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Management

BRAND DEVELOPMENT


DIGITAL STRATEGY


Who are we selling to? Main areas of deviations


How do we face this niche? PRIMARY

Core (anthropological) solution: In-depth research and our own size chart Supply solution: Local materials, cooperation with local craftsmen for hand-made “Sri Lankan” production

SECONDARY

Design solution: Illusion techniques, Gestalt laws Website solution: Customization options

SILHOUETTES

CHECK OUT THESE PRODUCTS


What are we selling? Product WOMEN

1-2 piece bikini

MEN? Customized “pins� to put on swimming suit

Board shorts

Customized short/bikini strings

Service (options) On-demand production (no stock) Fabric burn out on demand Reflective/rubber digital print on demand

Size customization as per specific body size Digital styling (client to designer direct interaction)

Color customization as per appearance Design customization as per location/social circle


Concept of the product Core values Always in the product

SURF/ TECHNOLOGY PERFORMANCE

Dynamic values May be adjusted over time

CUSTOMER PREFERENCES

Category values 1 of several brand proposals

SURF PARTY

Seasonal values Changes each season

BLUE WHALE

p.2

p.3-4

p.5

p.6

COLORS

p.7

FABRIC

p.8

COLLECTION CONCEPT


Supply chain Range planning

Distribution

Sri Lanka (AB design team)

Worlwide

Fabric; Trimmings labels China/Taiwan/ Thailand/Vietnam

Production/ manufacturing Sri Lanka (AB design team)

Warehouse

Hand-made crafts

Sri Lanka

Sri Lanka


Product development chain Developing season range, calculating bulk order Bulk order from East Asian suppliers Developing collection designs Production of hand-made elements Development of sample documentation: patterns with grading, techpacks with stitching specifications Digital printing for samples (in-house if possible) Samples development (stitching) Promotion Photoshooting, pre-order placing, placing for sales Getting orders Either in-house on-demand production or small bulk production based on samples developed in house Distribution Product support? (Providing services)


Design team work Developing season range, calculating bulk order

Developing collection designs Development of sample documentation: patterns with grading, techpacks with stitching specifications Digital printing for samples (in-house if possible) Samples development (stitching) Either in-house on-demand production or small bulk production based on samples developed in house

Product support? (Providing services)

Planning number of designs

Design silhouettes

Patterns for each designs

Decide on type of fabric, trimmings

Color palette

Grading of patterns to approved number of sizes

Prints preparation for sampling

Compound collections

Seams specifications (flow chart of stitching process)

Detailed techpack for each design

Sublimation

Fabric supply from warehouse

Cutting

Fabric supply from warehouse

Stitching

Recycling

Trimming attachment

Trimming attachment

Cutting Sublimation

Repair

Prints

Design labels

Stitching

Customized design/print

Packaging

Redesign


Equipment PATTERN DEVELOPEMENT

SAMPLING

Scanner

Plotter (may be outsourced)

Multifunctional household stitching machine

Printer

Paper scissors

Household coverstitching machine

CADs - Illustrator, photoshop

Tailor table

Household overlock machine

Fabric/color swatches

Pins

Magnet boards

Tailor chalk

Markers

Measuring tape

Magnets

Rullers

DESIGN STAGE

Fabric/color swatches

Tailor dummy

ball-point needles Iron

Iron desk Household printer for sublimation


Team members DESIGNER

DESIGNER

PATTERN MAKER SEAMSTRESS

SEAMSTRESS


Work timetable Kate

April/May

Sample collection development: from skretch and to stitching

June/July

Branding

August

Ordering fabric

September

Establishing office

October/ November

Developing collection

December

Begin sales

Web-site

Ordering trimming

Equipment

Prints

Ishanthi

Sample collection development: from skretch and to stitching

Year product range

Establishing collaboration with suppliers and manufacturers

Ordering labels

Hiring stuff

Documents

Samples


Budget SAMPLE ROOM

~1000$ (1 time investments)

MANUFACTURING

DESIGN TEAM

5 stuff members salary

RESEARCH/ COLLABORATION

Sublimation

Trade show/ to suppliers trips

Craftsmen labor cost

Trip to Arugam Bay

SUPPLY

Fabric ($2 -4 per m)

Trimmings

Labels


Management. Brand development  

Schedule planning. Brand strategy. Work schedule. Staff management. Everything what is needed to start successful business in fashion design...

Management. Brand development  

Schedule planning. Brand strategy. Work schedule. Staff management. Everything what is needed to start successful business in fashion design...

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