Marketing

International Programmes

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Why choose KEDGE BUSINESS SCHOOL? On July 1st 2013, KEDGE Business School was born out of the merger of BEM-Bordeaux Management School and Marseille-based Euromed Management, two leading French business schools with triple EQUIS*/AMBA*/ AACSB* accreditation. KEDGE Business School is committed to creating new modes of teaching and personal development, connecting and strengthening its global community network, and promoting responsible management practices.

In the Financial Times 2013 ranking :

32nd

in the Top European Business School ranking

43rd

in the Top Executive MBA* Programme Worldwidee

Once a Kedger, always a Kedger Joining KEDGE Business School is a lifelong experience. Each student, graduate or seasoned professional is part of a network that holds the promise of successful employment and shared experiences. The Alumni Association is there to ensure that all Kedge generations keep in touch.

This approach is encapsulated in our brand signature:

CREATE SHARE CARE

key figures

31 273

Management Programmes

Academic Partners

Performance Indicators

30,000 1mâ‚Ź

awarded in scholarships every year

11,051 172 41% 25% Students

Permanent Faculty

international faculty

Employability rate Alumni

international Students

90% upon graduation

99% after 6 months

160

business creation projects undertaken by students every year

70

companies created per / year

What programme are you interested in?

3-year international

4-year international

Bachelor’s Degree

Bachelor’s degree

Master Degree

FULL/PART TIME

CAMPUS

DIPLOMA

Innovation, Design Thinking

Full Time

Toulon

MSc

International Business (MACI)

Full Time

Bordeaux

MSc

Global Supply Chain (ISLI)

Full Time

Bordeaux

MSc

Purchasing and Innovation Management (MAI)

Full Time

Bordeaux

MSc

Full Time

Marseille

MSc

Finance & Organisational Management

Full Time

Marseille

MSc

Maritime Management, International Transport and Logistics

Full Time

Marseille

MSc

Full Time

Marseille - Bordeaux

MSc

Part Time

Paris- Bordeaux Marseille - Shanghai

MBA

Marketing International Brand Management Option Sport and Event Management Option

KEDGE In’ Master in Management Grande Ecole

Global MBA

All programmes above are taught in English.

Focus: Financing your studies • KEDGE Business School scholarships: The average grant amount is €3,000. Our scholarships are awarded based on academic criteria.

• Bank loans: our bank partners offer preferential interest rates.

• Company sponsorship: through an apprenticeship-type agreement (whereby the company covers the students’ tuition fees and may also agree to a monthly allowance).

• Payment: 50% of fees to be paid on enrolment. Remainder to be paid during first semester.

: Professional Experience required : No Professional Experience required

Focus «open source seminar» KEDGE Business School full-time MSc* programmes include a 90-hour course dedicated to key transversal topics (April/May): - Creative Thinking - Policy and business excellence models - Sustainable development - Business Intelligence & analytics - SAP-based management for global businesses ...

Sponsored by major global corporations, the Open Source Seminar plays a significant role in individualising our students’ curriculum paths. It is available to all MSc* students, whatever their profile, and can even be organised on pop-up campuses abroad.

STUDY IN FRANCE France is the world’s third country of choice for “study abroad students”, due to the widely recognised quality of its higher education system.

France is the world’s fifth largest economy and its famous art de vivre will bring a “French touch” to your profile.

permanent campuses 1 Bordeaux 2 Marseille / Provence 3 toulon 4 paris 5 dakar 6 suzhou shanghai

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partner campuses 7 8 9

avignon bastia bayonne

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Africa

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asia

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South america

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9

7

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Bordeaux: The KEDGE Business School headquarters are located in the new Bordeaux campus. To be opened as of January 2014, this new site complies with the most stringent environmental standards and offers a highly stimulating working environment. It is located on the largest university domain in Europe.

toulon: The Toulon campus welcomes students of the KEDGE Design School on the Grande Tourrache site. It has also recently opened a Maison des Technologies in the city centre of Toulon. The Technology, Design & Management division of the Group operates from Toulon.

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marseille provence: The Marseille Provence campus is spread over two distinct sites in order to better cater for the needs of its target audiences: the student campus is located on the university domain of Luminy, in the Parc National des Calanques, whilst the Executive Education campus is based in La Joliette, the new business district of the city of Marseille.

Our International students come from all over the world: China, Russia, Germany, India, Morocco, Colombia, Bulgaria, United States, United Kingdom, Mexico, Egypt‌

*Glossary: AACSB: (Association to Advance Collegiate Schools of Business). This American standard evaluates the pedagogy of institutions worldwide.

AMBA: The Association of MBAs is an international accreditation body which assesses the quality of MBA programmes.

ConfĂŠrence des Grandes Ecoles (CGE): A not-for-profit association federating all French Staterecognised engineering and business schools.

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EQUIS: The European Quality Improvement System is a European quality label awarded to institutions by the European Foundation for Management Development (EFMD).

Executive MBA: Initially created in the United States, the Master of Business Administration is a general business management training course with a strong international focus. Executive MBAs are intended for senior and specialised MBA holders. The MBA title is not protected however: it is preferable to look for accreditations such as AMBA for a guarantee of quality.

Suzhou shanghai: KEDGE Business School owns a 3,500-sqm campus in Suzhou, and another within the Jiaotong University of Shanghai, making it the largest French presence in China. Both campuses welcome European and Chinese students alike.

Specialised Masters: Programmes that offer expertise in a specific area and issued by a member school of the Conference of Grandes Ecoles.

Primarily for graduates of engineering schools, business schools or Master 2 programmes.

Master of Science (MSc): Higher education degree accredited by CGE and mostly taught in English. Applicants must hold a master or a bachelor degree (with relevant experience and/or motivation).

Aptitude tests accepted by KEDGE Business School: GMAT is the first step towards a graduate business degree. It consists of three tests for logical, language and quantitative competence. It is NOT a test of English language. The GRE test assesses analytical writing, verbal reasoning and quantitative reasoning skills. The TAGE-MAGE test is the French equivalent, with similar content and objectives. You can only take it once a year.

English Tests accepted by KEDGE Business School: TOEFL: minimum score of 260.

TOEIC: minimum score of 780.

IELTS: minimum score of 6

Devise innovative and ever-improving learning methods.

Use the Fab Lab: our hub for creative design and experimentation.

Multiply experience and expertise with students from all over the world.

Enjoy a warm welcome and practical support upon your arrival.

Use state-of-the art facilities on our e-campus.

Explore our splendid French regions for a memorable experience.

Expand your personal and professional connections with our 30,000-strong alumni network.

Improve your quality of life -and that of your classmates!- thanks to our Wellness Centre.

Graphic Design: Cognito – non-contractual document

CREATE SHARE CARE Make the most of our innovative capabilities and international recognition.

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MARKETING CAMPUS Marseille FORMAT Full-Time Hybrid Learning Track

MARKETING IN A COMPLEX AND CHANGING WORLD

The emergence of new marketers The world of marketing and communication has undergone drastic change over the last few years, owing mainly to the impact of new information technologies and ever-tighter business constraints (legal, market pressure, etc.). In light of this evolution, the Entertainment & Media Management MSc programme, which was created 20 year ago in Marseille, has been revamped into the Marketing MSc programme in order to better reflect the new realities of this fast-changing line of expertise.

ACCESS Bachelor’s Degree

COURSE OBJECTIVES The programme offers both a broad-based teaching content on the fundamentals of the marketing discipline, and in-depth expertise in brand management and marketing strategies in the specific context of the sports and events industry. Delivered by top-flight faculty, this programme embodies a strong and vibrant view of business culture. In the second semester of the programme, students personalise their training in marketing and business development with a view to achieve real expertise in one of the following areas : SPORT & EVENT MANAGEMENT

Every sport and event management professional needs to be at the top of their game in a wide range of areas, notably branding and communication strategies (media rights, partnerships, PR, ticketing, communication supports, etc.).

INTERNATIONAL BRAND MANAGEMENT

The ultimate objective of every product manager or head of sales is to trigger the act of purchasing. To do so, they must drive their product/service through its whole cycle right up to selling. As champions of the brand’s identity, they must also act as the key contact for all sales teams.

Open Source Seminar KEDGE Business School Full-Time MSc programmes include a 90-hour course devoted to key transversal topics (April/May): - Creative Industries -P olicy & Business Excellence Models - Sustainable Development - Design Thinking -B usiness Intelligence & Analytics -S AP-based management for global businesses

CURRICULUM ACCESS : International Bachelor’s Degree

CAMPUS : Marseille

DURATION : 15 months

FORMAT : Full-Time or Hybrid Learning Track (sem. 1)

SEMESTERS 1 & 2 Fundamental courses - Corporate Strategy - Innovation & Entrepreneurship

SEMESTER 3 Practical Experience : The last semester is dedicated to handson practice, with students required to complete one of the following:

Common Core - Consumer Behaviour - International Marketing - Brand Management - Marketing Services - E-Marketing - B2B Marketing

Specialisation Modules Option: Sport & Event Management - Strategic Management & Advanced Marketing - Sports Consulting & Media Marketing - Brand Management in Sports Organisations - Economics & Finance of Professional Sports Teams Option: International Brand Management - Trade Marketing - Mobile Marketing - Brand Management in Sports Organisations - Optional Courses

- Professional Project : Strengthen your skills by applying the knowledge you have acquired in your own professional project, devised in agreement with our Professional Project team.

- Internship : Apply your knowledge and skills in the real world; demonstrate to a potential employer how efficient you can be at an operational level; and build up your personal network within your industry of choice.

- Corporate Project : Our corporate partners for our MSc courses include CMA CGM, Gemalto and Seafoodexport.

Corporate Projects enable participants to gain valuable hands-on experience of business conduct and strategy and deal with the practical complexities of every decision-making process.

Students are guided by both their Corporate Mentor and their KEDGE Business School Tutor.

Thesis International Seminar

Conduct Research on a specific strategic issue; deepen your academic knowledge on a particular topic; strengthen your ability to apply key concepts in a real business context; demonstrate to any potential employer that you are able to go beyond the scope of operational duties and be a valuable asset in devising their development strategies.

BENEFITS OF THE PROGRAMME Course delivered by top-flight academics and practicing professionals.

Full immersion in a very intense work environment, case studies, oral project presentations and group work.

Use of innovative tools and techniques to ensure efficient and progressive learning.

Candidates who hold a French Master Degree can join the programme for the first year of the master degree in French.

Hybrid Learning Track (with distance learning) The programme is also available in a partly distance learning track, wherein the student’s first semester starts in September

A team of top-flight lecturers, both scholars and practicing professionals, notably : J.P. Danglade, Professor of Marketing at KEDGE Business School, and brand management expert.

Lionel Maltese, Associate Professor at the University of Aix-Marseille and KEDGE Business School, also in charge of business development for a wide range of high-profile tennis tournaments (ATP Marseille, Open13, Open de Nice Côte d’Azur and WTA Brussels Open).

AFTER GRADUATION CAREER PROSPECTS

CORPORATE PARTNERS

SPORT & EVENT MANAGEMENT

- P artnership/Sponsorship Manager - Marketing Project Manager - Analyst Manager - Communication Manager - Event Manager - Product Manager - Marketing Assistant

We have built up an extended network of high-profile companies that take on our students for internships and recruitments: ACCOR ADIDAS AG AXIOM GROUPE

INTERNATIONAL BRAND MANAGEMENT

- Product Manager - Trade Marketing Manager - Merchandising Manager - Webmaster - Public Relation Manager - International Relations Manager - Promotions Manager - Strategic Marketing Analyst - Key Account Manager

BATTEN AND COMPAGNY GMBH BOURBON BOSCH CORPORATION CLARINS CHANEL CHINA TOBACCO CHRISTIAN DIOR COUTURE CMA CGM DECATHLON PROMILES SNC DPT OF ECONOMIC POLICY AND DEVELOPMENT MOSCOW EUROCOPTER EUROSPORT SAS EUROSPORT INTERNATIONAL SA EURO RSCG C&O FFF GENERALI FRANCE

SALARY

€28,000 AVERAGE ANNUAL SALARY *

GEMALTO GROUPE AUCHAN HAVAS MEDIA HIGH CO KPMG L'OREAL LIGUE NATIONALE DE RUGBY NIKE FRANCE OLYMPIQUE DE MARSEILLE PMU PUBLICIS DIALOG PUMA FRANCE SAS

ALUMNI NETWORK Our Alumni network is very active, with a large number of former graduates now working in high-responsibility positions in the fields of Marketing, Sports and Events Management.

Siddhesh Kadam, SINIAT International, Junior Marketing Analyst Yan Yiqun, AUTOESCAPE, Webmaster and International Marketing Assistant Émilien Nizon, Deezer, Tracking Manager Julien Lepron, PSG, Stadium Guest Services Manager Alicia Maurey, GL Events, Project Manager Vanessa Touboul, Havas, Digital Marketing Manager Solène Legrignou, Isobar, Social Media Consultant Chiara Parisi, Reed Exhibitions, Events Manager Anthony Pecqueur, Sportfive, Hospitality Business Developer Manuella Thibaud, Selexens, Community Manager Jieling Chen, Ange Technologies, Marketing & PR Fernanda Fernandes Ferreira, AUTOESCAPE, Marketing Assistant Vladimir Terentyev, Procter & Gamble, CBD MS&P specialist Diachenko Marat, Moscouw city, Monitoring of financial support of state programs

PROCTER AND GAMBLE PWV RTL GROUPE ROLEX FRANCE SAS SHARK SOCIÉTÉ GÉNÉRALE TOYOTA FRANCE UNIVERSAL MUSIC FRANCE UEFA * 2012 Graduate Survey

ALUMNI TESTIMONIALS:

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AT A GLANCE

HOW TO APPLY ?

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EDUCATION BACKGROUND

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A broad-based approach to the study of Marketing, coupled with a choice of two specialisation learning paths Powerful professional and alumni networks Strong career prospects in a wide range of high-potential specialisations and industries

BUSINESS ADMINISTRATION INTERNATIONAL ECONOMY AND TRADE LITERATURE COMMUNICATION

FORMAT

Full-Time, distance-learning possible for one semester (Hybrid Learning Track)

COST (2014)

Full-time: € 10,000 Hybrid Learning Track : € 6,900

START DATE

September

RECRUITMENT DATES

Application submission process: March-July - Download application pack from kedgebs.com - Preliminary selection based on written applications - Final selection based on face to face interviews (assessment of personal profile and overall professional project)

APPLICATION REQUIREMENTS

Diploma: International Bachelor’s Degree Fluent English: TOEIC/IELTS/TOEFL are required, except for students who have completed a prior degree in English GMAT or GRE score recommended

CONTACT

laurence.mariet-sanchez@kedgebs.com +33 (0)4 91 82 77 46

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