Process For Community Signage Process

Weekend Directionals (WEDs) are temporary small popsicle stand signs that direct traffic to new construction communities on weekends. Sign are placed on Friday nights/Saturday mornings and are typically “overlooked” by code enforcement. Signs should be picked up Sunday evenings by the sign company. The weekend directional sign will show community name, pricing and appropriate arrow direction to drive traffic to a Rockhaven Community.

• Marketing Director will contact approved sign company to secure 25-30 key locations for weekend directionals. Signs will be placed on a weekly basis.

• Sign company will provide a map to show all weekend direction site location that Marketing will approve and forward to Sales Advisors (or will be provided in community binder).

• All Sales Advisors are to ride their weekend directional routes on the 1st and 3rd Saturday of every month before 11am. Sales Advisors are to mark any missing weekend directionals with an “X” on their WED map and take a photo of the marked map. All marked up maps are to be emailed to the sign company and the Marketing Director

BEFORE NOON on Saturday. The sign company will reinsert any missing signs on Saturday

• Marketing will review and process all invoices

• The Marketing Director is responsible to cancel weekend directional route after a community has closed out.

*Some municipalities do not allow weekend directionals and also may pull signs at random. It is imperative that Sales Advisors are to ride their routes to ensure weekend directionals are up as adjustments may need to be made to sign routes.