Humanic

SPRING 2017

YOUR QUARTERLY FAN MAGAZINE

POWERED BY

MEN’S STYLE:

Ready for a Trip to the City?

The Fashion Trends: PASTELL, DENIM & GLITTER

The Best Of Street Style THE COOLEST LOOKS ON THE STREETS

BEHIND THE SCENES –

Barcelona Shoot

GFR RAET EI

S

ALISHA Leather-Crossover-Bag LAZZARINI Suede-Ballerina

HUMANIC.NET

HOLA Spring!

Spring is now inevitable – just as it is supposed to be!

Every single second has to be exploited to the fullest, life (and style) savored in their entirety.

We welcome the new season with pleasure and excitement, because we can finally proudly present our new Humanic campaign, for which we traveled to sunny Spain. Our shoot was in Barcelona with top photographer Sergi Pons, who has already worked with celebrities such as Miranda Kerr and Penelopé Cruz, to name just two. The fashion stylist who joined us this time has clothed international supermodels for Harper’s Bazaar, Vogue and many more. And as expected, thanks to this top-class team, the result is more than just nice – an exclusive glimpse behind the scenes of the shoot can be caught in the Editorial.

Together with the most important fashion trends of the season, you can see the SHOEting stars of the campaign in this issue.

Be inspired by our Spring issue and stay true to the motto: Enjoy Life & Style!

P.S.: Also follow us on Instagram @humanicshoes and visit us on www.trendsylvania.net!

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Leder & Schuh AG

MANAGEMENT BOARD DI Thomas Weber, Mag. Werner Weber

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Trendsylvania is a quarterly publication, distributed free of charge in all HUMANIC stores in Europe, published by Leder & Schuh AG.

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Trendsylvania sees itself as a high-quality medium for fashion and street-style.

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PASTEL BLOOM

This trend literally tempts us to get lost in fairy-like dream worlds: shoes are adorned with fine embroidery and floral prints, while the soft and flowing fabrics of pastel dresses and skirts appear almost elfish! Apart from timeless classics, such as pumps and ballet flats, trendy pieces are also found, including D’Orsay models and slingbacks. In addition, romantic, feminine details are enhanced with ornamental buckles and bows. To drool over!

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VILA Dress with frills

BOTTEGA VENETA Sunglasses MANGO Dress

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1. LAZZARINI Clutch – 6111234217 / 2. OMG! Sandal – 1342820546 3. KATE GRAY Leather-Ballerina – 1341512696 / 4. LAZZARINI Leathercombi-Ballerina – 1321511029

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ACNE STUDIOS Jeans jacket

STELLA MCCARTNEY Jumpsuit

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MARIA BLACK Ear Cuff

CLOSED Wrap dress

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JUST DENIM

1. KATE GRAY Sandal – 1342821000 / 2. OMG! Denim-Lace-up – 1441101018 3. KATE GRAY Denim-Backpack – 6131225058 / 4. ALISHA Leathercombi-Sandal – 1342820921

4 Image source: Straßen Gerecht

Denim has never been as pervasive as right now. That is to say the fabric which jeans are made of is being used from head to toe.

Fashion statements are made by dresses, jumpsuits and jackets in the typical blue – whether in an elegant, narrow cut or in the destroyed look. The style therefore does not necessarily have to look all casual, which is proved by the high heels and city purses.

Glamorous accessories are the highlight of the denim trend.

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SAINT LAURENT Sunglasses ‘Lolita’

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STELLA MCCARTNEY T-Shirt

SPORTY GLITTER

Every season, the cool City Street Style shows us new, unexpected facets. So this Spring, sneakers and slip-ons lose their predominantly sporty disposition and sparkle as trend pieces on the asphalt. Glitter, gemstones and pearls refine the uncomplicated looks of mini dresses and shorts. The cherry on top for the perfect breach of style? Emoticon motifs as prints or patches!

ZADIG & VOLTAIRE Leather shorts

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1. OMG! Slip-on – 1241205717 / 2. KATE GRAY Backpack – 6131225361 3. OMG! Slip-on – 1241205674 / 4. KATE GRAY Slip-on – 1441201935

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Image source: Straßen Gerecht

J.CREW Metallic Canvas Baseball Cap

OT EWS FRO 2

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1. KATE GRAY Sandal – 1342821001 / 2. ALISHA Leather-Pumps – 1141420744 / 3. PAT CALVIN Leather-Lace-up – 1221110206 4. LAZZARINI Shopper – 6111234386 / 5. LAZZARINI Clutch – 6111233067

OM HE STREE S Trends have for a long time not only been born on the catwalks. They really come to life in the streets. Chic, cool and 100 % worth copying: what the hottest looks of Spring are and which items have the potential of becoming a trend, can be seen on the fashionable girls on the biggest catwalk in the world: the street!

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6. KATE GRAY Leathercombi-Lace-up – 1241108698 / 7. OMG! Lace-up– 1241108654 / 8. CONVERSE CT AS CORE – 1733500005 9. ALISHA Leather-Shopper – 6131225307

Image source: Straßen Gerecht

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BEHIND THE SCENES...

KATE GRAY Slip-on 1441201944

...of the Humanic Shooting in Barcelona!

OH! SHE IS REALLY PRETTY...

HI! I AM SOFIA, AND WHAT’S YOUR NAME? DO YOU WANT TO PLAY HIDE AND SEEK?

I CAN‘T WAIT TO SEE HER AGAIN

HEY! LOOK AT ME... WHAT – OR RATHER WHO – IS ON YOUR MIND?

KATE GRAY Denim-City Bag 6131225048

KATE GRAY Denim-Sandal 1342820798

IS HE THINKING THE SAME THING I’M THINKING? I HOPE SO...

“ENJOY LIFE AND STYLE IN BARCELONA” URBAN X Leather-Lace-up 2241118433

Photography: Agency4e7 / Models: Agnieszka Golebiewska, Philipp Schmidt, SPIN MODEL MANAGEMENT. Kids, Anouk Flor and Andrew Davis, SUGAR KIDS.

SO TELL ME, WHO’S THAT LOVELY GIRL I SAW YOU TALKING TO? YOU SHOULD LEARN TO PLAY A COOL TUNE TO IMPRESS HER.

AND JUST LIKE LOVE; YOU’LL GO ROUND AND ROUND TILL YOU FIND THE RIGHT ONE…

LOVE IS IN THE AIR..

LA LA LA LA LA LA LA LA LA...

KATE GRAY Crossover Bag 6131225397

MINE TOO… I KNEW WE’D HAVE LOTS IN COMMON! COME ON DOWN AND LET’S GO FOR ONE!

MY FAVORITE ICE CREAM FLAVOUR IS STRAWBERRY...

AND YOURS?

PAT CALVIN Leather-Lace-up 2121135767

LAZZARINI Suede-Ballerina 1121309816

URBAN X Leather-Lace-up

HUMANIC.NET

DERBY RELOADED Elegance and coolness fit for a Derby are seen in this trend. The pinstripe suit is styled in a casual way and can also be worn out of work. The matching lace-up shoes come in rusty tones and with an imprint. Color combination of the moment? Black-blue and black-brown!

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3 MARC O’POLO Sunglasses

1. PAT CALVIN Leather-Lace-up – 2121135753 / 2. PAT CALVIN Leather-Lace-up – 2121135767 3. PAT CALVIN Leather-Lace-up – 2121136298

CONTRAST SOLES

Brogues get a trendy update with sporty contrast soles, making them THE new casual shoes. The style, a blend of active and dandy, corresponds to the multicolored lifestyle of the young, cool gentleman, with refined accessories and hybrid shoes playing the main role.

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1. URBAN X Leather-Lace-up – 2241118433 / 2. ROWLAND BROTHERS Leather-Lace-up – 2231107158 3. ROWLAND BROTHERS Leathercombi-Lace-up – 2231200953 / 4. TOMMY HILFIGER Belt – 8409302928

Tibidabo: The old amusement park on the mountain top is not only exciting for kids

SUNGLASSES RAY-BAN

PUMA 1948 Vulc 2711126994

BANDANA LEVI’S

BACKPACK FJÄLLRÄVEN

INSTANT CAMERA POLAROID

La Rambla: THE esplanade par excellence – for shopping, eating Tapas and enjoying the Spanish vida

Mercat de la Boqueria: All the Spanish delicacies can be found in the old food hall

PUMA Suede

BOXFRESH Castel 2731109238

LEATHER JACKET DIESEL

Opium Mar: The club at Port Olimpic beach is the best spot to revel in the Barcelona nightlife

OFF TO BARCELONA!

Ready for a trip to the city of Barcelona? We’ve been there to explore the best venues for you…

Hotel Brummell: Small but magnificent – the trendy hotel in the middle of the Poble Sec hotspot

PUMA Suede KATE GRAY Slipper

HUMANIC.NET

MIX & MATCH

Watch out, kids! The sun is shining, days are longer and warmer and this only means one thing for you: loads of time for fun, games and action. Playgrounds are taken over again, the soccer field is a hit, trees are climbed and caves explored. Trainers and laced sneakers are the number one choice for these fun outdoor activities!

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GIRLS

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2 SUPERFIT Sneaker 4221208960

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BOYS SUPERFIT Leathercombi-Sneaker 3221101864

1. FUNKY GIRLS Leathercombi-Sneaker – 3711204340 2. FUNKY GIRLS Leathercombi-Sneaker – 3221101888 3. SKECHERS Sneakers – 3711204204

1. FRANK WALKER Sneaker – 4221209004 2. FRANK WALKER Sneaker – 4221102678 3. GEOX Sneaker – 4221208868

ZAPATOS [θa'patos] m

FALDA ['falda] f

GAFAS DE SOL [ga'fas de sol] f

BLUSA ['blusa] f

CALCETINES [kalθe'tines] m JERSEY [xer 'sei] m

How does one say… ?

Learning Spanish is fun – with your self-made dress-up dolls, Maria and Pedro!

CAMISETA [ka mi'se ta] f

PANTALON [panta'lon] m

CAMISA [ka'misa] f

SUDADERA [suða'ðera] f

PANTALONES CORTOS [paN ta'lones 'kortos] m

ZAPATOS [θa'patos] m

PAT CALVIN Leather-Lace-up

HUMANIC.NET

BEST OF @humanicshoes INSTAGRAM With the hashtag #humanicshoes our followers share their joy about their new shoes on Instagram!

Here is a selection of your best snapshots:

WHERE S T E A LT H MEETS OxygEN

C E L E B R AT E F U S I O N

NICE MEETING YOU! Meet you again in summer.

NOW WE GIVE OUR PARTICIPANTS

CREDITS

SHOP FINDER WWW.HUMANIC.NET/INT/STOREFINDER FIND THE NEAREST SHOP

ACNE STUDIOS www.acnestudios.com

MANGO shop.mango.com

SAINT LAURENT www.ysl.com

BOTTEGA VENETA www.bottegaveneta.com

MARC O’POLO at.marc-o-polo.com

STELLA MCCARTNEY www.stellamccartney.com

CLOSED www.closed.com

MARIA BLACK www.maria-black.com

VILA www.vila.com

J. CREW www.jcrew.com

POLAROID www.polaroid.com

ZADIG & VOLTAIRE www.zadig-et-voltaire.com

LEVI’S www.levi.com

RAY BAN www.ray-ban.com

PHOTO CREDITS SHUTTERSTOCK // STRASSEN GERECHT - MANUEL KANDLBAUER

Want to be featured in the next Fanzine? Get in touch!

INFO@TRENDSYLVANIA.NET

KATE GRAY Denim-City-Bag KATE GRAY Denim-Sandal

HUMANIC.NET