Design Portfolio


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Bachelors Degree Information Technology with Multimedia Design and Animation
keanteano@gmail.com +63 9176730115
linkedin.com/in/keanmpteano behance.net/keanmpteano
A visual storyteller disguised as a Graphic Designer. With 8 years of experience, I focus on creating thoughtful, clean, and functional design that communicates clearly—whether it moves, clicks, or stays still. I enjoy solving problems through visuals and bringing ideas to life in ways that feel both intuitive and intentional.
first.
I believe good design doesn’t need to shout to be effective—it just needs to communicate the right message in the right way. Whether I’m working on motion, UI, or visual design, I focus on clean visuals, thoughtful details, and making sure every element serves a clear function. Design should feel intuitive, not forced—and I always aim to create with that in mind.

brought brands to life through visual design, motion, and user-centered thinking.

The Challenge
HICC Pet already had a strong foundation: a logo, a signature font, and a clear brand purpose. But their social media presence didn’t fully reflect their identity—there was an opportunity to bring more consistency, energy, and clarity to their feed.
Project Type
Social Media Strategy & Visual Identity
Extension
My Approach
I proposed a visual direction that made better use of what they already had. The goal was to build on their brand assets (not change them) and create a flexible system for social media visuals that felt fresh, clean, and on-brand.
My Role
Visual direction, social post design, brand consistency proposal
The updated visual direction helped the brand feel more polished and recognizable online. The templates made it easier for their team to create new content that aligned with their tone—playful but professional. This approach also laid a foundation for future campaigns without the need to reinvent the wheel every time.
Project Type
Social Media Strategy & Visual Identity
Extension
Visual direction, social post design, brand consistency proposal










Project Type
Campaign Design, In-store Visuals
Starbucks partnered with SkillsFuture Singapore for a limited-time campaign. The creative direction had to blend both brands—Starbucks' lifestyleforward aesthetic and SkillsFuture's educational mission—into a unified visual story that could live across stores nationwide.
I designed the key visuals that anchored the campaign, focusing on a look that felt uplifting, creative, and relevant to a younger crowd. The main challenge was balancing the tone between corporate and lifestyle while staying true to both brands’ visual identities.
My Role
Key Visual Design, Event Collaterals, Store Dress-up Concept
Project Type
Campaign Design, In-store Visuals
My Role
Key Visual Design, Event Collaterals, Store Dress-up Concept
The campaign visuals helped create a cohesive in-store experience across 2 Starbucks locations in Singapore. The design encouraged visual engagement from customers and gave the campaign a sense of energy and legitimacy, bridging corporate messaging with the warmth of the Starbucks environment.





The Challenge
Pawjourr, a pet influencer and brand collaboration platform, was scaling fast —but its visual identity hadn’t quite caught up. The team needed a refreshed look that still felt fun and petfriendly but with a more professional, product-ready feel. They also wanted a cleaner, more user-friendly interface for their platform.
Project Type
Brand Refresh & Platform UI
My Role
Visual Identity Design, UI Design
My Approach
The goal was to keep the personality intact—still playful and pet-first—but remove any visual noise that might affect usability.
I started with a light rebrand, focusing on refreshing
Color palette (more modern and digital-friendly
Typography (cleaner, more legi le
UI typefaces
Iconography and UI components
For the UI design, I worked on refining the user flows and layout, with a focus on clarity and usa ility This included Redesigned dash oard view
Streamlined navigatio
Clearer content hierarch
More consistent visual language across pages
The updated visual direction made the platform feel more polished and scalable. It helped Pawjourr build trust with brand partners while staying true to its core community. The new UI design also improved the user experience, making it easier for users to find campaigns, manage profiles, and engage with brands.
Project Type
Brand Refresh & Platform UI
My Role
Visual Identity Design, UI Design

















Project Type
Brand Identity Refresh & Guidelines
My Role
Brand Guide Development, Visual Refinement
The Challenge
Quarter Final Consulting is an Australiabased business consultancy aiming to help clients make confident, strategic decisions. They had a logo and basic identity in place, but they needed a more refined, cohesive brand system that could scale across digital and print touchpoints.
My Approach
My role was to elevate and structure their visual identity into a complete, easy-to-use brand guide that could help their internal and external teams stay consistent.
Key focus areas
Refined color palette to better reflect their tone—professional, calm, and intelligen
Typography system for digital and print application
Usage guidelines for logo placement, minimum sizing, and brand-safe area
Visual language rules (iconography style, grid spacing, brand textures)
Project Type
Brand Identity Refresh & Guidelines
My Role
Brand Guide Development, Visual Refinement



The final brand guide gave Quarter Final Consulting a clearer, more confident identity system—one that matched their strategic nature while remaining flexible and accessible. The elevated visuals allowed the brand to present itself more professionally to clients without feeling overly corporate or cold.










From visuals to video, I help brands find a consistent voice and style on social. I supported these brands in shaping their content approach—building out visuals, templates, and video strategies that matched their tone and goals.

Project Type
Social Posts, UGC Integration & Video
Content
Social Design, Content Direction, Video Editing
The Challenge
Petthrive needed a more defined content structure to showcase its supplements and gain trust from pet owners. I created engaging social posts, edited UGC videos to match the brand voice, and developed short-form video content for Reels and ads. The visuals were clean, informative, and emotionally resonant—highlighting real pets and owners as key content drivers.









For this U.S.-based brand known for its high-quality dog leash hooks, I developed a clean and approachable content system for social media. The visuals focused on product clarity, subtle lifestyle cues, and a professional but friendly tone. I designed repeatable templates and visual themes that helped the brand show up consistently across platforms.





For Pawpaw360, I focused on building a content strategy around video storytelling. I created snackable, engaging videos tailored for platforms like Instagram and TikTok, showcasing products in action and highlighting pet care benefits. The tone was upbeat and user-friendly, aligned with their mission to simplify pet wellness.
Project Type
Content Approach & Video Strategy
My Role
Video Editing, Social Content Strategy






Project Type
Advertising Design & Localization
The Challenge
Bybit, a global crypto trading platform, runs campaigns across a wide range of markets and languages. Their ads needed to be fast, adaptable, and consistent—while staying sharp, compliant, and aligned with crypto trends. My task was to support the design and execution of their ad campaigns across different regions, with a focus on high visual impact and multilingual adaptation.


My Role
Visual Design, Adaptation to Multiple Languages








The Challenge
ViewQwest is a premium telco provider in Singapore known for fast, secure, and reliable internet. While the brand had strong services and unique selling points, it needed visually consistent and strategic content across digital channels to stand out in a crowded telco space.
I supported the team as an all-around creative—designing for campaigns, social, and video, and helping sharpen the visual tone of the brand across platforms.
Project Type
Brand Content, Social Media, Campaigns, Video
Lead Visual Designer (Videos, Social, Ads, Campaign Assets)








From visuals to video, I help brands find a consistent voice and style on social. I supported these brands in shaping their content approach—building out visuals, templates, and video strategies that matched their tone and goals.

The Challenge
Petthrive needed a more defined content structure to showcase its supplements and gain trust from pet owners. I created engaging social posts, edited UGC videos to match the brand voice, and developed short-form video content for Reels and ads. The visuals were clean, informative, and emotionally resonant—highlighting real pets and owners as key content drivers.
Social Posts, UGC Integration & Video Content
Social Design, Content Direction, Video Editing





Petthrive needed a more defined content structure to showcase its supplements and gain trust from pet owners. I created engaging social posts, edited UGC videos to match the brand voice, and developed short-form video content for Reels and ads. The visuals were clean, informative, and emotionally resonant—highlighting real pets and owners as key content drivers.







