Rhythm of the WAVES

Table of Contents 8 - 11

Part 1 Wave 101: The how and the why

12 - 21

Part 2 Wave design process

22 - 45

Part 3 How we display waves

46- 75

Part 4 Inside wave exhibition

78 - 79

Bibliography & acknowledgments

8

California Academy of Sciences — Special Exhibit

wave 101 The Physics Of Different Waves

Waves are the forward movement of the ocean’s water due to the oscillation of water particles by the frictional drag of wind over the water’s surface. Waves have crests (the peak of the wave) and troughs (the lowest point on the wave). The wavelength, or horizontal size of the wave, is determined by the horizontal distance between two crests or two troughs. The vertical size of the wave is determined by the vertical distance between the two.

Waves travel in groups called wave trains.

Waves can vary in size and strength based on wind speed and friction on the water’s surface or outside factors such as boats. The small wave trains created by a boat’s movement on the water are called wakes.

By contrast, high winds and storms can generate large groups of wave trains with enormous energy.

>> Wave out at Point Reyes 9

the how and the why Finally, regular patterns of smooth, rounded waves in the open ocean are called swells.

Swells are defined as mature undulations of water. Open ocean after wave energy has left the wave generating region. Like other waves, swells can range in size from small ripples to large, flat-crested waves.

Since ocean waves are one of the most powerful natural phenomena on Earth, they have a significant impact on the shape of the Earth’s coastlines. Generally, they straighten coastlines. Sometimes though, headlands composed of rocks resistant to erosion just into the ocean and force waves to bend around them. When this happens, the wave’s energy is spread out over multiple areas and different sections of the coastline receive different amounts of energy and are thus shaped differently by waves.

One of the most famous examples of ocean waves impacting the coastline is that of the longshore or littoral current. They are generated in the surf zone when the front end of the wave is pushed onshore and slows. The back of the wave, which is still in deeper water moves faster and flows parallel to the coast. As more water arrives, a new portion of the current is pushed onshore, creating a zigzag pattern in the direction of the waves coming in.

Longshore currents are important to the shape of the coastline because they exist in the surf zone and work with waves hitting the shore. As such, they receive large amounts of sand and other sediment and transport it down shore as they flow. This material is called longshore drift and is essential to the building up of many of the world’s beaches.

10

California Academy of Sciences — Special Exhibit

11

12

California Academy of Sciences — Special Exhibit

waves design process The Look Of Waves: from sketch to final

This shows the early stages of the project, when ideas were flowing and of the Rhythm of the Waves concepts were not finalized. See some of the sketches and first rough drafts. This section also shows the typefaces we are using in our system and logo design.

We picked certain calm cool blue tones for the designs.

13

Wave Logo Design: Three Drafts This shows several Rhythm of the Waves logo Ideas before it was finalized. I was thinking the waves word mark could have worked with an icon.

14

California Academy of Sciences — Special Exhibit

Wave Typeface Design: For logo and the wave system exhibit This shows the Rhythm of the Waves logo type face. Do not use any other typeface other then Melbourne Light.

Rhythm of the Waves OF THE

The logo is Melbourne Light. The only single letter caps should be for the “R” and the “W”. Then “of the” should be all caps.

The logo all set up.

OFTHE OFTHE

Wave Design Process

15

Wave Typeface Design: for wave system exhibit This is the type system sheet to follow for all internal exhibit books and handouts.

project

na m e

Visual s 2

Th e Wave

Katherine Eastham

Type Syste m No.2

Exhibit c ol oph on

wav e b o ok / si ngl e l i ne t re atm e n t

“Types of waves” Archer Bold 36/35 FL or FR

TYPES OF WAVES

Tracking +10 100% Black

THE THREE DIFFERENT WAYS OF MAKING

“The Three different ways of making waves” Avenir LT Std 65 Medium All Caps 12/14.4 FL or FR Tracking +20 100% Black “Body Text” Avenir LT Std 45 book 8/9 FL or FR Tracking +20 70% Black

c ol oph on 16

ITC Franklin Archer Bold 27/32.4 FL

Many areas in the US are banning at least taxing single use plastic bags and the practice is growing. Most people has support these bans in spirit but can find it difficult to always remember their cloth bags when leaving the house. Or some times a spontaneous errand means you just don’t have them with you. Do you live in an area where bags have been banned — or just seriously discouraged?

What is your strategy for reducing your plastic bag use? wav e b o ok / d oub l e l i ne t re atm e n t & f l i ppe d

TYPES OF WAVES THE THREE DIFFERENT WAYS OF MAKING

Many areas in the US are banning or at least taxing single use plastic bags and the practice is growing. Most people support these bans in spirit but can find it difficult to always remember their cloth bags when leaving the house. Or some times a spontaneous errand means you just don’t havethem with you. Do you live in an area where bags have been banned — or just seriously discouraged?

What is your strategy for reducing your plastic bag use?

m a i n t i t l e / wav e b o ok

Giant Breaker California Academy of Sciences — Special Exhibit

project

na m e

The Wave

Katherine Eastham

E xhibit c ol ophon “Waves are Dangerous” Archer Bold 16/19.2 FL Tracking +10 100% Black Body text Avenir LT Std book 7/10 FL or FR Tracking +10 100% Black

“Waves are Dangerous” Archer Bold Caps 7/14 FL Tracking +10 100% Black

wave b o ok / m a i n na rr at i ve

Waves are Dangerous Although we’ve been carrying canvas totes in lieu of disposable grocery bags for some time, until a few months ago we held onto a stash of plastic produce and Ziploc bags for smaller groups of items. Of course, we could pile everything into our market bag or cart, but this unsettles our organizational proclivities! We also like having individual bags to keep things separate in our drawer-less refrigerator. But eventually our plastic bags turned ragged from washing and reuse. Fortunately, we found a much better alternative.

All hail the discovery of organic cotton produce bags from ReusableBags.com!

NEW BAGS MADE OF COTTON < Organic Cotton Mesh Produce/Snack Bags < Organic Cotton Net Produce/Snack Bags We started off with some of the solid mesh bags – 12 large and six small. The large ones are good for things like leafy greens, beans, and pounds of fruit. We use the small ones for foods like herbs, figs, and mushrooms. The bags are sturdy and have held up well to laundering. They also keep produce surprisingly fresh in the fridge. The only drawback is that, opposed to our old plastic bags, it’s hard to see what’s inside. Now we also have some of the net bags and use them for foods that we want to be able to recognize and pull out quickly, like apples for snacks.

Waves are Dangerous Although we’ve been carrying canvas totes in lieu of disposable grocery bags for some time, until a few months ago we held onto a stash of plastic produce and Ziploc bags for smaller groups of items. Of course, we could pile everything into our market bag or cart, but this unsettles our organizational proclivities! We also like having individual bags to keep things separate in our drawerless refrigerator. But eventually our plastic bags turned ragged from washing and reuse. Fortunately, we found a much better alternative.

All hail the discovery of organic cotton produce bags from ReusableBags.com!

NEW BAGS MADE OF COTTON < Organic Cotton Mesh Produce/Snack Bags < Organic Cotton Net Produce/Snack Bags We started off with some of the solid mesh bags – 12 large and six small. The large ones are good for things like leafy greens, beans, and pounds of fruit. We use the small ones for foods like herbs, figs, and mushrooms. The bags are sturdy and have held up well to laundering. They also keep produce surprisingly fresh in the fridge. The only drawback is that, opposed to our old plastic bags, it’s hard to see what’s inside. Now we also have some of the net bags and use them for foods that we want to be able to recognize and pull out quickly, like apples for snacks.

Wave Design Process

17

The wind at the sea surface derives its energy from the sea, and the warmth of the water is most important.

A tropical hurricane can be viewed as a giant vertical heat engine. â&#x20AC;&#x201D; Fact is from Waves by Fredric Raichlen

18

California Academy of Sciences â&#x20AC;&#x201D; Special Exhibit

Chapter 1 PLC

19

Wave Color Design: for wave system exhibit These are three safe colors that are being used throughout the wave system.

20

California Academy of Sciences â&#x20AC;&#x201D; Special Exhibit

<< C: 99.61 | M: 88.24 | Y: 36.47 | K: 29.41

<< C: 89.27 | M: 48.75 | Y: 55.51 | K: 30

<< C: 25.73 | M: 0 | Y: 4.08 | K: 0

Wave Design Process

21

22

California Academy of Sciences â&#x20AC;&#x201D; Special Exhibit

how we display waves The Look Of Waves: Calm And Dangerous

Waves can vary in size and strength based on wind speed and friction on the waterâ&#x20AC;&#x2122;s surface or outside factors such as boats. The small wave trains created by a boatâ&#x20AC;&#x2122;s movement on the water are called wakes. By contrast, high winds and storms can generate large groups of wave trains with enormous energy.

23

The sun is the energy source that gives rise to the surface winds that, in turn, generate ocean waves.

â&#x20AC;&#x201D; Fact is from Waves by Fredric Raichlen

24

California Academy of Sciences â&#x20AC;&#x201D; Special Exhibit

Chapter 1 PLC

25

OFTHE OFTHE

Exhibit Logo:

26

This will be the Wave Exhibit word mark. Its shows the calm and airy feel that waves appear to have, but also shows that waves can have motion. The “Rhythm of the Wave” means that the waves are always in constant motion; they never stop even when they appear to be calm. The danger of waves can happen at any moment.

Waves can be calm, and then a different pattern of wave rhythm can be destructive and destroy life.

California Academy of Sciences — Special Exhibit

In any design that is dark, reverse it to white so it still has a clear reading. Make sure the â&#x20AC;&#x153;OF THEâ&#x20AC;? does not get lost.

How We Display Waves

27

ADMIT ONE

ADMIT ONE

ADMIT ONE

EXHIBIT

EXHIBIT

EXHIBIT

DATE

DATE

DATE

December 18, 2013

December 18, 2013

December 18, 2013

WHERE

WHERE

WHERE

Main Level — Special Exhibit California Academy of Sciences

Main Level — Special Exhibit California Academy of Sciences

Main Level — Special Exhibit California Academy of Sciences

SCAN ME

SCAN ME

SCAN ME

Rhythm of the Waves

Exhibit Tickets:

28

Rhythm of the Waves

These are the three tickets for general entrance to the Rhythm of the Wave Exhibit. It is designed so you tear off you wristband to be eco - friendly.

California Academy of Sciences — Special Exhibit

Rhythm of the Waves

This shows how the Wave Exhibit wristband looks when worn.

How We Display Waves

29

30

California Academy of Sciences â&#x20AC;&#x201D; Special Exhibit

Exhibit Catalog: This is the Wave Exhibit Catalog.

The cover and the inside spreads show how it will look. On the next couple of pages are six spreads that are pulled from the Catalog to show you even more facts about the power of the waves.

How We Display Waves

31

These are four sample spreads from the Waves Exhibits catalog.

32

California Academy of Sciences â&#x20AC;&#x201D; Special Exhibit

How We Display Waves

33

Exhibit Posters:

34

The Waves Exhibit poster. We want to get the attention of people who walk and take buses. We hope they come to see our fun and interesting new Rhythm of the Waves exhibit. Come and visit and learn more about our oceans.

California Academy of Sciences â&#x20AC;&#x201D; Special Exhibit

The Poster on a bus stop in downtown San Francisco >>

How We Display Waves

35

This is another Waves Exhibit poster. This one is designed especially for horizontal formats such as billboards.

36

California Academy of Sciences â&#x20AC;&#x201D; Special Exhibit

This is the billboard for the Waves Exhibit.

This is placed on billboards on the freeways as you drive towards San Francisco.

How We Display Waves

37

The general process of wind wave generation goes from the wind ruffling the water’s surface to the feeding of energy into this ruffled surface by the wind....Resulting in the growth of the waves.

— Fact is from Waves by Fredric Raichlen

38

California Academy of Sciences — Special Exhibit

Chapter 1 PLC

39

Discover...

The general process of wind wave generation goes from the wind ruffling the waterâ&#x20AC;&#x2122;s surface to the feeding of energy into this ruffled surface by the wind, resulting in the growth of the waves.

exhibition map << The Cover

Exhibit Map:

40

explore the waves

<< The inside left pannel

This is the Waves Exhibit Map. It will show you all the sections. It is small and compact and explains how ocean waves are complex; they are nice and fun but can turn into scary destructive waves. The map will also include facts about waves and helpful tips on how to stay safe when near the ocean.

California Academy of Sciences â&#x20AC;&#x201D; Special Exhibit

The inside right pannel >>

The inside main pannel >>

Did you know ?

Stay Safe - Know the Facts

Good Waves: The Power

How waves Wave Hall: Enter When a wave breaks, are made: Types of waves The Physics the broken wave is projected onshore, bringing sand fromDunt, quame seniet rat audisquid magnime nihilique rem the region where the wave volecat re nos dolut ad que veribus sam es que magnis Tsunami voluptate corpore hendae. Et officat emporibus cus, quunt is breaking up onto the beach.

Shell collector tables

atem velent es esto et exWaves endiam quisciur? Num repedipit Tidal

Destrictove Waves

Historical storm waves

Rogue waves Storm driven waves damage

Stay informed about possible incoming disasters via TV, local radio, through the web, or any other available source.

Recreation surfing

You pronounce tsunami "soo-nah-mee". It is a Japanese word that means "harbor wave".

Wave Entertainment

Be safe and know how to keep your family safe Exit

Chapter 1 PLC

If your local community doesn't know what to do during a tsunami, start an awareness campaign to teach the community about the dangers of tsunamis in your area and what to do when a tsunami is coming.

41

Tsunamis used to be called tidal waves, but they actually have nothingto do with the tides.

Exhibit Fact Teller:

42

The name ‘tsunami’ is Japanese. It means harbor wave.

<< The Wave Exhibit kid’s hand out with fun wave facts to be learned. This will be given with

California Academy of Sciences — Special Exhibit

How We Display Waves

43

44

California Academy of Sciences â&#x20AC;&#x201D; Special Exhibit

Exhibit Installation:

For the Wave Exhibit installation we have two spaces where the Waves would be best displayed and benefit from the space. The two blue blocked out spaces show where they could be set up.

How We Display Waves

45

Wave Making Sculpture idea for outside either is wood or sand >>

46

California Academy of Sciences â&#x20AC;&#x201D; Special Exhibit

exhibit inside layout sketches The Waves are Indoors and Outdoors Plan

Waves can vary in size and strength based on wind speed and friction on the waterâ&#x20AC;&#x2122;s surface or outside factors such as boats. These are sketches of proposed exhibition rooms and installations for the Rhythm of the Waves exhibit. Waves are always in constant motion so the design feeling of the rooms need to have a good sense of flow to them.

Exhibit Inside Layout Sketches

47

Wave Making 101 exhibit wave shaped information panels >>

48

California Academy of Sciences â&#x20AC;&#x201D; Special Exhibit

Wave Hall exhibit with portal style windows showing wave type photographs and info panels.

Wave Hall is enhanced with lighting and sound effects. >>

Exhibit Inside Layout Sketches

49

The “hands on” sectionof the Waves Exhibit.

It shows an ocean wave in a bottle. >>

50

California Academy of Sciences — Special Exhibit

Chapter 1 PLC

51

Tsunami wave tank demonstration. >>

52

California Academy of Sciences â&#x20AC;&#x201D; Special Exhibit

<< Historical Waves exhibit with information kiosks and coordinated light up location map.

Exhibit Inside Layout Sketches

53

Tidal Wave, Rogue Wave, Storm Wave exhibit. >>

54

California Academy of Sciences â&#x20AC;&#x201D; Special Exhibit

<< Wave Tide Calendar Posters people can tear off.

Exhibit Inside Layout Sketches

55

A swimmer who gets carried offshore by rip current has a better chance of surviving if he doesn’t fight the current. Since the velocity decreases with distance from the shore, if the swimmer lets the current carry him offshore he may be able to swim out of it when it becomes weak, then back in through the suf to safety.

— Fact is from Waves by Fredric Raichlen 56

California Academy of Sciences — Special Exhibit

Chapter 1 PLC

57

The Waves Exhibit Cafe coffee cup. >>

58

California Academy of Sciences â&#x20AC;&#x201D; Special Exhibit

<< The Waves Exhibit gift shop t-shirt.

Exhibit Inside Layout Sketches & Gift Shop

59

<< The Waves Exhibit gift shop coffee mug.

60

California Academy of Sciences â&#x20AC;&#x201D; Special Exhibit

<< The Waves Exhibit gift shop canvas bag.

Exhibit Inside Layout Sketches & Gift Shop

61

<< The Waves Exhibit gift shop cold water bottle.

62

California Academy of Sciences â&#x20AC;&#x201D; Special Exhibit

<<The Waves Exhibit iphone protective case.

Exhibit Inside Layout Sketches & Gift Shop

63

The Waves Exhibit specially made gift shop Long Board. >>

64

California Academy of Sciences â&#x20AC;&#x201D; Special Exhibit

<< The Waves Exhibit gift shop bags.

Exhibit Inside Layout Sketches & Gift Shop

65

The definition of the word tsunami does not refer to a wave generated by an earthquake.

The literal translation is “harbor wave.” This term derives from the great destruction that has occurred in past years, including the 2011 event, in harbors around the coast of the Japanese Islands.

— Fact is from Waves by Fredric Raichlen 66

Chapter 1 PLC

67

Exhibit Digital Design:

68

The Waves Exhibit website. Come and visit and learn more. The website gives you a snapshot of information to encourage you to visit the exhibit and get the whole story.

A variety of educational books, videos, and exhibit related products are available for purchase in the museum gift shop.

California Academy of Sciences â&#x20AC;&#x201D; Special Exhibit

Exhibit Digital Design

69

Rhythm of the Waves 1024 pt x1024 pt

<< The Waves Exhibit field trip and discover app icon.

70

California Academy of Sciences â&#x20AC;&#x201D; Special Exhibit

The Waves Exhibit field trip and discover app entry page. >>

Exhibit Digital Design

71

<< The Waves Exhibit field trip and discover app main menu page.

72

California Academy of Sciences â&#x20AC;&#x201D; Special Exhibit

<< The Waves Exhibit field trip and discover app Wave Organ location map and directions page.

Exhibit Digital Design

73

Since tides can be viewed as shallow water waves that travel across the ocean, their propagations speed is solely dependent on the ocean depth.

â&#x20AC;&#x201D; Fact is from Waves by Fredric Raichlen 74

California Academy of Sciences â&#x20AC;&#x201D; Special Exhibit

Chapter 1 PLC

75

76

77

Bibliography & Acknowledgments All the facts about the Waves and Oceans Gonzalez, Frank I. “Tsunami!” Oceans: A Scientific American Reader. Chicago: University of Chicago, 2007. 195-206. Print.

Hoffman, Jennifer. Science 101: Ocean Science. New York: Collins, 2007. Print.

Raichlen, Fredric. Waves. Cambridge, MA: MIT, 2013. Print.

All the Pictures Slater, Evan. Swell ; A Year of Waves. San Francisco: Chronicle, 2012. Print.

78

California Academy of Sciences — Special Exhibit

79

80

California Academy of Sciences â&#x20AC;&#x201D; Special Exhibit

Chapter 1 PLC

81

82

California Academy of Sciences â&#x20AC;&#x201D; Special Exhibit

Chapter 1 PLC

83

84

California Academy of Sciences â&#x20AC;&#x201D; Special Exhibit