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Katie Price N0556059 FASH10106 Summer 2015

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Fragrance Trend Booklet Advert Analysis Research & Concept Development Graphics Booklet Brand Launch Promotion Plan Extras

Fragrance Trend Booklet

A fragrance Trend booklet that demonstartes key trends that have been seen in 2014 and what are likely to be predicted to be seen in 2015 in the fragrance advertising industry. My Booklet contains 4 key trends consisting of, Location & Place, Story & Narrative, Casting & Model and Shape & Silhouette. I believe my booklet indicates my thoughts on where I think the fragrance industry is likely to go.

Fragrance Trend Booklet

Fragrance Trend Booklet

Advert Analysis

Fragrance Trend Booklet

A 1000 word essay where we had to analyse a Fragrance Advert of our choice, created in the style of the magazine that we had taken inspiration from. The Advert I chose was DKNY MYNY and the Magazine used for inspiration was Interview, as I liked the simplistic edgyness of the magazine in contrast to the girly and feminine feel of DKNY’S Fragrance Advert with Rita Ora.

Advert Analysis

Advert Analysis

Research and Concept Development

Our first group presentation where we had to show our research and initial concepts for our fragrance brand, by showing an understanding of the fragrance industry. by researching into macro and micro trends we found key insights into the ‘ageing world’ and ‘The Fear of the Unkown’. Also, we gathered information about the fragrance industry off mintel and showed an understanding who our target consumer would be.

Research and Concept Development

Research and Concept Development

Research and Concept Development

Graphics Booklet

Research and Concept Development

We had the opportunity to work with second year graphic design students within this project. Our brief was to create a booklet for our graphic design team, demonstrating our ideas and thoughts on the design of how we wanted our product and packaging to look like.

Graphics Booklet

Graphics Booklet

Creative Concept

Graphics Booklet

A presentation based on our creative and visual ideas by creating mood boards on lighting and images that would give us inspiration to help us create our fragrance advertisement in the photo shoot.

Creative Concept

Creative Concept

Brand Launch

Our final presenation where we were required to present our brand, starting with the initial research and development ideas, to the creative concept and promotional execution of our brand. We made sure that our presentation was visually engaging and demonstrated clear comunication skills.

Brand Launch

Brand Launch

Brand Launch

Brand Launch

Brand Launch

Promotion Plan

we had to produce a 3000 word visual plan, based on the launch and first six months promotional activity of our fragrance brand.

Brand Launch

Promotion Plan

Promotion Plan

Promotion Plan

Promotion Plan

Promotion Plan

Promotion Plan

Extras Individual Work, Blog and Pinterest

Promotion Plan

Street Style photos of some of my favourite looks at the Graduate fashion Week in London.I love the edgyness and playful styles that the individuals have gone for. ‘Fashions fade, style is eternal.’ - Yves Saint Laurent

Graduate Fashion week

As I am always keen to keep an eye out for the latest fashion trends and styles, I thought it would be a good idea to create a fashion booklet based on styles that I predict will be on trend this Autumn/ Winter, from Modern Military to Quirky Pop!

Women’s Autumn/Winter Fashion booklet

Mood boards that i have put together showing the style and trends of the eras including images of influential people from that time.

Women’s Autumn/Winter Fashion Booklet

Fashion Era MoodBoards

BLOG :

WWW.KATIEPRICEX.BLOGSPOT.CO.UK

Pinterest:

Fashion Era Mood Boards

https://www.pinterest.com/mykatiepricex/