For our merchandising capstone course, we researched, developed and presented our line for athleisure brand Sweaty Betty. We created a trend report based on WGSN forecasts and our research during a trip to Première Vision Paris. For sustainability, a critical aspect for companies today, we focused on garments but also on packaging and collaborations with complementing brands to generate more interest. We worked with FIT design students, who created four final looks for our collection. Samples from the final line plan are included at the end, which include descriptions, compositions and Pantone colour swatches.
