Client: Samsung Electronics Ukraine Проект: National Quest “Samsung Galaxy S II: a world without limits”
Aim Forming knowledge of the new smartphone Samsung Galaxy S II and its functional opportunities through a complex integrated project with a quest using Samsung Galaxy S II at its core
Solution
Result • The quest’s participants received firsthand experience in using the new Samsung Galaxy S II smartphone and shared their experiences with the target audience through social networks and the project’s website • During the quest’s activities participants created unique multimedia content with their Galaxy S II smartphones (photos, videos) to promote through social networks • The integrated communication project “Samsung Galaxy S II: a world without limits” entered the shortlist sheet of the PR-project PRAVDA Awards competition
• Developing the quest’s scenario. The challenges of the quest were based on the smartphone’s capabilities and applications for Android OS • Negotiation and attracting media partners: MTV Ukraine, Radio KISS FM, online resources Focus.ua and gagadget.com • Casting the quest’s participants. Each team (4 in total) consisted of two members - opinion leaders and media partner representatives • Daily monitoring of activities by the quest’s participants: providing quality content on a regular basis about their participation in the project through social networks and project site profiles • Developing the quest’s symbols, branding participant attire, cars. Production of props • Implementation of special projects with media partners: radio feeds, video-diaries on MTV Ukraine • Samsung Galaxy S II educational program in the press
portfolio BRANDCOM
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