT Volunteers/participants................................................4 Million Volunteer hours............................................................ 7.9 Million Communities involved/ events held..........................................................20,224/40,700 Measurable benefits to communities involved.......................................... $179 Million








Litter & debris collected (lbs.)................................37 Million Roads, streets, highways cleaned/beautified (miles).............................................75,600


Parks & public lands cleaned (acres) ������������������� 108,000 Hiking, biking & nature trails cleaned (miles)..........................................................................3,170 Playgrounds & community recreation areas cleaned/restored/constructed ������������������������2 ,752 Rivers, lakes & shorelines cleaned (miles)..........................................................................7,131 Underwater cleanups conducted ��������������������������������������104 Wetlands cleaned & improved (acres) ���������������������22,497




Illegal dump sites cleaned..............................................11,624

COMMUNITY EDUCATION Educational workshops held �������������������������������������������6,200 Educational workshop attendees ��������������������� 3.1 Million






Clothing collected for reuse (lbs.) �������������������� 2.2 Million Aluminum & steel recycled (lbs.) ����������������������� 6.3 Million Newspaper recycled (lbs.)........................................34 Million Tires collected for recycling.................................. 8.4 Million Batteries collected for recycling (lbs.) ���������������� 537,000 Electronics recycled (lbs.)....................................... 7.5 Million





PET (plastic) bottles collected for recycling......................................................................71 Million Glass collected for recycling (lbs.) ������������������� 9.8 Million Household hazardous waste collected (lbs.)....................................................................2 Million Junk cars removed/collected for recycling.....................................................................................640

COMMUNITY GREENING/BEAUTIFICATION Flowers & bulbs planted.......................................... 1.5 Million


Beautification and community greening projects created or restored ��������������������������������������������3,000 Edible community gardens


planted or replanted...................................................................757 Trees planted...........................................................................41,000



Residential & commercial buildings painted/renovated/built ���������������������������������������������������������638



Graffiti removal/sites abated ����������������������������������������15,000






1. Volunteers from Keep Islip (NY) Clean. 2. An Altria volunteer helped clean up and maintain the Grace Arents Community Garden, which support children’s education programming at the William Byrd Community House in Richmond, VA. (Photo courtesy of Digital Image House.) 3. A young volunteer at the Atlantic Dunes cleanup in Delray Beach, FL. 4. Keep Cincinnati Beautiful’s Walnut Hills Neighborhood Enhancement Program. (Photo by Brooke Lehenbauer) 5. Keep Columbus (OH) Beautiful volunteers during a Plant Pride on Parsons event.



During 2014, a number of Great American Cleanup events took place surrounding Earth Day and throughout the spring. For example, Oklahoma Gov. Mary Fallin proclaimed April as Keep Oklahoma Beautiful Month and the Oklahoma Department of Transportation (ODOT) worked in concert with Keep Oklahoma Beautiful to promote the ODOT Trash-OFF, which is the single-largest one-day cleanup event in Oklahoma. “Leaders Against Litter” is a Keep Louisiana Beautiful statewide initiative in which community and political leaders joined Lt. Governor Jay Dardenne on the steps of the State Capitol to publicly pledge their support for a litter-free Louisiana and kick off the GAC. Fifteen KLB affiliates across the state conducted “litter-thons” the following day. Keep Houston Beautiful added a new educational element to Keep Houston Beautiful Day, titled “Grow Native, Preserve H2O.” The goal of the program was to educate the community about conserving water by choosing native plants that are drought resistant and will thrive in the local environment.

With more than 5,000 volunteers participating, the 2014 Spring Brightside/Passport Health Plan Community-Wide Cleanup is Louisville’s kickoff to Mayor Greg Fischer’s “Give A Day” week of service. Memphis City Beautiful’s Faith in Action Cleanup was believed to be the largest GAC faith-based cleanup initiative in the country with more than 5,000 volunteers registered. The three-day cleanup, presented by Mayor A C Wharton, Jr., involved teams of volunteers from faith-based organizations, businesses and schools. More than 600 Washoe County, NV, residents turned out in the wind and rain to clean up illegal dumpsites and invasive weeds at a record 22 sites during the Keep Truckee Meadows Beautiful (KTMB) Great Community Cleanup. Volunteers celebrated KTMB’s 25th anniversary by removing 116 tons of trash, 13 tons of invasive weeds and more than 300 tires for a cleanup total of 132 tons. Volunteers also removed graffiti from several sites. Keep America Beautiful - Topeka/Shawnee County celebrated its annual “Get Down and Get Dirty”


event – its largest ever – with more than 1,600 volunteers canvassing the city and county for litter and debris. Volunteers removed shopping carts, a couch, a lawn mower, and a sink, among other items, from an estimated six miles of the Shunganunga Creek. Keep America Beautiful believes that people and places are profoundly connected. Whether you live in a big city, a suburb or a small rural town, the Great American Cleanup is a shining example of how lasting, positive change happens when people work together. The national sponsors of the 2014 Great American Cleanup included Dow, The Glad Products Company, Lowe’s, Phillips 66, Troy-Bilt® Lawn and Garden Equipment and Waste Management. The promotional partner was Altria Group, Inc.

Phillips 66 volunteers and family members painting lattice for the Belle Chasse (LA) YMCA Community Garden.

Keep Phoenix Beautiful Hosts Clinton Global Initiative University Day of Action Hundreds of students from the 2014 Clinton Global Initiative University (CGIU) met at the PHX Renews site in central Phoenix on March 23 for the Clinton Foundation’s ninth Day of Action, hosted by Keep Phoenix Beautiful. The morning of community service was in collaboration with PHX Renews, a partnership between the City of Phoenix and Keep Phoenix Beautiful that is transforming previously vacant lots in the city into sustainable public spaces. To kick off the Day of Action, Chelsea Clinton and President Bill Clinton were joined by Mayor of Phoenix Greg Stanton, Keep America Beautiful President & CEO Jennifer Jehn, and former U.S. Representative Gabrielle Giffords and retired astronaut Mark Kelly, Co-Founders of Americans for Responsible Solutions.

Keep Phoenix Beautiful organized 15 projects over the 15-acre site for more than 650 college students from around the world who were participating in a day of community service as part of the Great American Cleanup national kickoff. The student volunteers created art murals, harvested produce, built community gardens, planted trees, and built benches and picnic tables, among other projects. One hundred of the volunteers helped the International Rescue Committee build a washing station and dig trenches around the New Roots Garden, which President Clinton visited. An additional highlight of the event was the creation of the PHX Renews Litter Letter sculpture. The colorful sculpture was created by women engineering students from Xavier College Preparatory. The six-foot letters, which border the south side of the PHX Renews site, are formed using chicken wire that encases littered and recyclable materials. (see page 14)

(Photo credit: Max Orenstein / Clinton Global Initiative)



Dow Volunteers Help Transform a Playground with Keep Houston Beautiful Nearly 200 volunteers from Dow’s Propel to Excel learning and talent development program teamed up with Keep Houston Beautiful to transform a playground at the Gabriela Mistral Center for Early Childhood into a nature-based outdoor learning center as part of Keep America Beautiful’s Great American Cleanup. Community service is a key component of Propel to Excel, which introduces new manufacturing and engineering employees to the Dow culture. The project at Gabriela Mistral Early Childhood Education Center was the perfect way to engage participants in a valuable community project. Dow volunteers painted a multi-colored mural, planted more than 70 trees and shrubs, built two butterfly gardens, created a pond, and built benches as well as a puppet theater—in less than four hours! “Propel to Excel was thrilled to partner with Gabriel Mistral and Keep America Beautiful to help improve the children’s learning environment,” said Paul Mefford, Dow global operations learning and talent development leader. “This project is one example of how Dow is living out its citizenship commitment, by improving our communities and leaving a positive impact for years to come.” In addition, Keep Philadelphia Beautiful and the City of Philadelphia teamed up with Dow to transform the Lonnie Young Recreation Center

“ T his project is one example of how Dow is living out its citizenship commitment, by improving our communities and leaving a positive impact for years to come.” - Paul Mefford, Dow Global Operations Learning and Talent Development Leader


in the Germantown neighborhood of Northwest Philadelphia. In three short hours, 200 top Dow engineers helped revitalize a community hub that serves hundreds of Philadelphia’s children and families each year. Dow volunteers refreshed the entire exterior iron fence running the perimeter of Lonnie Young, the equivalent of seven football fields; painted more than 4,000 square feet of interior walls throughout the Center; refurbished outdoor benches; planted new flower beds; and built additional shelving for the Center’s auditorium. Much of the paint used for the project was donated by Dow through the Community Paint Donation Program, another partnership with Keep America Beautiful. Moreover, Dow volunteers planted 146 trees to start a new forested area at Chippewa Nature Center in Midland, MI, in May. The group was also busy saving an existing forest by removing garlic mustard seed, an exotic invasive species. In total, 14 different species of trees were planted by 30 volunteers. As a part of the company’s Contributing to Community Success initiatives, Dow has been a sponsor of the Great American Cleanup since 2008. Dow sites across the U.S. have been collaborating with local organizations and volunteers in cleanup, recycling, beautification, and education events to improve their communities and create a more sustainable future. During the 2014 Great American Cleanup, more than 1,000 Dow employees and their families and friends volunteered at upwards of 60 events across the county. Watch this short video ( to see how the Dow volunteers transformed the playground in a just a few hours.

Litter is more than just a blight on our landscape. Trash that collects in streams, tributaries and drainage systems can flow into lakes, estuaries, and ultimately, the ocean, often compounding the harm. Littered environments also place a heavy burden on our quality of life, property values and housing. Keep America Beautiful’s antilitter and waste reduction, and educational efforts, seek to restore, rejuvenate and sustain communities by reducing litter and initiating a wide array of litter prevention and abatement activities.



Cigarette Litter Prevention Program For the second straight year, Keep America Beautiful reported an average 48 percent reduction in cigarette litter in communities implementing Keep America Beautiful’s Cigarette Litter Prevention Program (CLPP). In 2014, the CLPP’s 12th year, there were 129 grant-supported implementations across the country in a variety of settings including downtowns, roadways, beaches, parks, marinas, colleges/universities, tourist locations, and at special event locations.

To address cigarette butt litter, the CLPP advocates that communities integrate four proven approaches: • E ncourage enforcement of litter laws, including cigarette litter;

One-hundred seventeen communities that launched programs in 2013 achieved an additional 34 percent reduction when measured again in 2014. Since the establishment of the CLPP, communities in 49 states and the District of Columbia have implemented the program to reduce cigarette litter.


• R aise awareness about the issue using public service messages; • P lace ash receptacles at transition points such as entrances to public buildings; and • D istribute pocket or portable ashtrays to adult smokers.

Over the past 10 years, the CLPP has consistently cut cigarette butt litter by approximately half based on local measurements taken in the first four months to six months after program implementation. Survey results also demonstrated that as communities continue to monitor the program those reductions are sustained or even increased over time.

129 GRANTS 48%

REDUCTION IN LITTER Second straight year of 48% reduction of cigarette litter in communities implementing Cigarette Litter Prevention Program.

The “Guide to Cigarette Litter Prevention” provides information about starting and maintaining a Cigarette Litter Prevention Program in your community, and can be found online at You can also view the CLPP PSA on KAB’s YouTube channel. The Cigarette Litter Prevention Program is supported by funding from Philip Morris USA, an Altria company; RAI Services Company; and the Santa Fe Natural Tobacco Company.

Littering is Wrong Too Keep America Beautiful’s Littering is Wrong Too (LIWT) campaign, geared at young adults, concluded with its fifth year of shining a spotlight on the thoughtlessness of littering. The campaign linked littering with other undeniable—and often amusing—wrongdoings, such as “texting during surgery” or giving a kid “sugar at bedtime.” Wherever the campaign was shown—at public events or online—it generates inevitable conversations that got people talking about litter. The campaign encouraged people to think about what is “as wrong as littering” and to share their own thoughts, primarily through social media. As a result, the campaign was particularly well-suited to engage the target audience of 18- to 34-year-olds, which Keep America Beautiful research pinpointed as those most likely to litter and be motivated by a public education campaign.

Keep America Beautiful developed LIWT for its community-based affiliates after a successful test pilot of the campaign in Cincinnati in 2010. Participating affiliates utilized elements of the campaign that are suitable and relevant for their local communities.


Keep East Point Beautiful, GA; Keep Indian River Beautiful, FL; Keep Oconee Beautiful Association, SC; and Shreveport Green, LA, were the latest affiliates to launch local campaigns, which were supported by Altria Group through $5,000 LIWT grants.

Litter Letter Project Makes Bold, Visual Statement About Litter

One way to make people think about litter and its harmful effects is to bring the issue to life— in big, bold letters. Litter letters! The Litter Letter Project, created by graphic designer and educator Rachael Hatley, has been adopted by Keep America Beautiful affiliates in Louisiana, Tennessee, Arizona, Iowa and Pennsylvania. The public art installations or 3D messaging system, as Hatley puts it, is a system of letters constructed from chicken wire and rebar, and filled with litter (or recyclables) collected from local roads and highways. By displaying the large-scale visual messages in public places, Hatley and participating affiliates, hope to spur a conversation about litter that inspires action. Since the initial prototype in 2012 and a grant from Keep Louisiana Beautiful for a series of seven litter letter words that were put on display in Washington Parish, LA., The Litter Letter Project has developed a number of very creative executions.

Six-foot litter letters debuted in front of the Pigeon Forge (TN) Middle School, asking “WHY” to encourage passersby to rethink littering. The letters debuted at the commencement of Litter Awareness Month during the 2014 Great American Cleanup with students, working in conjunction with Keep Sevier Beautiful, designing the letters. The litter inside the letters was collected along Sevier County roadways by the County’s litter cleanup crew, a crew funded by the Tennessee Department of Transportation. Since then, The Litter Letter Project has appeared in many other places. Keep Phoenix Beautiful incorporated The Litter Letter Project into the Clinton Global Initiative University Day of Action, which it hosted in 2014. The all-female welding class at Xavier College Preparatory constructed the colorful letters, which were filled with recycled materials by the student volunteers at the PHX Renews site in downtown Phoenix, where they remain as permanent signage for the site.



Hatley noted on The Litter Letter Project website that 6th Avenue Corridor/Keep Iowa Beautiful created the words THINK, HOPE and CARE in Des Moines, IA, and The Cultural Alliance of York County partnered with the community of York, PA, to create an amazing CHANGE. One of the more unique executions was Project Front Yard in Lafayette, LA. This initiative brought together local government, business, education and Keep Lafayette Beautiful to include revitalization of gateways, improved streetscapes, litter removal and prevention, public art, river cleanup, and more. In October 2014, 1,000 University of Louisiana-Lafayette students partnered with local

organizations to do “#YARDWORK” —pick up litter and illegal signs on the school’s campus and the surrounding areas. After the cleanup, they filled 8-foot tall litter letters with the litter to demonstrate how much litter had been picked up—more than 700 bags, in all. The hashtag and letter Y was filled with river debris, the letter D filled with plastic bottles, and the letter O was filled with illegal signs collected around the city. At the time, Project Front Yard’s litter letters were the tallest made and were put on display across from Cajun Field in Lafayette for several weeks. They have since been moved and will be used throughout the city for future events.

By displaying the large-scale visual messages in public places, Rachael Hatley and participating affiliates, hope to spur a conversation about litter that inspires action.


Participating Keep America Beautiful affiliates and partner organizations are realizing the benefits of the Cigarette Litter Prevention Program grants, which were used in nearly 130 communities across the country in 2014.

“ When Keep Beatrice Beautiful connects with businesses, they almost always say, ‘Yes, we’d like an ash receptacle!’ The Gage County Courthouse realized the importance of not having litter around the courthouse, and recently purchased three receptacles.” - Keep Beatrice Beautiful, Inc.

“ The Cigarette Litter Prevention Program was an excellent educational program. Awareness of cigarette litter was increased, and smokers were made more aware of the impact of cigarette butt litter in the downtown public areas. As the volunteers began distributing the ashtrays the smokers began approaching them to obtain the ashtrays. They were very appreciative. On June 1, the total number of cigarette butts in the areas monitored was 285, on the Sunday morning after the concert there were only six cigarette butts in the entire two-acre area.” - Keep Aubrey Beautiful

“ The BID has seen a real value in the cigarette towers, and has raised awareness with residents and customers so the towers receive a lot of use. It is rewarding to see someone look around for a tower when they are done smoking their cigarette. It means we changed a behavior, hopefully for the long-term.” - West Vernor & Springwells BID

“ The CLPP had an obvious impact on the butt litter problem as the count was drastically reduced. There has also been an increase in people noticing cigarette butt hot spots and reporting them to us. People are still excited about the program and want to continue the program.” - Keep Hall Beautiful

“ The biggest success for the program was the outreach. We had several people, smokers and non-smokers, thank us for our work as we were handing things out and picking up and counting the cigarette butts.” - Keep Loup Basin Beautiful

“ With the strategic placement of ash receptacles at transition points, the CLPP program gave smokers a choice not to litter. Smokers were educated that cigarette filters were litter too and were encouraged to do the responsible thing with their filters. Prior to the implementation of the program, smokers had very few places to dispose of their cigarette litter.” - Keep Morristown Hamblen Beautiful



Keep America Beautiful Works to Keep Bonnaroo Litter-Free Bronwen Evans, Keep America Beautiful’s director of litter programs, attended the four-day Bonnaroo Music and Arts Festival in 2014 to work on developing Keep America Beautiful’s protocol for developing cigarette litter metrics at special events, as well as to support local affiliate Keep Coffee County Beautiful (KCCB) of Manchester, TN, which was assisting festival organizers keeping the festival litter-free. “Keep Coffee County Beautiful did an amazing job with its $5,000 CLPP grant,” Evans said. “Not only did they strategically place dozens of Smoker’s Outpost receptacles to support proper disposal of cigarette butts and cigar tips, they did some terrific educational outreach with signage, bumper stickers, and t-shirts. Over 2,400 pocket ashtrays were distributed to environmentally-conscious adult smokers in this music-loving crowd.” Tonya Wilkinson, executive coordinator of KCCB, hosted Evans and Adam Roberts, a former Keep America Beautiful affiliate executive director who was assisting on the project. Wilkinson also arranged for Evans to meet with Coffee County Mayor David Pennington and Tullahoma Mayor Lane Curlee to discuss the CLPP. “Tonya is running an exemplary program, and is a real credit to Keep Tennessee Beautiful and to the Keep America Beautiful affiliate network,” Evans said.

“ Over 2,400 pocket ashtrays were distributed to environmentallyconscious adult smokers in this music-loving crowd.” - Bronwen Evans, Keep America Beautiful’s Director of Litter Programs

CLPP Metro Beautification & Environment Commission: CMA Festival


The Country Music Association Music Festival brings more than 80,000 people to Nashville from all over the world. In June 2014, Keep America Beautiful affiliate Metro Beautification & Environmental Commission (MBEC) of Nashville, TN, conducted a cigarette litter prevention awareness campaign in conjunction with the festival. Staff and volunteers of MBEC talked with thousands of people, handed out more than 10,000 pocket ashtrays (see the happy music festival participants in the adjacent photo) and picked up 7,500 littered cigarette butts. The campaign was further supported by the local Nashville newspaper, which ran full-color cigarette litter prevention advertisements all four days of the festival.





Keep America Beautiful executes actionable, common sense strategies in recycling awareness, education and behavior change to help people recycle more and recycle right. Our team of recycling experts have skillfully partnered with recycling stakeholders including state recycling organizations, government officials, trade associations and NGO representatives, and corporate CSR and recycling executives to identify priorities and increase recycling participation. We are singularly focused on influencing people’s recycling behaviors at home, at work and on-the-go through programs, campaigns and other resources designed to keep recycling top-of-mind and inspire action.




The campaign generated more than $70 million of donated media from its launch through Q1 2015, and was No. 1 in donated media among all Ad Council campaigns in Q1 2014.




Campaign materials are provided to help spread the message about recycling at


I Want To Be Recycled Despite heightened visibility of public recycling bins and more curbside programs, national recycling rates continue to hover at 34.3 percent. Americans collectively recycle 1.5 pounds out of the 4.4 pounds of trash they produce daily. Clearly, there’s an urgent need for consistent messaging and education to raise recycling rates. With this challenge in mind, Keep America Beautiful and the Ad Council teamed up to launch the “I Want To Be Recycled” public service advertising campaign in July 2013 to motivate Americans to recycle every day. Created by San Francisco-based ad agency Pereira & O’Dell, the campaign illustrates that recyclable materials can be given another life when someone chooses to recycle. The campaign generated more than $70 million of donated media from its launch through Q1 2015, and was No. 1 in donated media among all Ad Council campaigns in Q1 2014. The Super Sorter online game was launched in May 2014 to encourage further engagement with the campaign. The game has garnered more than 20,000 plays since its launch. The City of Austin, TX, became the first city to partner on the

Campaign Sponsors campaign in 2014. To spur Austin residents to meet the city’s recycling goals, the City and Austin Resource Recovery (ARR) partnered with Keep America Beautiful and the Ad Council to localize the national campaign. In addition, the City distributed the campaign’s educational materials to schools and other civic organizations to increase awareness about the benefits of recycling. The City and ARR are working closely with Keep Austin Beautiful, the community-based affiliate of Keep America Beautiful, to educate and motivate Austin residents to give their garbage another life by recycling. The 2014 national partners of the “I Want To Be Recycled” campaign included Alcoa Foundation, American Chemistry Council, Anheuser-Busch, the City of Austin, the Institute of Scrap Recycling Industries, Nestlé Waters North America, Niagara Bottling, Unilever and Waste Management. In early 2015, Keep America Beautiful and the Ad Council launched a brand new series of broadcast and digital PSAs to motivate more Americans to remember to recycle personal care products in the bathroom.


America Recycles Day From kindergarten classes to senior citizen gatherings and from Seattle to New York City, millions of individuals across the country learned more about, made commitments toward, and participated in waste reduction and recycling efforts for America Recycles Day (ARD), which takes place annually on and around Nov. 15. America Recycles Day celebrates the benefits of recycling and provides an educational platform that motivates people to take action to recycle more and recycle smarter, at work, at home and on-the-go. With Keep America Beautiful’s support, recycling ambassadors recruit thousands of organizations, schools, colleges and universities, businesses, and government entities to get involved in educating residents of all ages about recycling resources in their community through collection drives, demonstrations, competitions, tours, displays and other special events. More than 36,000 people took the “I Recycle” pledge online and offline during ARD, while 2 million people participated in more than 1,000 events nationwide.

Keep America Beautiful, along with a number of partners, created two infographics to simplify, unify and amplify the recycling message. The “I Want To Be Recycled” campaign infographic covers what to recycle in each room of the house, while the “Top 10 in the Bin” infographic, produced in partnership with U.S. EPA, National Waste & Recycling Association and the Solid Waste Association of North America, covers the top 10 most recyclable items. Other highlights of the 2014 ARD included a Twitter chat that reached a potential audience of 300,000 Twitter users. In addition, hundreds of ARD fans participated in the “#RecyclingSelfie” photo contest on Facebook, Twitter, Instagram and Tumblr. Supporters of ARD 2014 included Amcor, American Chemistry Council, Johnson & Johnson Family of Consumer Companies, Northrop Grumman Corporation, Pilot Corporation of America (Pilot Pen) and Waste Management.

America Recycles Day celebrates the benefits of recycling and provides an educational platform that motivates people to take action to recycle more and recycle right, at work, at home and on-the-go.


“ O n America Recycles Day, we embrace our role not only as custodians of the present, but also as caretakers of tomorrow. Let us resolve to act boldly in the face of great challenge and encourage our friends, neighbors, and colleagues to join in the work of protecting our planet.” - President Barack Obama



1,000+ EVENTS




36,000 PEOPLE





1. Students from Texarkana, AR, became Guinness World Record holders for wearing the most paper hats as part of their ARD celebration. 2. Keep Sevier (TN) Beautiful volunteer at a recycling drive. 3. Bottle cap mural by Guy Lee Elementary School in Springfield, OR. 4. Virginia Tech students promoting sustainability. 5. Students from the Naveen Jindal School of Management at UT-Dallas showing off their new recycling bins. 6. Superheroes of recycling at Keep Fort Worth Beautiful event.


Take the pledge today!

Public Space Recycling Confusion and lack of convenience are often cited as the main barriers preventing people from recycling. The purpose of a public space recycling bin is to bring the convenience of recycling to an “on-the-go” society. Providing recycling access in shared community spaces promotes recycling behavior by reinforcing recycling as a “full-time” activity one does wherever they go, and not simply at home. Furthermore, at the community level, the public space recycling bin is both an active and symbolic demonstration of a commitment to cleaner, environmentally friendly gathering places. In an effort to further remove these barriers, Keep America Beautiful provides the technical knowledge to deliver effective public space recycling, and works with partners to increase the number of locations around the nation where people can recycle.

Dr Pepper Snapple Group/ Public Park Recycling Grant Program The Dr Pepper Snapple Group/ Keep America Beautiful Public Park Recycling Grant program is designed to build or expand recycling opportunities in different park settings from neighborhood parks with playgrounds or athletic fields to regional parks with trails and natural settings. In 2014, 26 local and county governments in 19 states received durable, permanent recycling bins. In total, the grants provided nearly 900 recycling bins for placement in a variety of park settings. Twenty-two of the communities receiving grants placed bins at athletic fields; 18 located bins in small neighborhood parks; and seven used them to collect recyclables from beaches and waterfront locations. Additional bins were placed in state parks, larger urban parks, and walking trails and other natural settings. The 900 recycling bins placed through the grant program in 2014 added to the 710 bins provided in the inaugural year of the partnership in 2013. For a full list of communities receiving grants, visit

For more info visit public-space-recycling-resources

Visitors of this Roswell, TX, playground are putting its recycling bin to good use.

Coca-Cola/Recycling Bin Grant Program Thanks to The Coca-Cola Foundation, the Coca-Cola/ Keep America Beautiful Recycling Bin Grant Program supports recycling in communities and on college and university campuses. The winning communities, schools, universities and organizations received nearly 4,500 recycling bins. More than 65 percent of the bins are designed specifically for permanent, ongoing use in heavily-trafficked public spaces, including athletic fields, streetscapes, parks, K-12 schools and local government facilities. The remaining 35 percent of bins were used by students in their rooms in collegiate residence halls. Additionally, Coca-Cola expanded its investment in the bin grant program to include a specific focus on two-year community colleges, with 15 recycling bin grants going to two-year colleges and 28 going to four-year colleges and universities.


To assist grant recipients, affiliates and communities across the country, Keep America Beautiful provides technical resources to create and improve public space recycling programs. A best practices guide produced by Keep America Beautiful, “Planning For Success: Ten Tips For Designing Public Space Recycling Programs,” available to download at, explains how key attributes such as bin color, placement and wording of labels can overcome confusion and help users recycle correctly. From the same Public Space Recycling Resources section of the website, visitors can find academic research about recycling behavior, case study examples of successful programs, and tools specifically for recycling programs for fairs.


176,620 22

Since 2007, the Coca-Cola/Keep America Beautiful Recycling Bin Grant Program has placed more than 39,000 recycling bins in nearly 800 communities across the U.S. A full list of the 2014 bin grant recipients is available at

Bins granted by Keep America Beautiful in 2014. *Does not include small, personal dorm bins to colleges.

PEOPLE WITH ACCESS TO RECYCLING Bins granted by Keep America Beautiful in 2014 provide daily access to recycling in public spaces.


Pulley Testifies at Congressional Hearing Brenda Pulley, Keep America Beautiful senior vice president/recycling, testified about the importance of engaging individuals to recycle before a U.S. Senate Homeland Security and Governmental Affairs hearing in March 2014. The focus of the hearing, chaired by Senator Thomas Carper (D-Del.), was to identify ways to increase the recycling of electronics. Many witnesses talked about the importance of convenience for consumers to easily recycle electronics. Walter Alcorn, representing the Consumer Electronics Association, observed that it is estimated each home has 28 different electronics devices. Pulley noted that the three key factors that guide Keep America Beautiful’s work to increase recycling are convenience, communication and cause—making recycling matter. Pulley discussed two unique challenges for electronics recycling—the time of purchase to the end of the product’s life, which can be several years.

So consumers need additional prompting to remind them to recycle their obsolete electronics and ease of disposal, which is why electronics collection events are so important. Because electronics have perceived value, people tend to store their old devices rather than readily recycle them. So in developing strategies for recycling, this too is a barrier that must be overcome. When asked what the Senate could do, Pulley noted that leading by example—making recycling a social norm by talking about electronics recycling, being seen recycling, and inviting their colleagues and constituents to do the same—were leadership roles for senators.

Sharon Kneiss, president and CEO of the National Waste & Recycling Association (NW&RA), moderated the panel, which also included Susan Ghertner, director, environmental affairs for H-E-B Grocery Company, and Phil Bresee, recycling director for the City of Philadelphia Recycling Office, in addition to Pulley. The panel examined the origins and current state of recycling in America, underscored the importance of minimizing contaminants in the waste stream, and pursued solutions to balance the goal of expanding recycling options with preserving the quality of recycled commodities.

IN THE SECOND CITY In October 2014, the City of Chicago celebrated the one-year anniversary of its citywide “Residential Blue Cart Recycling Program,” which is available now to 600,000 households and has a presence in every neighborhood of Chicago. Through a partnership with the city, the Coca-Cola Foundation and Keep Chicago Beautiful, Keep America Beautiful contributed 10,000 blue 96-gallon carts to the city’s program in 2014, building off an additional gift of 25,000 carts in 2013. With this collaboration, Keep America Beautiful helped the residents of Chicago recycle an estimated 100,000 tons of material in 2014, in the process saving city taxpayers $4.6 million in avoided disposal fees. Chicago Mayor Rahm Emanuel greets a city sanitation worker. (photo courtesy of City of Chicago Department of Streets and Sanitation)

SXSW Eco Keep America Beautiful’s Senior VicePresident/Recycling Brenda Pulley participated on a panel discussion—“Recycling More vs. Recycling Right in America”—at the 2014 SXSW Eco, the prestigious environmental conference that is part of the South by Southwest (SXSW) Conferences and Festivals in Austin, TX.


“ K eep America Beautiful and its community-based affiliates are focused on influencing recycling behaviors at work, at home and on- the-go...” - Brenda Pulley, Senior Vice President/ Recycling, Keep America Beautiful

“The barriers to recycling are many: lack of convenience, lack of infrastructure and lack of understanding of what, when and how to recycle,” Pulley said. “Keep America Beautiful and its community-based affiliates are focused on influencing recycling behaviors at work, at home and on-the-go through awareness and education campaigns that motivate and encourage people to recycle more often and recycle right.”





3 Paper

What Can I Recycle? Top 10 List Reduces Common Barriers


In an effort to help unify, simplify and amplify recycling messaging of the most common materials, Keep America Beautiful partnered with National Waste and Recycling Association, Solid Waste Association of North America and the U.S. EPA to develop the “Top 10 in the Bin” infographic. This document is designed to answer the question “What can I recycle?” in a clear, concise and positive way by listing the most widely and easily recycled items.



Food Boxes

A series of infographic resources were made available in advance of America Recycles Day to support communicating to friends, neighbors and residents about what can most often be recycled. Please check out the resources (web banners and customizable flyers) at:



9 Jugs

Beverage Cans 7 Glass Bottles


Food Cans



Jars (Glass and Plastic)

Plastic Bottles and Caps WHAT CAN I RECYCLE?

Also recyclable but not in curbside bin - Plastic bags and wraps - Electronics - Textiles


TOP 10






















Find out about your local recycling options here:

National Waste & Recycling Association SM

Collect. Recycle. Innovate.

Download the “Top 10 in the Bin” toolkit:

Find out about your local recycling options here: 25

Recycle-Bowl Magnet Traditional School, a Phoenix, AZ, elementary school, BY was crowned national 2014 THE NUMBERS champion of Keep America SUMMARY Beautiful’s 2014 Recycle-Bowl, the nationwide recycling competition for K-12 students. Thefree, fourth Recycle-Bowl is a fun, friendly annual competitionRecycle-Bowl and benchmarking tool for K-12 school recycling to promote waste reduction activities. School recycling programs across the nation wasprograms conducted during a four-week timeframe leadcompete in a race to collect the most recyclables over a four-week timeframe in the fall. Bragging andAmerica a recycled content prize are awarded the school recycles the most per capita. ing rights up to Recycles Day on toNov. 15, that 2014.

Other national category winners are: Community Division Hillcrest Elementary School (Dublin, GA) District Division Albany Unified School District (Albany, CA) aste Reduction Champion W Guy Lee Elementary (Springfield, OR)

Whether a school has an extensive recycling program or is just launching one, Recycle-Bowl is an excellent way for teachers, student green teams, and facility managers to engage their school community in recycling and provide “teaching moments” with students about the benefits of recycling.

Competing against almost 1,500 schools spanning 49 states and the District of Columbia, Magnet COMPARING 2013 AND 2014 SUCCESS Traditional School students recycled 48 pounds 2013 of materials per person during the competition. Number of Schools Registered 1,507 of Registered Schools that Reported a recycled 67% ThePercent elementary school received content Number of Students/Teachers Reached 689,044 Total Pounds million plastic park Recycled bench, courtesy of Trex, as its6.4national Average Pounds per Capita (School & District Division) 7.75 lbs/capita Percentage of participants a hauling partner 64% championship prize.with Individual state champions GHGs Saved 8,913 MTCO e were crowned as well, receiving a recycled content REGISTRATION PROFILE prize in recognition of their state titles.

Mission Early College High School students in El Paso, TX. 2014 1,451 84% 860,250 4.4 million 8.28 lbs/capita 82% 7,187 MTCO2e

Whether a school has an extensive recycling program or is just launching one, Recycle-Bowl is an excellent way for teachers, student green teams, and facility managers to engage their school community in recycling and provide “teach Top participating states were TX, AZ and OH. 49 states (plus DC) represented. ing moments” with students about the benefits  60% were in the School Division, 14% in the Community Division, 24% in the District of recycling. A majority (73 percent) of schools Nearly 900,000 and teachers competed in Division, and students 2% in the Open Division.  87% were public schools, 10% were private schools, and 3% were charter schools. indicated they saw “some” or “significant” increase Recycle-Bowl, striving to recycle as much as possi 54% were elementary, 15% were middle, 19% were high schools, and 12% were a mix.  24% of schools were in a suburban area,the 15%2014 in rural,compe37% in urban and 24% in a mix. in recycling tonnage during the competition. ble. Recyclables recovered during  43% of schools were registered by their community recycling coordinator. tition totaled 4.4 million pounds, which prevented Keep America Beautiful’s Recycle-Bowl was the release of 7,187 metric tons of carbon dioxide made possible, in part, through support from equivalent (MTCO2E). In real-world terms, this Consumer Aerosol Products Council, Trex and reduction in greenhouse gases is equivalent to the Busch Systems. annual emissions from 1,409 passenger cars. 2

Atlantic City High School (Atlantic City, NJ)

Bellamy Elementary School (Wilmington, NC)

ood Scrap Collection Champion F Albany Children’s Center (Albany, CA) ost Improved School M Central High School (Phoenix, AZ)


INCREASE IN RECYCLING Schools indicated they saw “some” or “significant” increase in recycling tonnage during the competition.

Driftwood Middle School (Hollywood, FL)

Keep Phoenix Beautiful Executive Director Tom Waldeck (back row, second from right) joins Magnet Traditional School Principal Adrian Walker (middle row, center), staff and students at the Recycle-Bowl national championship award ceremony.



Top, left: RecycleMania Grand Champion Antioch University – Seattle students with banner. Top, right: A view the world’ largest cardboard box fort, created by University of Tennessee-Knoxville students.

RecycleMania Rutgers University and United States Military Academy (West Point) were just two of the schools topping the rankings of the annual RecycleMania Tournament, which leverages campus spirit to increase recycling and waste reduction at colleges and universities across the U.S. and Canada. All told, 461 schools participated representing more than 5.3 million students from all 50 states, the District of Columbia and Canada. Colleges and universities competing in the eightweek competition are ranked according to how much recycling, trash and food waste they collect. Between the early-February kickoff and the tournament’s final day on March 29, 2014, participating schools recycled or composted 85.6 million pounds of recyclables and organic materials.



In addition to Rutgers and West Point, the colleges and universities taking home top prizes included: “Grand Champion” (percentage of overall waste that is recycled): Antioch University (93.13%) Per Capita Classic” “ (total pounds of recyclables per person): Kalamazoo College (48.62 lbs.) “Waste Minimization” (least overall waste per person): Valencia College (2.87 lbs.) Complete results for all categories can be found on, including a breakout that shows how schools performed by athletic conference, institution size, state and other groupings. The national winners of each category are recognized with an award made from recycled materials.


Representing more than 5.3 million students from all 50 states, the District of Columbia and Canada.


The competitive spirit reigned strong, and more schools emerged victorious, thanks to special engagement competitions adding a second layer to the traditional, metrics-based categories. The pledge drive drew 3,000 students to commit to recycle more, and through a new partnership with National Wildlife Federation’s Campus Ecology, 20 schools fought it out for additional recognition of their RecycleMania engagement activities, including competitive case study and photo contests. RecycleMania is an independent program of RecycleMania, Inc. Program management is provided by Keep America Beautiful, with additional program support from the U.S. EPA’s WasteWise program and the College and University Recycling Coalition (CURC). The 2014 competition was made possible with the sponsorship support of American Forest & Paper Association, Alcoa Foundation, The Coca-Cola Company and SCA.

85.6 MILLION POUNDS OF RECYCLABLES AND ORGANIC MATERIALS Collected between the early-February kickoff and the tournament’s final day on March 29, by participating schools.

GameDay Recycling Challenge During the 2014 collegiate football season, 91 colleges and universities engaged their students, alumni and other fans to take part in the GameDay Recycling Challenge, recycling or reusing nearly 1,100 tons of bottles, cans, paper, cardboard, food scraps and other recyclables from tailgate areas, stadium seating and concessions. Participating schools measured and reported their results—along with game attendance—from at least one 2014 regular season home football game, while competing nationally to see who recycled the most and who achieved the highest diversion rate in various categories. Campuses representing more than 30 athletic conferences, including the ACC, PAC 12 and SEC, competed within their conference in the Waste Minimization and Greenhouse Gas Reduction categories, among others. Many schools used their participation in the GameDay Recycling Challenge as a means to celebrate and raise awareness about

America Recycles Day, which takes place on and around Nov. 15. The national winners of the 2014 GameDay Recycling Challenge were: • D iversion Rate – Humboldt State University, 86.05 percent • T otal Recycling – Clemson University, 30.36 tons The complete list of winners is available on the GameDay Recycling Challenge website. The 2014 GameDay Recycling Challenge was produced through a partnership among Keep America Beautiful, the College and University Recycling Coalition (CURC), the U.S. EPA’s WasteWise Program and RecycleMania, Inc. The 2014 GameDay Recycling Challenge was sponsored by Busch Systems. Schools committed to zero waste within their stadiums were also recognized on the Zero Waste Wall of Fame. Zero waste is commonly defined as reaching a 90 percent or higher diversion rate.

Many schools used their participation as a means to celebrate and raise awareness about America Recycles Day. 28

Top: GameDay Recycling Challenge fun at Humboldt State. Bottom: Arkansas Razorback fans during post-game cleanup.


Give and Go: Move Out “Give and Go: Move Out,” a partnership between Keep America Beautiful and Goodwill Industries International® (GII), in conjunction with the College and University Recycling Coalition (CURC), was developed to help colleges build effective collection programs to capture clothing and other household items discarded by students moving out of campus housing at the end of the spring term. In addition to Goodwill collection service, “Give and Go” provides participating schools with technical and marketing resources including a best practices technical planning guide. The program encourages college students to reduce waste as they clean out their dorms for summer break, with the added benefit of supporting Goodwill’s mission of helping people find jobs and build their careers in local communities. “Give and Go” launched with five schools in 2013 as part of a commitment by Keep America Beautiful to the Clinton Global Initiative-University. Based on the success of the program, it expanded in 2014 to involve 16 schools and partnering Goodwill locations. New participants included Pacific Lutheran University, Southern Oregon University, University of St. Thomas (MN), University of San Diego, Texas Tech University, Texas A&M University, University of Louisville, University of Georgia, Radford University, Indiana University-Purdue University Indianapolis (IUPUI) and College of Charleston. The following five schools partnered with local Goodwill agencies in the pilot year: University of Toledo, Trinity University, Creighton University, Franklin College and Northern Illinois University.

College of Charleston’s Sustainability Team promoting the school’s Give and Go! program.


The 2014 “Give and Go” programs collected more than 232,000 lbs. of clothing and household goods.

The 2014 “Give and Go” programs collected more than 232,000 lbs. of clothing and household goods (5.3 lbs. per student), an average increase of 20 percent over 2013 for those schools with baseline data. The keys to success are convenience, comprehensive collection services, technical planning resources, and effective promotional marketing. The donated goods translated into 7,017 hours of job training services. Revenue from the sale of material donated to Goodwill is used to fund this job training.

University of Georgia’s Give and Go! participants recycle a large-screen TV.



AVG. INCREASE IN COLLECTIONS For participating schools that had 2013 data to use as a baseline.

A variety of partnership grant programs enabled Keep America Beautiful affiliates and partner organizations to launch or enhance recycling, community greening and other community improvement initiatives. Keep America Beautiful provided more than 400 grants, totaling more than $3.1 million during 2014. In addition to public space recycling grants (see page 22) and the Cigarette Litter Prevention Grants (see page 13), here is how Keep America Beautiful and its community-based affiliates put partner grant money to work.



Dow Community Paint Grants Dow launched its first merit-based Community Paint Grant program with Keep America Beautiful to support affiliates for community painting projects. Dow donated approximately 2,500 formulated gallons of 100 percent acrylic interior paint featuring raw materials provided by Dow Coating Materials to be used for projects in communities where Dow has a presence.


ACRYLIC GALLONS OFPAINT100%DONATED A Dow Propel to Excel volunteer painting a classroom.

Taking Root™ Grant Program Troy-Bilt®, a leading manufacturer of outdoor power equipment, and Keep America Beautiful, awarded Keep North Platte and Lincoln Co. Beautiful with a grand prize of $12,000 and up to $2,000 in TroyBilt products as the winner of Taking Root™, a gardening grant program. Five finalists were selected from among the applicant pool and put up for a vote on Troy-Bilt’s Facebook page with the top three affiliates garnering the most votes receiving $25,000 in total grant funding. The remaining finalists received total Troy-Bilt lawn and garden products.

Keep North Platte and Lincoln Co. (NB) Beautiful created handicappedaccessible garden beds with its Troy-Bilt® Taking Root grant.

Taking Root Contest Page:


From building community gardens and planting trees to leading disaster restoration and recycling programs, Keep America Beautiful’s network of community-based affiliates executed programs based on the needs of their local communities. 32


During the first three years of the Lowe’s Community Partners Grants Program, Lowe’s has provided support for 244 initiatives. Over the course of the partnership, Keep America Beautiful and Lowe’s have brought together nearly 40,000 volunteers and more than 1,000 Lowe’s Heroes, who are corporate volunteers from Lowe’s. Together, they’ve contributed nearly 196,000 volunteer hours in their respective communities.

Lowe’s teams up with Keep Cincinnati Beautiful in Walnut Hills Keep Cincinnati Beautiful (KCB) received a $10,000 Lowe’s Community Partners Grant, which enabled it to transform a blighted vacant lot in Walnut Hills into a beautiful greenspace. Local Lowe’s Heroes work alongside Lawn Life and Elevate Walnut Hills. Lawn Life is a workforce development program that provides on-the-job training for at-risk youth and Elevate Walnut Hills is a community organization that helped KCB dream up the plans for this vacant space. Listen to KCB Greenspace Manager Drew Goebel’s overview of the project. WalnutHill

Through the partnership, nearly 1 million flowers and bulbs have been planted; more than 225 playgrounds/recreational areas have been restored; and more than 1,000 edible and community gardens have been planted.

Lowe’s Heroes at Keep Cincinnati Beautiful’s Walnut Hills Neighborhood Enhancement Program. (Photos by Brooke Lehenbauer)




The Keep America Beautiful/ Lowe’s Community Partners Grants provided funding for more than 60 service projects in 27 states. From building community gardens and planting trees to leading disaster restoration and recycling programs, Keep America Beautiful’s network of community-based affiliates executed programs based on the needs of their local communities.

1,052 EDIBLE

Lowe’s Community Partners Grants




Creating Beauty in the Circle City Keep Indianapolis Beautiful (KIB) believes everyone should be given the opportunity to experience nature close to home. Turning vacant lots into beautiful parks allows neighbors to take pride in their community. A Keep America Beautiful/Lowe’s Community Partners Grant helped KIB transform a vacant lot into a pocket park in the Bates-Hendricks neighborhood. Neighbors from five different streets joined together to partner with local businesses, the Southeast Neighborhood Development (SEND) and the Bates-Hendricks Neighborhood Association to launch an effort called Building Blocks. The neighbors of Building Blocks applied to KIB’s IPL Project Greenspace program and were chosen to receive a pocket park, featuring shade and understory trees, low-maintenance landscaping and native plants, a shelter, and a designated open space for recreation. One creative aspect of the project was reusing several extremely large concrete pads that were excavated from the site’s “past life” as a utility station: they were simply too large to remove and were kept as distinctive boundary markers on one side of the park.

Another IPL Project Greenspace project was accomplished with the Westminster Neighborhood Ministries to transform four lots into the Westminster Pocket Park on the Near Eastside of Indianapolis. Partnering with a local Lowe’s store and 17 Lowe’s Heroes, KIB was able to create an amazing community asset.

The Westminster Pocket Park is a “senior-friendly” greenspace where residents of all ages can gather and interact in a safe space. The Westminster Pocket Park will serve as a defined gathering space for reflection, meditation and nature education. Features such as sculpted benches and art will encourage community members as well as residents of the Westminster Neighborhood Services Adult Services Center to linger—enjoying nature and learning about the benefits of native plants. The Westminster Pocket Park is a “senior-friendly” greenspace where residents of all ages can gather and interact in a safe space. Volunteers prepped the site for the functional art, and helped plant thousands of native grasses to decrease water runoff from nearby hardscapes. This space is bringing people together, serving as a green destination in a neighborhood where vacant lots were plentiful and greenspace scarce.



Olde Towne Lamp Post Painting Keep Slidell Beautiful (KSB) observed the lampposts in Olde Towne Slidell, LA, were faded, pitted and had green oxidized paint. Thinking they had about 125 to 150 lampposts to paint, KSB asked the Slidell Mayor Freddy Drennan for permission to take this on as a project. Once he agreed, KSB actually counted the poles and found out there were 328 in all! A total of 25 volunteers and community service workers worked 217 hours on the project and painted 225 lampposts. The


remaining lampposts were painted with help from the local police department. The mayor was so pleased with the outcome that he had the city workers put in all new globes with new LED lights. Keep Slidell Beautiful finished off the project with 36 hanging baskets that it plants and maintains. Olde Town certainly looks a lot better with the newly painted lampposts.

Waste Management Think Green Grants Waste Management’s Think Green® Grants were awarded to 38 Keep America Beautiful affiliates and partner organizations in 2014 for service projects in the realm of recycling, waste diversion education and other environmental initiatives. In addition to the grants, Waste Management also supported Keep America Beautiful flagship programs, the Great American Cleanup and America Recycles Day. Waste Management also supports the Keep America Beautiful/Ad Council public service advertising campaign—I Want To Be Recycled—that is helping educate people about the importance of recycling and motivating the occasional recycler to become an everyday recycler.

Natura Wines Community Greening Grants Keep America Beautiful and Natura Wines’ first-ever national partnership focused on shared values of respecting the environment and beautifying communities. The partnership began in fall 2014 and included 13 grant-supported local projects championed by Keep America Beautiful affiliates and focused on beautification and greening, stormwater management, and improving the overall beauty of favorite outdoor spaces.

Think Green® Grant Brings Waste Warriors to The Discovery Keep Truckee Meadows Beautiful in Reno, NV, received a 2014 Waste Management Think Green grant, which they used to showcase its Waste Warriors curriculum at The Discovery, a hands-on museum dedicated to inspiring lifelong learning in science, technology, engineering, math, and more. Keep Truckee Meadows Beautiful secured a 2013 Waste Management Think Green® Grant, which allowed it to put the Waste Warriors curriculum on video (

“ This is why we do what we do! It makes me incredibly happy to know we are helping to improve the quality of life for Arkansans, and helping instill pride in their communities. I could not be more proud of our efforts!” - Liz Philpott, Volunteer Services Coordinator, Keep Arkansas Beautiful



Top: Keep Colorado Springs Beautiful volunteers. Bottom, left to right: Suzanne Edelberg, Keep America Beautiful; Corinn Reinhard, Keep America Beautiful; Susan Sweitzer, Norwalk (CT) Redevelopment Agency; Mike Mocciae, Director of Recreation and Parks, Norwalk; David Shockley, Keep Norwalk Beautiful Chairman; and Ken Hughes, Recreation and Parks Superintendent, Norwalk.



UPS volunteers plant a tree in Casper, WY.

UPS Community Tree and Recovery Tree Planting Grants The UPS Community Tree and Recovery Tree Planting Grants Program, which awarded 31 Keep America Beautiful affiliates with grants, was designed to help sequester levels of carbon dioxide through strategic plantings; emphasize the importance of native tree planting; produce fruit from fruit trees for local consumption; and plant trees that will have a greater likelihood of withstanding natural disasters in communities that have lost a significant number of trees because of a recent natural disaster.

The UPS Foundation grants are part of UPS’s Global Forestry Initiative designed to plant, protect and preserve trees in urban and rural areas in the United States and around the world. The program links Keep America Beautiful affiliates with local UPS employees who actively support the grant program through volunteer service.


From 2012 through 2014, UPS Foundation, UPS employee volunteers, and its partners planted 3 million trees in 47 countries throughout the world. The company surpassed the it’s 2014 tree planting goals, planting more than 1.7 million trees during this grant cycle.


Keep Athens-Clarke County (GA) Beautiful volunteers.

Bud Light “Do Good. Have Fun.” America’s leading beer brand, Bud Light, partnered with Keep America Beautiful to produce the “Do Good. Have Fun.” series, a program that engaged consumers coast to coast in community “refreshment” projects during the summer of 2014. More than 2,800 volunteers made a meaningful impact during their “Do Good. Have Fun.” events, contributing nearly 26,000 hours of service valued at more than $1 million. The events took place in 52 communities across 40 states. Volunteers cleaned parks, beaches, rivers and lakes; restored trails, parks and sand dunes; removed invasive species and planted trees, flowers and native plants; painted murals, fences, bleachers, community buildings and recreation areas; and improved public spaces, such as playgrounds, fairgrounds and athletic fields.

Austin’s Bartholomew Park Gets Bud Light Facelift The staff of Keep Austin Beautiful and more than 60 volunteers spent a Saturday morning giving a local Austin park, Bartholomew Park, a huge facelift. As part of the Bud Light “Do Good. Have Fun.” program with Keep America Beautiful, volunteers mulched a large section of trees in an effort to help them survive the summer heat, painted sections of weathered wooden bleachers, and repainted graffiti covered buildings with fresh, vibrant new colors. The park and ball fields had not been maintained for many years and the improvement was remarkable!

Two Bud Light “Do Good. Have Fun.” volunteers filling in a garden plot at the PHX Renews site.


Check out the Bud Light “Do Good. Have Fun.” Facebook album, Storify and YouTube videos of projects coordinated by Keep Austin Beautiful, Keep Chicago Beautiful and Annapolis Green. Storify Facebook Do Good Have Fun – Austin Do Good Have Fun – Chicago Do Good Have Fun – Annapolis














1. Keep Phoenix Beautiful 2. Keep Los Angeles Beautiful 3. I Love A Clean San Diego 4. Keep Albuquerque Beautiful 5. Woonsocket, RI 6. Sacramento, CA 7. Keep America Beautiful – Topeka/Shawnee County Beautiful


Education and behavior change are the cornerstones of Keep America Beautiful. We are firmly committed to carry out systematic strategies that lead to sustainable change by undertaking national research programs that educate the public as well as formal and informal education programs that empower our future generations of community stewards. Our recent research efforts include a study about the most effective infrastructure approaches to increasing recycling in the workplace as well as a national literature review on addressing the community impacts of blighted properties. Keep America Beautiful also creates structured service projects that engage youth in real-world experiences, and our curriculum teaches the essentials of environmental citizenship and preservation of our natural resources. The community leaders of tomorrow are in the classrooms of today.



Recycling@Work Providing employees with a desk-side recycling bin and small, hanging trash bin—the “Little Trash” approach—achieved a 20 percent increase in office recycling in the first wave of the “Recycling@Work” study, commissioned by Keep America Beautiful with support from PepsiCo Recycling and CBRE.


10-Step Action Plan 1. Make a Commitment


Conducted over a six-month period in 2014, the study’s purpose was to help define best practices for a recycling program that will foster improved recycling behavior in the workplace and result in an increase of quality and quantity of materials collected. The results pointed to a number of common-sense approaches that can be broadly applied in most workplace environments. The study, condressing theby Community ofeffects ducted Action Research, Impacts focused on the of office bin placement on recycling rates and level of contamination.

In addition, the research team collected qualitative information about the potential issues encountered prior to and during the study’s implementation, as well as other important factors to consider when setting up a workplace recycling program. Keep 2015 America Beautiful partnered with Action Research and PepsiCo Recycling to study the effects of different desk-side bin types and placements in over 35 offices in four cities. For more research findings ED TO:and recommendations, go to the Recycling@Work website.



2. Assemble a Team

3. Conduct an Audit 4. Develop a Plan Part of Keep America Beautiful’s joint Clinton Global Initiative with Alcoa Foundation, the Recycling@Work program focuses on providing practical tools, resources, and best practice techniques to support office green teams in engaging with their colleagues to recycle more. To simplify the process, the Recycling@Work website includes a 10-step action plan to help pledge partners plan their approach. By taking the pledge and becoming a Pledge Partner, businesses and organizations can access special recycling bin discounts, free tools and other resources to help them increase recycling, encourage employee participation, and earn recognition for their actions. The Recycling@Work Pledge initiative is sponsored by Alcoa Foundation, Microsoft and PepsiCo Recycling.

Blight Literature Review

Research Network

Years after the landmark 2009 “Litter in America”

n Institute Virginia study,at which focusedTech on two broad subjects—litter

academic articles as well as special policy and practitioner reports devoted to the concept of blight.

(its sources, characterization and costs), and the

onsult behavior Solutions, Inc. of littering—Keep America Beautiful embarked on a new path to address the issue of blight.

Working with its State Leaders Council and leaders from affiliates in major metropolitan areas, Keep America Beautiful selected Econsult Solutions Inc., a Philadelphia-based consulting firm, to conduct a national literature review on blight in partnership with the Vacant Properties Research Network (VPRN), an initiative of the Metropolitan Institute (MI) at Virginia Tech. The new national report—Charting the Multiple Meanings of Blight—examines more than 300

The review provides a contemporary snapshot of how researchers, experts and practitioners describe and understand the complex conditions that create blight and the many policy responses that communities are taking. The term “blight” continues to evolve as communities confront different types of blighted properties from littered and vacant lots to foreclosed and abandoned homes. With a better understanding of blight, Keep America Beautiful, working in conjunction with its State Leaders Council, affiliates and Econsult Solutions, will develop new tools and resources—such as “community blight calculator”—to better measure the scale, scope and impact of blight in urban, suburban and rural communities nationwide. Copies of the full report are available on the Keep America Beautiful and VPRN websites.


5. Make it Easy

6. Launch a Program 7. Monitor Progress

8. Publicize Success

9. Buy Recycled-Content 10. Encourage Others

KEEP AMERICA BEAUTIFUL WEBINAR SERIES Throughout the year, Keep America Beautiful connects with its community-based affiliate network to provide technical training online, through webinars, and via teleconference. The 2014 Great American Cleanup Webinar Series, produced by Keep America Beautiful and underwritten by Northrop Grumman, educated and informed participants on current mission-based topics and trends. The sessions covered protecting and cleaning community watersheds; overcoming challenges of community gardening; and best practices in disaster restoration.

Youth Advisory Council Keep America Beautiful’s national Youth Advisory Council (YAC), launched in 2012, provides a unique opportunity for 10 high school students from across the country to participate in a service-learning and leadership development program. The YAC members act as ambassadors and leaders for youth service in their respective communities and states. Through the generous support of the Wrigley Company Foundation, YAC members gather with like-minded youth from across the country to provide a fresh outlook on many Keep America Beautiful programs and initiatives. With the Foundation’s support, YAC members received $2,000 grants in 2014 to produce service projects in their respective communities. The selection of YAC representatives is based on a written application, diversity of geography and grade level, and interest area (litter prevention, beautification and community greening, and waste reduction/recycling). No more than one member can represent any one state.

The service projects were wide-ranging and resulted in significant impact. The projects included: • A series of waste audits and accompanying placement of dual stream trash and recycling receptacles at the local sports stadiums;

• A classroom book bin initiative in six elementary schools to inspire and maintain environmental literacy and environmental stewardship;

• A park restoration that included the installation of eight new park benches, two new grills and three post-proof trash receptacles;

• P lanting 20 fruit trees for an orchard planting, using GPS to map the location of the trees;

• A downtown revitalization that included the installation of flower planters, benches and trash receptacles; • T he development of a community garden— Gardens for Good: Plant It Forward—at the YAC member’s high school;

• E nlarging a school vegetable garden as well as designing and planting a butterfly/pollinator garden; and • A collaborative project with the Girl Scouts of Central Texas in which four pollinator gardens were created as well as an orchard with 15 flowering native trees.

Members of the Youth Advisory Council, class of 2014, at the Keep America Beautiful National Conference.



GUYANA SHINES: KEEP GUYANA BEAUTIFUL HOSTS FIRST CIVIL SOCIETY WORKSHOP Keep America Beautiful’s Director of Special Projects Sue Smith was invited by the United States Department of State to participate in Guyana Shines: Keep Guyana Beautiful’s first civil society workshop in Georgetown, Guyana. The workshop aimed to share best practices of promoting environmental stewardship and equipping civil society organizations with knowledge and information about recycling, composting, and other grassroots actions civil society organizations can take to improve their local environment. The workshop was officially opened by United States Embassy Chargé d’Affaires Bryan Hunt and facilitated by Smith, Dr. Rosh Khan of SocialRank Media and Steve Douglas of Bravo Arts. The Mayor of Georgetown, His Worship Hamilton Green, was also in attendance. Smith shared ideas and strategies about how to apply Keep America Beautiful’s five-step behavior change process to combat littering. Smith’s visit was made possible by the U.S. Department of State Speaker Program. The workshop was attended by staff members of various nonprofit organizations such as

Keep America Beautiful’s Sue Smith (third from right) pictured with participants of the Guyana Shines: Keep Guyana Beautiful civil society workshop.

Youths for Guyana, Georgetown Stabroek Leo Club, Caribbean Youth Environmental Network – Guyana, U.S. Embassy’s Youth Action Network, Enmore Youth Development Group, Global Shapers of the Georgetown Hub, Bravo Arts, Rotaract Club, University of Guyana, Linden Shines, Berbice Shines, Everything Makes Craft, and the Georgetown Mayor and City Council. Formally launched on June 1, 2014, the Guyana Shines: Keep Guyana Beautiful project is continuing through June 2015 with a series of environmental workshops for civil society and

private sector partners; training and collaboration with schools and environmental clubs’ radio and TV public service announcements; the creation of protected green spaces, and weekly cleanups. The Guyana Shines: Keep Guyana Beautiful project is implemented by Youths for Guyana and receives financial support from the U.S. Department of State as well as corporate donors including ExxonMobil, Caribbean Containers Inc., the Georgetown Chamber of Commerce and Industry, and Republic Bank.

Waste in Place “Waste in Place,” Keep America Beautiful’s educational resource targeted to pre-K through sixth grade students, includes more than 100 activities and enrichment materials. The “Waste in Place” kit, designed to reinforce the concepts from the activities, includes four children’s books—“If It’s Litter,” “The Jalapeno Seed,” “Where Does Gum Go?” and the new “Keeping Our Town Beautiful.” The new book, which highlights all of the “Waste in Place” characters, is targeted at second grade students and covers the topics of reduce, reuse and recycle, as well as litter prevention. The kit also includes a board game, playing cards, and story cards.

In addition, educational publisher Scholastic worked with Keep America Beautiful to create the online resource “My Clean and Green Community” for teachers at This teacher resource section of Scholastic’s website is rich with free materials for educators to use in the classroom or other settings, including lesson plans about community gardening and beautification and a digital version of “The Jalapeno Seed.” The web resource along with the new website includes “Waste in Place” activities and fact sheets. The “Waste in Place” website was developed with a generous contribution by the Wrigley Company Foundation.


New “Waste in Place” characters all play a role in keeping their town clean and beautiful. Learn more at the updated website at

“Art in Motion – Great Gwinnett Stream Cleanup” Turns Trash Into Treasure Bright and early on the morning of May 17, 2014, 60 volunteers scoured the banks of Duluth, GA’s Bromolow Creek in search of treasure for “Art in Motion – Great Gwinnett Stream Cleanup.” An initiative of Gwinnett Clean & Beautiful, Gwinnett County Department of Water Resources and Hudgens Center for the Arts, “Art in Motion” was designed for a dual purpose: 1) to remove litter and illegal dumping from the Bromolow Creek watershed, and 2) to collect and inventory unusual objects for use in future art projects at the Hudgens Center for the Arts.

“ T his is a prime example of the power of repurposing where ‘one man’s trash’ receives an entirely new lease on life.” - Connie Wiggins, executive director for Gwinnett Clean & Beautiful “We are literally turning trash into treasure,” explained Connie Wiggins, executive director for Gwinnett Clean & Beautiful. “This is a prime example of the power of repurposing where ‘one man’s trash’ receives an entirely new lease on life.” Over and above the items reclaimed for the Hudgens Center smART Program, the efforts of “Art in Motion” resulted in the collection of 2,500 pounds of litter. In just two hours, dozens of volunteers removed 41 bags of trash and 25 bags of recyclables from the banks of Bromolow Creek. Gwinnett Clean & Beautiful implemented additional litter prevention and watershed awareness programs at Bromolow Creek in the spring of 2014. The Georgia affiliate returned to the site in 2015 to investigate the impacts of its collective efforts on the stream.



The Patch on Main Keep Mecklenburg Beautiful, which represents Mecklenburg County, NC, transformed two deserted lots, on behalf of Huntersville Presbyterian Church, to create the Patch on Main Community Garden, which is providing 30 garden plots, plus a variety of other natural areas being used for feeding and educating the community of Huntersville. Nearly 40 volunteers from the church, including Pastor David Brown and Huntersville Mayor Jill Swain, kicked off the project with a groundbreaking and dedication workday in September 2014. Funds from a Keep America Beautiful/Lowe’s Community Partners grant helped get the project off the ground. A number of Lowe’s Heroes volunteered approximately 50 hours to help install the garden fence, after on-site consultation and measurement by representatives from the Huntersville Lowe’s store.

The Lowe’s volunteers erected a new chain link fence as well as installing a split rail fence on two sides of the garden with one small gate and a double gate. Soil amendments and tools, water hoses and carts were purchased for the garden to get ready for springtime planting. The Patch on Main is the first official community garden in the Huntersville. “The Lowe’s grant has helped take this from an idea to a blessing for our community. Local businesses have also been excited about the opportunity to be involved and contribute to what we think will strengthen the downtown community of Huntersville,” said Garden Manager Jim Carlson. Many local businesses have donated items to the project, including compost, cover crops, soil amendments, nutrients, lyme and a professional site plan laying out all aspects of the project. Since receiving the grant, Patch on Main has partnered with the Huntersville Parks & Recreation to expand plans for engagement and education on the site including the installation of a greenhouse.

“Hope in Bloom” Garden Restores Park Keep Guntersville (AL) Beautiful and more than 100 of its friends and volunteers constructed a beautiful “Hope in Bloom” garden as a tribute to families in its community who have been touched by cancer. The “Hope in Bloom” garden is located on the Azalea Walking Trail in the Guntersville Civitan Park, which received extensive damage from a series of tornadoes in 2011. The new garden is part of ongoing efforts to restore the park. Seasonal flowers and plant materials were selected in color schemes representing various forms of cancer. Species with candy-themed names were also selected, such as Cotton Candy Camellias in recognition of childhood cancers.


The focal point of the garden is a heart-shaped recycled metal ribbon sculpture – named “Invincible Heart.” The sculpture was created by local artist David Hammock and salvaged from the 2011 tornadoes, which destroyed hundreds of trees and plants in the park. This National Planting Day project, which took place during National Breast Cancer Awareness Month, was funded in part by a Keep America Beautiful/Lowe’s Community Partners Grant.

Keep America Beautiful’s national network of nearly 600 state and community-based affiliates carries out our shared mission across the nation. Together, we envision a country where every community is a clean, green and beautiful place to live. Our affiliates and partner organizations have built a framework to deliver innovative, locally-focused programs that address the needs of diverse geographies and populations. Using the fundamentals of Keep America Beautiful’s field-tested behavior change approach, our affiliates reach deep into their communities to effect meaningful, positive change every day.



New Affiliates Keep America Beautiful strengthened its depth of service in different regions of the country from Maine to Oklahoma in 2014 with the addition of 22 new affiliates. Pemaquid Watershed Association (PWA), in midcoast Maine, formed Keep Pemaquid Peninsula Beautiful (KPPB), which was certified as a Keep America Beautiful affiliate in the spring of 2014. Keep Pemaquid Peninsula Beautiful is bolstering PWA’s work to preserve and enhance the natural beauty of the Pemaquid Peninsula by promoting a clean, litter-free environment. In its brief time as a Keep America Beautiful affiliate, KPPB has mapped and identified the litter “hot spots” in the entire PWA watershed; identified and met with other community leaders and organizations who work on litter collection and community beautification to forge cooperative partnerships; and built a database of difficult to dispose of items, which has been made available for use on the websites of towns in the watershed area, among other initiatives. The new affiliate also received a Keep America Beautiful/Dr Pepper Snapple Grant to provide 20 large beverage container recycling bins with the KPPB logo that were distributed to the local towns; a Keep America Beautiful/Lowe’s Community Partners Grant, which was used to improve and rebuild bridges at Crooked Farm Preserve; and an additional Lowe’s grant in 2015 to complete work at Crooked Farm and do trail improvement work at La Verna Preserve.

Volunteers work on a trail-improvement project in the Pemaquid Watershed in mid-coast Maine.

Beautiful as a new affiliate. More than 500 volunteers participated in the KNAB’s Great American Cleanup in May 2014, the second annual town cleanup. But the affiliate took on a new project when its volunteers helped to clean and replant the Martin School Peace Garden. The 90-by-70-foot Peace Garden was initiated in 2001 and 2002 as a memorial for victims of the 9/11 terrorist attacks and was maintained by the Martin School Association’s parent group. Martin School Principal Danielle Klingaman sought out Keep North Attleboro Beautiful’s assistance in restoring the garden as its first beautification effort. Volunteers mulched and added more than 30 plants under the guidance of local landscape expert Frank Wojciechowski.

and Gala, bringing the Tulsa Rose Society event to Broken Arrow. Keep Broken Arrow Beautiful’s Rose Committee planted nearly 80 roses at the city entrance in November with funds raised at the 2014 Gala. In Florida, Keep South Miami Dade Beautiful coordinated nearly 75 volunteers to build and beautify a community garden as part of the Bud Light “Do Good. Have Fun.” initiative. Volunteers worked together to rejuvenate garden beds, while others built new beds. In addition, 2,000 pounds of litter were collected from the project site with a total of nine gardens being planted.

Keep Broken Arrow Beautiful, a new affiliate in Oklahoma, conducted its first annual Rose Festival

The list of local affiliates in the state of Mississippi continues to grow and now stands at 35 with the addition of Keep Diamondhead Beautiful, Keep Flora Beautiful, Keep Kosciusko Beautiful and Keep Ridgeland Beautiful.

Keep Broken Arrow Beautiful, OK

Keep Kosciusko Beautiful, MS

Keep Putnam County Beautiful, TN

Keep Clermont County Beautiful, OH

Keep Lakeland Beautiful, TN

Keep Ridgeland Beautiful, MS

Keep Cleveland Beautiful, OH

Keep Marion Co. Beautiful, OH

Keep Utopia Beautiful, TX

Keep Diamondhead Beautiful, MS

eep Miami South Dade K Beautiful, FL

Keep Vicksburg Beautiful, MS

Another New England affiliate joined Keep America Beautiful’s network in 2014 from Massachusetts. Keep North Attleboro Beautiful (KNAB) in North Attleboro joined neighboring Keep Mansfield


aste Watchers of Eastern Shores/ W Keep Eastern Shores Beautiful, VA Keep Flora Beautiful, MS Keep Haralson Beautiful, GA Keep Jersey City Beautiful, NJ

Keep North Attleboro Beautiful, MA eep Pemaquid Peninsula K Beautiful, ME Keep Pembroke Beautiful, GA

Keep Virginia Beach Beautiful, VA Keep West Feliciana Beautiful, LA ride in McAlester/ P Keep McAlester Beautiful, OK

National Conference Hundreds of participants gathered in Charlotte, NC, for Keep America Beautiful’s 2014 National Conference, themed “Actions & Impact.” The conference brought together business leaders, policymakers and other national experts who focused on programs that lead to behavior change; fundraising ideas and best practices; addressing urban blight through vacant lot restoration, urban gardens and public space recycling; and exploring the power of youth and corporate employee engagement. Among the notable presenters at the conference were New York University Professor Robin Nagle, author of “Picking Up: On the Streets and Behind

the Trucks with the Sanitation Workers of New York City,” who provided a “garbage-eye” view of the state of trash in America; Vicki Wojcik, Ph.D., research director, Pollinator Partnership, and Richard Crespin, CEO, Crespin Enterprises, who explored the complexities of pollination issues, one of the defining issues of our time; Shirley Sagawa, former presidential appointee in the first Bush and Clinton administrations and the lead planner for the White House Conferences on Philanthropy, who shared her insights on effective storytelling for nonprofits; and consultant Roger Brooks, who shared his 20 universal truths in making downtown districts and communities vital. Top: Keep America Beautiful’s Brenda Pulley (center) and John Pope (right) of Keep Van Buren (AR) Beautiful in the exhibit area. Bottom, from left: Wendy Shields of Altria led a panel session about corporate perspectives on program execution and volunteer engagement, which also included Amber Roos of Altria, Gretchen Digby of Ingersoll Rand, and Kristen Bovid of Dow.

From left: Neil Rhein, Keep Massachusetts Beautiful; Joy McKee, Keep Alabama Beautiful; and Robert Phelps, Keep Arkansas Beautiful listen intently during a plenary session.



National Awards Keep America Beautiful’s National Awards program honors outstanding projects and programs by Keep America Beautiful affiliates, government agencies, businesses, nonprofits, and other civic and community organizations for their work in community greening, litter prevention and recycling. Keep America Beautiful recognizes the volunteer spirit that is so important to making communities thrive through the presentation of its annual Iron Eyes Cody Award, Mrs. Lyndon B. Johnson Award and the Young Professional Award. Tampa, Fla., was well-represented with retired U.S. Naval Officer Dan Fisher (pictured at right, center) and Cam Oberting, a pioneering voice for environmental protection, receiving Keep America Beautiful’s pre-eminent awards for volunteerism: the Iron Eyes Cody and Mrs. Lyndon B. Johnson awards, respectively. These awards honor the exceptional volunteer leadership that Fisher and Oberting have demonstrated in the Tampa Bay area and beyond. Fisher has volunteered thousands of hours and encourages others to join in his efforts to heal Tampa’s waterways. Fisher began volunteering for many dive programs, including Project Aware’s “Dive Against Debris,” eventually becoming its Regional Coordinator. He then started the nonprofit Tampa Bay Green Consortium to provide a platform for organizations to support marine debris removal, sea turtle conservation and environmental education. Fisher also has helped Keep Tampa Bay Beautiful (KTBB) and the City of Tampa implement a recycling program for the Gasparilla Parade of the Pirates. He participates in the “Piers of Tampa Bay” adoption program, which adopts more than 30 fishing piers surrounding the greater Tampa Bay, and works with KTBB and the EPA on their “Trash Free Waters Project.” As a Tampa native, Oberting observed firsthand the rapid changes occurring in the environment around her. Among her many local efforts was to spark an investigation in the late 1970s into contaminants leaking from a landfill into the local

Honoring outstanding projects and programs by Keep America Beautiful affiliates, government agencies, businesses, nonprofits, and other civic and community organizations for their work in community greening, litter prevention and recycling. water supply. Her efforts helped government entities collaborate to resolve community health and transportation issues. She also helped to organize KTBB. She continues to coordinate volunteers for multiple cleanups as well as serving on the board of many other local organizations, such as Citizens Environmental Advisory, Pollution Recovery Funds and the Florida Consumer Activation Network. Among her many awards and honors, she was the first recipient of the Hillsborough County Moral Courage Award for standing up to government with “exceptional ethical behavior and moral courage.” Accepting the Mrs. Lyndon B. Johnson Award on behalf of Oberting was Bryant Johnson (pictured at right, top), president of KTBB’s board of trustees. Liz Philpott (pictured at bottom, left), Keep Arkansas Beautiful’s volunteer services coordinator, was the recipient of the Keep America Beautiful Young Professional Award, which recognizes someone under age 40 who has demonstrated remarkable leadership and outreach in his or her community. Philpott also received designation as a Keep America Beautiful Certified Community Environmental Professional, which is a new Keep America Beautiful certification training program. For a full list of Keep America Beautiful’s National Award winners, go to


STATE LEADERS COUNCIL The State Leaders Council provides a forum for Keep America Beautiful to share in policy development and decisions which are mutually beneficial at the national, state and local levels. The Council, comprised of the lead staff person from each state affiliate, also provides an opportunity for networking and leadership development. Keep America Beautiful conducts monthly conference calls, an Annual State Leaders Council Meeting in July, and a meeting during the Keep America Beautiful National Conference, when it discusses national initiatives and activities. The 2014 State Leaders Council Annual Meeting took place in San Antonio.

In 2014, the State Leaders Council reviewed a number of Keep America Beautiful’s national programs. It focused on Keep America Beautiful’s national Blight Literature Review initiative by helping to identify Econsult Solutions Inc., a Philadelphia-based consulting firm, to produce the study with the Vacant Properties Research Network (VPRN), a project of the Metropolitan Institute at Virginia Tech.

Keep Pennsylvania Beautiful President Shannon Reiter presenting at a State Leaders Council meeting.

2014 State Leaders Council Joy McKee Director Keep Alabama Beautiful

Jan Dapitan State Leader Keep the Hawaiian Islands Beautiful

Jane Polson President Keep Nebraska Beautiful

Missy Marshall Executive Director Keep Tennessee Beautiful

Jill Bernstein Executive Director Keep Arizona Beautiful

Joyce Kagan Charmatz President Keep Illinois Beautiful, Inc.

Brenda Ewadinger Program Director Keep North Carolina Beautiful

Cathie Gail Executive Director Keep Texas Beautiful

Robert Phelps Executive Director Keep Arkansas Beautiful

Gerry Schnepf Executive Director Keep Iowa Beautiful

Michael Mennett Executive Director Keep Ohio Beautiful

Mike Baum Executive Director Keep Virginia Beautiful, Inc.

Ray Scott President Keep California Beautiful

Susan Russell Executive Director Keep Louisiana Beautiful, Inc.

Jeanette Nance Executive Director Keep Oklahoma Beautiful

Sherry Thaxton Coordinator Keep West Virginia Beautiful

Larry Weber President Keep Florida Beautiful

Becky Bottrell Vice President Keep Michigan Beautiful, Inc.

Shannon Reiter President Keep Pennsylvania Beautiful

Deborah Conway State Coordinator Kentucky Clean Community Program

Sarah Visser Executive Director Keep Georgia Beautiful

Sarah Kountouris Executive Director Keep Mississippi Beautiful/PAL

Sherryl Jenkins Director Keep South Carolina Beautiful

Andrea Lawrence Manager New Mexico Clean & Beautiful *As of Dec. 31, 2014



Our State, Local and International Affiliate Network Keep America Beautiful’s growing network of affiliates form a direct and intimate connection in their local communities, carrying out our mission across the nation. Nearly 600 cities, towns, counties and states and international communities are implementing the Keep America Beautiful System as certified affiliates of Keep America Beautiful. And Keep America Beautiful’s depth of service in different regions of the country was strengthened during 2014 with the addition of 22 new affiliates.

ALABAMA Keep Alabama Beautiful • H artselle Beautification Association • Keep Albertville Beautiful

• Keep Winter Park Beautiful

ARIZONA Keep Arizona Beautiful

FLORIDA Keep Florida Beautiful

• Keep Casa Grande Beautiful

• Keep Alachua County Beautiful

• Keep Phoenix Beautiful

• K eep Birmingham Beautiful Commission

• S anta Rosa Clean Community System, Inc.

• Keep Brevard Beautiful, Inc.

• Keep Scottsdale Beautiful

• Keep Broward Beautiful

• Keep Athens-Limestone Beautiful • Keep Auburn Beautiful

• Lakeland Clean & Beautiful

• K eep Calhoun County Beautiful, Inc.

CALIFORNIA Keep California Beautiful

• Keep Charlotte Beautiful, Inc.

GEORGIA Keep Georgia Beautiful • Gwinnett Clean & Beautiful, Inc. • Keep Albany-Dougherty Beautiful

• I Love A Clean San Diego, Inc.

• Keep Citrus County Beautiful, Inc.

• Keep Bakersfield Beautiful

• Keep Clay Beautiful, Inc.

• Keep Downey Beautiful

• Keep Collier Beautiful, Inc.

• K eep Athens-Clarke County Beautiful

• Keep Glendale Clean & Beautiful

• Keep Ft. Pierce Beautiful

• Keep Atlanta Beautiful

• Keep Los Angeles Beautiful

• Keep Highlands County Beautiful

• Keep Barrow Beautiful

• Keep Moreno Valley Beautiful

• Keep Highway Park Beautiful

• Keep Bartow Beautiful

• Keep Oakland Beautiful

• Keep Indian River Beautiful

• Keep Bulloch Beautiful

• Keep Riverside Clean & Beautiful

• Keep Jacksonville Beautiful

• Keep Carroll Beautiful

• Keep San Jose Beautiful

• Keep Key West Beautiful

• Keep Charlton Beautiful

• Looking Good Santa Barbara

• Keep Lake Placid Beautiful

• Keep Chatham County Beautiful

• Keep Lee County Beautiful, Inc. • Keep Manatee Beautiful, Inc.

• K eep Chatsworth-Murray Beautiful


• Keep Martin Beautiful

• Keep Cobb Beautiful

• K eep Colorado Springs Beautiful, Inc.

• Keep South Miami-Dade Beautiful

• Keep Columbia County Beautiful

• Keep Miami Gardens Beautiful

ARKANSAS Keep Arkansas Beautiful

• Keep Denver Beautiful

• Keep Nassau Beautiful, Inc.

• K eep Columbus Beautiful Commission

• Keep Edgewater Beautiful

• Keep North Miami Beautiful

• H ot Springs/Garland County Beautification Commission

• Keep Englewood Beautiful

• Keep Orlando Beautiful

• Keep Milliken Beautiful

• Keep Bryant Beautiful

• Keep Palm Beach County Beautiful

• Keep Pueblo Beautiful Assoc.

• Keep El Dorado Beautiful

• Keep Pasco Beautiful

• Keep Thornton Beautiful

• Keep Faulkner County Beautiful

• Keep Pensacola Beautiful, Inc.

• Keep Woodland Park Beautiful

• K eep Dalton-Whitfield Beautiful, Inc.

• Keep Pinellas Beautiful, Inc.

• Keep Dawson County Beautiful

• Keep Polk County Beautiful, Inc.

• Keep Decatur County Beautiful

• Keep Port St. Lucie Beautiful

• Keep Dekalb Beautiful, Inc.

• Keep Putnam Beautiful, Inc.

• Keep Douglasville Beautiful

• Keep Sarasota County Beautiful

• K eep Dublin/Laurens Beautiful, Inc.

• Keep Etowah Beautiful • Keep Guntersville Beautiful, Inc. • Keep Mobile Beautiful • Keep Opelika Beautiful, Inc. • Keep Phenix City Beautiful • Keep Saraland Beautiful • Keep The Shoals Beautiful • Keep Troy Beautiful • Keep Vestavia Hills Beautiful • M ontgomery Clean City Commission • O peration Green Team/ Keeping Huntsville Beautiful

• Keep Fayetteville Beautiful • Keep Jacksonville Beautiful • Keep Little Rock Beautiful


• Keep Newport Beautiful

• Keep New Milford Beautiful

• Keep North Little Rock Beautiful

• Keep Norwalk Beautiful

• Keep Ozark Beautiful

• Knox Parks Foundation

• K eep Tallahassee – Leon County Beautiful

• Keep Alpharetta Beautiful

• Keep Conyers-Rockdale Beautiful • Keep Covington/Newton Beautiful • Keep Crisp Beautiful • Keep Dade Beautiful

• Keep East Point Beautiful

• Keep Sherwood Beautiful

• Keep Tampa Bay Beautiful

• Keep Van Buren Beautiful

• Keep Taylor County Beautiful

• K eep Effingham County Beautiful, Inc.

• Keep Volusia County Beautiful

• Keep Elbert County Beautiful

• Keep Wakulla County Beautiful

• Keep Forest Park Beautiful

• K eep Winter Haven Clean and Beautiful

• Keep Forsyth County Beautiful

• Keep West Memphis Beautiful • P ine Bluff /Jefferson Co Clean & Beautiful

DISTRICT OF COLUMBIA • Keep Washington D.C. Beautiful

*As of Dec. 31, 2014


• K eep Fort Stewart/Hunter Army Airfield Beautiful

• K eep Brunswick Golden Isles Beautiful • Keep Grady County Beautiful • Keep Habersham Beautiful • Keep Hall Beautiful • Keep Haralson Beautiful • Keep Jackson County Beautiful

• Keep Terrebonne Beautiful

HAWAII Keep the Hawaiian Islands Beautiful

KENTUCKY Kentucky Clean Community Program

• Keep Vernon Parish Beautiful

• Keep Hawaii Beautiful

• Brightside

• Keep West Feliciana Beautiful

• Keep Honolulu Beautiful

• K eep Covington Kenton County Beautiful

• Keep West Monroe Beautiful • T EAM GREEN of Southwest Louisiana

• Keep Jones Beautiful Commission

• K eep Kalaupapa Settlement Beautiful

• Keep Kennesaw Beautiful

• Keep Kauai Beautiful

• K eep Lexington-Fayette County Beautiful

• Keep Liberty County Beautiful

• Malama Maui Nui

• Pride, Inc.

• Keep Lowndes/Valdosta Beautiful

• Nani ‘O Wai anae KAB Program

• Keep West Baton Rouge Beautiful

• Shreveport Green


• K eep Macon-Bibb Beautiful Commission • Keep Madison County Beautiful

• Keep Washington Parish Beautiful

LOUISIANA Keep Louisiana Beautiful, Inc.

• K eep Pemaquid Peninsula Beautiful

• Keep Marietta Beautiful

ILLINOIS Keep Illinois Beautiful, Inc.

• Keep McIntosh Beautiful

• Keep Carbondale Beautiful, Inc.

• Keep Assumption Beautiful

• K eep Milledgeville and Baldwin County Beautiful

• K eep Centralia Beautiful, Clean And Green

• Keep Baton Rouge Beautiful, Inc.


• Keep Bossier Beautiful

• Keep Morgan County Beautiful

• Keep Chicago Beautiful, Inc.

• Keep Calcasieu Beautiful

• K eep Prince George’s County Beautiful

• Keep Newnan Beautiful

• Keep Elmwood Park Beautiful

• Keep Cenla Beautiful

• Keep North Fulton Beautiful, Inc.

• Keep Moline Beautiful

• Keep Covington Beautiful

• K eep Oconee County Beautiful Commission

• Keep Northern Illinois Beautiful

• Keep DeRidder Beautiful

• Keep Oak Park Beautiful • Keep Peoria Beautiful

• K eep East Feliciana Parish Beautiful

• Keep Rock Island Beautiful

• Keep Eunice Beautiful

• Keep Salem Beautiful

• Keep Evangeline Beautiful

• Keep Vermilion County Beautiful

• Keep Grambling Beautiful

• Keep West Cook Beautiful

• Keep Hammond Beautiful

• Keep Our Mountains Beautiful • Keep Paulding County Beautiful • Keep Peach County Beautiful • Keep Peachtree City Beautiful, Inc. • Keep Pembroke Beautiful, GA • Keep Perry Beautiful

• Keep Abbeville Beautiful

• Keep Iberville Beautiful

• Keep Pickens Beautiful • Keep Polk Beautiful

• Keep Jefferson Parish Beautiful

MASSACHUSETTS • Keep Mansfield Beautiful • Keep North Attleboro Beautiful • Keep Springfield Beautiful

MICHIGAN Keep Michigan Beautiful, Inc. • Keep Detroit Beautiful • Keep Genesee County Beautiful

• Keep Lacombe Beautiful

• Keep Randolph County Beautiful

IOWA Keep Iowa Beautiful

• Keep Roberta/Crawford Beautiful

• Keep Columbus Beautiful

• Keep Lincoln Parish Beautiful

• Keep Rome/Floyd Beautiful

• Keep Council Bluffs Beautiful

• Keep Livingston Parish Beautiful

• Keep Roswell Beautiful

• K eep Scott County Beautiful / ilivehere

• Keep Madisonville Beautiful

MISSISSIPPI Keep Mississippi Beautiful/PAL

• Keep Savannah Beautiful

• Keep Lafayette Beautiful

• Keep Mandeville Beautiful

• Keep Bay Saint Louis Beautiful

• Keep Screven Beautiful

• Keep Monroe Beautiful

• Keep Cleveland Beautiful

• Keep Smyrna Beautiful

• Keep Morehouse Beautiful

• Keep Clinton Beautiful

• Keep Natchitoches Beautiful

• K eep Columbia and Marion County Beautiful

• Keep South Fulton Beautiful, Inc. • Keep Sumter Beautiful • Keep Thomas County Beautiful • Keep Tift Beautiful • K eep Toccoa-Stephens County Beautiful • Keep Troup Beautiful • Keep Vienna Beautiful • Keep Walton Beautiful • Keep Ware County Beautiful • Keep Warner Robins Beautiful

INDIANA • Keep Evansville Beautiful

• Keep New Iberia Beautiful

• Keep Indianapolis Beautiful

• Keep New Orleans Beautiful

• Keep Stockwell Beautiful

• Keep New Roads Beautiful

• Keep Terre Haute Beautiful

• Keep Opelousas Beautiful

• K eep Columbus/Lowndes Beautiful • Keep Corinth-Alcorn Beautiful

• Keep Ouachita Parish Beautiful

• K eep Copiah County Beautiful, Inc.


• Keep Slidell Beautiful

• Keep Diamondhead Beautiful

• Keep Dodge City Beautiful

• Keep St. James Beautiful

• Keep Flora Beautiful

• K eep America Beautiful-Topeka/ Shawnee County

• Keep St. John Beautiful

• Keep Greenville Beautiful

• Keep St. Martin Beautiful

• Keep Hattiesburg Beautiful, Inc.

• Operation Brightside, Inc.

• Keep St. Mary Parish Beautiful

• Keep Horn Lake Beautiful



• Keep Indianola Beautiful

• Keep Fremont Beautiful

• Keep Tularosa Beautiful

• Keep Wilkes Beautiful

• Keep Jackson Beautiful, Inc.

• Keep Keith County Beautiful

• Keep Valencia County Beautiful

• Keep Wilson County Beautiful

• Keep Jones County Beautiful

• Keep Kimball Beautiful

• Keep Kosciusko Beautiful

• Keep Lexington Beautiful

• Keep Leake County Beautiful, Inc.

• K eep Lincoln & Lancaster County Beautiful

• Keep Lincoln County Beautiful • Keep Madison the City Beautiful • K eep Meridian/Lauderdale County Beautiful • Keep Monroe County Beautiful • Keep Morton Beautiful • K eep Natchez/Adams County Beautiful

• Keep Norfolk Beautiful

• Keep Brookhaven Beautiful

• K eep North Platte/Lincoln County Beautiful

• Keep Islip Clean, Inc. • Keep Mohawk Valley Beautiful

• Keep Omaha Beautiful, Inc.

• Keep Scottsbluff-Gering Beautiful

• K eep Oxford/Lafayette County Beautiful

• Keep Sidney Beautiful

• Keep New York City Beautiful • Keep Rockland Beautiful, Inc.

• Keep Schuyler Beautiful

• Keep Pearl Beautiful


• Keep Pike County Beautiful

• Keep Las Vegas Beautiful

• Keep Ridgeland Beautiful

• Keep Truckee Meadows Beautiful

• Keep Tupelo Beautiful

• Keep Albany Beautiful • Keep America Beautiful of Rome

• Keep Our Coast Beautiful

• Keep The Rez Beautiful

• G len Cove Beautification Commission

• Keep Loup Basin Beautiful

• Keep Rushville Beautiful

• K eep Simpson County Beautiful, Inc.


• K eep Northeast Nebraska Beautiful

• K eep New Albany/Union County Beautiful

• Keep Pascagoula Beautiful

• K eep Winston-Salem Beautiful, Inc.

• Keep Western New York Beautiful

NORTH CAROLINA Keep North Carolina Beautiful • Asheville GreenWorks • Greensboro Beautiful, Inc.


• K eep America Beautiful of Nash/ Edgecombe Co.

• Keep Jersey City Beautiful

• Keep Ashe Beautiful • Keep Belmont Beautiful

• Keep Vicksburg Beautiful • Keep Waveland Beautiful

• Keep Bessemer City Beautiful

NEW MEXICO New Mexico Clean & Beautiful


• Artesia Clean and Beautiful

• Keep Cape Beautiful

• Bloomfield Pride Commission

• Keep Kansas City Beautiful

• Farmington Clean & Beautiful

• Keep Bladen Beautiful • Keep Brunswick County Beautiful • Keep Catawba County Beautiful • Keep Charlotte Beautiful • Keep Clay County Beautiful • Keep Durham Beautiful

• Hobbs Beautiful

• Keep Eden Beautiful

• Keep Alamogordo Beautiful


• Keep Albuquerque Beautiful

• Bright & Beautiful

• Keep Bosque Farms Beautiful

• Keep Miles City Beautiful

• Keep Carlsbad Beautiful

• Keep Fayetteville Beautiful • Keep Franklin County Beautiful • Keep Gastonia Beautiful • Keep Greenville Beautiful

• Keep Clovis Beautiful

NEBRASKA Keep Nebraska Beautiful • G rand Island Area Clean Community System • Keep Alliance Beautiful • Keep Beatrice Beautiful • Keep Cass County Beautiful • Keep Chadron Beautiful • Keep Columbus Beautiful • Keep Creighton Beautiful

• Keep High Point Beautiful

• Keep Doña Ana County Beautiful • Keep Hatch Beautiful, Inc. • Keep Las Cruces Beautiful • Keep Las Vegas Beautiful • Keep Luna County Beautiful • Keep Rio Rancho Beautiful • Keep Roswell Beautiful • Keep Ruidoso Beautiful • Keep Ruidoso Downs Beautiful • Keep Santa Fe Beautiful • Keep Tucumcari Beautiful


• W ake County Keep America Beautiful

OHIO Keep Ohio Beautiful • C ity of Cuyahoga Falls, Litter Prevention & Recycling • C ity of Newark Litter Prevention & Recycling • D efiance County Environmental Services/KAB • E rie County Solid Waste Management District • Geneva Clean & Green • H ancock County SWMD Environmental Services • Keep Akron Beautiful • Keep Allen County Beautiful • Keep Alliance Beautiful • Keep Cincinnati Beautiful, Inc. • Keep Clark County Beautiful • Keep Clermont County Beautiful • Keep Cleveland Beautiful • Keep Columbus Beautiful • Keep Delaware County Beautiful • Keep Grove City Beautiful • Keep Hardin County Beautiful • Keep Jefferson-Belmont Beautiful • K eep Lake Milton Clean & Beautiful, Inc. • Keep Lakewood Beautiful • Keep Logan County Beautiful • Keep Marion County Beautiful • Keep Mentor Beautiful • Keep Middletown Beautiful, Inc.

• Keep Iredell Clean/KAB

• K eep Montgomery County Beautiful

• Keep Maxton Beautiful

• Keep Perrysburg Beautiful

• Keep McDowell Beautiful, Inc.

• Keep Southeast Ohio Beautiful

• Keep Mecklenburg Beautiful • Keep Moore County Beautiful, Inc.

• K eep The Mahoning Valley Beautiful, Inc.

• K eep New Hanover County Beautiful

• K eep Toledo/Lucas County Beautiful, Inc.

• Keep Onslow Beautiful

• Keep Wickliffe Beautiful

• Keep Richmond County Beautiful

• Lorain County Beautiful

• Keep Shelby Beautiful

• Y oungstown Litter Control & Recycling

• Keep Odessa Beautiful

• Keep Oconee Beautiful Association

OKLAHOMA Keep Oklahoma Beautiful • A rdmore Beautification Council, Inc.

• K eep Orangeburg County Beautiful • Keep Williamsburg Beautiful • Keep York County Beautiful

• Keep Broken Arrow Beautiful

• Rock Hill Clean and Green

• Oklahoma City Beautiful, Inc.

• S umter County Keep America Beautiful

• P ride in McAlester/ Keep McAlester Beautiful

PENNSYLVANIA Keep Pennsylvania Beautiful

TEXAS Keep Texas Beautiful

• Keep Pearland Beautiful

• Angelina Beautiful/Clean, Inc.

• Keep Port Aransas Beautiful, Inc.

• Clean Galveston, Inc.

• Keep Richland Hills Beautiful

• Keep Abilene Beautiful

• Keep Richwood Beautiful

• Keep Allen Beautiful

• Keep Rowlett Beautiful

• Keep Alvin Beautiful

• Keep San Antonio Beautiful

• Keep Angleton Beautiful

• K eep San Saba Beautiful Commission


• Keep Athens Beautiful

Keep Yankton Beautiful, Inc.

• Keep Aubrey Beautiful • Keep Austin Beautiful, Inc. • Keep Big Spring Beautiful

• Keep Allentown Beautiful

• Keep Brazos Beautiful, Inc.

• Keep Philadelphia Beautiful

TENNESSEE Keep Tennessee Beautiful

• K eep Westmoreland County Beautiful

• C leveland/Bradley KAB SYSTEM, Inc.

• Keep Brownwood Beautiful

• Keep York Beautiful

• Keep Anderson County Beautiful

• Keep Cedar Hill Beautiful

• Reading Beautification, Inc.

• Keep Blount Beautiful

• Keep Colleyville Beautiful

• Keep Bristol Beautiful

• Keep Coppell Beautiful

• Keep Cocke County Beautiful


• Keep Copperas Cove Beautiful

• Keep Coffee County Beautiful

• Keep Corpus Christi Beautiful

• Keep Blackstone Valley Beautiful

• K eep Fayetteville/Lincoln County Beautiful

• Keep Cuero Beautiful

• Keep Lancaster County Beautiful

• Keep Brownsville Beautiful • Keep Burleson Beautiful

• Keep Dallas Beautiful, Inc.

• Keep Greene Beautiful

SOUTH CAROLINA Keep South Carolina Beautiful

• Keep Jackson Beautiful

• K eep America Beautiful of Anderson County

• Keep Kingsport Beautiful

• Keep Beaufort County Beautiful • Keep Charleston Beautiful • Keep Colleton County Beautiful • Keep Darlington County Beautiful • Keep Dorchester County Beautiful

• Keep Denton Beautiful, Inc. • Keep Dickinson Beautiful

• Keep Johnson City Beautiful

• Keep El Paso Beautiful, Inc.

• Keep Jonesborough Beautiful

• Keep Fort Worth Beautiful • Keep Garland Beautiful

• Keep Knoxville Beautiful, Inc.

• Keep Grand Prairie Beautiful

• Keep Lakeland Beautiful

• Keep Grapevine Beautiful

• Keep Maury Beautiful

• Keep Haltom City Beautiful

• Keep McMinn Beautiful

• Keep Harlingen Beautiful

• K eep Monroe County Beautiful, Inc.

• Keep Houston Beautiful • Keep Irving Beautiful

• Keep Fairfield Beautiful

• K eep Morristown Hamblen Beautiful, Inc.

• Keep Florence Beautiful

• Keep Putnam County Beautiful

• Keep Killeen Beautiful

• Keep Georgetown Beautiful

• Keep Roane Litter Free (KRB)

• Keep Lake Jackson Beautiful

• Keep Greenville County Beautiful

• Keep Sevier Beautiful

• Keep Laredo Beautiful

• Keep Greenwood County Beautiful

• Keep Tipton County Beautiful

• Keep Lewisville Beautiful

• Keep Hampton County Beautiful

• Keep Union County Beautiful

• Keep Longview Beautiful

• Keep Horry County Beautiful

• Keep Williamson Beautiful

• Keep Lubbock Beautiful, Inc.

• Keep the Midlands Beautiful

• M emphis City Beautiful Commission

• Keep McAllen Beautiful, Inc.

• M etro Beautification & Environmental Commission

• Keep Midland Beautiful

• Keep Edisto Beautiful

• Keep Newberry Beautiful • Keep North Charleston Beautiful • K eep North Myrtle Beach Beautiful

• Keep Katy Beautiful

• Keep Plano Beautiful

• Keep Sanger Beautiful • Keep Southlake Beautiful • Keep Sugar Land Beautiful • Keep Temple Beautiful • Keep Texarkana Beautiful • Keep Tyler Beautiful • Keep Utopia Beautiful • Keep Van Alstyne Beautiful • Keep Victoria Beautiful • Keep Waco Beautiful, Inc. • Keep Whitehouse Beautiful • Keep Wichita Falls Beautiful

VIRGINIA Keep Virginia Beautiful, Inc. • City of Chesapeake • Hampton Clean City Commission • Keep Buchanan County Beautiful • Keep Hopewell Beautiful • Keep Norfolk Beautiful • Keep Portsmouth Beautiful • Keep Prince William Beautiful, Inc • Keep Southwest Virginia Beautiful • Keep Suffolk Beautiful • Keep Virginia Beach Beautiful • Keep Wise County Beautiful • Keep York County Beautiful • N ewport News Public Works Recycling • Richmond Clean City Commission • W aste Watchers of the Eastern Shore/Keep Easter Shores Beautiful

• Keep Mesquite Beautiful, Inc. • Keep Muenster Beautiful

• S cenic Cities Beautiful Cmsn./ Chattanooga KAB

• Keep Nacogdoches Beautiful


WEST VIRGINIA Keep West Virginia Beautiful • Keep Fayetteville Beautiful




• K eep Greater Milwaukee Beautiful, Inc.

• B ahamas National Pride Association, The Bahamas


• Conserva el Encanto

• Arizona Recycling Coalition

• Keep Abaco Beautiful

• Arkansas Recycling Coalition • Association of Ohio Recyclers

• Keep Casper Beautiful

• K eep Bermuda Beautiful, Bermuda

• Georgia Recycling Coalition

• N ew York State Association for Reduction, Reuse & Recycling

• Keep Gillette Beautiful

• Keep Hamilton Beautiful, Canada

• Illinois Recycling Association

• Professional Recyclers of PA

• Take Pride Winnipeg!, Canada

• Indiana Recycling Coalition

• Recycle Hawaii

• K ansas Organization of Recyclers

• S tate of Texas Alliance for Recycling


• Maryland Recyclers Coalition • Missouri Recycling Association

Keep Aubrey (TX) Beautiful was the recipient of a 2014 Dr Pepper Snapple Group Public Park Recycling Grant.


• N ew Mexico Recycling Coalition

Through volunteer commitment, and with support from our network of community-based affiliates, Keep America Beautiful continues to build on its legacy of education and collective action. But it’s the shared commitment from local civic organizations, government officials, and the corporations and individuals listed on the following pages that are our lifeline to building cleaner, greener and more beautiful communities. Their contributions allow us to expand our program offerings and provide the support needed to make meaningful and lasting impact.



Partners and Donors Keep America Beautiful gratefully acknowledges the following corporations, foundations and individuals that provided contributions in 2014. $1 million and above

$25,000 to $49,999

• Winston & Strawn LLP

• Keep Phoenix Beautiful


• AlixPartners

• Xerox Foundation

• Keep Tennessee Beautiful

• The Clorox Company

• YFY Jupiter, Inc.

• Keep Texas Beautiful • Michael Mankins

• Deloitte $500,000 to $999,999

• Evercore

• Altria Group

• JPMorgan Chase & Co.

• Anheuser-Busch

• Liberty International Underwriters

• Coca-Cola Recycling, LLC • Santa Fe Natural Tobacco Company

• McDonald’s USA

• Unilever • Waste Management

• Pilot Corporation of America

• Dow • Dr Pepper Snapple Group • Phillips 66

• Aluminum Association

• MediaCom USA

• Kimball Anderson

• Midland Area Community Foundation

• Consumer Aerosol Products Council

• RBC Capital Markets $250,000 to $499,999

• McGrath Business Communications

• Coca-Cola Bottling Co. Consolidated

• Natura • Owens-Illinois, Inc. and O-I Charities Foundation

$5,000 to $9,999

• Rubbermaid • Wachtell, Lipton, Rosen & Katz • John and Amanda Waldron • Wrigley

• Prasad Narasimhan

• Keep Louisiana Beautiful, Inc.

• Network for Good

• Keep Pennsylvania Beautiful

• Brian Peace

• Local Search Association

• The Progress Family Foundation


• Greg Ray

• Winston & Strawn Foundation

• Resource Recycling Systems • Thomas H. Tamoney, Jr.

$10,000 to $24,999

$2,500 to $4,999

• Alston & Bird $100,000 to $249,999 • American Chemistry Council • Illinois Tool Works, Inc. and the ITW Foundation • MTD Products Inc. • PepsiCo, Inc.

$50,000 to $99,999 • Amcor • American Forest & Paper Association

• Brunswick Group

• Bain & Company


• Bank of America Merrill Lynch

Up to $1,000

• Community Foundation for the National Capital Region

• Merchants Distributors, Inc.

• James Addison

• Merlin Plastics

• AmazonSmile

• Siemens Caring Hands Giving Campaign

• American Water Charitable Foundation


• Elizabeth H. Avery

• YKK Corporation of America

• Benevity Community Impact Fund

• Dart Container Corporation & Dart Foundation • Foodservice Packaging Institute, Inc. • Goldman Sachs Group, Inc.

• Anonymous

• Robin Blut

• H.O. Peet Foundation

• Peter Sheridan Bowen

• Kim Jeffery

• Barry H. Caldwell

• Loeb & Loeb

• Capitol Group LLC

• North American Power

• The Compost Crew

• Johnson & Johnson Family of Consumer Companies

• Novelis Corporation

• Troy Ellis

• Plastipak Holdings, Inc.

• Timothy J. Gardner

• Keurig Green Mountain

• PPR Worldwide

• Gen Re

• Northrop Grumman Corporation

• PwC

• Harris Beach

• RAI Services Company

• Resolute Forest Products

• Insurance Auto Auctions Inc.

• Silver Lake

• Shell Oil Company

• The J.M. Smucker Company

• Steel Recycling Institute

• TerraCycle, Inc.

• Keep Mississippi Beautiful

• Institute of Scrap Recycling Industries, Inc.

• Chuck Whitten

• Constantinople & Vallone Consulting

• Ingersoll Rand Company

• Dell Inc.

• Ravi Vijayaraghavan

• Coca-Cola Refreshments

$1,000 to $2,499

• The Coca-Cola Company

• Howard Ungerleider

• CoBank

• Barclays

• Hogan Lovells US, LLP

• City of Austin

• Bill Morrissey

• Jennifer M. Jehn

• UPS Foundation • Wrigley Company Foundation

• Montgomery County Solid Waste Services


• Judy Bowles • The Bowling Family Foundation • Rocco Jerry Buchetto • Patrick Byrne, CPA • Tim Carey • Daniel Carmona • Cecile Carson • William C. Caruthers, Jr. • John Caturano • Consumer Electronics Association • Corinth Coca-Cola Bottling Works, Inc.

• Bill Cotten

• Houston Distributing Co., Inc.

• Gregory L. Crawford • Carolyn Crayton • Paul Cryan

• Dean Morton

• I Love A Clean San Diego, Inc.

• Keep Macon-Bibb Beautiful Commission

• Yolanda Imprevento

• Keep Mesquite Beautiful

• Kevin Murphy

• Indiana Recycling Coalition

• Keep Mohawk Valley Beautiful

• Mark Murphy

• Debra Culbertson

• Brandy Ingargiola

• Keep Nebraska Beautiful

• Brett Myers

• Custom Polymers

• Rhonda Jinks

• Keep North Carolina Beautiful

• Steve M. Navedo

• George Dadiani

• Anne Johnson

• Nestle Waters North America, Inc.

• Donna Daniels

• Bill Johnson

• Keep Oconee County Beautiful Commission

• Maidee Davis

• Bob Johnson

• Paul and AnnMarie DeBenedittis

• Kevin Johnson

• Draconis Deciryan

• Michelle Jones

• John Deuel


• Richard Deuel • Michael Diener

• Lawrence J. Kaufman and Mary McNeel

• Paul Dionne

• Grace Keegan

• Keep Sevier Beautiful

• Alexandra C. Donovan

• Keep Akron Beautiful

• Keep the Shoals Beautiful

• Bruce Drees

• Keep Alachua County Beautiful

• Keep Smyrna Beautiful

• Operation Green Team/Keeping Huntsville Beautiful

• Donald F. Dufek

• Keep Albany-Dougherty Beautiful

• Keep South Fulton Beautiful, Inc.

• Glen Osborn

• Patrick Dunn

• Keep Arkansas Beautiful

• Keep Truckee Meadows Beautiful

• Packaging 2.0 Inc.

• Fred Ecoff

• Keep Athens-Clarke County Beautiful

• Keep Virginia Beautiful, Inc.

• Sherri Palmer

• Keep Walton Beautiful

• PalmettoPride

• Keep Brunswick Golden Isles Beautiful

• Christina Kiernan

• Susan Parsons

• Ann Kirk

• Keep California Beautiful

• Mary Partin

• Susan Kirk

• Keep Carbondale Beautiful, Inc.

• Eleanor A. Pearson

• Kelly Klaus

• Keep Chatsworth-Murray Beautiful

• Michael Pearson

• Knox Parks Foundation

• Keep Chicago Beautiful, Inc.

• Pennsylvania Horticultural Society

• Lynn Kofoed

• Keep Cincinnati Beautiful, Inc.

• Marti Deneanne Kolb

• PepsiCo Foundation Employee Giving Program

• Keep Columbus Beautiful

• Barbara Kotick

• Patrick Phelps

• Keep Corinth-Alcorn Beautiful

• Lisa Lachot

• Robert Phelps

• Keep Florida Beautiful

• Laura and John Arnold Foundation

• Eleanor Post

• Keep Fort Worth Beautiful

• Hilary Lentini

• Laura Prados

• Keep Georgia Beautiful

• Salvatore Luiso

• Brenda Pulley

• Keep Grand Prairie Beautiful

• Meredith Lynch

• Kathleen Quinn

• Halliburton Giving Choices

• Keep Greater Milwaukee Beautiful, Inc.

• Rebecca W. Lyons

• Rapid Power Management, LLC

• Carey Hamilton

• Keep Grove City Beautiful

• Maier, Markey & Justic LLP

• Recast Glass

• Hammond Farms Landscape Supply

• Keep the Hawaiian Islands Beautiful

• Brian Malec

• Charles Reed

• Travis Marks

• Cori Reinhard

• Yalitza Matias

• Bryan and Shannon Reiter

• Jim McDevitt

• Stacey Rice

• Metro Beautification & Environmental Commission

• Lakelyn Robertson

• Jennifer and Tom Michael

• Benjamin P. Sayers

• MissionFish

• Sharon Schliesmann

• Mobile Giving Foundation

• Wesley Schultz, Ph.D.

• David Moore

• Jason M. Smith

• Suzie Edelberg • Timothy England • Bronwen Evans • Sarah Jane Farmwald • Fidelity Charitable Gift Fund • Michael Frankowski • Fuel Creative, Inc. • Kevin Funk • • Renee Giordano • Joel Goldes • Raymond Gottschalk • Groupon • Matthew Guercio

• Greg Harris

• Keep Ohio Beautiful • Keep Oklahoma Beautiful • Keep Palm Beach County Beautiful • Keep Philadelphia Beautiful • Keep Riverside Clean & Beautiful • Keep Roswell Beautiful

• Keep Houston Beautiful

• Michael Hart

• Keep Indianapolis Beautiful

• Rebecca Hayes

• Keep Iowa Beautiful

• Donna DeVito Held

• Keep Jackson County Beautiful

• Josh Hinkel

• Keep Jacksonville Beautiful

• Eric Hoffmann

• Keep Kennesaw Beautiful

• Linda Holterhoff

• Keep Lancaster County Beautiful

• David Hook

• Richard Moran


• Justin Murphy

• Cindy Noah • Lisa O’Brien • Madeleine O’Connor • Shannon O’Donnell • Marilyn Joan O’Fallon • Peter O’Keefe • Oklahoma City Beautiful, Inc. • Ian Olson

• Vicki Sawyer


• Cynthia Sullivan • Taylor Design • Union City Coca-Cola Bottling Co., LLC

Employee volunteers from Altria’s companies worked to clean up and improve a large stretch of an urban waterway near downtown Richmond, VA.

• Jennifer Vedadi • Sarah Visser • Thomas E. Waldeck • Ted Warren • Rick Weinstein • April Wennerstrom • Kevin White • Susanne M. Woods • Gary Wygant • Youngstown Litter Control & Recycling • The Zucco Co. Inc.

Employee Giving and Matching Programs • Benevity Community Impact Fund • Fidelity Charitable Gift Fund • Halliburton Giving Choices • PepsiCo Foundation Employee Giving Program • Siemens Caring Hands Giving Campaign

Keep Akron Beautiful assisted the Akron Marathon, which had 15,000 participants, with its recycling efforts.

In-Kind Support • Anheuser-Busch • Burt’s Bees • Busch Systems International, Inc. • Dow • Ekocycle • The Glad Products Company • Glasdon • Great Forest • Harris Teeter • Honest Tea • Iowa Falls • Mars • Nestlé Pure Life® Purified Water • Trex • Troy-Bilt® Lawn and Garden Equipment • Wrigley • Zane’s Inc


Vision for America Award The 2014 Vision for America Award was presented to Michael Dell, founder, chairman and CEO of Dell Inc., in New York City on behalf of Dell and its 100,000 employees worldwide. Dell attended the annual awards luncheon to personally accept the award. The Vision for America Award is presented annually to distinguished leaders whose personal and corporate commitments have significantly enhanced civic, environmental and social stewardship throughout the United States. Dell “Powering the Possible” is the company’s commitment to put technology and expertise to work where it can do the most good for people and the planet. In 2012, Dell launched this commitment as a first step toward a new sustainability strategy. Its Dell 2020 Legacy of Good Plan brings the rest of that strategy into focus and sets the trajectory for how social and environmental sustainability will become an accelerator for successful and sustainable customer and societal outcomes for years to come. The plan includes 21 ambitious, strategic goals it’s committed to reaching by 2020 including: making its entire product portfolio 80 percent more energy efficient; using 50 million pounds of recycled-content plastics in its products; and

The Dell 2020 Legacy of Good Plan brings the rest of that strategy into focus and sets the trajectory for how social and environmental sustainability will become an accelerator for successful and sustainable customer and societal outcomes for years to come. volunteering 5 million cumulative hours in the communities where its employees work and live. By incorporating environmental sustainability into every aspect of what the company does, it provides its customers with solutions that give them the power to do more while minimizing our collective impact on the planet. In addition to the work it does supporting the environment, Dell also contributes money, expertise, technology solutions and time to supporting local communities. Keep Austin Beautiful’s Green Teens Environmental Club is a great example of a Dell-sponsored program engaging local youth in environmental stewardship, education and

instilling passion for community service. Since launching in 2005, the Green Teens program has expanded from three schools to six and serves 275 youths annually. Wendy Rodriguez and Lucero Castaneda, two outstanding Austin, Texas-based Green Teens, attended the Vision for America event as Dell’s guests. To see Dell’s latest progress, visit or connect with the @Dell4Good team on Twitter using #LegacyOfGood. Past recipients of the Vision for America Award, which was established in 1986, include Xerox Corporation, PepsiCo, Nestlé Waters North America, Waste Management and Wrigley.

Jennifer Jehn, President & CEO, Keep America Beautiful; Michael Dell, Chairman and CEO, Dell Inc.; and Egon Durban, Managing Partner and Managing Director, Silver Lake Partners at the Vision for America Award luncheon.



Partnerships and Initiatives Keep America Beautiful gratefully acknowledges the following companies and organizations whose grants and sponsorships advanced our mission in 2014.

Great American Cleanup






• Dow

• Alcoa Foundation

• Alcoa Foundation

• The Glad Products Company

• Microsoft

• American Forest & Paper Association

• Lowe’s

• PepsiCo Recycling

• The Coca-Cola Company

• Phillips 66 • Troy-Bilt® Lawn and Garden Equipment • Waste Management Promotional Partner: • Altria Group, Inc.

• SCA Blight Literature Review Sponsor:

Cigarette Litter Prevention Program

• Keep America Beautiful Affiliates and Individual Contributors (pageiii)

Sponsors: • Philip Morris USA, an Altria Company • RAI Services Company

“I Want To Be Recycled” Campaign Sponsors: • Alcoa Foundation • American Chemistry Council

• Santa Fe Natural Tobacco Company

Public Space Recycling Sponsors: • The Coca-Cola Foundation

Littering is Wrong Too

• Dr Pepper Snapple Group

Sponsor: • Altria Group

• Anheuser-Busch • City of Austin • Institute of Scrap Recycling Industries • Nestlé Waters North America • Niagara Bottling • Unilever • Waste Management

Recycle-Bowl Award Partners

Bud Light “Do Good. Have Fun.”


• Busch Systems • Trex

• Bud Light Recycle-Bowl is a fun, free, friendly competition and benchmarking tool for K-12 school recycling programs to promote waste reduction activities. School recycling programs across the nation compete in a race to collect the most recyclables over a four-week timeframe in the fall. Bragging rights and a recycled content prize are awarded to the school that recycles the most per capita. Whether a school has an extensive recycling program or is just launching one, Recycle-Bowl is an excellent way for teachers, student green teams, and facility managers to engage their school community in recycling and provide “teaching moments” with students about the benefits of recycling.

Toolkit Partners

Lowe’s Community Partners Grants

• Consumer Aerosol Products Council America Recycles Day

• Weisenbach Recycled Products


• Lowe’s Number of Schools Registered of Registered Schools that Reported Environmental Literacy PartnersPercent Number of Students/Teachers Reached

• Amcor • American Chemistry Council • Johnson & Johnson Family of Consumer Companies • Northrop Grumman Corporation • Pilot Corporation of America (Pilot Pen)

• American Forest Foundation/ Project Learning Tree • Eco-School USA (National Wildlife Federation)



Total Pounds Recycled Average Pounds per Capita (School & District Division) Percentage of participants with a hauling partner GHGs Saved

2014 1,451 84% 860,250 4.4 million 8.28 lbs/capita 82% 7,187 MTCO2e

UPS Community Tree and Recovery Tree Planting Grants


• Earth Day Network

2013 1,507 67% 689,044 6.4 million 7.75 lbs/capita 64% 8,913 MTCO2e

Top participating states were TX, AZ and OH. 49 states (plus DC) represented. 60% were in the School Division, 14% in the Community Division, 24% in the District Division, and 2% in the Open Division. 87% were public schools, 10% were private schools, and 3% were charter schools. 54% were elementary, 15% were middle, 19% were high schools, and 12% were a mix. 24% of schools were in a suburban area, 15% in rural, 37% in urban and 24% in a mix. 43% of schools were registered by their community recycling coordinator.


• The UPS Foundation

• Waste Management

Atlantic City High School (Atlantic City, NJ)


Bellamy Elementary School (Wilmington, NC)

Driftwood Middle School (Hollywood, FL)

Waste Management Think Green® Grants

Keep America Beautiful Webinar Series



• Waste Management

• Northrop Grumman Corporation

• Keep Charlotte Beautiful • Lowe’s Charitable & Educational Foundation • Novelis Supporting Sponsors

Natura Wines Grant Program Sponsor: • Natura Wines

Keep America Beautiful National Conference

• The Coca-Cola Company

Title Sponsors

• Keep Mecklenburg Beautiful

• Waste Management

• Keep North Carolina Beautiful

• Wrigley Company Foundation

• Re-TRAC Connect

Dow Community Paint Grants

• The Sherwin-Williams Company


Leadership Sponsors

• Dow

• Altria

• Troy-Bilt® Lawn and Garden Equipment

• Bud Light Taking Root™ Grant Program

• Santa Fe Natural Tobacco Company


Stewardship Sponsors

• Troy-Bilt® Lawn and Garden Equipment

• Anheuser-Busch

Keep America Beautiful Educational Initiatives Sponsor: • Wrigley Company Foundation

• Green Mountain Coffee Roasters, Inc.

Scholarship Support • Altria • Dr Pepper Snapple Group • H.O. Peet Foundation • Ingersoll Rand

• Ingersoll-Rand

• Waste Management

Strategic Sponsors • The Burt’s Bees Greater Good Foundation • The Dow Chemical Company • Dr Pepper Snapple Group

In-Kind Support • Bud Light • Harris Teeter

More than 4,000 students, teachers and community volunteers gathered on Los Angeles’s Dockweiler State Beach to take part in the annual Kids Ocean Day Adopt-A-Beach Cleanup Day.



Consumer and Retail Partnerships Keep America Beautiful gratefully acknowledges the following companies for their creative retail, online and consumer product partnerships during 2014. US Airways Miles of Hope US Airways’ Miles of Hope program gives members of the airline’s frequent flyer program, Dividend Miles, the opportunity to donate their unused miles to nonprofit organizations. Keep America Beautiful is one of five nonprofits in this prestigious airline program. Donated miles provide travel to Keep America Beautiful affiliates, volunteers and staff. With the donated miles, Keep America Beautiful was able to provide free airline travel to our national conference for many of our affiliates, in addition to booking additional reservations on US Airways for affiliates, staff and volunteers throughout the year.

North American Power Mission to Millions Mission to Millions put the power to give in the hands of North America Power’s customers, allowing them to collectively create a significant impact for causes its consumers care about most. When a consumer signed up for any North American Power service, they had the opportunity to select a charity of choice from a list of nonprofit partners. For every month one remained a North American Power customer, North American Power would donate $1 to the selected cause.

One Car One Difference Cars to Donate Keep America Beautiful partnered with One Car One Difference to launch a new vehicle donation program in 2013. The Cars to Donate program accepts almost any vehicle, including cars, trucks, boats, motorcycles and recreational vehicles. Regardless of the vehicle’s running condition, it still has value through continued use as an operable car, as repair parts that can extend the life of a car or by recycling their steel parts. A Keep America Beautiful vehicle donation through One Car One Difference helps provide funds for Keep America Beautiful and its national network of affiliates. All donations may be eligible for a tax deduction on one’s federal income tax return.

Jennifer Jehn, President & CEO, Keep America Beautiful; Adam Warren, New York Yankees; and Charles Agee, Altria Group celebrate Earth Day at Yankee Stadium.

New York Yankees Earth Day Celebration

Waste Management Waste Management Phoenix Open

For the fourth year, the New York Yankees joined in partnership with Keep America Beautiful to celebrate Earth Day with a Yankee Stadium promotion on April 25, 2014. The first 18,000 fans received a package of herb seeds to inspire their participation in the environmental improvement of their communities. This partnership is part of the Yankees’ ongoing efforts to incorporate eco-friendly initiatives in and around Yankee Stadium.

The Waste Management Phoenix Open is the best-attended golf tournament in the world and has gained legendary status for being one of the most unique – and green – stops on the PGA TOUR. The 2014 tournament surpassed $7 million in charitable giving, with Keep America Beautiful receiving $12,500 as part of the Phoenix Suns Charities Shot at Glory closest-to-the-pin contest. Ed Rapp of Caterpillar, playing for Keep America Beautiful, came in third with a shot of 17 feet, 11 inches.


Nonprofit and Government Alliances These governmental, civic and nonprofit organizations helped to multiply the effectiveness of Keep America Beautiful programs and initiatives in 2014. Project Learning Tree, an American Forest Foundation program Keep America Beautiful worked with the American Forest Foundation (AFF) to raise environmental awareness among youth through various educational initiatives, including AFF’s Project Learning Tree GreenSchools!.

Arbor Day Foundation and Dimensions Educational Research Foundation’s Nature Explore Keep America Beautiful expanded its experiential learning programs for children through Arbor Day Foundation’s Nature Explore outdoor classrooms and nature-based curricula. Arbor Day promotes Keep America Beautiful affiliates who have developed Nature Explore classrooms.

BoatUS Foundation The BoatUS Foundation, the foundation for the Boat Owners Association of the United States, engages marina partners in Keep America Beautiful’s Cigarette Litter Prevention Program in an effort to lessen cigarette butt litter in our waterways.

Boys & Girls Clubs of America The Boys & Girls Clubs is helping to educate younger generations about Keep America Beautiful’s programs and provided assistance with the promotion of Keep America Beautiful’s Youth Advisory Council.

Ceres Keep America Beautiful joined Ceres as a member of the Ceres Coalition. The Ceres Coalition works to promote sustainability by moving companies, policymakers and other market players to incorporate environmental and social factors into their decision-making and to mobilize investor and business leadership to build a thriving, sustainable global economy.

Clinton Global Initiative

Earth Day Network

Keep America Beautiful, Alcoa and the Alcoa Foundation announced a national commitment to increase U.S. recycling rates during the CGI meeting in 2012. “Action to Accelerate Recycling” was established to generate awareness, create incentives, and provide recycling access and infrastructure to increase U.S. recycling of aluminum, plastic, glass and paper. Keep America Beautiful’s commitments included the “Recycling @ Work” pledge, targeted to increase recycling rates of business, commercial and institutional entities; the State Fairs Recycling Initiative, which provided recycling access and developed best practices in under-served public venues with support from Alcoa; and Keep America Beautiful’s public service advertising campaign with the Ad Council — “I Want To Be Recycled”— which focuses on “giving garbage another life.” In addition, Keep America Beautiful launched “Give and Go: Move Out,” a pilot collection program on college campuses with Goodwill as part of the CGI-University program.

Earth Day Network promoted youth initiatives, including Keep America Beautiful’s Youth Advisory Council, Recycle-Bowl, and shared affiliate information through its network.

Goodwill Industries Keep America Beautiful partnered with Goodwill Industries to produce “Give and Go: Move Out,” a program designed to empower college students to donate responsibly and recognize their social impact by collecting items for re-use and recycling.

International City/County Management Association (ICMA) The ICMA and Keep America Beautiful shared educational resources and programs that benefit community leaders in both organizations, including grants for the Cigarette Litter Prevention Program for business-member organizations.

College & University Recycling Coalition Keep America Beautiful helped administer programs for the College & University Recycling Coalition (CURC), a membership-based, nonprofit organization consisting of recycling and sustainability professionals, including a free webinar series and conference workshop sponsored by the Alcoa Foundation. Keep America Beautiful also partnered with CURC to promote recycling bin grant programs sponsored by Alcoa Foundation and The Coca-Cola Foundation to expand recycling in college dormitories and on college campuses.

International Downtown Association (IDA)

Green Schools National Network

National Wildlife Federation

Keep America Beautiful partnered with Green Schools National Network to develop and conduct the Zero Waste Solution Summit during the Green Schools National Conference in Sacramento, CA, for the third year. Representatives from schools, nonprofits and industry discussed barriers to zero waste and recycling. A facilitated discussion continued throughout the year to plan for the 2015 Solution Summit.

Keep America Beautiful partnered with National Wildlife Federation to engage students in grades K-12 as environmental stewards through recycling and community greening initiatives. The relationship extended to RecycleMania, to recognize the colleges and universities that did noteworthy promotional campaigns as part of the competition.


The IDA creates healthy and vital urban centers and promotes the Cigarette Litter Prevention Program grants for business-member organizations.

Local Search Association Keep America Beautiful and the Local Search Association partnered to promote the recycling and waste reduction of telephone directories.


Bud Light “Do Good. Have Fun.” volunteers participate in the beautification of Benton Park in St. Louis, MO.

Ocean Conservancy

Sustainable Urban Forests Coalition

United States Department of Agriculture

Ocean Conservancy and Keep America Beautiful cross-promoted their respective signature programs, the Great American Cleanup and International Coastal Cleanup.

Keep America Beautiful worked with Sustainable Urban Forests Coalition, an assembly of national organizations working to advance a unified urban forest agenda for our nation’s communities, to help plan its annual conference as well as serve on its Vibrant Cities task force.

Keep America Beautiful worked with the United States Department of Agriculture to promote the People’s Garden initiative, which incorporates sustainable practices such as capturing rainwater, composting and planting native species, and is a collaborative effort among community members.

United States Composting Council

University of Georgia

Keep America Beautiful and United States Composting Council raised awareness of the important role composting plays in waste reduction, improved soil structure, improved water quality, and reduced soil erosion by sharing educational resources and collaborating on various programs.

Keep America Beautiful and the University of Georgia are partnering to test how eco-feedback recycling bins are affecting behavior change and an on-the-go recycling interactive map and database.

Points of Light Institute Points of Light involved Keep America Beautiful affiliates in nationally-recognized service days and offered volunteer leadership to Keep America Beautiful affiliates through resources from HandsOn Network and generationOn.

Sustainable Electronics Recycling International (SERI) Keep America Beautiful was among the initial coalition of 10 SERI R2 Leaders partners, which is designed to support efforts by companies and organizations to advance the responsible reuse and recycling of used electronics. Other partners include DIRECTV, Goodwill Industries International, Greeneye Partners, Microsoft, Panasonic, Sony America, SourceAmerica, Wistron Corporation and Xerox.


2014 Board of Directors and Officers Drew Becher President Pennsylvania Horticultural Society

Jennifer M. Jehn* President & CEO Keep America Beautiful

Thomas H. Tamoney, Jr.* (Secretary) Counsel Day Pitney LLP

Julia Bowles Executive Director Keep Albany-Dougherty Beautiful, GA

Anne Johnson Vice President & Principal Resource Recycling Systems

Howard Ungerleider* Chief Financial Officer Executive Vice President The Dow Chemical Company

Beth Buehler Senior Vice President, Digital Strategy & Operations Rodale Inc.

Brian P. Kelley* Chief Executive Officer Keurig Green Mountain, Inc.

Barry H. Caldwell* Senior Vice President Public Affairs and Communications Waste Management, Inc. Tim Carey Senior Director, Sustainability PepsiCo

Connie Librenjak Executive Director Keep Riverside Clean & Beautiful, CA

Tom Waldeck* President & CEO Keep Phoenix Beautiful

Directors Emeritus Richard D. Hofmann*

Jill Manata* Senior Director U. S. Public Affairs McDonald’s USA, LLC

Stephen K. Lambright A. Maurice Myers

Kathy Casso Vice President, Corporate Social Responsibility Anheuser-Busch

Bill Morrissey Vice President Environmental Sustainability The Clorox Company

Gregory Crawford Executive Director Steel Recycling Institute

N. Brian Peace Executive, Corporate Administration Lowe’s Companies, Inc.

Carolyn Crayton Founder of Keep Macon-Bibb Beautiful Ex-Officio Board Member, Keep Macon-Bibb Beautiful, GA

Andy Pharoah Senior Vice President, Corporate Affairs, Sustainability & Strategy Wrigley

Jennifer M. Jehn President & CEO

Robert Phelps Executive Director Keep Arkansas Beautiful

Brenda Pulley Senior Vice President, Recycling

Troy A. Ellis Senior Vice President, Conversion Manufacturing, Transportation, Short term Planning, 3PL Coca-Cola Refreshments

Officers Timothy J. Gardner Chairman Thomas H. Tamoney, Jr. Secretary

Becky Lyons Chief Operating Officer

* Members of the Executive Committee

Cathie Gail Executive Director Keep Texas Beautiful

Gregory H. Ray Senior Vice President, Smokeable Manufacturing Philip Morris USA, Inc.

Timothy J. Gardner* (Chairman) Executive Vice President Illinois Tool Works, Inc.

Shannon Reiter President Keep Pennsylvania Beautiful

Carey Hamilton Executive Director Indiana Recycling Coalition

John Rosenow Chief Executive Arbor Day Foundation

Kim Jeffery* Principal Jeffery Advisors

Wes Schultz Professor of Psychology California State University, San Marcos *As of Dec. 31, 2014



An Anheiser-Busch volunteer helps revitalize over 40 acres of social space at Ed Fountain Park, as part of the Las Vegas “Do Good. Have Fun.” event. *As of June, 2015


Staff Directory Office of the President and CEO

Marketing & Communications

Great American Cleanup

Jennifer M. Jehn President and CEO

Mike Rosen Senior Vice President, Marketing & Communications

Jason Smith Senior Director, Program Operations

Larry Kaufman Director, Communications

Litter Programs

Kathleen Quinn Director, Finance Jane Drzyzga Executive Assistant to the CEO

Affiliate Services Becky Lyons Chief Operating Officer Cecile Carson Senior Director, Affiliate Development April Buther Wennerstrom Director, Affiliate Services Grace Keegan Director, Affiliate Communications Shannon O'Donnell Senior Manager, Affiliate Services

Susan Parsons Director, Design and Production Suzanne Edelberg Manager, Marketing & Communications Christina Kiernan Manager, Marketing & Communications

Development Mike Rogers Chief Development Officer Steve Navedo Vice President, Development Meredith Lynch Director, Annual Giving & National Conference Corporate Relations Susanne Woods Director, Vision for America Award Stacey Rice Manager, Development Associate Manager, Vision for America Award


Bronwen Evans Director, Litter Programs Erin Senft Program Coordinator, Litter Programs

Recycling Programs Brenda Pulley Senior Vice President, Recycling Alec Cooley Director, Recycling Programs


Giving to Keep America Beautiful

Contact Us

At Keep America Beautiful, we want to ensure that beauty is our lasting signature. We provide the expertise, programs and resources to educate and inspire actions that help people reduce waste and litter, recycle right, and protect the natural areas in which we live, work and play.

Corporate Headquarters 1010 Washington Boulevard Stamford, CT 06901 Tel: 203.659.3000 Fax: 203.659.3001 General Questions:

Through the work and passion of nearly 600 community-based affiliates, millions of volunteers, and the generosity of corporate partners, municipalities and individuals, Keep America Beautiful builds and sustains clean, green and beautiful communities that are environmentally healthy, socially connected and economically sound. Established in 1953, Keep America Beautiful continues to bring people together to transform public spaces into beautiful places. If you would like to make a gift by using your credit card, make a gift of securities, or become a corporate supporter, please contact Keep America Beautiful’s Development Office at 203.659.3040 or write to: Keep America Beautiful 1010 Washington Blvd. Stamford, CT 06901 Attn: Development Office Email:

Washington, D.C. Office 1030 15th Street, NW Suite 600E Washington, D.C. 20005 Tel: 202.688.0600 Fax: 202.280.1490 General Questions: Find us on Social Media Facebook Twitter YouTube Pinterest Instagram Tumblr



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