Kavita M_Lingerie Designs by kavitamishra1805

Kavita Mishra

SUSTAINABLE INTIMATEWEAR STRATEGIST

Enhancing lives, one bra at a time.

Hello, I’m Kavita!

I’m a People & Planet-First Product Strategist with focus on creating sustainable, functional and solution-driven intimate wear.

I strongly believe that lingerie is more about how it works and feels on body, than just being aesthetically admirable.

Passionate about purposeful designing, I’ve spent years understanding this category holistically, from technical designing to female body contours, sociocultural influences on user behaviour and market forces, to create products that are ergonomically sound, improve wearer’s lives and fight against the ugly.

Join me in my journey as I take you through some incredible lingerie innovations that I crafted with love and care - imparting joy and relief to all those who’ve used it !

My Approach

Unlocking ‘why’ before ‘what’ and ‘how’, I blend my experience across Design Strategy, Sustainability, and Intimate Wear to lead product innovation holistically —balancing user needs, aesthetics, functionality, and the environmental and social impact of each product.

Prioritizing "function over fashion”, my work champions women’s needs and voices in the product creation. Skilled in translating user insights into innovation and business growth opportunities, I align what users need with what business creates and how.

Proficient in strategic planning, process improvement, project management, and leading cross-functional collaborations, I own the product development holistically from ideation to launch.

As a sustainability champion, I’m always on the look-out to drive sustainable and inclusive product development in intimate wear.

Categories I’ve worked on

Content

Lingerie Projects

Gallery

• StayCool | Ultimate Cooling Bra

• CloudSoft | Re-defining Comfort

• Bridal Wear | Wedding & Trousseau

Glimpses of public speaking and education to promote awareness about sustainability and intimate wear.

“Beauty and brains, pleasures and usability – they should go hand-in-hand.”

Donald A. Norman

ULTIMATE COOLING BRA

PROJECT DESCRIPTION

During Indian summers, temperatures rise upto 50℃ across many regions of the country. The excessive heat, humidity and perspiration aggravates under-bust sweat and bra discomfort. This issue is also persistent for women who sweat more irrespective of weather or have larger breasts.

At amanté, we wanted to innovate a bra that gives easy-breezy comfort during summers and beyond.

Product Manager - New Range Development

In collaboration with Design & Development, Sales, Marketing

Mar 2019 – Apr 2021

MY ROLE

As the Product Manager for Indian market, I orchestrated new product development from research to conceptualization, development and market launch.

Worked with the back-end design, development & technical teams based out of SriLanka to create a commercially viable product for the Indian market.

Worked with front-end marketing & sales teams based out of India to create communication strategies for successful launch of the product.

STEP1

DISCOVER

• Idea Generation

• Consumer Research & Analysis

• Consumer Value Proposition

• Design Briefing

STEP2

DESIGN

• Design Generation

• New Technology exploration

• ‘Second Skin’ Validation

• Style Finalisation

INSIGHTS : Pain-points due to sweat accumulation under-bust are :

• Feeling damp & stuffy

• Redness, rashes & itching at breast curve, armhole & back.

• Bacterial infections & wounds in extreme cases.

ACTIONABLE : Technology used :

• Breathable cup pads for max airflow

• Moisture wicking, lightweight fabric

• Wincool™ technology for fabrics

• Cooling finishes

• No elastics to touch body

STEP3

DEVELOP

• Commercials Finalisation

• Purchase orders

• Product fitting & Wearer-Trials

STEP4

DELIVER

• Marketing & Packaging

• Promotional campaigns

• Sales distribution

• Consultant trainings

PRODUCT TESTING :

Conducted extensive wearer-trials in India & SriLanka across range of body shapes – from petite to full-figure, under hot & humid climatic conditions.

Fit, comfort & breathability were mainly tested.

Guided marketing team & creative agency, to create product launch collaterals like campaign shoots, videos, packing boxes etc.

INNOVATIVE FEATURES

BREATHABLE CUPS UNIQUE FABRIC

Lightweight perforated foam cups to provide better air flow.

Perforated structure that wicks moisture, keeps skin cool & dry.

Wire free for extra comfort.

Nylon Microfiber with unique Jacquard knit structure wicks moisture away from body.

WinCool® yarn with faster Thermal Diffusivity and quick

Moisture Transfer, reduces body temperature by 1-2°C.

Cooling comfort during extra hot summer months.

SPECIAL ELASTICS

Strap elastics with cooling finish.

Detachable straps for multiway styling under summer outfits.

Concealed elastics for notouch comfort on skin.

JACQUARD KNIT FABRIC WITH WINCOOL® YARN FOR QUICKER MOSITURE TRANSFER

PERFORATED PADS : BREATHABLE & AIRY COOLING FEEL WITH

Padded Wire-free Bra for breathable comfort from under bust sweat.

Additional detachable straps for multiway styling with summer outfits.

The ultimate cooling bra. A bra like no other.

NON-WIRED

ADJUSTABLE STRAPS

STYLE CODE: BRA75601 SIZES

32B/C, 34B/C/D/DD,36B/C/D/DD, 38C/D

COMPOSITION

CHALLENGE

‘What can be the NEXT-GEN revolution in bras that could be synonymous with extreme comfort ?'

This thought provoked us to innovate next-generation of T-shirt bras that are ‘oohhh-so-soft’ and almost re-define fit & comfort for women.

Range Lead, India - New Range Development

In collaboration with Design & Development, Sales & Marketing Team

May 2019 – Apr 2021

MY ROLE

As the Range Lead from India, I identified this need gap in Indian market & conceptualized to introduce new-generation of comfort bras in the brand product portfolio.

I worked with the back-end design; development & technical teams (based out of SriLanka) to create a commercially viable product for the Indian market.

Also, worked with front-end marketing & sales teams (based out of India) to create communication strategies for successful launch of the product.

AREAS THAT COMPROMISE COMFORT

Shoulder straps

• Rough inner-side that irritates skin

• Sharp edges that dig-in

• Low modulus elastic that causes strap-slipping

WHAT NEXT-GEN COMFORT BRA MUST LOOK LIKE?

We asked women around us – what comes to their mind when they think of “comfort”

Underwires &/or cupattachment seams

Fabric & Cups

Largest component to touch skin Side

Band elastics

pinches skin if firm grip

Cloud Sft

FEATHER-LIGHT | SOFT FABRIC | NO-PINCH COMFORT

Imagine if bras were made from marshmallows! Well, now you can wear one too. The new Cloud Soft range by amanté, embraces your curves and enhances your elegance while giving you a buttery-soft feel from cups to wings. It's all the pampering you need!

INNOVATIVE FEATURES

MARSHMALLOW PADS BRUSHED FABRIC

Ultra Soft Marshmallow foam cups lined with Brushed Microfiber.

Super-soft brushed wire

casing

Nylon/Elastane Microfiber brushed with Carbon fibres for extra softness.

Ultimate softness and Incredible comfort

EXTRA SOFT ELASTICS

Extra soft brushed strap elastics with high modulus

Smooth double layered, Bagged-out wings with no band elastics touching the body.

CHALLENGE

To design a luxurious bridal lingerie range that caters to modern Indian bride.

Completely focused on functionality, the collection was mindfully designed to compliment every possible bridal outfit. And wide range of usability post wedding occasion too.

Designer

Lingerie Design & Development

Nov 2015 – Oct 2016

MY ROLE

As the lead designer, conceptualized, designed and executed the “Bridal Collection” for zivame.

Introduction

Bridal Collection 2016

Designed to cater the needs of modern Indian bride, this collection brings together a well thought range of luxurious intimate wear pieces, each of which are crafted to perfection.

The collection features beautiful lingerie coordinates in the colors of Indian bridal wear - Ruby Red, Sapphire Blue, Turquoise, Rodoline Pink and Pearl white. Accents of Gold has been added to lift the gem colors.

Focused on functionality, the collection is designed to complement every bridal outfit. With ultra deep back, the bra styles are constructed to suit low-back festive outfits. Available in silhouettes to support petite, regular and curvy bodies.

Mindfully designed to ensure the wide range of consumer usability post wedding occasion too.

The Collection

GALLERY

Glimpses of professional volunteering & public speaking to promote awareness around women’s intimate-wear in India.

Feature| Lace-n-Lingerie | Asia’s leading Lingerie Magazine

Featured as one of the 20 influential Intimate-wear Designers under magazine’s “Style & Substance” edit, 20th Anniversary Issue.

Industry Speaker | JD Institute of Fashion Technology | Bengaluru, India

As part of the Institute's "Industry Specialist" program, conducted a talk session on evolving Lingerie segment in Indian Market, sharing insights from working in a niche category.