Grey Goose Brandbook

T able of C on T en T s

Typography

Logo Do's & Don'ts

Personas

C ompany H is T ory

The spirit of Vodka laid the path for other spirits in the past and still continues to lead the way today. The best bars and bartenders appreciate its valued spirit to demonstrate their techniques and imagination. Every little detail requires unique attention while creating a universally appealing taste, rich in character and full of possibilities of Grey Goose.

Sidney Frank from Connecticut was a businessman and François Thibault was immersed in every aspect of the spirits and wine industries, created Grey Goose in 1997. François wanted full control of his ingredients; the entire vodka production process of Grey Goose -from the milling the wheat to distilling our vodka- is carried out in only one place.

François believed soft winter wheat produces the best-tasting spirit. The ideal balance of scratch, gluten and minerals.

From harvesting the crops in late July/ early August to milling their own wheat on-site to ensure capturing its flavor and freshness. François uses whole wheat grain to deliver a richer, fuller flavor in contrast to other vodkas. The 5-stage distillation process takes place in columns made of steel and copper. Adding natural spring water from their own well in Gensac-la-Pallue is the only other ingredient. François wanted a water with a complete transparency of character, wanting to hold onto the flavor of the wheat. The blended spirit is then passed through a filter of cellulose and active carbon. While other vodkas use additives, Grey Goose is just wheat and water. François tastes and approves every single batch.

It all comes together beautifully. The result is great-tasting vodka to evaluate any cocktail or be enjoyed on its own.

o nliness s TaT emen T

Handcrafted in one location using only two ingredients. Grown, distilled, and manufactured just for you. The owner always says “if you are going to do it, don’t do anything half way.”

values

Luxury Excellence Innovation Compassion

We are based on the imagination of French Luxury.

We are the only vodka made of two ingredients.

François wanted all control over ingredients for the creation of Grey Goose vodka.

We are about what goes into the process of creating every batch.

Diverse

We want to offer vodka in diverse moments by diverse cultures and people.

C olor p ale TT e

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CMYK: 82/34/23/1

T ypograpH y

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logo do ’ s

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p ersona 1

Haley

Haley Smith is 27 years old, and she is getting married in August to Ben, who she met in college. They have known each other for about 6 years now and partied in the college years.

Ben and Haley went to a party their junior year of college. This is when Haley decided that her favorite to go drink is to this day. She had a pageant coming up and didn’t want to be bloated in the dress so she drank vodka lemon water.

Haley is a PE teacher along with being the Basketball and Volleyball Coach where she teaches. She has a two and half hour commute round trip to work everyday. During game season there are days Haley leaves home before the sun rises and is not home until long after the sun sets. Ben works long hours at a paper wood mill. The couple both love spending time with their friends. They thrive off of gatherings at their house or friends to relive the week with a relaxing way to do it.

The couple’s income is around $175,000 a year. They give a portion of their income to organizations in need and then the rest goes towards their everyday lives and savings. They are paying for the alcohol for their wedding because they have invited friends and friends to the reception and it’s going to be a good time and a big party!

When she is not drinking she is scrolling through social media and watching videos of her father play with his band in bars. She grew up going with him and listening to him play. She tries to go and watch him once a month.

Haley enjoys relaxing with her friends on the weekends drinking her favorite drink since college days.

p ersona 2

Candice

Candice Logan is 38, and married to Mac. They have a wonderful family of two boys. Josh, the oldest boy, is 14 years old. He plays football and baseball. Lance is 12 and he plays the same sports as his brother.

The family lives a wonderful lifestyle in Orange Beach, Alabama. They go to the beach during the summer when the boys are not at practice. The boys have friends in their community that they go hang out with.

Candice has a close knit friend group. They all get together every week to do some activity together. They either go to the beach, go shopping, sit around the house by the canal, or go for a ride on their boat.

Candice and her friends love to try new drinks at their monthly dinner night. One friend finds a recipe for a mixed drink and brings all the ingredients to make this drink for supper. Everybody already knows though if the mixed drink includes vodka then they are all in but something they will get adventurous with the different alcohols.

Candice works from home as a marketing representative and Mac is a plastic surgeon. Mac and Candice income consists of around $250,000 a year.

Candice loves her time with her family but thrives for her time with her friends and especially dinner nights.