From Story Boards To Stadiums
What does your current role look like?
Meet CHRISTINE YOU social media, digital content supervisor for the Seattle seahawks
I help oversee our main social accounts as well as our ancillary accounts here with the Seahawks organization. So everyone knows the Seahawks, but what a lot of people don’t know is our ancillary brands, such as Lumen Field, the Stadium Brand Twelves, our fan brand, Pro Shop (the retail arm), and WAMU Theatre. Another ancillary account is the Seahawks Legends - those are all the players that have played for the f ranchiase and then retired. That’s also a big part of our brand, especially with this season being our 50th.
And then there’s our community page. That is where we share what the organization as well as the players, are doing outside or ‘o the field’. Beyond sports, we like to be philanthropic as well.
It’s the social team that oversees a lot of stu here within the organization and I just get to play a small piece in that.
How has your journey in design led you here?
My career path and how I ended up here has been really unique because when I went to the University of Washington and was in the design program, my focus track was actually IXD. Like yourself, I wanted to keep an option of doing business available, because I just felt like anywhere I go, any company, any field, business is going to be a liated with whatever I do.
I graduated from UW Design in 2016. But, at the time I want to work in the field of tech, designing buttons and websites, and creating user experiences. But what I ended up doing was first working in a lot of startup companies, then did a few marketing jobs, here and there.
While I was going to school though, I interned at the IMG Washington who were basically in charge of all of the promotion and advertising rights to UW athletics – any brand that wants to put advertisements on video screens during a game. I worked in sports in a setting called corporate partnerships. I did that even post-college for a while and then because of my design background, sometimes the companies would have me edit things here and there.
I think digital marketing was newer, in that people were merging social design and marketing into one. Which doesn’t make sense by the way. But unfortunately small companies have to, so they try to find someone that can create something.
I did that in Hawaii for about six years, where I was doing social media, created influencer programs, updating our websites, creating user experience, and user flows for websites – doing it all.
Then I saw this opportunity come up for the Seahawks and I wasn’t ready to move back to Seattle. But if I’m going to move back, I’ll move back for the Seahawks. If it’s not the Seahawks, I would’ve stayed in Hawaii, because I didn’t have the urge to move back.
I applied, got the role, ended up here, and so now what I do on a much larger scale is, with content planning. I work with other departments like marketing, corporate partnerships, our community team, DEI and a lot of di erent teams to help figure out what their needs are.
2025 50th Season media content featuring players from past and present and the heart of the seahawks – the 12s
3rd Down
What advice would you give to someone that wants to enter into this field?
The sports world is super niche and it’s so small. One thing that’s great is experience. I think even though I came into the sports world with the Seahawks, it was in a roundabout way. Having even that base experience in college, working on that CCP side was super helpful. Whatever experience, whether it’s an internship with the MLB, MLS or women’s soccer, now there’s Kraken, PWHL, the Storm, I do think experience is invaluable. Because I think with sports, people either know they’re going to do it or they don’t. I’m a little unique, in that way, where I was in college, and I was like ‘yeah, that’s what I would love to do.’ But then I thought, that market is so small and so maybe that’s not what I want to do. I went in a very roundabout way, but ended up here somehow.
Another thing I would say is networking. I feel like in design they tell you ‘networking is just important’ period. But in sports, it’s amplified because the design community in Seattle, the design community in general, is “smaller” than a lot of communities in the workforce, like marketing or CS, which are a lot bigger. But I would say imagine you take that pool size and cut it in like a 16th because that’s how big the sports community is.
TIMEOUT
What’s your favorite hidden gem in Seattle?
Now that I’m older, I live and work on the Eastside and haven’t been to Seattle in so long. I hate trying to find parking. I hate the 90. So I don’t know anything over in Seattle. Do I have a favorite spot over here on the Eastside?
Yeah, there’s this random German co ee shop. The guy’s really scary and strict about how you drink and order his co ee, like you can’t alter it – he’s a purist in Viennese co ee.
fulfill all
great, making it fast and more spacious.”
Seahawks women’s association hosted a free girls flag football camp at the seahawks facility, furthering the seahawks mission for community OUtreach.
“They can
Sounders, Reign, and Seahawks needs! The new remodel is
–Seahawks Fan, Oct. 2025
“I do think, Especially in sports, the Emphasis On TeaMwork is really important, as clichE as that sounds.”
4th Down
who’s your favorite seahawks player?
It’s funny, if you asked me in the past, I’d say oh yeah, DK Metcalf. But that’s everyone’s favorite player. But now being here, working here, it changes weekly because whoever wants to do content with me, whoever is willing to do my weird shenanigans that I ask... they become my favorite player. It could be a rookie and I don’t know their name - they are now my favorite player for the day. It’s whoever wants to deal with my ask.
TOUCHDOWN
what is a project that you are most proud of?
So one thing that I worked on were these things called win graphics or just like win content. Anytime we win, you’ll see a meme, you’ll see a movie poster, you’ll see a twist on whatever.
Two seasons ago, we played the Tennessee Titans. It was at Tennessee, and what I did was incorporated the Attack on Titans and made it a win graphic. I had K9 with the whole jet packs, had the Nissan Stadium as the big wall, and then on the Titan, I put a Tennessee helmet on it and that did really great. And the reason why that came to fruition was though building relationships with players and learning that there’s quite a few of them who watch anime. It was really nice to see how this hit our business goals. It did great. It went “viral”.
Another thing that’s really nice is seeing how it a ects the community - bringing people that don’t know Attack on Titans and don’t know Seahawks and NFL, together. They got to see the content and felt seen in some type of way. That would be one project that always comes to mind.
The best part is when you see Shein trying to make sweatshirts of it, it’s funny. I’m like, ah, that’s how you know you made it.
seahawks win graphics, featuring pop culture references that unite fans to the seahawks experience.
Meet the author
Katelyn is a Visual Communication Major at the University of Washington. Her love for sports intersects with her passion for design, and inspires her to elevate stories that need to be told.
24/7 DESIGN
24/7 DESIGN is a series of 19 interviews conducted by students in the DESIGN 376 Typography course at the University of Washington. Each student interviewed a designer and cra ed a newspaper spread to convey and highlight these thoughtful journeys.
The name “24/7 DESIGN” is inspired by both the work we do in Room 247 at the UW School of Design, as well as the stories we tell that center around how design is all around us, all the time. We hope you enjoy discovering what 24/7 DESIGN means to each of us.
