the
store
the Chicago Burton store like many of other Burton flagship stores is definitely a unique
space. Creating the right ‘atmosphere’ within the store is key, in order to do that Burton collaboratively worked with the ‘Tres Bird Workshop’, demonstrating the importance of collaborative work efforts between designers and architects and interior designers in order to further enhance the shoppers’ experience. The space effectively supports the very ideology that the ‘brand’ wishes to promote, not only to purchase top of the line equipment, which is key, but intensifies the characteristics of the experience. The Burton store is not only aware of the visual and design based aesthetics of their store, through close attention to departures and extensions, which cleverly offer a sense of community and a social network for the younger generation, they too are consciousness off their impact on the environment. The space hence utilises recycled and reclaimed materials, and self-providing solar energy systems exhibiting their dedication to maintaining the environment, a necessity for a brand which depends on sustaining mountain scapes and snow. The ultimate reason for the Burton store being so successful in design is due to the ideology of appealing, impressing and teaching their prime market, that being the younger generation; they are subtly showing them the importance of sustainability in an innovative and fun way.