Process For Community Event Coordination Process

Who is Responsible: The Marketing Director is responsible for assisting Sales Advisors with marketing and coordinating community events.

What is the Goal: To ensure that Rockhaven events are marketed properly and generate a high amount of attendees.

How will it be Achieved: By following the below procedure.

Why is this Important: To generate attendance to potential buyers and/or to strengthen co-op realtor relations.

Process For Community Event Coordination Process

After Sales Advisor/Sales Manager sets a date and time for a buyer community event, the Marketing Director will:

• Create a marketing flyer for the event

• Upload the event flyer for event on Microsoft Teams so Sales Advisors can print copies

• Assist in coordination of food/entertainment

• Assist in coordinating Vendor paid items

• Push out communication of event through social channels

• Push out communication of event through eblasts

• Create EventBrite

• Post an announcement and hyperlink on community page on website

• Alert Construction team the date of event so they can ensure model is cleaned and/or streetscape is clear

• Create/Update collateral for event and upload to Microsoft Teams for Sales Advisors to print

• Post photos of the event for social media

After Sales Advisor/Sales Manager sets a date and time for a co-op community event, the Marketing Director will:

• Create a marketing flyer for the event

• Upload the event flyer for event on RockNet so Sales Advisors can print copies

• Assist in coordination of food/entertainment

• Assist in coordinating Vendor paid items

• Push out communication of event through social channels

• Push out communication of event through eblasts

• Create/Update collateral for event and upload to Microsoft Teams for Sales Advisors to print

• Alert Construction team the date of event so they can ensure model is cleaned and/or streetscape is clear

• Post photos of event for social media

Process For Community Photography

Who is Responsible: The Marketing Director is responsible for coordinating photo shoots and uploading community, spec and model photography after completion

What is the Goal: To promote Rockhaven communities with professional high quality photography

How will it be Achieved: By scheduling photo shoots with various approved Rockhaven vendors as soon as the home is showcase ready (this is important because the home and yard are at its most presentable)

Why is this Important: To ensure the best representation of Rockhaven homes to potential buyers and co-op agents

Process For Community Photography

Photography Coordination:

After a spec is complete and/or model home has been staged, follow the below steps:

• Make sure model home/spec is 100% showcase ready for photos

• Contact one of Rockhaven preferred vendor photographers and schedule date and time of photo shoot

• Communicate marketing needs including any amenity photos, streetscapes and/or local city highlights

• After date and time have been set, alert Sales Advisors, Project Managers and VP of Construction of photo shoot date so model/spec home may be appropriately cleaned and grounds and landscaping to be refreshed

Photography Distribution:

After photography files have been received, follow the below steps:

• Review all photos

• Request any necessary photoshop needs to the photographer

• Save all finished shots in the Marketing Community Photography folder on the shared drive

• Pick out Hero shots for digital ads, social and website photos

• Upload photography to website gallery, Rearview project manager folder and email Sales Advisors that photos are available on Microsoft Teams for FMLS use