Making Way for Gesture Trademarks Of the innumerable ways of marketing a product and enabling efficient identification of the origin of such products, trademarks stand out to be of great prominence. Proprietors of brands are increasingly looking for unconventional mediums to create an edge in the market. Here, non-traditional trademarks like sound marks, texture marks, holograms, motion marks, and gesture marks hold utmost importance.
Gesture Marks: What Are They? As the reputation of non-traditional marks follows, registering such marks is nothing short of an uphill battle. Often, these marks are gathered from popular recognition and association with public figures and performers. The registration of such gestures is a strategic way to derive economic benefits from such acts to prevent copycats in the industry.
It is worthy of consideration that the standard human body or basic elements forming a part of the human anatomy would not garner Trademark Protection since it would fall in the pit of a 'generic' mark on the spectrum of marks. However, this is not an absolute