Four Reasons Company Brochure

ABOUT FOUR REASONS We started some 20 years ago from scratch. We grew into the most successful hair product company in Finland by working hard and with passion. We have swum against the current, boldly done things our own way and celebrated being different without paying attention to beauty ideals.

We walk the front line, championing diversity, and defend everyone’s right to feel beautiful. We are guided on this journey by responsibility, uncompromising quality, the promotion of social inclusion and an endless enthusiasm for learning something new.

OUR ACTIVITIES ARE FOUNDED ON

#1 The most satisfied customers in the hair salon sector

#2 The most dedicated work community in the beauty sector in Finland

#3 An understanding of our customers that stems from our long experience

#4 The most successful Finnish hair product brand

OUR FOUR REASONS We believe in the wonderful imperfection of life. We believe in people, passion, authenticity and you.

We believe that everyone is beautiful as they are, down to the last strand of hair. These are our four reasons. #1 WE

#2 LOVE

#3 REAL

#4 YOU

At Four Reasons, we’re a family – noisy, composed, vivacious, funny, creative, sometimes a little odd.

We’re all different. You’ll fit in well.

We do what we do with passion. It sparkles, grows and breaks the mold. It’s the courage to color outside the lines.

We have the courage to be our real selves and do things our own way. Our products are beautiful to look at and even more wonderful to use. They are carefully made from high-quality ingredients, and they work.

We know that life can be wonderful, sad, fun, boring, straightforward and complicated. We want to make your good hair days great and the bad ones better.

RESPONSIBILITY IS AN IMPORTANT PART OF US #1 The Right to Feel Beautiful

#2 European Quality and Reliability

#3 Vegan Products

#4 Sustainable Packaging

We encourage everyone to appreciate themselves as they are and offer tools for creating a positive self-image through marketing communications and preventative charity work.

All our products are made in Finland and at our partner factories in Europe, which have been granted the ISO 22716:2007 certificate.

Our products meet the criteria of the EU regulations on cosmetic products and Good Manufacturing Practices (GMP).

At the moment, up to 95% of our products are vegan. Our goal is to make 100% of our products vegan by the end of 2020.

In our packaging, we use recyclable materials and promote their recycling by package labelling and sustainability communications.

OUR PRODUCTS

Photo: Creator Akatemia 2020

LUXURY CREATED BY NATURE #1 Responsible beauty for your hair type #2 Plant-based active ingredients #3 At least 99% natural origin formulas #4 Environmentally friendly packaging

PURE PREMIUM | SALON ONLY #1 High-quality salon-only products #2 Luxurious perfumes & premium formulas #3 Ethical & ecological choice #4 Professional results at home Cleansing & Conditioning | Styling & Finishing

HIGHLIGHT THE COLORS IN YOUR LIFE #1 Extends the life of your hair color #2 Restores the intensity of the tone #3 Gives your hair a new nuance #4 Maintains the coolness or warmth of the tone

Toning Shampoo & Toning Treatment

In co-operation with Finnish Allergy, Skin and Asthma Federation

SAY YES TO NO. #1 No fragrance #2 No empty promises #3 No compromises #4 Nothing unnecessary

original

PERFECT IS BORING. I’M NOT. #1 Complete range of easy-to-use products #2 Unbeatable price-quality ratio #3 Fresh, eye-catching design #4 Legendary long-time favorite

to be rebranded in 2020

TECHNICAL PRODUCTS #1 Innovative tools for modern stylist #2 Reliable results #3 Safe to use #4 Sustainable choice

s n o s a e R r u o F c h o o s e us to

#1 A LOYAL PARTNER

#2 INSPIRING EDUCATION #3 EFFECTIVE MARKETING #4 STRONG & CHARISMATIC BRAND

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#1 A LOYAL PARTNER We are confident that we can be the partner you have been waiting for. The kind of partner who motivates, inspires and supports you, is always there for you and helps you to grow your business profitably.

With the Four Reasons products, education and marketing, you can offer exceptional added value to your customers. We want to have you in our Four Reasons family and help us to build the Four Reasons success story – together we are more.

Fourc hRooesaesounss to #2 INSPIRING EDUCATION We believe the purpose of education is to make sure our customers know and understand the products they use and the diverse ways they can be used.

Our concept of education is based on helping the stylists in their daily work and enhancing their professional skills, while offering fresh, trendy inspiration.

FOUR REASONS COLLECTION

To offer inspiration for creative salon work, we create original hair fashion twice a year that provides authentic inspiration, recipes and new ideas for the educators and hair stylists, while showcasing the latest new products and their use.

Photo: Creator Akatemia 2020

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We regularly organize Train the Trainer events for the trainers of our distributors, during which we tell them about hot new trends, present new products and offer higher-level information about our Four Reasons products, as well as inspiration for their use.

DIVERSE SUPPLY OF E-TRAINING

We offer easy-to-use material that is quick to take in and can be handily shared on the distributor’s own channels.

Our training videos on specific products work universally and bring extra boost to product sales.

ONLINE SUPPORT FOR YOUR CUSTOMERS AND TEAM

Four Reasons PRO International is a closed group on Facebook, where international stylists and educators can ask questions about the products from the Finnish educators and share their work to inspire others.

Four Reasons Educators is a closed group designed for the trainers of distributors and it offers the opportunity for interaction and messaging between international Four Reasons trainers. It offers information and peer support quickly and efficiently.

Technical Talks – An interactive live broadcast in which Finnish Four Reasons trainers talk about topical issues and answer questions once a month in the Four Reasons Educators group in English.

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#3 EFFECTIVE MARKETING We promote the growth of people’s awareness of the Four Reasons brand globally and we are committed to offering our partners the best and most modern marketing materials available. We have an entire team of marketing, communication and graphic design professionals creating marketing and sales materials that have been voted the best in the industry by stylists in Finland.

MATERIALS AT YOUR USE ONLINE Our online cloud-based data bank is accessible 24/7 to distributors and contains everything needed to produce high-quality marketing materials tailored for your market. We always offer open, editable files of all our materials, so that reproducing our marketing concept becomes effortless, regardless of the country you are in.

MODERN MARKETING CHANNELS POWERFUL PROMOTIONS

We have regular promotions and special offers that help our distributors to accelerate their canvassing for new customers and to offer tempting campaigns for their own B2B customers. With our captivating campaigns, hairdressers can increase and accelerate the product sales in their salons and other distribution channels.

Instagram, YouTube and Facebook – we take advantage of cost-effective marketing channels in wide-ranging ways. We create awesome content for you to use.

Four Reasons Four Reasons PRO International Group @fourreasonsofficial #fourreasons #welovetherealyou

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#4 STRONG AND CHARISMATIC BRAND The Four Reasons brand offers an alluring alternative in the hair product market worldwide.

The Four Reasons brand is unique and only available through us in carefully selected and controlled distribution channels.

MIRACULOS OY A RELIABLE AND DIVERSE HAIRDRESSING EXPERT WITH ITS HEART IN THE RIGHT PLACE Established in 1997, Miraculos Ltd is an independent, Finnish hair industry company that manufactures and imports high-quality hair products. As a wholesaler, we serve 8,000 customers throughout Finland. In December 2014, Miraculos Ltd was acquired by the Finnish family-owned Transmeri Group and Miraculos became its independent subsidiary. Miraculos and Transmeri have cooperated for almost twenty years, as the shampoos and conditioners of the Four Reasons line are developed and manufactured at Transmeri’s factory in Vantaa. In 2019, Miraculos Oy’s turnover was MEUR 17 and the whole Group’s turnover was MEUR 230. Four Reasons products are available in 16 countries all over the world.

We have expertise ranging over 10 years in international orders and shipping to make sure orders of all sizes reach you as reliably and quickly as possible. Our customized IT systems ensure that international orders are always processed quickly and efficiently.

The Four Reasons studio and office are located close to excellent transport connections in the heart of ­Helsinki, above the rooftops of the Kamppi district. We are easy to find and visit – hope to see you soon!

Arto Välimäki Director of International Business arto.valimaki@fourreasons.fi Titu Salmela International Marketing Manager titu.salmela@fourreasons.fi Four Reasons Four Reasons PRO International Group @fourreasonsofficial #fourreasons #welovetherealyou

MIRACULOS OY Salomonkatu 17 A, 10th flr | 00100 Helsinki | Finland Tel. +358 201 410 410 | www.fourreasons.fi