Bleaching flannels to make a difference Katelynne Halliday said she uses her business to counteract pollution of fashion industry BY HAELEY VAN DER WERF
What started as an activity to fill time while she was recovering from a broken and dislocated elbow has turned into an effort to have a positive impact on the environment through selling repurposed, bleach-dyed flannels, said Katelynne Halliday. Halliday, a senior from Utah majoring in painting, said she makes all of her bleach-dyed flannels out of repurposed clothing because she wants to raise awareness about the pollution created by the fashion industry. “Something I really wanted to emphasize with my business is trying to get people to be more aware of the things they purchase and consume and how they affect the environment. “With these shirts, I wanted to make a company that is affecting the environment in a better way. I wanted to find a way I could pull away from the big fashion industry and be able to make a clothing line that impacts the environment in a good way.” According to Kristan Tiritilli, a junior from California majoring in exercise and sport science, Halliday is a fun-loving person who likes to inspire others to try new things. “Katelynne was one of my roommates a couple years ago, and we clicked and have been pretty close ever since. She started talking about making flannels during this past summer time. “Katelynne is the sweetest human. She wants the best for people and is a great listener. She is always looking for ways to make people laugh and to help them take life a little less seriously. She is down for adventures and spontaneous things which makes it fun to be around her. She also is open to trying new things and it inspires me to be like that too.”
Katelynn Halliday holds one of her bleach-dyed shirts. Photo by Cameron Gardner 42
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Graphics by Lynne Hardy