Keely Woodhead BSc Product Design Portfolio

Hydro Aluminium

01

Portfolio.

Product Design

Keely Woodhead 2022

Hydro Aluminium Extrusion

About me

Hi, I’m Keely...

PROFILE

By being inspired by nature, the art of helping living things informs my design practice. As an analytical designer who never stops questioning “why?”, my motivation to seek out opportunities and innovation for the world is what drives my creativity and turns it into success. Nothing is ever a final design, and everything has the capacity to be improved.

+447716165164 Keelywoodhead@icloud.com @Kwood.designs https://www.linkedin.com/in/ keely-woodhead-639961239/

AWARDS:

INTERESTS:

EDUCATION:

Mattii Labs Ltd Bronze Starpack competition Highly Commended Norsk Hydro Aluminium 2nd place £100 cash prize

Horse Riding Travelling Music Festivals Animals

Kirk Hallam Community Academy (2014-2019) 11 GCSE’s grades 9-7 Bilborough College (2019-2021) 3 A-levels grades A-C Nottingham Trent University Current Education

SOFT SKILLS:

HARD SKILLS:

Analytical Thinking Team player Critical

SolidWorks Keyshot Ultimaker Cura

Empathizing Concept building Persistent

Illustrator Adobe Photoshop InDesign

Contents

01

HYDRO ALUMINIUM

02

DESIGN SPRINT

03

SCRUBMATTIIC

04 SKETCHING

Hydro Aluminium

01

1.

HYDRO ALUMINIUM EXTRUSION AN INNOVATIVE APPROACH TO EXPLOIT THE DESIRABLE PROPERTIES OF THE THIRD MOST ABUNDANT ELEMENT IN THE EARTH’S CRUST RE-FRAMED BRIEF: To exploit Aluminium’s superior properties into a technically and commercially viable product, through the extrusion process, to be used by (but not limited to in its future life) the equestrian market in both every day and competition settings.

Hydro Aluminium

01

WHY ALUMINIUM?

75%

Of all aluminium ever made is still in use today through an efficient cyclical recycling process.

Once produced, it can be reused infinitely.

Weighs just one third of the amount of steel...

COMPANY RESEARCH HYDRO ALUMINIUM EXTRUSION • Hydro is a leading industrial company committed to a sustainable future. Through the use of aluminium extrusion.

• They strive to create more viable societies by developing natural resources into products and solutions in innovative and efficient ways.

... Which translates into reduced energy consumption during transportation.

Aluminium reacts with oxygen forming a protective oxide making it corrosion resistant.

Hydro Aluminium

01

THE EQUESTRIAN MARKET DESIGNING A LIGHTWEIGHT, MODULAR PRODUCT TO SLOT INTO A HECTIC LIFESTYLE. • • • •

Recreational horse riders/owners Competitive Equestrians Olympic level competitors All age ranges and generations.

The UK equine industry contributes £8bn a year to the economy.

With around 1m horses, the sector has a gross output of £4.3bn a year and is the second-largest rural employer after agriculture

Payloads on horse boxes range from 750-1100kg, often leading to risks of penalties for being overweight.

There are multiple different National societies and associations such as The Pony Club, British Show jumping, British Eventing and Horse racing.

Hydro Aluminium

01

90.00

A PROPRIETARY AND CONFIDENTIAL

IDEATION AND EXPLORATION

THE INFORMATION CONTAINED IN THIS DRAWING IS THE SOLE PROPERTY OF <INSERT COMPANY NAME HERE>. ANY REPRODUCTION IN PART OR AS A WHOLE KEY REQUIREMENTS USED ON NEXT ASSY WITHOUT THE WRITTEN PERMISSION OF <INSERT COMPANY IS • Must NAME be anHERE> innovative use of extrusion conforming APPLICATION PROHIBITED. to Hydro’s dimension and material limitations.

SOLIDWORKS

• Must avoid hollow areas where possible to allow for a cheaper die.

• Must avoid inconsistent wall thickness without good Educational reasoning.Product. For Instructional Use Only.

• Must be a modular product consisting of more than one, but not excessive extrusion profiles.

2

Hydro Aluminium

01

FINAL DESIGN OUTCOME THE 3-IN-1 STARTER PACK WITH INFINITE POSSIBILITIES • A simple 3 part design consisting of two extrusions and additional Hydro branded end caps.

• Transforms from a seat to a step and then to a saddle rack to aid with all scenarios faced by equestrians at competitions or day to day.

• Simply slots together for efficient assembly, disassembly and storage.

Starting with a stool consisting of 3 panels and 4 core extrusions.

Pull the rubber end caps off and slide the panels out.

Remove one core extrusion and one end cap and rotate the remaining components into a triangle shape

Remove one core extrusion and one end cap and rotate the remaining components into a triangle shape

2

01 Hydro Aluminium

TECHNICAL DETAILING

1

B

B 10.00 10.00

DIMENSIONS, MATERIALS, MANUFACTURE AND COSTING. • A starter pack (typically sold at stores such as IKEA B 3 panels and B&Q) consists of 4 core extrusions, and 8 end caps, and reatails for £149.99.

2

10.00 10.00

Aluminium 6063 T6 A

UNLESS OTHERWISE SPECIFIED:

1

3.00

B

DIMENSIONS ARE IN INCHES TOLERANCES: FRACTIONAL ANGULAR: MACH BEND TWO PLACE DECIMAL THREE PLACE DECIMAL

2

1

UNLESS OTHERWISE SPECIFIED:

TOLERANCES: FRACTIONAL ANGULAR: MACH BEND TWO PLACE DECIMAL THREE PLACE DECIMAL

INTERPRET GEOMETRIC TOLERANCING PER: MATERIAL

onal Use Only.

FINISH

DO NOT SCALE DRAWING

£8.16 per unit

NAME

1

DATE

TITLE:

REV

SHEET 1 OF 1

A

Natural Rubber

ENG APPR. MFG APPR. Q.A. COMMENTS:

SIZE DWG. NO.

A

Shelf 3

SCALE: 1:5 WEIGHT:

1

REV

SHEET 1 OF 1

DIM TOLE FRAC ANG TWO THRE

Q.A.

COMMENTS:

SIZE DWG. NO.

REV

rubber end cap A

SHEET 1 OF 1

SCALE: 1:2 WEIGHT:

DO NOT SCALE DRAWING

1

PROPRIETARY AND CONFIDENTIAL

DIMENSIONS ARE IN INCHES TOLERANCES: FRACTIONAL ANGULAR: MACH BEND TWO PLACE DECIMAL THREE PLACE DECIMAL

DRAWN

INTERPRET GEOMETRIC TOLERANCING PER:

Q.A.

MATERIAL

USED ON

NEXT ASSY APPLICATION

SOLIDWORKS Educational Product. For2 Instructional Use Only.

Acore extrusion

SIZE DWG. NO.

DRAWN CHECKED

B

SCALE: 1:4 WEIGHT:

400.00 400.00

INTER TOLE

MATE

CHECKED

USED ON

NEXT ASSY

400.00

A

THE INFORMATION CONTAINED IN THIS DRAWING IS THE SOLE PROPERTY OF <INSERT COMPANY NAME HERE>. ANY REPRODUCTION IN PART OR AS A WHOLE WITHOUT THE WRITTEN PERMISSION OF <INSERT COMPANY NAME HERE> IS PROHIBITED.

MFG APPR.

DO NOT SCALE DRAWING

nstructional Use Only.DIMENSIONS ARE IN INCHES

USED ON

ENG APPR.

FINISH

APPLICATION

TITLE:

CHECKED

COMMENTS:

MATERIAL

USED ON

DRAWN

UNL

MFG APPR.

1

PROPRIETARY AND CONFIDENTIAL

DATE

APPLICATION

A

TITLE:

CHECKED ENG APPR.

APPLICATION

A

2

TITLE:

B

116.18g £0.22 per unit

FINISH

DO NOT SCALE DRAWING

MFG APPR.

COMMENTS:

Acore extrusionB

SIZE DWG. NO.

SCALE: 1:4 WEIGHT:

1

REV

SHEET 1 OF 1

408.78 410.00

FINISH

D

ENG APPR. SOLIDWORKS Educational Product. For Instructional Use Only.

Q.A.

INTERPRET GEOMETRIC TOLERANCING PER:

NEXT ASSY

NAME

DATE

THE INFORMATION CONTAINED IN THIS DRAWING IS THE SOLE PROPERTY OF <INSERT COMPANY NAME HERE>. ANY REPRODUCTION IN PART OR AS A WHOLE WITHOUT THE WRITTEN PERMISSION OF <INSERT COMPANY NAME HERE> IS UNLESS OTHERWISE SPECIFIED: PROHIBITED. NAME DATE 400.00

1.46kg UNLESS OTHERWISE SPECIFIED:

NAME DRAWN

FINISH

2

Aluminium 6063 T6

A

MATERIAL

USED ON

NEXT ASSY

3.00

INTERPRET GEOMETRIC TOLERANCING PER:

SOLIDWORKS Educational Product. For Instructional Use Only.

2

400.00

0

90.00

THE INFORMATION CONTAINED IN THIS DRAWING IS THE SOLE PROPERTY OF <INSERT COMPANY NAME HERE>. ANY REPRODUCTION IN PART OR AS A WHOLE WITHOUT THE WRITTEN PERMISSION OF <INSERT COMPANY NAME HERE> IS PROHIBITED.

DIMENSIONS ARE IN INCHES TOLERANCES: FRACTIONAL ANGULAR: MACH BEND TWO PLACE DECIMAL THREE PLACE DECIMAL

A

PROPRIETARY AND CONFIDENTIAL

£9.60 per unit

APPLICATION

B

1

B 2.22kg

ASSY

3.00 3.00

90.00 90.00

90.00 90.00

Design Innovation Plastics

2.

02

DESIGN INNOVATION PLASTICS AN INNOVATIVE APPROACH TO EXPLOIT PLASTIC’S VERSATILE PROPERTIES FOR THE SANITARY PROTECTION PRODUCT SECTOR. RE-FRAMED BRIEF: Design a reusable tampon applicator to reduce embarrassment and stigma surrounding menstruation, provide a more luxury, enjoyable experience for the user and dramatically decrease consumption of single use plastics within the sector.

Design Innovation Plastics

02

USER AND MARKET DIRECTION A PRODUCT DESIGNED FOR THOSE WHO MENSTRUATE, TO MAKE THEIR CYCLE LESS DAUNTING WHILST HAVING A GREENER ATTITUDE TOWARDS THE PRODUCT SECTOR • • • • •

Young girls who have just started their period and may be Embarrassed/feel there’s a stigma around the topic.

Girls at school/college/uni Busy women who are on the go.

Anyone who is conscious on the effect they have on the environment by using existing disposable products.

1.8 Billion people menstruate every month according to

A survey of more than 100 girls found that nearly half were embarrassed by their period and many were afraid to ask for help because of the stigma.

81% of people who menstruate use tampons alone or in combination with pads.

Although plastic applicators are recyclable, they are usually not accepted for sanitary reasons.

Design Innovation Plastics

02

IDEATION AND EXPLORATION KEY REQUIREMENTS • Must be a reusable sanitary product which is not already a populated market and will aid a major reduction in single use plastics.

• Must be able to be manufactured from medical grade plastic for sanitary reasons.

• Must be able to store a tampon prior to use so that it can be pre loaded before leaving the house and ready to use on the go.

• Must have a customisable feature upon purchase for a more luxury, personal user experience.

Design Innovation Plastics

02

FINAL DESIGN KEY FEATURES

Tapered head Dome-tipped applicator body for comfortable insertion with longer slits than an average tampon applicator for multiple sized tampon capabilities.

Gold chrome branding/personalisation Gold foil/vinyl branding with optional personalisation regarding colour choice and addition of initials for a more luxury, personal experience.

User interaction Ability to store one tampon before loading and using the applicator for those who are on the go. The lipstick sized applicator fits all sizes of tampons from lite to super plus, and can slip discretely into a handbag or pocket.

Design Innovation Plastics

02

TECHNICAL DETAILING DIMENSIONS, MATERIALS AND MANUFACTURE.

Screw cap Plunger Applicator body

Lid

• Injection moulded PC+PET (Impact Modified) +3% Saniconcentrate applicator.

• Opaque in colour with capabilities for recycling at end of life.

• Lasts for 1000’s of uses to combat the current, largely ignored problem with single use plastic waste produced from disposable applicators.

• 3% Saniconcentrate additive for natural sterilising properties along with mould and bad odour preventatives.

• M18x1.5 thread on plunger and screw cap to allow for storage of a tampon prior to use.

26.00

1.50 R0.75

E F

60.00

M18X1.5 THREAD

30.00

SECTION D-D SCALE 1 : 1 3.00

D

D

DETAIL F SCALE 2 : 1 E R4.00

SECTION E-E SCALE 1 : 1

Design Innovation Plastics

02

MARKETING AND PRODUCT PROMOTION. ADVERTISEMENT, PRICING AND PACKAGING • Main sources of advertisement include social media platforms such as Instagram and Facebook to target all generations. Targeting these two hotspots will greatly increase brand and product recognition.

• In line with brands with a similar message such as Hey Girls and Hey Estrid (a razor brand), this product would have multiple buying options and the option to personalise the product for a more luxury feel through colours and adding initials.

• Packaging would consist of simply a well branded, feminine box which would be an appropriate size to slip through a letterbox each month. The packaging would be 100% recyclable as its purpose is purely for postage of the product and will be disposed of as soon as the product is in use.

BUYING OPTIONS

RETAIL PRICES

Starter kit: • 1x Reusable applicator in buyers’ choice of colour.

• 20x Non applicator tampons in various sizes

£14.99

Applicator alone, no tampons

£9.99

Monthly subscription going forward: • 16, 20 or 24 non applicator tampons delivered to customers door each month on their preferred date and in their preferred sizes

£2.89

Option to personalise applicator

Additional £2 upon purchase of applicator to add personalised engraving/ vinyl decals (e.g., name, initials etc.)

AdaptaBrace

03

3.

ADPTABRACE SCOLIOSIS IS A CONDITION WHICH AFFECTS 3 IN 1000 CHILDREN IN REGARDS TO MENTAL AND PHYSICAL HEALTH. RE-FRAMED BRIEF: To design a scoliosis back brace for adolescents that decreases lead times, improves mental health and adjusts with the growing child.

03 AdaptaBrace

USER AND MARKET DIRECTION USER PERSONA • Jessica Miller is a 10 year old girl who struggles with scoliosis, she looks up to her parents and wants to feel like a normal child when playing with her friends. She struggles with anxiety and worries about how she looks.

50% of children do not wear their brace for as long as they should.

13 hours of wear per day is enough to stop the spine from curving further, requiring less work during surgery.

9 out of 10 with scoliosis experience bullying, with 2/3 being on a regular basis.

8 in 10 cases, the cause of scoliosis is unknown.

AdaptaBrace

03

IDEATION AND CONSIDERATIONS DESIGN CONSIDERATIONS: • Self lacing technology.

• Smart reactive gel material which softens and hardens as required.

• Temperature sensitive material.

• Customisation features - Photo chromic technology.

• Discreet fit to be worn under or over clothes depending on child’s preference.

• Adapts as the child grown to minimise hospital visits, allowing the child to feel more normal, and also saving the NHS vital time and money.

AdaptaBrace

03

FINAL OUTCOME DESIGNING AN ADAPTABLE BRACE FOR SCOLIOSIS IN ADOLESCENTS TO REDUCE PREHABILITATION APPOINTMENT TIMES. Injection moulded ABS body based off body dimensions taken from a 3D scanner. The shapes required for each brace are unique to each user.

ABS has the ability to be customised via tampo planing. The child can choose between a discreet plain coloured ABS to match outfits or skin colour, or a more unique printed pattern.

Each ABS panel is lined with memory foam to provide comfort for the user.

BOA system controlled from sleek button to tighten the brace according to doctors advice throughout the prehabilitation period.

By being adjustable at home, the brace reduces wait times for appointments and saves the NHS vital money by removing appointments which can be done from home.

Taught elastic straps run between the memory foam and ABS to keep the ABS plates together and allow for slight elasticity as the user puts the brace on.

Scrubmattiic

04

4.

SCRUBMATTIIC A UNIQUE CHALLENGE SET BY MATTII LABS LTD TO UPCYCLE WASTE SILICONE FINGERS INTO A PRODUCT OF HIGHER QUALITY AND VALUE. RE-FRAMED BRIEF: To design a versatile pet brush to be used wet or dry on all furry pets from dogs and cats to larger animals such as horses. The brush should give the waste silicone fingers a new and innovative life by having a self soap dispensing feature when used wet.

Scrubmattiic

04

USER AND MARKET DIRECTION THE LARGE SCALE PET MARKET RANGING FROM DOMESTIC PETS TO OUTDOOR PETS SUCH AS HORSES. • Family pet owners - after muddy winter walks • Younger and older generation pet owners - general up keep and grooming.

• Recreational horse owners • Competitive horse owners where cleanliness and presentation is strict.

59% of households in the UK own a pet.

Number of pet-owning homes increased by 3.5 million during the pandemic.

Expenditure on pets and related products reached an annual value of 7.9 million British pounds in 2020.

Over a quarter of pet owners admit they like to pamper their pets

04

IDEATION AND EXPLORATION

Scrubmattiic

KEY REQUIREMENTS • Must be a brush which utilises silicone’s static properties by collecting hair during malting season.

• Must be able to be used wet or dry by all generations.

• Must be a modular design consisting of limited components which can easily be disassembled and disposed of at the end of its life.

• Consideration of lengths and shore hardness of the silicone bristles for maximum effectiveness when in use

04

FINAL DESIGN

Scrubmattiic

KEY FEATURES

Silicone fingers Central blue fingers with a perimeter of larger grey silicone columns with alternating holes allowing soap through during washing the pet.

Nylon strap with branding Strap allows for a stronger grip when being used wet or for older generations who may suffer with arthritis or similar grip problems.

In-context user interaction The screw off dome lid is simply filled with soap during grooming or for on-the-go use after muddy dog walks.

Scrubmattiic

04

TECHNICAL DETAILING DIMENSIONS, MATERIALS AND MANUFACTURE. • Injection moulded ABS body and lid - transparent for clear visibility of soap allowing it to be refilled as needed.

• Compression moulded silicone insert with silicone finger bristles easily removed for cleaning.

• Black nylon strap with Mattii Labs branding - adds grip strength for all generations whilst hiding dirt due to the dark colour.

• M33x3.5 thread on ABS components for easy screw on and off during use, cleaning and disposal.

A

B

DETAIL B SCALE 2 : 1

A

SECTION A-A

Scrubmattiic

04

MARKETING AND PRODUCT PROMOTION. ADVERTISEMENT, PRICING AND PACKAGING • Main sources of advertisement include social media platforms such as Instagram and Facebook to target all generations. Targeting these two hotspots will greatly increase brand and product recognition.

• In line with similar existing products on the market, the Scrubmattiic retails at around £12.99. Its is a durable, well manufactured product consisting of three main components.

• The Scrubmattiic packaging consists of a simple tag allowing multiple brushes to be hung on hooks in shops to maximise space. A small box was considered however deemed an unnecessary waste of space and materials.

Exploded sketch

05

5.

EXPLODED SKETCH RE-FRAMED BRIEF: Go to poundworld and buy a 99p product to disassemble and create a range of perspective drawings from.

Exploded sketch 05

Thank you.