PROJECT SUMMARY When this project was presented to us a few thoughts went through my mind,
‘all we have to do is design a poster?’ being the first thing. I soon realized how difficult an 18” by 24” poster would be to create.
The three images were my first obstacle to overcome. How to I choose im-
ages? How can I use them creatively? How do I take three unique works and make them work together?
I wanted to use the three required pictures to create an aesthetic that conveys the same feeling that Alexey Brodovitch also strived to deliver in his designs.
Alexey Brodovitch used strong photographs and type to steer the eye around the page. I used the same concept by placing a large photograph, which carried your eye to his name and through his other work.
I also used Brodovitch’s emphasis on alignment and white space to create a vintage and simplistic but also unobtrusive and honest design. I decided to
use the quote, “A layout man should be simple with good photographs,” because those are the ideas I used when laying out the poster.
In the end I decided to utilize a monochromatic, black and white, color
scheme. This was because I wanted to put more emphasis on the photo-
graphs themselves and the forms Alexey used instead of distracting from those elements with different colors.
In the end, I learned a lot about how today’s modern design was really de-
veloped through these great designers of the past. I love the way my poster
ended up. One of the things I learned from researching these designers is that breaking the mold is encouraged in the design world.
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Katelynn Maloney