The 3 Key Ways Advanced CPQ Software Enhances B2B Customer Experiences ======================================================================== Advanced CPQ software products offer various benefits for manufacturers. But what do B2B buyers have to gain from a CPQ? Turns out, quite a lot. B2B buying journeys are complex. They involve lots of independent research, multiple decision makers, and strict budget constraints—things outside your control as a seller. However, there’s one thing you can control: the buyer’s experience with your business. That’s where CPQ tools come in. In this guide, we’ll walk you through the qualitative, customer-facing benefits of using CPQ, such as: •
Greater product clarity
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Speedier sales cycles Enhanced decision-making
Of course, when your customer wins, you win by attracting and retaining more customers and increasing revenue. But first, some basics. What is CPQ? CPQ is short for configure, price, quote. Speaking broadly, CPQ software solutions enable manufacturers to speed up the buying process by providing a price and quote in real-time for a configuration the buyer selects. Dig deeper, and you’ll find how CPQ solutions can redefine your business's customer-facing and internal processes. CPQ automates a significant portion of your business processes, from capturing a viable configuration to auto-generating CAD drawings. Interestingly, CPQ tools weren’t always this advanced. CPQ Tools Weren’t Always Customer-Focused. Some Still Aren’t. CPQ software products were first conceived in the ‘80s. They were introduced as “configurators” that helped sales reps come up with specifications that didn’t conflict with the business’s resource planning. Over the next decade, configurators started to integrate with CRMs. Regardless, they were still a backend tool your customers had no idea about.