Cop Publication // Idea SELF BR ANDING
I N F LU ENCE & I NSP I R AT ION
This is my personal self branding, which consists of a simple and clean logo with my initials. The logo is black and transferable on any coloured stock, however my chosen colours for the AT H R Y N S C A R L E T T branding feature cream textured stocks for businessKcards, letter heads and personal manifesto contrasting with the brown parchment stock featuring on notebooks, the cover of my CV and used in the duplexed business cards.
BROOK S
C ON T E X T I N T O PR AC T ICE SE P T E M BE R 2 01 3 - M AY 2 014 This publication offers an insight into the ideas, inspiration and context behind my practice. It includes a record of contextual references and artistic influences that have helped form the design direction I have taken. The majority of content is taken from the past year as this is where I feel I have developed the most, finding more specific areas of design that I am interested in. The publication aims to visually show the contextual thinking behind my ideas and the journey of influences I have been on.
SELF BR ANDING The self branding includes a letter head, compliments slip, business card, notebook, creative CV, stamp and logo design and personal manifesto. I have designed two variations of the logo that appear on both sides of the business cards and more prominently on the website mock ups. I have taken certain quotes that I used in my manifesto and used them on some specific areas of the branding such as the letter head.
WEBSITE MO CK UP This is the mock up of my homepage and a page featuring a brief. I wanted to keep the design simple to keep it consistent with the branding. The alternative logo features in the right hand corner permanently. The homepage features a visual from my personal manifesto, this would change occasionally when returning to the homepage.