SPRING 2026 COLLECTION
Greetings, Socksmith Friends!
We’re back with brand-new styles in our best-selling collections for Spring 2026! Our design team knocked this one out of the park with humor, color, and an attention to fit and comfort that—honestly— we could brag about a lot more.
Our flagship Cotton Novelty collection continues to bring the fun and holds strong as our most giftable collection. Animal socks? We’ve got you. Foodie styles? Of course. Punny names? It wouldn’t be Socksmith without them.
And it wouldn’t be a Socksmith launch without new Bamboo. Our fastest-growing Bamboo Novelty collection brings both comfort and cuteness, because we believe you shouldn’t have to choose between style and softness. Looking for something a little more soft and a little less silly? Our best-selling Bamboo Basics collection has fresh colorways for everyday wear.
Rounding out the pack are our Smith & Gil Beanies, bringing all the fun Socksmith dedicates to feet to the other end of the human form—because these designs deserve some time in the sun.
Our team is always dreaming up new designs and categories to give our partners the most creative products possible, with sellability and margins always top of mind. We hope you enjoy the latest from Socksmith!
Yours Truly,
Team Socksmith
A Note From the Owner
We’ve heard the questions about 2026 pricing—and I appreciate your attention to planning ahead. First, I want to reaffirm that Socksmith pricing will remain steady through the end of 2025, even as tariffs and taxes continue to shift. It wasn’t an easy call, but I believe it’s the right one—for you, for us, and for the long-term trust of our customers.
Looking ahead to 2026, a modest price increase is likely. But please know: we’re committed to keeping our products competitively priced, and— most importantly—your margins strong. Our team is already working to ensure that any changes are thoughtful, balanced, and designed to support your success. We’ll share final 2026 wholesale and MSRP details as soon as we can.
Socksmith has always been about delivering standout design, great quality, and true value. That mindset isn’t going anywhere. We’ll share final wholesale and MSRP details as soon as we can, and as always, we’ll do everything we can to set everyone up for a profitable year.
At the end of the day, you—our retail partners—are the heartbeat of Socksmith. Your feedback helps us grow and get better, and we’re all ears. Let us know how we can support you and your business—we’re in this together.
With gratitude,
Eric Gil
Co-Founder & CEO
