Product Design Portfolio

P ORTFOL I O WANG YU WEN 王

妤 文

20 22

Academic Experience /

Language Ability /

2022 -

Chinese - native speaker English - IELTS 7.0 TOEIC 870 Deutsch - Goethe Zertifikat B1

Royal College of Art 英國皇家藝術學院 Design Product

2018 - 2022

National Taiwan University of Science and Technology​ 國立臺灣科技大學 Industrial Design

About me,

Financial management

- major

- minor

Extracurricular Activities / 2021-2022 NTUST Design graduation exhibition

Skills / Project management (MS office, Excel, Notion) 3D modeling (Autocad, Cinema4D, Rhino, Creo) Film editing (Pr, Au) Graph design (Ps, Ai, Id) UIUX (Xd, Miro, Figma)

— General coordinator

2020

NTU Creativity and Entrepreneurship Program

12.2019

NTUST Design Christmas Party — Host

Work Experience /

09.2019

Tosatmaster — Best Speaker

05.2020 - present

07.2019

CED Program — National Voluteer in India

05.2019

Interactive design workshop

B&D LAB/ 設計系大學生 Podcast Founder/Marcom/Host 08.2021

Prizes /

◇ 2022 MOE Scholarship Program for Overseas Study in Arts & Design ◇ President's Award for 4 smemsters (GPA 4.00) ◇ Yodex Industry-Academia Cooperation ｜Gold Award ◇ Vision Get Wild ｜Merit Award ◇ Best of Young Pin Design Award ｜Awarded ◇ Reddot award design concept ｜Shortlisted

Golden Pin Design Award student observer for selection meetings 01.2021-07.2021

Eslite Bookstore audio/video asistant 03.2020-06.2020

Taiwan Marketing Research Ltd. Website Design & Project manager intern

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Hi, I'm Kathleen.

I am a proactive and diligent girl, who tries the best to strike a balance in my life. I have great enthusiasm for learning new things, and initiative to achieve the goal. Furthermore, my executing and communicating ability is highly praised by the members in the team.

Industrial Design

During college, not only did I advance my design skills but also I found the values I care about, such as education, the health of people and the relationship between the elderly and their caregivers. I hope through better design and user experience, we can make people's lives better. In addition to the completeness of the user experience and the emotional aspect, I am also good at designing market-oriented projects.

and Beyond...

I am passionate about branding and marketing, therefore, not only did I minor in Financial management during college but also started a podcast channel to build my own personal brand. I met a lot of outstanding designers and built up my social network from this experience.

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B&D LAB podcast Design, your business

My Podcast：

B&D Lab/ 設計系大學生

Brand Philosophy

What it has achieved

As an undergraduate, I feel anxious about the uncertainties in the future. Who am I? Where should I go? I started to explore this world and learn new things as much as I can, and I want to share this knowledge with others. Therefore, I decided to establish this podcast. Through interviewing designers from various fields, I hope to help design students find their own paths.

◆ ◆ ◆ ◆ ◆

More than 50 episodes are made during one year.

Interviewed over 25 designers Accumulated over 2000 fans.

Achieved over 50,000 podcasts downloads.

Gave a speech at the University of China, University of Technology. ◆ Managed the podcast with brand strategy design and marketing event planning.

WANG YU WEN 2022 PORTFOLIO

ontents

Elegy for the Arctic — A chair to call for better environmental awareness.

Personal Project 2019 Feb. - 2019 April.

01

Class Corner — Your best remote learning assistant Group of two 2021 Aug. - 2022 May

02

Safflower — A possibility of scientific Chinese Medicine.

Group of two 2021 Feb. - 2021 May

03

Not Just Tavel Agency

04

— An immersive Board Game for the elderly.

Group of two 2020 Nov. - 2021 Jun

WANG YU WEN 2022 PORTFOLIO

01 Elegy for the Arctic

I hope to convey through this chair how distinctive and fragile the Arctic is, how global warming has made life even tougher for the already at-risk polar bears to those who fail to register a deeper understanding of the Arctic today. This chair was inspired and designed to pay tribute to Ludovico Einaudi, an Italian musician who performed while floating in the Arctic Ocean in front of the Wahlenbergbreen glacier in Svalbard, Norway.

Type of Work

Year

Personal Project

Contribution

Chair design

2019 Feb. - April

Wang, Yu-Wen

concept design model making structural design

Design Concept — What I could do as a designer?

The concept of this chair was inspired by the piano recital performed by Italian pianist “Elegy for the Arctic” was composed in the hopes of bringing more attention to the preservation of the Arctic glaciers.

I was deeply touched when I saw the glacier fall during his performance and I began to think further about what I could do as a designer to call for the public’s attention towards this hauntingly fragile place that is so worthy of our protection.

Arctic Sea Ice Arctic sea ice likely reached its minimum extent for the year, 1.44 million square miles, on September 15. The 2020 minimum is the second lowest in the nearly 42-year satellite record according to the National Snow and Ice Data Center (NSIDC). That extent is about 46% of the area of the 48 contiguous states. A Siberian heat wave began this year’s Arctic sea ice melt season early, and with Arctic temperatures 14°F to 18°F warmer than average, the ice kept melting.

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Elegy for the Arctic

Image Board mood- struggle, freezing inspirtion- ice berg, spider web Through the combination of glass and geometric lines formed by aluminum bars, the conventional image of a chair is reversed to make the audience feel uncomfortable visually and physically while seated. It is meant to provoke further thoughts of the Arctic’s wild inhabitants that are endangered as global warming threatens their resources and chances for survival.

Totem design

WANG YU WEN 2022 PORTFOLIO

Prototype To prove that this design can withstand reasonable weight, I visited countless metal processing factories and was finally able to find a metalwork master who appreciated my design and was willing to help me. After discussions, I modified parts of my design and asked the master to weld the bars together one by one according to their size. Afterwards, the bars were fixed firmly on top of two pieces of tempered glass allowing it to bear the weight of an adult.

My Reflection In the second semester of my sophomore year, I contacted numerous factories for someone willing to produce this chair according to the specifications of my design. I encountered many setbacks and challenges during the process; I also learned how to communicate with the metalwork master as a designer. Due to my selection of materials, various factors such as load-bearing and comfort were duly considered in the design.

Even now, I am still very satisfied with my piece.

Video: https://youtu.be/a_W26-x91sw WANG YU WEN 2022 PORTFOLIO

Class Corner

— Your best remote learning assistant

02

Class Corner is a distance learning device that can give students a better interaction and experience during distance courses.

It is composed of a smart projector, an interactive cube and software.

The smart projector enables students to pay more attention to the course, and the interactive cube enhances the interactivity of remote teaching through answering and asking functions. It can also give students instant feedback through adding points, evaluations, and private calls.

Type of Work

Contribution

Digital device design

product management,

Website design

UX research, concept

Group of two

design, model making,

Wang, Yu-Wen

service design, UI design

Lin, Zong-Yi Year 2021 Aug. - 2022 May

Yodex Industry-Academia Cooperation TSGS, INC. & WiseChip Semiconductor Inc.

Discover

Define

Develop

Deliver

Class Corner

Design Background

Design Concept

E-learning has grown in significance as an educational tool has developed and progressed over the years.

Interestingly, there have been more efforts at advancing technology than on attempting to understand the needs and learning styles of individual learners.

"How Might We Boost The Interactivity Of Online Learning?"

For an effective online teaching approach, we should provide students with opportunities for active learning. Student-centered instruction helps students cultivate a “can do” attitude and allows for autonomous and active learning.

User Research & Field Study

Sense of competition&honor Teachercentered learning

Through market research and interviewing with six primary school students, teachers and parents. We intergrated the thoughts and problems they faced during the distance course.

Studentcentered learning

Digital development

What did teachers think?

88% 61% 47%

Analyzing learning effectiveness

of teachers are willing to change their original teaching method. of teachers think it is hard to measure learning effectiveness. of teachers think the e-learning devices should be well prepared.

What did students think?

Target User Target User We decided to design for primary school students(9-13years old) since... ◆ e-learning ability to a certain extent ◆ need to develop self-learning ability ◆ needs of interaction in class

I cannot communicate with my friends during distance courses and am often distracted by something at home.

"Asking question is inconvenient in online class."

Sunny ｜ 12y primary school student

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Goal ◆ interact intuitively ◆ have fun in online class ◆ get good grades

Pain ◆ distract by Internet ◆ sense of loneliness ◆ cannot stay focus in class

WANG YU WEN 2022 PORTFOLIO

Discover

Define

Develop

Deliver

Class Corner

Development

Customer Journey Map Before jumping into design form, we had to figure out the best way for students to engage in the online class. We iterated with rough sharpie sketches and visualized as many different ways to solve this problem as we could think of.

a. How students interact with teacher during

We applied these ideas into online courses' activities and analyse the pains and gains of teachers and students during the class.

b. How can interactive cube interact with projector?

the class?

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WANG YU WEN 2022 PORTFOLIO

Discover

Define

Develop

Deliver

Class Corner

User Flow In the class, teachers can interact with students simply through their computers. They can remind students to join the class by ringing their interactive cube as if the school bell ring in the school.

Whenever students have questions, they can shake their interactive cube, and the teacher would notice.

The smart projector also makes it easier for students to take a shot at their homework and hand it in.

Modeling We have cooperated with many different professions from school, engineer to enterprises, to make a working prototype to let our user test whether it works or not.

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WANG YU WEN 2022 PORTFOLIO

Discover

Define

Develop

Deliver

Class Corner

Design Concept Interactive Cube

Smart Projector

The interactive cube enhances the interactivity of distance education through answering and asking functions. It can also give students instant feedback through adding points, evaluations, and private calls.

Before

Vibration Sensor

Light

Sound

Interface Feedback

After

The smart projector can be a standalone touchscreen computer used independently to perform tasks and operations. Through the eye-protecting projection interface, students can pay more attention to the course, take screenshotting, share screens, and help teachers control the effectiveness of students' learning instantly.

Camera

Record

Image Sensor

Multitouch

Distance Learning App

Class bell & "Click" to sign-in Other Functions

"Shake" to ask questions

"Raise" to answer

interact with projected screen

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WANG YU WEN 2022 PORTFOLIO

Discover

Define

Develop

Deliver

Class Corner

Website Design How do teachers interact with students in the online class?

Scoring Teachers can give students credit when they do a good job, or call attention to them when they are absent-minded.

Teaching Tools

Seating Plan

Emoji

Interactive

Enables the teacher

Enables the

button

Enables teachers

to manage the class

participants

Teachers can initiative

to mark the

and observe students

to give others

interactive activities

contents easily.

learning state instantly. feedback.

through these buttons, which will connect to students' interactive cube.

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WANG YU WEN 2022 PORTFOLIO

Discover

Define

Develop

Deliver

Class Corner

Marketing

My Reflection I tried to integrate hardware and software design to solve problems and bring convenience and joy into people's life.

In this project, we have cooperated with many different professions from school, engineer to enterprises. Since this project is relatively complex, I found it hard to integrate and express it. Even so, we modified our design again and again. In the hopes of providing students with a great environment to learn in distance education.

Video: https://vimeo.com/704450806

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Safflower 紅花

03

Safflower, a new Chinese medicine brand for health-conscious women, combines pulse diagnosis instruments and App with daily records to give personalized conditioning advice and fitness tracking. Helping people stay healthy easily.

Type of Work

Year

Medical device design

2021 Feb. - May

Group of two

Contribution

Wang, Yu-Wen

concept design, model making

Huang, Ying-Jie

service design, UI design video making

Discover

Define

Develop

Deliver

Safflower

Design Background

Chinese Medicine Market Research

—The possibility of scientific pulse diagnosis in traditional Chinese medicine

User's Pain Point

Through the research, we found that traditional Chinese medicine is still widely accepted by young people. Among them, women are the majority.

However, modern people expect the treatment to be quick and efficient, which reduces the willingness of the young to take traditional Chinese medicine.

Through the in-depth interview and survey, we found that the users’ pain points when they go see traditional chinese doctors are: It takes too much time to get well.

I can't see the obvious effect.

Not sure which kind of symptoms should I see the traditional chinese doctor.

Target Users TCM Pulse Diagnosis In TCM pulse diagnosis, there are about 20-30 types of pulse conditions. By detecting heart rate and pulse, the pulse analyzer can now analyze eight kinds of pulse conditions through big data to determine the patient's physique, conditioning

Health-conscious women from 30-50 years olds, who don't have enough time or knowledge to take good care of themselves.

Goals ◆ Postpartum recovery ◆ Menopause relief

Frustrations ◆ Lack of time ◆ Don't know how to start

recommendations, and whether or not they are sick.

Design Goal

"How might we use remote health records to see the effectiveness of TCM, and enhance women's willingness to treat gynecological problems in the long term?

Data Visualization

"

Medication Reminder

Telemedicine

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Discover

Define

Develop

Deliver

Safflower

Design Concept 01 Portable

02 Household

#simple #light #easy to carry

#sense of ritual #intimate #gentle

For women who value efficiency and often go out, meanwhile, pay attention to their health. There may be needs for menstrual irregularities, postpartum conditioning, and irritability.

For women who value the sense of ritual and live a regular life. Those who may face menopause and want to improve their emotional problems can acquire the correct concept of health preservation and be relaxed while measuring.

After interviewing professionals, we found two precautions to be kept in mind : a. The need for light-shading when measuring. b. Hands need to be relaxed when measuring.

a. Easy to carry & measure b. More gentle and soft feel

We decided to make a mock-up to figure out which shape is more suitable for users' hands.

Mock-up We tried four models to confirm that the hand can fit the instrument well, and the bird-shaped model feels and looks the best.

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WANG YU WEN 2022 PORTFOLIO

Discover

Define

Develop

Deliver

Safflower

Service Design After measuring pulses, users will get their health data, and they can also record mild symptoms in their daily life. Moreover, we will produce a users' physical condition report for the doctor, allowing users to have their health conditions in hand.

Chinese Herbology Introduction

Menstrual Cycle

Daily Record

Daily Record

Pulse Measurement

Produce complete symptom visualization charts, so that the user's health improvement can be visualized.

Provide users conditioning recommendations based on their pulse conditions.

Lunar Calendar

Events Remind

— workout&medicine

Pulse Measurement

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WANG YU WEN 2022 PORTFOLIO

Discover

Define

Develop

Deliver

Safflower

Users' Feedback

System Design

My Reflection In this project, we delve into the relationships between traditional Chinese medicine, personalized medicine, and patients. I think the most challenging part of it is to transform the abstract concept into visualized data. Therefore, we visited a lot of Chinese Medicine clinics and asked the doctors " What do you need to know about your patients' symptoms and habits in order to give them the best prescriptions?" and whether this design is helpful for them to have a better understanding of patients' condition.

It is a trend that software-hardware co-designs are making peoples' lives more convenient.

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WANG YU WEN 2022 PORTFOLIO

Not Just Travel Agency 不只是旅行社

Take you as far as you can imagine.

NJTA is a new type of game designed for the elderly and caregivers. With travel as the main axis, it brings a rich five-sense experience through voice guidance and props, allowing users to enjoy the fun of traveling even at home.

Type of Work

Year

Board game design

2020 Nov. - Jun.

Contribution

Group of two

concept design

Wang, Yu-Wen

model making

Zhu, Shu-Yi

Service design Ui design video making

04

Discover

Define

Develop

Deliver

Not Just Travel Agency

Problem Define

Gamification

— The frequency of Interpersonal Communication among the elderly has decreased.

Board games X Video games X Immersive experience

Studies show that the interaction frequency between middle-aged and senior citizens with relatives and friends decreases with age. Among them, 35.12% of the elderly indicated that their social activities would be affected due to physical health or emotional problems.

Baby Boomers Envision What's Next?

71% See retirement as a time to spend more time with their families

Through music and themed props, users are led to enter the mood and state set in the game, and other simulations are then added to increase the fun of the experience. ◆ Props designed to stimulate five senses ◆ Strengthen communication and experience sharing between people ◆ The rules are simple and develop through a single-line plot ◆ Indoor game

66% Anticipating more time with hobbies and interests Development & Accomplishment

Epic meaning & calling

Empowerment of Creativity & Feedback -The story of the game triggers memories -Olfactory aroma pairing -Tactile material puzzle

-Review of life experience -Mission accomplished -Arrive at the destination

Social Influence & Relatedness

Ownership & Possession

-Caring for the elderly -Story and memory sharing

Design Goal 1. Enhance the sense of accomplishment and selfidentity of the elderly through the game experience.

2. Open up common topics and entertainment between family members and different generations.

Scarcity & Impatience

Unpredictability & Curiosity -Voice guided -Move the flag to trigger the plot

Loss & Avoidance

※8 Core Drives in Octalysis

3. Stimulate the five senses to improve physical and mental health.

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WANG YU WEN 2022 PORTFOLIO

Discover

Define

Develop

Deliver

Not Just Travel Agency

Development

Prototype & Test

#Vintage style #Lively #Journey

Problems encountered during the game:

Modify direction:

◇ Grandma cannot understand Mandarin. ◇ The elderly found it hard to start telling a story. ◇ The elderly prefer to share stories more than listen to stories.

◆ The audio uses more common words. ◆ Allow the caregiver to demonstrate first. ◆ The narrative is easy to understand and provides more opportunities to share the story.

#Visual Design

Visual Design is also a key work in board game design. We design the cards and packages by ourselves to make the elderly feel a sense of intimacy and a heart for playing.

(Above) Tested with target users and revised.

(Left) Electronic circuit design.

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WANG YU WEN 2022 PORTFOLIO

Discover

Define

Develop

Deliver

Not Just Travel Agency

User Journey

Journey Begin This game takes travel as the

the End of the Journey

main axis, and guides the player

At the end of the journey,

into the mood and state set by the

you will receive exclusive

game through sound; the props

p h o t o f i l t e r s . Yo u c a n

design brings a rich five-sense

choose to share with

experience, allowing users to enjoy

friends, or make a

the fun of traveling even at home.

beautiful postcard and send it to your home. You

Let's get started!

can also purchase new maps for the next journey.

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WANG YU WEN 2022 PORTFOLIO

Discover

Define

Develop

Deliver

Not Just Travel Agency

My Reflection Service Flow X Cross-department cooperation Many attempts have been made in this design, including: ◆Brand and packaging design ◆Cross-department cooperation ◆Game flow and interface design ◆Design verification The process of designing games and brands requires thinking about the details of the operation of each touching point. In the process of cooperating with other departments, I learned to explain my design philosophy and the goals I want to achieve.

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WANG YU WEN 2022 PORTFOLIO

Thank You!

wendywang0113@gmail.com +886 929 881199 W a n g , Yu - W e n