STUDENT GUIDE TO LANDSCAPES 2017
LANDSCAPES 2017 WE WANT TO HELP YOU MAKE THE MOST OF YOUR TIME IN LOUISVILLE. AN EVENT LIKE LANDSCAPES CAN BE DAUNTING, SO WE’VE COMPILED THIS GUIDE SPECIFICALLY FOR OUR STUDENT MEMBERS. YOU’LL FIND RECOMMENDATIONS FOR SEMINARS, NETWORKING EVENTS, AND SOME HELPFUL TIPS FOR NAVIGATING THE CONFERENCE.
DON'T MISS OUT
THE LANDSCAPES SCHEDULE CAN BE OVERWHELMING! WITH 3 DAYS OF EDUCATIONAL SESSIONS, NETWORKING EVENTS, SEMINARS, AND FUN, EVEN VETERAN ATTENDEES HAVE TROUBLE DECIDING WHAT TO ATTEND. SO, HOW DO YOU CHOOSE? BELOW, WE’VE SELECTED OUR TOP 3 ESSENTIAL EVENTS OF LANDSCAPES:
YOUNG PROFESSIONALS EQUIPMENT EXPO AND TRADE RECEPTION, OCTOBER 18TH, SHOW - OCTOBER 19TH AND 9PM AT 8UP ROOFTOP BAR 20TH, 9AM- 5PM GET ADVICE AND INSIGHT FROM PEOPLE WHO HAVE BEEN IN YOUR SHOES RECENTLY. THE YOUNG PROFESSIONALS RECEPTION IS DESIGNED FOR LANDSCAPE PROFESSIONALS 40 AND YOUNGER. ENJOY THE VIEWS FROM THE ROOFTOP LOCATION, AND JOIN IN ON THE MINGLING.
MAKE SURE YOU’VE GOT YOUR WORK BOOTS ON! AT THE 20+ ACRE OUTDOOR DEMONSTRATION AREA, YOU’LL HAVE A CHANCE TO PLAY IN THE DIRT WHILE CHECKING OUT NEW EQUIPMENT. MANY EXHIBITORS HOST COMPETITIONS AND GAMES TO ENCOURAGE USE OF THEIR NEWEST PRODUCTS. AFTER YOU’VE TAKEN A SPIN OUTSIDE, BE SURE TO TAKE TIME TO WALK THE GIE+EXPO FLOOR AND GET A FIRST LOOK AT NEW TECHNOLOGY AND SOLUTIONS. THIS IS A GREAT TIME TO NETWORK TOO!
STUDENT EMPLOYER ROUNDTABLE - FRIDAY, OCTOBER 20TH, 9AM- 10:30AM AT MARRIOTT KENTUCKY BALLROOM DURING THIS RECRUITING EVENT, EMPLOYERS WILL BE STATIONED AT ROUNDTABLES, AND STUDENTS WILL SELECT EMPLOYERS WITH WHICH TO NETWORK. EVERY 10 MINUTES, STUDENTS WILL SELECT NEW TABLES AND NETWORK WITH NEW EMPLOYERS; STUDENTS WILL HAVE THE OPPORTUNITY TO COMPLETE SIX ROUNDS. DON’T MISS OUT ON THIS EXCLUSIVE OPPORTUNITY TO CONNECT WITH INDUSTRY LEADERS AND MENTORS! BE SURE TO BRING COPIES OF YOUR CURRENT RESUME.
RECOMMENDEDÂ EDUCATIONAL SESSIONS OCT 19, 2017 SHARK TANK, THE LANDSCAPES 2017 EDITION MODERATOR: JUDY GUIDO, GUIDO AND ASSOCIATES
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JOIN US FOR THE INAUGURAL LANDSCAPES SHARK TANK! FOUR INDUSTRY LEADERS, LEGENDS AND SUCCESSFUL SHARKS WILL GIVE THREE LUCKY ENTREPRENEURS AN UNBELIEVABLE OPPORTUNITY TO SECURE BUSINESS DEALS THAT COULD MAKE THEM MILLIONAIRES. JUST LIKE THE POPULAR TELEVISION SHOW, THE LANDSCAPES 2017 SHARKS WILL BE LOOKING TO INVEST IN THE BEST NEW IDEAS, BUSINESSES AND PRODUCTS, AND THE ENTREPRENEURS WILL HAVE TO CONVINCE THEM TO PART WITH THEIR OWN HARD-EARNED CASH.
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SOCIAL MEDIA 101 & 102: WHAT YOU NEED TO KNOW TO BOOST BUSINESS ALLISON TOZZI, IMRE MARKETING AGENCY KEC B-104 EXPLORE HOW YOU CAN USE POWERFUL SOCIAL TOOLS TO SUPPORT YOUR BUSINESS. PUT TOGETHER A GAMEPLAN FOR DEVELOPING AND DEPLOYING CONTENT, AND LEARN TO ANALYZE.
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RAVING OR RAGING? KEY BUSINESS TRAITS OF TOP ACCOUNT MANAGERS KEVIN KEHOE, ASPIRE SOFTWARE COMPANY KEC B-101 EXPLORE THE KEY TRAITS OF THE LANDSCAPE INDUSTRY'S BEST ACCOUNT MANAGERS IN THIS SESSION LED BY VETERAN CONSULTANT KEVIN KEHOE. WHAT TOOLS AND SKILLS LEAD TO MORE RAVING CUSTOMERS, AND FEWER RAGING CUSTOMERS? THE BEST PRACTICES OUTLINED IN THIS SESSION ARE BASED ON EXTENSIVE INTERVIEWS WITH THE INDUSTRY'S TOP PERFORMERS. LEARN WHAT MAKES A GREAT ACCOUNT MANAGER.
RECOMMENDED EDUCATIONAL SESSIONS OCTÂ 20, 2017 DECISION MAKING MADE PRACTICAL GARY SCHWANTZ, PH.D., SCHWANTZ, INC.
KEC B-103
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THIS IS NOT A WORKSHOP ON THE STEPS INVOLVED IN DECISION MAKING. THIS DYNAMIC SESSION WILL FOCUS ON CREATING AN ENVIRONMENT THAT ENCOURAGES SOUND DECISION MAKING. YOU'LL EXPLORE CREATIVE WAYS TO MAKE GOOD DECISIONS, AND CRITICAL YET SIMPLE WAYS TO AVOID MAKING BAD DECISIONS. YOU'LL LEARN HOW TO BUILD A BUSINESS CLIMATE THAT PROMOTES SELF-DIRECTION, SERVICE, INITIATIVE AND DECISION-MAKING, AND HOW TO KNOW WHEN YOU SHOULD FOLLOW YOUR INSTINCTS - AND WHEN YOU SHOULDN'T. RELATIONSHIP SELLING IN THE TRUST ECONOMY JEFF KORHAN. LANDSCAPE DIGITAL INSTITUTE
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SAVVY SELLING TODAY TAKES A PROBLEM-CENTERED APPROACH DESIGNED TO CREATE A FOUNDATION OF TRUST. BUYERS NOW HAVE ACCESS TO ABUNDANT INFORMATION, AND ARE SEEKING A PERSONAL RELATIONSHIP WITH PEOPLE IN A BUSINESS BEFORE THEY WILL EMBARK ON A JOURNEY WITH IT. LEARN HOW TO BUILD A REPEATABLE SALES PROCESS THAT GIVES BUYERS CONFIDENCE BY SHOWING THEM NOT JUST WHAT YOU CAN DO TO SOLVE THEIR PROBLEMS, BUT HOW AND WHY. EMOTIONAL INTELLIGENCE: THE ONE THING RECRUITERS FAIL TO CONSIDER GLENN BERTHA, LANDOPT AND DENNY LANGSTON, SOUTHERN SCAPE KEC B-105
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STUDIES SHOW THAT EMOTIONAL INTELLIGENCE IS A KEY ATTRIBUTE OF EFFECTIVE LEADERS, INNOVATORS AND MANAGERS, BUT TOO FEW MANAGERS HAVE THESE SKILLS. EMOTIONAL INTELLIGENCE CAN BE LEARNED, BUT IN THIS FAST-PACED WORLD IT'S ESSENTIAL TO HIRE PEOPLE WHO ALREADY HAVE THESE SKILLS, AND TO PROVIDE A CULTURE WHERE ALL CAN THRIVE. GLENN AND DENNY WILL BRING THEORY AND APPLICATION TOGETHER IN THIS UNIQUE PRESENTATION.
EXPAND YOUR NETWORK IT MAY SOUND REPETITIVE, BUT NETWORKING IS KEY TO SUCCESS. LANDSCAPES IS THE PERFECT PLACE TO NETWORK WITH FELLOW STUDENTS AND EXPERIENCED INDIVIDUALS IN THE LANDSCAPE INDUSTRY. WE’VE PULLED TOGETHER A LIST OF NETWORKING OPPORTUNITIES YOU SHOULD NOT MISS: NEWCOMERS RECEPTION OCT 18TH, 5:00PM- 6:00PM MARRIOTT SALON A-E A PERFECT WAY TO GET YOUR FOOT IN THE DOOR! LEARN WHAT NALP IS ALL ABOUT AND WHAT LANDSCAPES ENTAILS. ENJOY FOOD AND DRINKS AND TAKE YOUR FIRST STAB AT NETWORKING.
BREAKFAST WITH CHAMPIONS OCT 19TH AND 20TH, 7:30AM- 8:30AM MARRIOTT BALLROOM LEARN FROM EXPERIENCED LANDSCAPE CONTRACTORS ABOUT WHAT IT TAKES TO BUILD A SUCCESSFUL COMPANY AT THE BREAKFAST WITH CHAMPIONS. CHIME IN ON THE CONVERSATION, OR JUST LISTEN AND SOAK UP AS MUCH KNOWLEDGE AS YOU CAN!
OPENING KEYNOTE AND WELCOME PARTY OCT 18TH, 6PM- 8:30PM MARRIOTT BALLROOM AFTER GETTING A FEEL FOR THE CONFERENCE, HEAD OVER TO THE KEYNOTE ADDRESS AND GET INSPIRED BY RON JAWORSKI OR "JAWS," THE FORMER NFL QUARTERBACK TURNED CEO OF RON JAWORKSI GOLF MANAGEMENT INC. THIS EVENT IS THE UNOFFICIAL ‘KICK-OFF’ OF LANDSCAPES, AND PRETTY CASUAL, SO AFTER YOU HIT UP THE BUFFET SPARK UP A CONVERSATION WITH SOMEONE!
FREE CONCERTS ON 4TH STREET LIVE OCT 18TH, 19TH AND 20TH, 8PM THOUGH NOT A FORMAL NETWORKING EVENT, THE FREE CONCERTS ON 4TH STREET LIVE CAN BE A GREAT WAY TO MEET A WIDE VARIETY OF PEOPLE IN THE INDUSTRY. LISTEN TO SOME TERRIFIC MUSIC, ENJOY DOWNTOWN LOUISVILLE, AND NETWORK ALL AT THE SAME TIME!
WINNING AT NETWORKING WHILE THE FREE FOOD IS OFTEN GREAT, NETWORKING IS TRULY ABOUT MEETING PEOPLE, SHARING YOUR STORY, AND GAINING VALUABLE CONTACTS AND INFORMATION THAT CAN IMPACT YOUR CAREER NOW AND IN THE FUTURE. TO ENSURE YOUR TIME IS WELL SPENT, DO A LITTLE PREP WORK BEFORE YOU HEAD TO EACH NETWORKING EVENT.
BEFORE THE EVENT HAVE A GOAL
WHY ARE YOU ATTENDING THIS EVENT? ARE YOU HOPING TO MEET FELLOW STUDENTS YOU CAN CONNECT WITH? OR POSSIBLY AN EMPLOYER FOR A JOB OR INTERNSHIP?
DRESS APPROPRIATELY
WHILE A SUIT OR DRESS IS NOT REQUIRED, YOU DO WANT TO MAKE A GOOD FIRST IMPRESSION. BUSINESS CASUAL IS A GOOD RULE OF THUMB FOR MOST LANDSCAPES NETWORKING EVENTS. TRY TO AVOID WEARING DIRTY WORK BOOTS OR SOMETHING TOO CASUAL, LIKE A T-SHIRT.
BRING BUSINESS CARDS
YES, STUDENTS CAN HAVE BUSINESS CARDS TOO! MAKE SURE TO INCLUDE YOUR NAME, SCHOOL, AND CURRENT CONTACT INFORMATION.
DURING THE EVENT FIRST IMPRESSION
INTRODUCE YOURSELF BY MAKING STRONG EYE CONTACT, SMILING, STATING YOUR FIRST AND LAST NAME, AND GIVING A FIRM BUT BRIEF HANDSHAKE. AT MOST LANDSCAPES NETWORKING EVENTS, ATTENDEES WILL BE WEARING THEIR CONFERENCE NAMETAG – THIS WILL HELP WITH THE NAME GAME!
WINNING AT NETWORKING DURING THE EVENT CONT. LISTEN UP!
WHILE YOU ARE ANXIOUS TO SHARE YOUR STORY, DON’T FORGET TO LISTEN TO WHAT OTHERS HAVE TO SAY! TO HELP DRIVE THE CONVERSATION, TRY SOME OF THE QUESTIONS BELOW: HOW DO YOU LIKE WORKING FOR YOUR COMPANY? WHAT’S YOUR CURRENT POSITION? CAN YOU TELL ME ABOUT YOUR CAREER PATH TO GET TO THAT POSITION? HOW DID YOU GET INVOLVED IN OUR INDUSTRY?
DON’T HESITATE TO TAKE NOTES
WHEN YOU’RE ATTENDING A BUSY NETWORKING EVENT, IT CAN BE HARD TO KEEP TRACK OF EVERYTHING YOU’VE TALKED ABOUT! AFTER YOU’VE MET A FEW FOLKS, TRY FINDING A QUIET CORNER TO JOT DOWN DETAILS OF EACH CONVERSION YOU’VE HAD. USE THE BACK OF THEIR BUSINESS CARD TO KEEP IT ALL STRAIGHT.
AFTER THE EVENT FOLLOW UP
A FEW DAYS AFTER THE EVENT, SEND A FOLLOW-UP EMAIL TO ANYONE YOU’D LIKE TO CONTINUE NETWORKING WITH. MAKE SURE TO SEND PERSONALIZED EMAILS, AND IF POSSIBLE, MENTION DETAILS OF SOMETHING YOU SPOKE ABOUT.
GOOD LUCK, AND HAVE FUN!
WE LOOK FORWARD TO SEEING YOU AT LANDSCAPES 2017! LANDSCAPESCONVENTION.ORG