Process Book: New York Times Magazine Art

KAYLEE CART / VISC 304

Project Three: New York Time Magazine Art

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The article explores the language of flavor and how that can affect perception. It explains how sensory evaluation can create consistency among brands as well as how it can force you to slow down to appreciate what you are eating.

Assigning language to taste and smell is realy hard to do.

Everyone’s flavor experience is unique and intimate. Sharing something you love is remarkably vulnerable, especially when your experience can differ from those you are closest to.

This has created a trend of shying away from discussion of specific flavors. All the things you enjoyed are colored by past experiences – nostalgia plays a huge role in flavor profiles.

Taste Test: I learned to take candy tasting as seriously as wine tasting. What I discovered surprised me.

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DESCRIPTIVE WORDS

Taste

TAKEAWAYS

Flavor Experience

When tasting, putting language to the experience can let you know what you specifically like and dislike about a food.

Sensory tasting makes you slow down and appreciate the tastes. Otherwise, you may not pay much attention to what things really taste like.

Aroma Sweet Salty

Flavor is a language in itself.

Distinct

Taste is often colored by your past experience, nostalgia plays a huge role in what we like or dislike. Therefore, everyone likes different things because we have different experiences.

Curious Volatile Passion

CONCEPT STATEMENTS

Sensory Unique

The language behind flavor is something that must be learned to properly discuss and appreciate flavor profiles.

Flavor is characterized by past experiences – likes and dislikes are directly correlated to previous exposures.

Nastolgia Vague Language Communicative Consistancy Appreciative Personal Intimate Confection Expressive

CONCEPTS TO EXPLORE IN SKETCHING

Play with the nostolgic elements that flavor holds. Show the correlation between flavor and exprience.

How can you show flavor visually?

Direct: mouth, tounge, candy, eating Indirect: juxtaposing “sweet” and “salty” things that may not be edible but still have that same connotation.

Typography crafted using actual candy.

References to video game graphics – Candy Crush.

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1

LAYERED

SUBCONSCIOUS

CHANGE

DEEPER

Using a layered paper affect, I would be able to lean into the more to the story metaphor. The article talks a lot about how flavors can taste different depending on the person. So each candy can be related to a different experience. The silhouette with layered paper could showcase this.

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2

TYPOGRAPHY

SHAPELY

SWEET

REPRESENTATIVE

Forming the headline out of actual food would be a unique solution. It could show how the sweets can take on different forms and representions depending on what they are paired with. It also would be a nice artistic way to draw the viewer in aesthetically.

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3

REPETITION

UNITY

PATTERN

SIMILARITIES

A big aspect of the article was the importance of all the candy tasting the same no matter what factory it was made in. Ex: all M&Ms taste the same. Having a grasp on the language of flavor is key to doing this well. So, using a repetitive pattern would symbolize this well. I also thing using the style of Candy Crush could be interesting conceptually.

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COVER SKETCHES

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COVER SKETCHES

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COVER SKETCHES

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COVER SKETCHES

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COVER SKETCHES

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COVER SKETCHES

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COVER SKETCHES

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COVER SKETCHES

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COVER SKETCHES

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COVER SKETCHES

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COVER SKETCHES

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COVER SKETCHES

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SPOT THE DIFFERENCE

SPOT THE DIFFERENCE

COVERS ROUGH

TASTE TEST

SAMIN NORSRA

TASTE TEST

SAMIN NORSRA

SPOT THE DIFFERENCE

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SPOT ART SKETCHES

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SPOT ART SKETCHES

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Refefining wine tasting

SPOT THE DIFFERENCE

Samin Nosra TASTE TEST

COVERS ROUND 2

SAMIN NORSRA

Taste Test

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A

A

A

A

A

B

B

AL

AK

AZ

AR

CA

CO

CT

DE

FL

GA

HI

ID

IL

IN

IA

KS

KY

LA

ME

MD

MA

MI

MN

MS

MO

MT

NE

NV

NH

NJ

NM

NY

NC

ND

OH

OK

OR

PA

RI

SC

SD

TN

TX

UT

VT

VA

WA

WV

WI

WY

B B B C C

C C

C

Samin Nosrat Samin Nosrat

COVERS ROUND 3

Taste Test

Taste Test

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Factory A Factory B Factory C

SPOT ART ROUGH

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A

B

C

- Sweet * - Creamy - Buttery

- Powdered - Chalky - Dry

Redo batch**

- Soft - Light - Creamy

No matter where it’s made, it all tastes the same.

Samin Nosrat

A

A

A

A

A

A

A

A

A

A

A

A

A

A

B

B

B

B

B

B

B

B

B

B

B

B

B

B

B

B

B

B

B

B

Redo batch**

- Soft - Light - Creamy

ready to ship !

Taste Test

It’s gotta all taste the same.

Samin Nosrat

COVERS ROUND 4

A

- Powdered - Chalky - Dry

Taste Test

It’s gotta all taste the same.

Samin Nosrat

Taste Test

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SPOT ART ROUND 2

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Samin Nosrat

Samin Nosrat

Taste Test Samin Nosrat

COVERS ROUND 5

Taste Test

Taste Test

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Samin Nosrat

Taste Test

Samin Nosrat

COVERS ROUND 6

Taste Test

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SPOT ART ROUND 3

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FINAL COVER

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FINAL SPOT ART