WEE TEA
Brand Identity Presentation
Cash 3040 Design Systems
Katherine
Table of Contents
Who We Are Wee Tea’s Mission Meet The Owner Meet The Designer About Us History Our Values Why Our Boba? What’s On Our Menu? Who We Serve Rebrand Current Branding Branding Refresh Graphic Elements 02 02 02 04 04 04 05 06 08 09 10 Print Elements Letterhead & Stationary Business Cards Brochure Package Design 5.5 x 4.5 Postcard Magazine Spread Apparel & Accessories Digital Elements Website Landing Pages Phone Mockup Tablet Mockup Social Media Posts Digital Components Map 12 13 14 15 16 17 18 21 23 24 25 26 Environmental Vehicle Graphics Wayfinding Graphics Public Space Graphics Summary Summary Bibliography 28 29 30 33 34
Who We Are
1
Wee Tea’s Mission
Creates memorable and healthy drinks with delectable tastes for everyone.
Meet The Owner
Meet owners Nhi Vo and Nihn Nguyen. They traveled in the States collecting recipes for the ideal boba texture, softness, flavor, and aroma. They craft their unique recipes and were the 2nd tea shop to open in Arvada, CO in 2021.
Meet the Designer
I’m Katherine, and I am a graphic designer in Littleton, CO. Together, Wee Tea and I are going to create a community where family and friends can share tea traditions.
2
About Us
3
History
Nhi Vo and Nihn Nguyen traveled the States collecting tea recipes and perfecting their crafted drinks. They decided to open their own tea shop in Arvada, Colorado in 2021.
Our Values
● Premium
● High Quality
● Organic
Why Our Boba?
● Custom-made
● Community
● Late hours
● Healthy
● Variety
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What’s On Our Menu?
Coffee
Fruit Tea Slush
Waffles
Wee Tea Specials
Coffee Specials
Limited Editions
Milk Tea
Sugar Cane Passion
5
Sugar Cane Kumquat Mile High Sunset Guava Lava Golden Kumquat
Black Tiger Hot Milk Coffee Iced Coffee Lychee Green Tea Mango WeeTea Coffee WeeTea Coffee WeeTea Signature Oreo Milk Wintermelon Classic Green Classic Oolong Thai Taro Tiger Okinawa WeeTea Double Delight WeeTea Berry Me WeeTea-monade Strawberry Green Tea Lychee Strawberry Vietnamese Coffee Mango Green Tea Strawberry
Who We Serve
Maya
● 18 years old, Asian, female
● Finishing bachelor’s degree
● Administrative Assistant (part-time)
● Household income: $25,000 per yr.
● Needs location open late with caffeine
Trish
● 24 years old, African American, female
● Bachelor’s degree
● Accountant (full-time)
● Household income: $55 per yr.
● Looking for a healthy treat after work
George
● 30 years old, Latinx American, male
● Bachelor’s degree+
● Operations Manager (full-time)
● Household income: $75,000 per yr.
● Variety of drink options for picky children
6
Rebrand
7
Current Branding
8
Brand Refresh
Headings/body: Subheadings:
Size: 72
New Name:
Size: 26, Tracking: 16
Jiā means “family” in Asian Culture. To help create a communi-tea, it is part of the new company name.
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#b7a6d1 #5c7c57 #a6c7a0
Graphic Elements
10
Print Elements
11
Letterhead & Stationary
12
Business Cards
Business Card Option 1
Business Card Option 2
13
Brochure
14
Package Design
15
5.5 x 4.5 Postcard
16
Magazine Spread
17
Apparel & Accessories
18
Digital Elements
19
Digital Components
How It Works:
The app and website have a similar look and feel, but the primary intention of the app is to make an order. The app/tablet will allow the user to have a more personalized experience. They can save articles and drinks and see past order history.
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Website Landing Pages
21
Website Landing Pages
22
Phone Mockup
23
Tablet Mockup
24
Social Media Posts
25 Tweet Try our new delectable Bubble Milk Tea. Each drink is handcrafted with premium, fresh, organic ingredients made just for you. Healthy never tasted so good. #MilkTea Translate Tweet Bubble Milk Tea Healthy never tasted so good. Tweet Mobile 7:00 AMJune 3, 2023 7k Retweets 5k Quote Tweets 10k Likes RED 11:01 100% Ji Today 11:00 Want to know about all things boba? Join the Communi-tea blog. We have everything you need to know about bubble tea, health benefits, how to make more out of your day, and more!... JOIN NOW 20% Offf Your Next Order when joining the Communi-tea! Like 100 Comments Comment You and 99 others Join the Communi-tea!
26 Home About Us Blog Contact Us Instagram Specials & Menu Meet Us Communi-tea Articles Email Form Facebook Order Online History Feedback FAQ Menu Account Order Communi-tea Articles Mobile/Tablet App Twitter Social Media JiāTea Website
Digital Components Map
Environmental
27
Vehicle Graphics
28
Wayfinding Graphics
29
Public Space Graphics
30
Public Space Graphics
31
Summary
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Summary
Next Steps
The next step for JiāTea is to expand their online presence. They currently have two social media accounts (Facebook and Instagram) but with their current target audience, they would benefit greatly by adding a Twitter and TikTok account. Now that they have new brand guidelines established, they can start implementing the new look on their app, website, and promotional materials. They can include graphic elements on storefront walls and on window clings outside the tea shops.
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Bibliography
“Boba and Bubble Tea Business Info.” Boba Tea Direct. Boba Tea Direct. Accessed May 5, 2023. https://www.bobateadirect.com/bobaand-bubble-tea-business-info.html.
“Bubble Tea Market Size, Share, Growth: Industry Trends [2030].” Bubble Tea Market Size, Share, Growth | Industry Trends [2030]. Fortune Business Insights, 2020. https://www.fortunebusinessinsights.com/industry-reports/bubble-tea-market-101564.
Cruz, Kim. “Clear Plastic Cup with Brown Liquid and Ice · Free Stock Photo - PEXELS.” Pexels. Accessed May 11, 2023. https://www.pexels. com/photo/clear-plastic-cup-with-brown-liquid-and-ice-4071422/.
Dunn, Rylee. “Boba Tea Is a Labor of Love for Wee Tea Co-Founders.” Arvada Press. Colorado Community Media, 2021. https:// arvadapress.com/stories/boba-tea-is-a-labor-of-love-for-wee-tea-co-founders,389209.
“Download Free Videos, Vectors, Photos, and PSD.” Freepik, 2022. https://www.freepik.com/.
Gehrmann, Valeska. “Symbolism of Colors, Asscociations of the Five Elements in Chinese Beliefs and Feng Shui.” Nations Online. nationsonline, 2022. https://www.nationsonline.org/oneworld/Chinese_Customs/colours.htm.
Sam. “How to Start a Bubble Tea Business.” StreetWise Journal. StreetWise Journal, October 29, 2022. https://streetwisejournal.com/howto-start-a-bubble-tea-business/.
Trisha. “Bubble Tea Consumer Demographics: Know Your Market.” Pearl Lemon Boba. Pearl Lemon Boba, April 5, 2023. https:// pearllemonboba.com/bubble-tea-consumer-demographics/.
“US Bubble Tea Market Size, Share, Opportunities, Trends & Forecast.” Verified Market Research. Verified Market Research, January 6, 2023. https://www.verifiedmarketresearch.com/product/us-bubble-tea-market/.
“You & Me Together Weetea.” Wee Tea. Wee Tea. Accessed May 5, 2023. https://weeteatogether.com/.
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Healthy drinks with delectable tastes for everyone.
