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the

asymptote guide to the world of retail


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he LN-CC store in Dalston, London is a concept store in the truest sense. Designed by set-designer Gary Card, this space evolved around the concept of a retail space, rather than a brand to be represented. In the contemporary setting where online shopping and architect designed retailers have become commonplace LN-CC creates a spatial experience through its futuristic industrial design features (such as the interior forest and wood and acrylic tunnel), three distinct ‘product rooms’ (each with individual climate control), music room, library and café. This is a store that is not “trying to sell a lifestyle” but rather creates an environment for people to spend time in, that “houses the interests” of the designer and product buyer collaborative (Card and Dan Mitchell) and the amalgamation of products they deem befitting for that space.


the

nike, a sports brand known for their innovation in athletic

apparel, has extended this approach to the redesign of their London 1948 Nike Playground outlet. As its name suggests, the re-adapted East London railway arch has been recently reworked as “part retail space, part creative playground.” Aficionados of the brand can expect art installations, film screenings, a program of cultural events, as well as a mezzanine level dedicated to a public workspace with a library of sports, culture and design titles. The improved outlet succeeds in creating a venue which emphasizes “a constantly shifting, overlapping space between culture and athleticism.” In doing so, the store goes beyond fulfilling its retail functions. The space is transformed into a cultural hub, providing its visitors not just the best of Nike footwear and apparel, but also a setting for self-expression and engagement with the arts. By creating this dynamic experience for its customers, the store successfully bridges the realms of art and sports, as well as inventively extends the bounds of retail design.


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located in NY, this pop-up store created by

Snarkitecture as part of a collaborative competition by BOFFO Building Fashion, pairing emerging fashion designers with architecture firms. It features sculptural and topographic displays crafted with wire-cutters from high density styrofoam creating beautifully carved white shards that look like ice. These create seamless display areas for Richard Chai’s collection ranging from shelves to hang bars. The simple black box exterior leads into an urban glacial cavern: an emotional experience where you could forget where you are. This temporary, high impact space educates and informs the public by exposing artists and designers. When the pop up store has seen the end of its days, the material will be returned to the manufacturer to be recycled into rigid foam insulation.


the

mayfair

acne – an acronym for ‘ambition to create novel

expressions’, have definitely exceeded the typical expectations of a designer boutique with regards to the overall design of the latest four storey store in London. The space exhibits luxurious, on trend items ranging from clothes, furniture to other decorative pieces, in a quirky almost exhibition like manner, this idea that store has been uniquely curated runs parallel with the fact many renowned artists and sculptors work is included in this spectacular artistically stimulated showroom. Acne use of space employs the technique of artist designer collaboration to create a masterpiece of a store, luring customers from the street into an immersive artistic and creative experience. This space develops dynamic retail space that effectively interweaves, fashion, architecture and art to their best advantages in order to create a space that will undoubtedly fulfil a shoppers desire for something exciting and exclusive.


the

fusing fashion, contemporary art, architecture, retail and

hospitality, the Diesel Concept Store in Shibuya, Tokyo is an innovative, progressive and visually stimulating retail experience. Intersecting architecture and retail, the store commissions and actively supports talented uprising artists in their quarterly art exhibition space, establishing an important connection with the community and combating the competition presented in the online shopping phenomenon by presenting a retail ‘experience’. Reflecting the future of retail spaces, the store departs from solely providing retail services to include a café as well as the multi-level art gallery, distinguishing them from similar retail stores. The store successfully conveys its concept, an intrinsic aspect of the success of a retail space, by shoppers’ ability to experience the ‘lifestyle diesel presents’. The constant change in unique exhibitions, such as Nature Factory by Makoto Tanijiri of Suppose Design Studios, generates buzz, keeping the store relevant and current.


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transporting the iconic retail strip shopping experience deep inside Melbourne Central

urban shopping centre, local brand Lulamae successfully combats issues of sustainability, temporality, creativity and originality within retail design. The unusual, eye-catching temporary installation lures passers-by into the store, starkly contrasting their rough, natural exterior with that of their glass-fronted permanent neighbours, making the store distinctive and unforgettable, cementing itself in viewers minds, an essential advantage with retail design. Existing for two months, its temporary nature makes it cutting-edge, embracing the benefits of the ever-growing international pop-up store phenomenon, a significant aspect of future retail design. Being constructed of 100% post-consumer waste, flat-packed, recycled cardboard, it is environmentally aware, an important social consideration both economically and sustainably. Growing retail trends of consumer awareness in terms of environmental sustainability means that Lulamaes involvement in the Climate Positive program and their participation in offsetting their CO2 emissions through forest restoration projects provides them with a retail advantage and makes their business ethic unique and socially gratifying. Designed by Breathe Architecture the store distorts the notion of scale, making it a surreal shopping ‘experience’, again an increasingly important aspect of future retail trends, based on a strong concept and successful implementation.


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transforming an everyday, mundane activity

into an exciting and diverse experience, MPreis, the Austrian supermarket, has refashioned itself as “The Seriously Sexy Supermarket”. They have connected with the design world, commissioning up and coming architects and designers to diversify its identity as a supermarket offering a whole new, rich and rewarding experience for shoppers. Why wouldn’t you make use of the gorgeous views in Switzerland! Designing a space, location specific is something Rainer and Koberl have done effectively. This is a good example of how a companies values and design strategy are translated into an effective space whilst using the latest technologies to keep it green. .


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the Chicago Burton store like many of other Burton flagship stores is definitely a unique

space. Creating the right ‘atmosphere’ within the store is key, in order to do that Burton collaboratively worked with the ‘Tres Bird Workshop’, demonstrating the importance of collaborative work efforts between designers and architects and interior designers in order to further enhance the shoppers’ experience. The space effectively supports the very ideology that the ‘brand’ wishes to promote, not only to purchase top of the line equipment, which is key, but intensifies the characteristics of the experience. The Burton store is not only aware of the visual and design based aesthetics of their store, through close attention to departures and extensions, which cleverly offer a sense of community and a social network for the younger generation, they too are consciousness off their impact on the environment. The space hence utilises recycled and reclaimed materials, and self-providing solar energy systems exhibiting their dedication to maintaining the environment, a necessity for a brand which depends on sustaining mountain scapes and snow. The ultimate reason for the Burton store being so successful in design is due to the ideology of appealing, impressing and teaching their prime market, that being the younger generation; they are subtly showing them the importance of sustainability in an innovative and fun way.


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he ROB/B Salon is a salon that applied Green Building Concept for their retail. It is just one of the four spas in the Los Angeles areas that is certified with the Leadership in Energy and Environment Design (LEED). To achieve the ‘green’ concept in this shop, they have to apply the usage of recycled concrete floor, cascading waterfalls that gush recycled water, wall that is coated with sustainable plaster and a roof top patio shade that is constructed from recycle paper. The salon successfully applied a natural environment concept by creating some vegetation, woods and a small fountain in the interior spaces. This demonstrates that by having some natural elements inside the space create a feeling of being in a natural environment. Clear circulation and space arrangement is achieved by placing partitions in the appropriate locations. The use of transparent chairs cleverly demonstrates how materials of the furniture add to the spatial feeling of a space. In addition, the sense of intimate and private space was achieved through the strategic use of several wall lights, influencing the overall mood of the salon.


the holly bozier katy preston keena vazquez llyod ramsay nur zulkifli sohpie taylor

acne studio . burton flagship ln-cc concept store 1948 nike playground richard chai pop-up shop . mpreis rob/b salon diesel denim gallery . lulamae pop-up shop


our ln-cc concept store

nike playground richard chai pop-up shop acne studio diesel denim gallery lulamae pop-up shop

mpreis supermarket burton flagship store rob/b salon

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Project 1B - draft