ABOUTKAY&BURTON
As trusted advisors to the most astute private clients, families and institutions, Kay & Burton occupies a rarefied position within the Australian property landscape. For more than eight decades, our specialist teams have embraced the opportunity to create enduring value for our clients through a combination of specialist knowledge, impeccable service, trustworthy advice and extraordinary results
As the advisors of choice for the most coveted property in Australia, we are driven to constantly explore, measure and filter market insights into considered and successful outcomes for clients who rely on our awareness, perspective and judgment.
With strategically placed offices throughout Melbourne and Victoria's Mornington Peninsula, our sphere of influence allows our business to do what others can’t speak with authority, confidence and intelligence to a vast and enviable network of highly engaged buyers around the world Our teams are not bound by geographical or cultural constraints and are connected to ultra-high-net-worth clients across Australia and in Singapore, Hong Kong, China, New York, London and Dubai
matthewpillios yourteam Director
A distinguished professional within the real estate sector, Matthew Pillios is renowned for his unparalleled energy and expertise As a prominent figure in Brighton and Bayside real estate, his exceptional track record and extensive list of devoted clientele have solidified his extraordinary reputation As a Director of Kay & Burton and recognised as Victoria's most awarded agent, Matthew's eminence is founded on his unwavering commitment and dedication to his clients, ensuring a superior level of service for every individual he engages with Matthew excels in auctioneering, showcasing exceptional negotiation skills that consistently yield outstanding results His proactive and hands-on sales approach ensures a large and enthusiastic pool of bidders on auction day, reflecting his commitment to optimising outcomes for clients
Associate Parnter
With 16 years of expertise in real estate and a Harvard education in Business, Corporate Strategy, and International Marketing, Lindsay specialises in developing tailored strategies that deliver exceptional outcomes for his clients. Renowned for his commitment to transparency, integrity, and results, Lindsay builds strong client relationships built on trust His meticulous attention to detail and comprehensive industry knowledge provides clients with a seamless, assured experience throughout their property journey Lindsay's dedication to exceeding client expectations and creating lifelong connections is at the heart of his work, underpinned by open, honest communication His people-centric approach makes him a valuable asset to the Kay & Burton team
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INTERNATIONAL DIVISION
The Kay & Burton International division is recognised for cultivating extraordinary global relationships in order to meet the growing demand for Australian property Under the stewardship of Partner Jamie Mi, our team of bilingual, international specialists holds established connections across more than 50 countries and provides unparalleled experience when navigating the complexities of the international sales process
Our specialist team has spent decades cultivating the reputation, local knowledge and global network required to consistently achieve exceptional results
Jimmy LIU Allan Fang
Robert Li
Vivian Wang GraceQIU Assistant Sales Consultant Senior International Relationship Manager
Sales Consultant
ScottXue Senior Sales Consultant
Jamie Mi Sophie Su
ERICKA WONG Partner & Head Of International Division Director Senior Sales Consultant
Garrick Lim International Relationship Manager
JIA WIZEL International Relationship Manager
INDICATIVE SELLING PRICE
It has never been more important to understand the interconnected factors influencing the indicative selling price of your property. The availability of similar properties, the comparable price of commensurate homes, and the level of motivation from buyers at key times throughout the year are just some of the considerations taken into account when providing you with an indicative selling price
$6,000,000 - $6,600,000
PROFESSIONAL FEES
At Kay & Burton we believe in structuring a selling fee that reflects the achievement of the best sale price possible for your property in the market at that time
Kay & Burton does not receive any advertising rebates under any circumstances and all advertising is passed on to you at net cost In light of this approach, the standard fee is 1 1 - 1 3% plus GST
Expressions of InterestCalendar of Events Late JulyMid September
Kay & Burton has long been known for its ability to connect extraordinary campaigns with highly engaged buyers. A successful marketing campaign should not only sustain interest and competition, but stimulate the dreams of buyers, move them emotionally and create a truly compelling story that brings your property to life.
Integral to the success of our marketing and public relations efforts is our in-house marketing and communications team. Distinguished by their youthful perspective on luxury, our team manages a comprehensive ecosystem of marketing touch points across digital and social media, email, print and public relations.
Kay & Burton is proud to have cultivated the most highly engaged Instagram presence within our competitive set, a testament to our commitment to delivering captivating content, fostering genuine connections with our audience, and staying at the forefront of innovative social media strategies Our team continuously strives to curate a visually compelling experience that not only reflects the unparalleled quality of our offerings but also resonates with our discerning followers
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publicrelations
Having cultivated relationships with premier media partners around the world, we currently enjoy a 37 per cent share of PR voice domestically In 2023, Kay & Burton secured more than 1400 news articles, leading to a commanding 31 4 per cent share of print articles within our core competitive set, while our digital presence soared even higher, reaching an impressive 43 1 per cent share
Public relations efforts can significantly increase the exposure of a property and help shape the perception and image of a home in the market Our team has the capability and experience to connect with the most spirited and discerning buyers around the world across the right channels through engaging content 23%
Kay & Burton
Marshall White
RT Edgar Jellis Craig
Kay & Burton has built an enviable database of high-networth clients since 1938, predominately consisting of the most affluent members of Melbourne society and prospective international purchasers. This ensures your property is exposed to a vast and influential buyer database. It’s not a faceless list but a collection of personal contacts, built on our trusted reputation across decades in the business.
emailmarketing
We have developed the most successful email marketing program within our industry, with average open and click-through rates 3.5 and 2.9 times the industry average, respectively When your property is listed, we deploy a targeted "Just Listed" alert to every active buyer on our extensive database whose criteria align with your property Furthermore, these potential buyers receive timely notifications regarding any changes to the property listing and are reminded of upcoming inspections or the auction date
Your property may also enjoy prominent visibility across our corporate communications, including in our widely popular "New & Now" EDM, sent weekly to an engaged audience of more than 27,000 This ensures that your property is not only showcased to a discerning audience but also receives consistent exposure, maximising its potential in the competitive real estate market
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PHOTOGRAPHY&FILM
Since our inception, Kay & Burton has been synonymous with exquisite photography and considered storytelling through film As one of the most critical elements of all marketing campaigns, capturing the true essence of a property is only possible by understanding its unique character and narrative. Working with a team of Australia’s leading photographers and cinematographers, our marketing team collaborates with our sales agents to create visceral images and films that connect emotionally with buyers
Insights generated throughout the course of our campaigns confirm that considered film and image attract 300 per cent more traffic to a listing Message retention on film is 85 per cent higher than text alone and when utilised for paid and earned online marketing, moving image results in an average 47 per cent increase in click-through rates. Our commitment to visual excellence, not only enhances your property’s exposure but also ensures an emotional connection with buyers
REAONLINE
Kay & Burton offers the highest exposure and most effective advertising solution on the No. 1 real estate portal in Australia.
PREMIERE+
Kay & Burton only offers the highest profile listing product, REA Premier Plus
Coming soon buyer notifications
A premiere positioning for the life of the listing
Have your property seen first in search results.
Premiere listings receive 2 3x more enquiries than a standard listing
Rotate to the top of search results every 15 days
Reach a global audience with REA’s international network
Two eBrochures (day one and and the option to schedule a second eBrochure at a time that is best for your campaign)
Listing bump to the top of search results at a time that suits your campaign (one available)
Listing optimistation
audiencemaximiser
With Audience Maximser, you can reach Australia’s largest, most engaged pool of buyers beyond their search on realestate com au
Audience Maximiser can deliver an increase of 56 per cent on average in property page views Your property will be displayed to active buyers while they browse websites including news com au, Facebook and Instagram, linking back to your listing to drive more buyer enquiries
DOMAINONLINE
Domain’s audience of 8.7 million Australians means there are valuable buyers to be reached in every suburb.
domainplatinumEDGE
Kay & Burton only offers the highest profile listing product, Domain Platinum Edge:
Early access buyer notification
Unlimited listing duration (until sold)
Deliver one eBrochure (day 10) directly into the inbox of registered buyers with interest in your suburb
Listing bump to the top of search results at a time that suits your campaign (available after seven days on market)
Second eBrochure available after listing bump has been redeemed
Perfectly complements the REA audience with the high-net-worth audience synonymous with Domain
Top position in search results, rotating back to the top every seven days
Largest listing card available to stand out from the crowd
Socialboost
Domain’s data allows us to target buyers with desirable demographic and behavioural profiles, which indicate an interest and intention to purchase property, and Facebook’s audience will extend your campaign reach.
Social Boost’s targeting balances a highintent audience and maximises the number of times the ad is displayed and seen on Facebook
Propertymate
PropertyMate gets your property in front of more people by allowing buyers to prioritise lifestyle over location Your property listing won’t be constrained by its postcode, instead buyers will be connected based on their lifestyle preferences
Homes are matched to buyers through the power of machine learning and AI Executive Listings appear at the top of the search criteria for 60 days and are offered as an Extended Listing for the remainder of the campaign
All listings receive an on-market social boost for seven days using AI social targeting technology
View.com.au
View com au is one of Australia’s upand-coming real estate portals, where all properties across Australia are shown, whether for sale, rent, sold or those yet to hit the market
Aerial map-based search technology allows purchasers to see all when searching for properties
Properties receive placement on view com au for the life of the listing
internationalportals
Kay & Burton offers a carefully curated collection of international real estate portals to amplify your property to a global audience.
Purchased as a bundle, each portal reaches a unique high-net-worth audience in its own right, enhancing the exposure of your property beyond our borders and introduces a new buyer segment to your campaign Our partnership with Leverage Real Estate provides syndication across some of the worlds largest and most respected news, business and property websites Kay & Burton is the only Australian agency that forms part of Leverage’s global network of independent brokerage firms that sell more than $15B in real estate annually, receiving a combined 629 4M monthly page views and 149 6M monthly site visits
The largest online publisher of original business news and financial information, with 102 2M monthly page views 53 per cent of SWJ readers are millionaires
A leader in financial news and market data, blending breaking headlines with incisive analysis, market updates, and bold reporting with 45 3M monthly visits
A leading source of financial news across the globe, with 9 8M monthly visits
Defines and curates luxury for a readership of connoisseurs It receives 10 3M monthly page views from readers with an average net worth of US$3M
Engages the most influential minds and shapes the world through its news coverage and analysis, with 3M subscribers
The largest luxury property site in China and the Asia Pacific region, reaching millions of elite customers globally with a monthly total audience of 20M
The premier digital destination connecting the world's most affluent real estate buyers (with an average NW of US$1 96M) with prestigious properties around the globe
Engaging with the world’s most desirable audience with the largest purchasing power and highest net worth, across 22 4M monthly readers
Juwai is world’s No 1 Chinese international property portal, with 12 9M monthly active users
DevelopmentReady is a dedicated portal for property developers seeking development sites.
As a dedicated portal, Development Ready has adapted its user environment to specifically satisfy the needs of property developers, engaging this specialised audience across numerous verticals throughout its network, delivering quality developer leads
It’s database of 46.5k active email subscribers includes residential and commercial developers, private property development groups, real estate private equity groups, unlisted property funds and non-bank lenders
The lead-generation approach encompasses an online listing, targeted EDMs, social media, digital ads and print media.
There are five packages to choose from to suit all development campaign requirements
kay&burtonacquire
Kay & Burton Acquire digital marketing uses sophisticated intention data to identify users that match the buyer profile of your property, targeting those buyers anywhere they appear online through various channels and formats
The critical component of our digital technology is its ability to re-target potential buyers by repeatedly placing your property in front of them wherever they reappear online across any channel These channels include display, film, Facebook, Instagram and native advertising
Our top-tier package also includes premium media placement across high-end publications such as Forbes, the Financial Review, Business Insider, Broadsheet, Vogue Australia, Gourmet Traveller and more
Key Features:
21 or 28 day targeted campaign 24/7 real-time performance report
Data-driven prospecting for new active and passive buyers, matching your home’s likely demographics (location, net worth, income, age, interests etc).
Multiple creative executions across leading media channels and websites.
Retargeting of engaged buyers across their devices to ensure maximum cut-through
magazines
Real estate magazines are an excellent medium to reach both passive and active buyers, and remain a key platform in the multi-channel promotion of your property
Capturing your property through exquisite photography and considered storytelling will bring your home to life across the pages of these well-known and established publications, connecting you to the right buyers
Kay & Burton has extensive experience in tailoring a real estate magazine campaign that will attract suitable buyers for your home.
Key stats:
78 per cent of active buyers use print
One in two high-net-worth individuals read the Financial Review every month
One in two Domain magazine readers are more likely to have more than $500k worth of investments
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