Hockay presentation on previews internationl

Kathy Chambers, SRES, REALTOR速 PREVIEWS INTERNATION AL LUXURY MARKET CERITIFIED

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A LEADER IN LUXURY REAL ESTATE COLDW ELL BANKER PREVIEW S INTERNATIONAL Extraordinary

properties

require

extraordinary

marketing. This very principle has been the foundation

of

the Coldwell Banker

Previews

International program for over 80 years. Today, the Previews® name is synonymous with luxury and prestige – a badge worn by thousands of Previews Property Specialists worldwide who offer their discerning clients the history, experience, global network, marketing leadership, and trust of one of

real estate’s most iconic programs.

One of Real Estate’s Most Iconic Programs

Backed by the full resources of the Coldwell Banker Previews

International

program,

brings

an

unmatched combination of real estate expertise, sophisticated

marketing

tools

and

powerful

international connections to deliver the results you

desire. From global print advertising to digital platforms, Kathy Chambers works tirelessly to develop strategic sales and marketing programs that

will

attract

the

most-qualified

luxury

homebuyers to your home…whether they are five miles/km away or 5,000 miles/km away.

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E X C E P T I O N A L A D VA N TA G E C O L D W E L L B A N K E R P R E V I E W S I N T E R N AT I O N A L

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MARKETING I N T E L L I G E N C E C O L D W E L L B A N K E R P R E V I E W S I N T E R N AT I O N A L

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MEDIA PARTNERSHIPS C O L D W E L L B A N K E R P R E V I E W S I N T E R N AT I O N A L

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Knowledge is the Difference Experience is Key

Coldwell Banker Traditions Welcomes Kathy Chambers Coldwell Banker Traditions is pleased to announce the Kathy Chambers has joined its real estate team. Kathy is a leader in the Williamsburg area real estate community, an

Kathy Chambers

award-winning sale professional who has presided

over

the

Williamsburg

Area

Association of REALTORS® and Williamsburg COLDWELL BANKER Traditions

Area Multiple Listing Service.

“Kathy Chambers is an exceptional person and an outstanding REALTOR®, says John Wilson, principle broker and owner of Coldwell Banker Traditions. “She brings a great deal of

depth and knowledge of the real estate industry to our company.” …

2011

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PROFESSIONAL PHOTOGRAPHY SHOWCASING YOUR HOME

Professional photography is a key element in all Coldwell Banker Previews International and Kathy’s marketing efforts. We believe in showcasing the architectural beauty and character of each listing, and have cultivated relationships with local photographers well versed in the art of capturing the essence of luxury homes. At the sellers discretion a video tour may also be filmed to supplement marketing materials with more engaging content.

A video tour may also be filmed to supplement marketing materials.

Coldwell Banker Traditions Previews International

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PROPERTY MARKETING M AT E R I A L S P R I N T E D C O L L AT E R A L

The Kathy will work with you to develop a suite of custom printed collateral for your property.

The luxury consumer appreciates a tactile experience so these items are crucial in supporting the marketing of your property outside of advertising efforts. They may be utilized during open houses, direct mail campaigns and/or provided to other local Coldwell Banker Previews International offices for display and distribution.

Flyers, Postcards, Brochures and other custom printed collateral for your property.

Coldwell Banker Traditions Previews International

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BROKER TO BROKER NETWORKING DISTRIBUTION OF MATERIALS

BROKER PREVIEW

BROKER OPEN HOUSE

Your property will be registered as

A select list of top performing VIP

Property

part of a weekly preview inviting

brokers will be invited to an exclusive

including

the area’s top brokers to your

reception in honor of your home. This

postcards, flyers and brochures will

property for refreshments, tours

event will include hors d’oeuvres, a

be distributed through the Coldwell

and information sessions.

short

Banker

presentation,

informational

marketing but

not

Previews

materials limited

to

International

displays and one-on-one networking

network for pass along and broker

to ensure that your property is top of

education.

mind

in

the

local

real

estate

community.

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YOUR ONE-OF-A-KIND HOME

140 St Andrews Williamsburg Va. 23188 9,000 sq. ft.- 5 BRs - 5 Full & 3 Half Baths

Insert company dba here

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MARKET E VA L U AT I O N P R I C I N G S T R AT E G Y

The best price obtainable for your home will ultimately be determined by the dynamics of the market including factors such as:

1. Location 2. Buyer Demand 3. Financing

If the asking price of a property increases beyond fair market value, the pool of potential buyers decreases the number of showings and the percentage of

qualified buyers viewing your home.

PERCENTAGE OF THE MARKET THE PROPERTY APPEALS TO

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MARKET E VA L U AT I O N P R I C I N G S T R AT E G Y

Overpricing drawbacks are numerous and rarely to your benefit.

• Pricing your property higher than comparable listings may actually help sell another property more quickly than yours.

• Overpricing may attract the wrong buyers.

• Sales Associates will miss showing your property to potentially qualified buyers because your home is out of their client’s price range.

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Kathy Chambers ABOUT THE AGENT

Kathy is a superior real estate professional, and being part of Coldwell Banker’s Luxury Homes Program “Previews International” is . a perfect fit. She has the natural instincts of a seasoned professional in understanding the needs and motivation of both Sellers and Buyers that allows her to prevail and assure success for her clients. In working with Luxury Homes clients, Kathy knows the market, understands the lifestyle of the home and surrounding area, and is extremely knowledgeable in regards to the subtle details of quality homes and construction.

Whether a multi-million dollar home in a gated community or a rural estate on waterfront, Kathy brings the skill sets and intuition to the table to understand the property, how to present the property, and how to effectively utilize the Preview Marketing Tools , that are unmatched in the real estate industry; which allows her to match the right buyer(s) with the dream home. And, at the end of the day, Kathy can demonstrate the features and benefits of owning the property with the focus and confidence that is the gift of so few.

The combination of Kathy Chambers and Coldwell Banker’s Luxury Homes Program, Previews International are a unique and unparalleled service model in our market place.

John Wilson Broker/Owner of Coldwell Banker Traditions.

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